The plum blossoms were so annoyed by the magazine that they almost forgot that there was such a thing as advertising.
It's no wonder that plum blossoms have almost forgotten that the memory of the Internet is always very short. It only takes three or four days to turn a vigorous event into silence.
In addition, the official Weibo of Zhiai mobile phone has always been very low-key, and has hardly given any articles or videos, and does not buy much promotion. Under the bombardment of various news, except for some mobile phone fans, naturally no one still remembers that the beloved mobile phone 7 will be launched soon.
Of course, there are some plum blossoms who still remember it, but no one mentions it, and they are too embarrassed to stand up and urge the official Weibo.
Thank goodness, during Chinese New Year, mobile advertising videos finally came out.
The so-called silence is enough, a blockbuster.
As the No. 1 domestic mobile phone brand, the scale of advertisements launched by other companies cannot be compared with that of e. Company.
Mei Zihan had originally signed the spokesperson of the beloved mobile phone series, real money. Now that Mei Zihan had just come down from the Spring Festival Gala, it was the time when he had shown his face in front of audiences all over the country. With the addition of red envelope money and lucky money, everyone had almost received it. Choosing to launch the advertisement at this time is undoubtedly a deliberate decision of e. Company.
Mei Zihan can be seen everywhere on the subway, on the bus, on the LED lights, and even next to his favorite mobile phone counter in the mall. Advertising videos are also being launched on a large scale across the country. Even if you are not a fan of Mei Zihan, you can clearly remember his face in a short period of time.
Such a large handwriting is really exciting.
It's not without reason that Qin Ling and Mei Zihan competed for the endorsement, even tearing their faces apart.
But now that the deal is done, there is no other way.
The advertising video of Zhiai mobile phone began to bombard the whole line.
The protagonist of the video is a young man with aphasia. He is wearing the most common and common clothes. The overall shape has no special features except clean and refreshing enough. Even in this high-definition video, it can be clearly seen that the youth inside is pure without makeup, and the dark circles under the eyes are also clearly visible.
At the beginning of the ad, it was the aphasic young man who made gestures, rode a shared bicycle, and carried some freshly baked steamed buns, and turned directly into a small alley.
Inside the alley is a nursing home.
This nursing home is different from those high-end nursing homes. It is quite ordinary. The outer walls are already a little yellow, and some residual small advertisements can even be seen stubbornly pasted on it.
The young man walked into the nursing home, and the camera zoomed in.
Downstairs in the nursing home are many elderly people weaving straw hats and bamboo baskets. There are also some dexterous old people who are knitting gloves, scarves and sweaters by hand. In the corner are some neatly placed plastic bottles, cartons and so on.
These details all show that the life of the people in this nursing home is not good. They may only be able to shuttle around the various streets of the city and make some money by setting up some street stalls.
The old man smiled when he saw the young man coming. This year, he got off the bicycle skillfully, carried the breakfast into the kitchen, chopped up the buns and steamed buns, and then brought them out for everyone to eat.
At about eight o'clock, the young man looked at the ten yuan electronic watch on his wrist, waved to the old people, and rode his bicycle to go to work again.
…
Because the young man in the ad is mute, the first ad has almost no human voice from beginning to end. It looks more like a V, revealing delicacy everywhere, but it looks so simple.
The ad is only three minutes long, but the fireworks emanating from this ad really infected every audience.
When the young man is riding a bicycle, he holds the bun in one hand and the steering wheel in the other. The whole person looks brilliant and full of youthful vigor and happiness.
When seeing this paragraph, almost many people who have had similar cycling experiences in their student days will smile knowingly.
Didn't they show off to others like this when they first learned how to ride a bicycle? Are their smiles as happy as the main character
At the end of the commercial video, the protagonist took out a dilapidated mobile phone that could no longer be dilapidated. It had a black screen at first, and then turned on again after being repaired by the male lead for a long time. The male protagonist kindly rejected the new mobile phone Beloved 7 introduced to him by the mobile phone salesperson at the counter, and turned around to enter the supermarket with his salary card.
Even if the video ends here, everyone can guess the follow-up.
The story of this video is very simple and old-fashioned, and everyone can almost guess how it will develop later. The special features of this video probably lie in the composition, color and some appropriate use of music. But sometimes the simpler and more straightforward the story, the more touching it is.
The first advertising video of Zhiai Mobile 7 has exceeded 80 million hits within 24 hours.
If you carefully investigate the advertisements on the market, you will find that the quality of advertisements in these years has actually been greatly reduced compared with before.
With the rise of various programs, the publicity effect of advertising videos has been reduced to a minimum in this era. People will switch channels when they see the advertisement, but if the advertisement becomes the title sponsor of a certain program, or is implanted in the form of soft advertising, the publicity effect will be several times better than that of a simple video.
Therefore, we can see all kinds of indiscriminate advertisements in various TV dramas. A TV series with less than 15 commercials can already be called the conscience of the industry. And some popular and unpopular variety show advertisements have at least five or six titles. Even some Internet celebrities and marketing accounts will promote advertisements by the way when they make some videos or articles.
Since there are so many effects of advertising, how can those manufacturers be willing to spend more money to shoot an advertising video that may be changed by other companies
Besides, if a celebrity is also invited to endorse, the price of a three-minute advertisement is completely different from that of a 30-second advertisement.
Therefore, a series of short commercials is a kind of publicity that only those big-spending companies can make. These advertisements may not be played too many times on TV stations, but they can be scrolled on screens such as online platforms and subway bus stations.
The plum blossoms were naturally very pleasantly surprised when they saw this advertisement.
"I Mei can beat some people several times even without makeup."
"Oh my god, how pure and cute I am in this commercial, it's full of youthful feeling."
"Does the director who shoots commercials really not consider making a v? Are you really planning to release a single? A ready-made director."
"Magazine photos can still be P-pictures. This kind of dynamic pure makeup can't be repaired. It should let those sunspots open their dog eyes and take a good look."
…
It is indeed the right time and place for Zhiai Mobile to launch an advertisement at this time. Mei Zihan had just come off the Spring Festival Gala, and many people liked his face just at the time. In addition, at this time, he had received a red envelope and was working a few days ago, and everyone had a little money in their hands. The desire to swap phones will also be greater than usual.
Needless to say, the love mobile phone series itself has accumulated a group of fans, and now the new 7 not only has a complete beauty function, but also launched a special event for the Spring Festival.
During the Spring Festival, if two or more members of a family buy a favorite mobile phone at the same time, they can enjoy 10% off the original price, three people get 15% off, and four people get 20% off.
Of course, an ID card and account page are required when purchasing, and the purchase is limited to one.
At the same time, mobile phone companies and communication companies such as China Mobile, China Unicom, and China Telecom have also launched family discount packages, binding family numbers, and so on.
Such discounts and promotional activities undoubtedly hit the minds of some family elders.
If parents let go and want to change their mobile phones, how can their children not pay? Among them, the free calling activity of the family number has made many wanderers working in other places excited.
The function of advertising is to plant a seed in people's hearts.
In fact, the quality of Zhiai mobile phone may not be better than that of other brands, but as long as the advertising effect is deeply rooted in the hearts of the people, when people consider the brand, the first choice will naturally become Zhiai mobile phone 7.
The image of Mei Zihan in the commercial video, to some extent, overlaps with that of Lu Pingan in "My Stepfather".
Coincidentally, the launch of "My Stepfather" was almost at the same time as the launch of this advertising video.
"My Stepfather" broke the ratings record, and mothers gave it a very high evaluation. A year is actually not a long time, not to mention that this TV series has a tragic ending, and tragedy is always impressive.
Mei Zihan originally thought that this TV series would only allow him to jump from being a little transparent to the second and third tiers in the industry, but in fact, only when the right time comes, the dividends of this drama can suddenly burst out.
Now, the content of the video highlights the audience's memory of "My Stepfather", and the theme of the TV series is consistent with the main theme of the mobile phone this time. Now let's say that e. The spokesperson is a complete lie.
After understanding this point, Qin Ling, who was still a little jealous, had to admit it.
Obviously, since they have already determined the theme, they must have their own considerations about the choice of spokesperson. In other respects, Qin Ling might be better than Mei Zihan, but in terms of nationality and the favorability of his mothers, he was not even a little bit behind.
"Capitalists are really cunning." Liu Tianyi couldn't help sighing. No wonder they agreed so readily to Mei Zihan's request for an increase in endorsement fees. After a long time, Mei Zihan was one of their key observation targets from the beginning.
Tsk, it's a big loss, maybe the endorsement fee can actually go up even more.
On the day when Mei Zihan's advertising video was released, the sales target of the first batch of Zhiai mobile phones had been successfully achieved, and the supply was in short supply.