In the general public's perception, when you make a drama, you just do it, and when you promote it, you also promote the drama. But Yunzheng was different. He actually did the opposite, the first thing he pushed was the book!
Moreover, his mode of making traffic for books is completely different from the common promotion mode nowadays. It is not a promotion model similar to that of bookstores. Instead, start with the web.
"Why?" Ling Xiang looked at Yun Zheng's plan, somewhat confused.
However, Yun Zheng's explanation is extremely simple and clear: "Internet novels are originally a part of the Internet, and what you want to do is an online drama. Shouldn't the first object of satisfaction and service be the groups on the Internet? ?"
"But it feels like this is going to be too difficult to implement?"
"Probably not." Gu Yan turned on the computer and brought up some statistical tables, "Actually, during the serialization period of this article, the data was very good among similar articles, and the basic popularity was not bad. However, it was adapted from last year. Compared with the novels of the TV series, they are much worse. They are not considered big IPs. I think Yunzheng’s idea is good. What this novel lacks is further exposure. Just looking at the writing and content, it seems to be a bit popular. "
"I think so too." Yun Zheng nodded, and smiled at Gu Yan, with a tacit understanding in every gesture.
Ever since Gu Yan lost his second personality last time, the last paper between Yun Zheng and him has been completely broken. Getting along has become more natural. And Gu Yan no longer hides blindly like before, and occasionally changes to another one to come out to breathe.
Yun Zheng is still very indulgent about his natural self-release, and feels that this is an expression of Gu Yan's complete trust in himself.
But if there is good, there is also trouble.
Seeing Gu Yan discussing, Yun Zheng hugged himself in his arms and tried to steal a kiss, feeling very helpless. It's not that he is not allowed to kiss, it's not that he has to make such a fuss.
But this kind of cunning big cat character is also fascinated by Yun Zheng's cuteness, so he can only let him. But what makes Yun Zheng dumbfounded is actually the night.
Thinking of the other little milk dog who would be jealous of everything, it would probably be awkward because of it, and would probably try to act like a baby after it came out, Yun Zheng couldn't help but want to laugh.
"If you want him, I can replace him." Gu Yan saw through Yun Zheng's thoughts at a glance.
"What about you?" Unlike the other Gu Yan, in Yun Zheng's opinion, this Gu Yan is more mature, the only strange thing is that he doesn't seem to be jealous. It is clearly the same soul, but the details can be so different, which makes Yun Zheng feel a little incomprehensible.
But then, Gu Yan's answer made him feel mixed.
He said, "I don't matter, as long as you like it."
So, it's not that I'm not jealous, it's just that I'm too forbearing to show it? So gentle, it's really too foul. After all, it's still the same Gu Yan, who can always understand what kind of speed will make him soft-hearted. Yun Zheng sighed, and took the initiative to kiss him: "You are very important, because I like it very much."
"..." Such a sentence immediately stunned Gu Yan. However, after a brief silence, he held Yun Zheng tighter with his hands, and whispered in Yun Zheng's ear: "Say it again."
"I like you." Yun Zheng said very seriously. He likes this soul, no matter what character it shows, as long as it is Gu Yan, he likes it.
"Yeah." It's rare to be meek, the unrestrained smile on the corners of Gu Yan's lips gradually subsided, and finally turned into the most gentle look, in the dark eyes, it seemed that there were stars hiding in the sky, so beautiful that people were fascinated.
"Yun Zheng, I like you too."
"In the whole world, I like you the most."
Bowing her head and kissing Yun Zheng's lips, Gu Yan's attitude was more devout than ever.
—
On Weibo, one of the most talked about things recently is the rise of fame of the suspense novel "Sinking".
I have to admit that Yun Zheng's advertisement is quite pure and unpretentious. Just look at the moment when you click on Weiwei every day, the first advertisement on the homepage is the promotion advertisement for the novel "Sinking".
After all, there is sufficient funds, which is quite popular in many cases. Not only can Yunzheng have a better choice when buying advertising space, but even the print advertisement of the book can be made extraordinarily atmospheric and eye-catching.
The thin man's back, only fog in front of him. But the bright golden title is the only light in this darkness.
The truth is always more complicated than what we imagine. Both criminals and heroes are deeply involved in it, life and death are at stake. —by "Sinking"
"Wow! Is this the drama that will be filmed after Poison Carp?"
"The original novel? It looks very tall."
"Suspenseful, can you understand it, but I'm a little curious."
After all, it is the position with the best traffic on the entire meager blog. Therefore, even a relatively unpopular subject like suspense, which is widely recognized by the public, can still arouse the curiosity of many people. Some clicked in with the trend, and after reading two chapters, they were unexpectedly attracted.
The author of "Sinking", the writing style is really good.
Different from the cloudy and foggy feeling at the beginning of ordinary suspense novels, the article "Sinking" not only does not have the seemingly "tall" setting, but is more colloquial. This colloquialism is not derogatory, insinuating that the text is too white or immature, but a real sense of eloquence.
The rhythmic narrative technique can instantly bring readers into the plot and let them indulge in the ups and downs of the story.
"Fuck, fuck! I'm so scared to death! But why can't I let it go, just want to see the ending?"
"The author is poisonous, I am already shivering while hiding under the quilt."
"I can't, I'm terrified of thinking carefully. I read it all morning without knowing it, and I didn't realize it until now. This is actually a suspenseful article! The more I think about it, the scarier it becomes."
However, in just one day, "Sinking" has reached the tenth place on the homepage of the original website's sales list.
Now, even the authors on those websites were blown up.
"Fuck! Hasn't this article been finished for a long time? Why did it come up suddenly?"
"Selling movies and TV! Haven't you heard of it? The sky-high advertising fee before."
"No way! Then what the hell is this sudden surge in income?"
"Weibo! Advertising on Weibo's homepage. Are you sha? How much traffic is there every day on Weibo's homepage? If you just click on some people, there are already a lot of them!"
"So, does Weibo still have this effect?"
In the end, contrary to everyone's expectations, Yun Zheng only bought a meager homepage advertisement, and the effect was surprisingly immediate.
But the heat is still gradually fermenting over time. The huge energy that erupted later was the most unexpected.
First is the hot search.
Apparently in the last hour, it was still ranked in the forty or so most searched. But after just 60 minutes, they even rushed to the top 20.
"No way! A suspense novel is a hot search? Are you kidding me?" All the insiders who were concerned about the follow-up development expressed that they couldn't understand it.
What surprised them even more was that "Sinking" went straight to the third place on the top topic list of the most searched homepage.
#The most poisonous suspense novel, "Sinking"#
"This is impossible."
"I feel as if I saw a fake suspense novel."
"Last year on the xx literature website, the great god with one million daily subscribers only climbed to the twelfth place on the hot search list, and he couldn't even get to the homepage. This "Sinking" is still an unpopular suspense. Just push it up?"
"Maybe I bought it. After all, Yun Shao is rich."
"It makes sense. After all, they are also in the entertainment industry now. Buying a hot search is a common way to create momentum."
But immediately after, the data given on the website was directly slapped in the face.
It is the article "Sinking", yesterday's income data.
According to the display, Shen Shen's income yesterday has exceeded 400,000. The point is that 90% of the 400,000 miles are the main station's income.
The income of current web sites is generally divided into four channels, mobile app, wap mobile web page, main website web page, and wireless cooperation platform.
The total number of words in the article "Sinking" is less than 200,000, with 70,000 free chapters and a little over 120,000 paid chapters. Calculated based on three points per thousand words, it costs about three nine yuan to buy a full text on behalf of readers. That is to say, yesterday, nearly one million people found the website where Shen Shen was located through a meager search and purchased the full text.
And here, I still bought and read the full text, but only searched, but did not buy the text, there are far more. And there must be a large part of it, read the pirated text.
In this way, it is very clear how "Sinking" became a hot search.
bought? Hehe, that's called strength!
Now, Yun Zheng was clamoring before that it was a marketing strategy to create momentum, and if he said it, the heat would have cooled down before he was slapped back in the face severely by the oncoming slap.
On the other side of the crew, the screenwriter was completely in a state of confusion. If it wasn't for the fact that there was still a lot of work to be done, he would have rushed to Xingcheng to kneel down to Yun Zheng.
The director said before that Yun Zheng is a good Bole. The writers have always believed in this. After all, his past qualifications are not available at all, and the only red text he has written is "Sinking". To be able to be a screenwriter in this crew is already a good thing from the sky.
As for the popularity of the text itself... Although the screenwriter knew in his heart that it wasn't that he couldn't write well, it was just that he lacked exposure and opportunities. However, he is not a person who does not know what is good or bad, and he is already very grateful for the opportunity in front of him. But he never expected that there would be more opportunities that Yun Zheng could give him.
Millions of daily subscriptions!
This number is a hundred times higher than that of his peak period. And money is not what he values most. What he values most is the affirmation of readers behind the high returns.
"Young Master Yun, I, I will definitely work hard! I will definitely give you the best script." On the phone, the screenwriter choked up his throat, speaking intermittently. A man in his thirties, his eye circles were all red when he saw it.
He was really excited.
He has been writing suspense for seven years. It can be said that for the past seven years, every day, every hour, every second, he has been thinking about how to write the novel well. There are countless manuscripts that have been discarded.
During this period, in order to survive, he went to be a hot seller for others. The continuation of Thousand Characters Ten, I don’t know how many have been taken. Just for the income of two to three thousand yuan a month, so that he can fill his stomach and continue to support him in fulfilling his dream.
It wasn't until "Sinking" caused a splash that his life became more relaxed. But even so, this return cannot fully make up for his previous hard work. Although it is more than enough, he is still unbalanced in the face of the previous articles with better themes, wider audiences and higher recognition.
But now, Yun Zheng gave him a chance to prove himself and let him see hope. Knowing that it's not that I can't write well, and that I understand suspense novels, it's not that I don't have the opportunity to become a top IP.
Even though he understands that Yun Zheng is more for profit after the broadcast of the online drama. But this kindness of knowledge has made him unable to repay.
The best time has come, if it doesn't work this time, then you can only accept your fate as a waste.
Putting down the phone, the screenwriter rubbed his face fiercely, turned on the computer, and once again devoted himself to revising the script. He discussed with the director yesterday, and felt that there is a plot that can be simplified, and it seems that another detail can be added to make this scene more lifelike.
The screenwriter believes that when he wrote this novel, his vision was still too narrow. Now that it is changed into a script, all those deficiencies must be corrected.
—
No matter what the screenwriter's mood is at the moment, the book "Sinking" is really a hit right now. And the subsequent progress has directly developed to a state of national popularity.
Fan circles, fan circles, online literature circles, video clips, and drama songs are not only meager, but also on other platforms, the shadow of "Sinking" is almost everywhere.
As for the website, the website income of "Sinking" has always been at the top of the literature website income list. And this is just the first step in Yun Zheng's plan.
In the second step, Yunzheng reached out to the major online broadcasting platforms. That's right, he still needs to do follow-up advertisements. However, Yunzheng's advertising model this time is still intriguing.
The first clip of "Sinking" will be released soon.
"It's so rich that there's nowhere to spend it! A movie that hasn't even finished casting, yet it's starting to be filmed and advertised?"
"This shit is kidding me!"
"I don't understand the current direction. But I can only say that it's nice to have money."
Rebuttals and doubts from people in the industry have arisen again. But this time, they were still very smart. They didn't speak out to the public, but only expressed their opinions in a small circle.
But it stands to reason that they have been slapped in the face many times, even if they can't understand it, they should restrain themselves, and don't set up this kind of death flag that will be brought to the dog. But there is no way, Yun Zheng's methods of building momentum are all methods that they can't understand at all, and they even think that they are all a waste of money and useless efforts. Therefore, even though they were slapped in the face many times, they still couldn't understand why Yun Zheng did this.
But this time, they were not the only ones who were surprised because of this. When the crew official book of "Sinking" announced that the first version of the film was about to be released, netizens were equally astonished.
Because it is marked that the film is 1, and there are no characters.
"Without any characters, how can it be called a film? Didn't Yuan Jiu and Luo Yaoyao have been selected as the protagonists?"
"I don't really understand, but after all, it was made by poisonous carp. I'm still looking forward to it."
"Well, actually, I think it's good to have no characters. In my heart, no one can act like Qi Fan. Although I know that Yuan Jiu's acting skills are good, I still can't make up my mind."
"I feel so too."
"Seconded."
With the publication of the information in the official book of "Sinking", more and more people participated in the discussion. And the expectations for the film are getting bigger and bigger.
However, amidst these heated condemnations, after two more days, the clip finally came out. But in just a few tens of seconds, almost all the expectations of the public were directly raised.
Unlike ordinary suspense films, this film can be said to be quite artistic. And the magnetic and steady tone of the voice-over, accompanied by the rapidly switching background, will perfectly display the exquisite layout in front of the public in minutes.
As for the almost erratic sentence at the end, did you guess the ending? However, it unexpectedly gave people a strange and cold feeling. But what followed was great curiosity and anticipation, wanting to see all the content after it was filled.
At the same time, this video of Yunzheng was not only posted on Weibo, but was put into several online broadcast media platforms at the same time, and the location of other advertisements was in the advertising time before each video was played.
For the general public, the most annoying thing on the online broadcast platform is the tens of seconds of advertising time before the video starts. Every time it is toothpaste, washing powder and shower gel, I can almost recite it backwards and forwards.
However, the appearance of the clip of "Sinking" has unexpectedly become a vivid existence that can make their eyes shine.
"I'm going! This film of flowers is so well shot! "Sinking"... that suspense book that has become popular recently? After reading this, I want to read it."
"Go, go! I've already finished reading it. I strongly recommend it. It's really beautiful."
"My mother, this flower feels amazing! It's almost exactly the same as the tone in the sinking text!"
"It turned out to be an advertisement. I was quite surprised. For the first time, I felt the urge to refresh the page and read the advertisement again."
"I was a member, but I logged out in order to see advertisements. I feel like I'm not alone."
"It's true that you're not. The film is so good without any characters, and I hope the follow-up will be as good!"
However, within a month, the traffic of the crew of "Sinking" has been increasing. In the end, it was even more popular than last year's drama, which is said to be a top IP drama. It's almost reached the point where even people who don't read online articles will be somewhat impressed when they mention "Sinking".
In one and a half months, a top IP was born under the witness of the whole network.
Convinced. This time, no matter whether they were insiders or outsiders, they were completely convinced by Yun Zheng's methods. In the online literature circle where "Sinking" is located, a new means of creating momentum has also been discovered.
But in the end, there is a gap in the article. Those subsequent authors who tried to get to the top with the same means, although their income has also skyrocketed, they can't reach the same height as "Sinking".
And so far, the casting audition and preliminary preparations that have sunk in, have finally come to a perfect end, and they can be invested in the follow-up preparations.
—
For those who like to watch TV series, this year is undoubtedly worth looking forward to. The two TV series "Shen Qingcheng" and the online drama "Sinking" will meet you during the summer vacation.
Especially after "Sinking" has gone through a series of campaigns, it is conceivable that after the summer vacation, its popularity will become even higher, and it will be even more amazing.
"The children nowadays are really dying." On Yanjing's side, Gu Yu was having dinner with others. At the dinner table, many people couldn't help but sigh when they mentioned Yun Zheng's recent developments.
"That's not it. Let me tell you, with that momentum, as long as the director isn't too rubbish, it's basically going to be a big hit. A big hit online drama, tsk tsk tsk, this move is so wonderful. Don't look at the scale as a TV series Let go a little higher. But just this, it will have a miraculous effect."
"It's definitely going to explode. Someone under my banner took a newcomer to an audition, saying that the director has a little bit of training skills."
Gu Yu who was at the side heard this, and lazily added: "Yun Zheng is a genius, he has no skills, how can he be seen by him."
After all, it is the Yun family. Gu Yu hid the latter sentence in his heart and did not say it. Thinking of what Gu Yan told him a few days ago, the smile on his face couldn't help but widen a bit.
Sure enough, he still had food with Yun Zheng.
Yun Zheng said that the director of the crew of "Sinking" will belong to him in the future. There is also a future film star Yuan Jiu. In this way, he really picked up this soup willingly.
—
But Gu Yu's side is relaxed, but Xingcheng Yunzheng's side is already very busy.
During this period of time, Yun Zheng had too many things to do. And seeing that the final exam is coming soon, Yun Zheng has to be busy with his studies and cooperate with the promotional matters on the other side of the crew, he is like a spinning top.
But the bigger the stall, the more things to do. The crew of "Sinking" is finally on the right track. On the other side at zero o'clock, he had to send a final notice to Yun Zheng.
Yun Zheng's current live broadcast is not long enough, if he can't make up, he may lose his qualification to participate in the annual Internet celebrity feast.