It's the cosplay circle.
The two-dimensional cosplay circle is a group that seems to be a minority, but actually has a huge influence.
After "Sinking" became popular, the trend brought about by the hand-painting circle and the fandom circle finally opened up a breakthrough in the cosplay circle. As the popularity of video clips gradually heats up, in the cosplay circle, more and more cosplayers are fascinated by the novel "Sinking". Even many well-known cosplayers have recently started posting cosplay photos of "Sinking". It's just that the current influence is not as dense as the other circles.
Therefore, what Yun Zheng asked the person in charge of the crew to do yesterday was to help one of the most famous cosplay kings bring traffic.
Speaking of this coser named King, I have to talk about the interesting phenomenon of "not distinguishing between male and female" in the coser circle.
The handsome and tall little brother may be the heroic and handsome big sister. And the beautiful and charming big beauty, hidden under the skirt, may be some kind of mysterious protrusion that needs a mosaic. And the king is one of the most famous men's clothing tycoons. What I'm usually good at is cosplaying kind of sick and beautiful young people, or decadent young people. It just so happens that Qi Fan, the male protagonist of "Sinking", is this kind of decadent young man.
According to the description in "Sinking", Qi Fan is a tall young man who wears a loose black shirt for 365 days a year. The overly long hair always half-blocks his eyes, and the white smoke rising from the cigarette dangling from his lips from time to time obscures the position below his nose. But even so, the decadent smell on his body is enough for people to recognize him at a glance in the crowd.
This description can be said to be very vague. However, the king, as a real master in the cosplay circle, was unexpectedly able to weaken the originally overly beautiful facial features through makeup, and restore Qi Fan's temperament 100%. In an instant, everyone was beautiful.
"Wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow
"No, how can he be so handsome! I can't help but want to lick the screen."
"Pray for more, pray for more! With this set of photos, I can make up 10,000 words in a minute! It's time to pick up my keyboard and write fanfiction!"
It just so happened that at this time, the official book of the crew of "Sinking" also forwarded the king's cos photo. This time, more and more "Sinking" fans noticed the meagerness of the king, and the traffic that had cooled down a little recently was also brought up again because of the extremely similar cos photo of the king.
As for the cosplayers in the cosplay circle, there are more and more people who produced "Sinking". After all, it is the current top ip, and many people are willing to give it once or twice for the sake of fame.
As for the fans in the cosplay circle, they were also curious to read the book "Sinking" because their favorite cosplayer had the character Qi Fan, but they unexpectedly became fans of the book.
Over and over again, but in just one week, the total sales volume of "Sinking" has taken another big step up. This time, it simply crushed "Hidden Dragon", firmly occupying the first place on the website's sales list.
The crew and chief investor of "Qianlong" are getting angry.
"What the hell are these cosplayers? It's the first time I heard that the two-dimensional circle still has such a big influence. That Yun Zheng is too weird. Is this a marketing method that normal people would come up with? The key is still effective Yes! Can any of you tell me why?"
"I feel that one of the reasons is that the novel "Sinking" is really well written. Because we have surveyed the data later, those meager advertisements are not counted. The sales volume of sinking on his own website is real. No Half false."
"So you're telling me now that the author of "Sinking" is so talented that anyone who reads the novel will immediately become a fan? Haha, do you think it's my first day in the world!"
The chief investment officer was so angry that he slapped the table hard, and several of his subordinates were frightened into silence by him, daring not to speak.
Speaking of which, the relationship between the chief investor and Yun Zheng wasn't just on Gu Yu's side, it had already been formed when Yun Zheng started making the "Sinking" IP.
In fact, he is still careful.
Because the first person to buy the copyright of "Sinking" was not the investor who ran away when Yun Zheng took over the offer, but him.
In the beginning, when he bought the copyright, it was the price of cabbage. Later, during the preparations for the shooting, he felt that "Sinking" was going to be cold, so he simply sold it. Became a second-hand dealer once, and made a difference.
Sure enough, not long after the show started filming, it went cold. Even the investors ran away, and the capital chain was broken, basically tantamount to premature death. Therefore, he showed off his foresight in the circle for a while.
But as soon as Yun Zheng took over, within two days, the show came back to life. Even the broadcasting mode of the online drama they complained about at the beginning has become an alternative method of publicity.
After all, for those online broadcast platforms, "Sinking" will premiere on them in the future, and they will also have a part of the profits, so it is called sparing no effort to cooperate with the promotion.
An unpopular ip became a top hot traffic representative in minutes. This face was beaten too hard. No matter how much he boasted about himself before, he is ashamed now.
Anyway, he is considered a veteran in the circle, but he was crushed and stepped on several times by a young man who didn't even know how to get started. Whoever he was, he would definitely feel upset.
Therefore, after going back and forth, he simply took another suspense novel "Hidden Dragon" with a richer reader base than "Sinking", hoping to use this to compete with Yun Zheng.
As for imitating Yunzheng's marketing method? Yunzheng has no patent, and if Yunzheng can use it, so can others! But I never expected that the quality of the novel "Sinking" is so high. After Yunzheng's promotion, the traffic brought in is all real. The fans in the circle are also real fans.
As for his side, it was hard to say. He no longer wanted to ask how many of the subscriptions to "Hidden Dragon" on the website were spent by them themselves in order to build momentum.
"Forget it, it's useless to talk about it now. I think the new trend in "Sinking" seems to be good. If that's the case, then you should follow suit!"
"King? A coser still has such a name, go back and find someone who is more popular than her, and make sure to suppress the crew of "Sinking"!" He ordered with a gloomy face, the chief investor of "Qianlong" I finally feel a lot better. It is true that Yun Zheng has a new method, but he always has a way to deal with it.
After all, in the future, "Hidden Dragon" will premiere on TV, and in August, it will also be able to participate in the competition for major awards. And web dramas like "Sinking" can only be played for a while now.
Thinking of this, his frown finally relaxed a lot.
I have to say that the executive ability of the crew of "Hidden Dragon" is quite fast.
But within a day or two, the plan was made, a suitable coser was found, and the contract was signed.
Also the top god in the cosplay circle, named Heisha.
Unlike the king of men's clothing, Heisha is a real man, and he is also a typical handsome boy in ancient costumes. In addition, Heisha likes to produce ancient costumes, this time, it can be regarded as what he likes.
Therefore, when the well-prepared cosplay was photographed, the degree of astonishment was far greater than that of the king's cosplay "Sinking". Immediately, the new season of "Hidden Dragon" became popular in the circle.
On the other side of the website, the subscription ranking of "Hidden Dragon" also surpassed "Sinking" again. In the eyes of the public, it seems that the popularity is going to overwhelm "Sinking".
"Actually, it's normal. The article "Hidden Dragon" has been famous for a long time, and the last time the website quotes, the buyout price of the film and television is ten times higher than "Sinking"."
"It's just a pity. I'm a fan of "Sinking". After finally looking at the data, I was suppressed by someone within two days. I always feel very uncomfortable."
"That can't be helped. Although "Sinking" is a sky-high advertising fee, "Qianlong" is backed by a big tree to enjoy the shade. Yun Zheng's foundation in the circle is still too shallow. Coupled with the grassroots crew, there is no way .”
"Hey, it hurts."
Although the popularity of "Sinking" is still there, under the overwhelming publicity of "Dragon", it appears to be much weaker. In such a delicate situation, the time for the release of the feature film and makeup photos of the two dramas is getting closer and closer.
—
A week is gone in a blink of an eye. Seeing that the next day, it was time for the release of the makeup photos and videos. And the information published almost simultaneously in the official books of the two crews also faintly reveals a little bit of gunpowder.
"Support my male god, "Hidden Dragon" must be awesome!"
"I look forward to "Sinking" even more. The novel is really well written, but "Qianlong" is my white moonlight. I can only sigh, the makeup photos and trailers of the two dramas will be released together tomorrow, so happy! "
"Looking forward to "Hidden Dragon"."
"I'm looking forward to +1, mainly because I think the male lead of "Sinking" is chosen too casually. Yuan Jiu and Qi Fan are not like at all!"
"That's right, Yuan Jiu is still a teenager! Minglu's role is more suitable, and Qi Fan is already a young man. Compared with it, I look forward to "Qianlong"."
Under the deliberate guidance of public opinion, the limelight of "Hidden Dragon" has indeed overshadowed "Sinking" this time.
And now, on the other side of the crew of "Hidden Dragon", the chief investor finally showed a real smile on his face. And I think that this time, nothing will go wrong.
"Tomorrow's press conference is ready!"
"It's ready, don't worry. We have already greeted the well-known entertainment reporters in the circle, and we are sure that they will come. As for other details, we have also arranged everything. There will be no mistakes."
"Then pay more attention to the crew of "Sinking". Yun Zheng doesn't play his cards according to the routine. I'm afraid he will make some trouble if he kicks the door."
"Probably not. I've inquired about it, and they haven't finalized the list of people to be invited to the press conference until now. If the delay continues, I guess they won't be able to invite any particularly powerful entertainment journalists."
"Well, very good." After a few compliments to his subordinates, the chief investor's heart was finally relieved. At the same time, he was also looking forward to tomorrow's event, and really wanted to see Yun Zheng's dejected expression after "Sinking" was released.
However, what he never expected was that at this moment, Yun Zheng didn't mean to be in a hurry. Not only was Yun Zheng absent, but even the atmosphere of the entire crew of "Sinking" was still very calm. Even all of them seem to be watching a good show.
Because when they brought traffic to the king, they were actually digging holes for the crew of "Hidden Dragon". However, the crew of "Hidden Dragon" just jumped down like this.
Sure enough, the next day, when the makeup photos of the crew of "Hidden Dragon" were released, the reaction of netizens made them feel cold. After the later film came out, everyone in the crew of "Hidden Dragon" was even more dumbfounded, shouting in their hearts, this is absolutely impossible!