The ratings of the first episode of "We Are All Idols" set a new high, the webcast hit more than 100 million, and the real-time ratings reached 2.5, which almost broke the highest ratings level since this year's variety show.
Compared with the popularity of variety shows in the past two years, this year's variety shows seem to have encountered a cold winter, and the ratings are half dead. "We Are All Idols" is a program that has been planned for a long time to save the declining ratings schedule.
Among them, Qin Ling and Mei Zihan complained to each other, and they quickly became popular in real-time searches.
The fans who were expecting a quarrel between the two were stunned. It seems that the relationship between Qin Ling and Mei Zihan seems to be good? This is different from what was agreed, isn't it that the two dislike each other, and the king doesn't see the king
Almost all the contestants who appeared in the first episode of the show were not bad. Although it is true that there are shady scenes in the talent show, those contracted artists who have been selected by the company from countless amateurs are indeed much higher in level and quality than others.
Those artists who performed well should be able to make their official debut after the show is over, and those who perform above average will also have different company studios to sign. For the rest, although they haven't shown much outstanding talent yet, those who seem to have potential are still included in the candidate files of major companies, studios and others.
"Because it's the first episode, the two of them must pretend to be having a good time."
"Mei Zihan snatched Qin Ling's endorsement, okay? I don't believe the two of them don't care at all."
"Originally both of them had the same movie schedule, but now Qin Ling has moved up the schedule."
"I originally thought that Mei Zihan's movie would also be promoted, but I never expected that he would still insist on his own opinion."
"Keep watching. It's quite interesting to watch this show. There are indeed some younger brothers and sisters with very good qualities. I look forward to their future development in the entertainment industry."
…
The first episode of the show doesn't want to have many hits, but if it can have such a ratings score, as long as the follow-up is not deadly, at least it can achieve the predetermined goal.
After the program was recorded, Qin Ling took the initiative to invite Mei Zihan to dinner.
Sure enough, Feng Shui took turns, and it has only been a few days.
"I heard that you bought the investment share of "The Shit Shovel Officer" in exchange for the movie not being promoted, and by the way, you terminated your contract." Qin Ling asked curiously, "I thought it was supposed to be a joke, but now Judging by your appearance, it should be true."
"That's right, it's true." Mei Zihan affirmed without hesitation, "Because I don't think there is any need for the movie to be updated. Now that your movie and Fu Fei's movie have changed schedules, for me, Qixi Festival The Valentine’s Day schedule is more favorable than before. I believe my film will not lose, and I will definitely earn back the money I invested.”
Seeing Mei Zihan's confident face, even Qin Ling couldn't help but think of that essence of the forum post.
"The post about whether you were reborn seems to have another strong argument." Qin Ling laughed.
"If I'm really reborn, who will be an actor?" Mei Zihan followed up and complained, "Some foreign awards can be more than a billion if you win them casually. I can't go out and buy lottery tickets."
"Originally, I invited you to participate in this talent show in order to increase our exposure together." Qin Ling sighed slightly, "Since my movie is up, it can be considered that I gave up halfway. This time, I owe you a favor."
"Then I'll make a note of it." Mei Zihan didn't have any reason to extrapolate the favor that came to her door. Liu Tianyi also said that in the entertainment circle, he always needs to know more people. Among the Xiaosheng Xiaohua of the same period, only Qin Ling seemed to have the most potential, and there must be many opportunities for them to cooperate in the future, so why make it so ugly now
"Don't you really want to terminate the contract with your company?" Mei Zihan thought for a while, but still asked his doubts, "Without your company's encumbrance, there should be no need for you to participate in such a talent show. "
"I still have a half-year contract with the company, and I won't renew the contract after half a year." Qin Ling replied, "I'm different from you. I started out as an ordinary trainee in the company. It is true that a lot of resources have been spent on me, and when the contract expires, it can be considered that the company and I have a good reunion."
"We Are All Idols" aired two episodes, and finally selected one hundred contestants to enter the preliminaries.
When the third issue was about to start, Mei Zihan's attention was completely drawn by the overwhelming publicity of "The Billion Heist".
"Today we have a special guest on our show. I believe everyone has watched his movie... Next, we will invite our Xiao Qian..."
Apart from making an appearance at the brand show, Xiao Qian basically didn't come out for many activities.
But now, in order to promote his new movie, he started to go to various variety shows.
"May I ask why you took this "Billion Heist"?" The host asked with a smile, "Because you don't seem to take this kind of action movie anymore in the past two years."
"Yes, because I injured my cervical spine five years ago when I was filming an action movie, the doctor's advice was that it's better not to make this kind of action movie again. I don't like to use doubles, so I try to take as little as possible. But This movie is an exception, when the director told me about the script when he approached me, I really like this story... "
On TV, Xiao Qian chatted with the host, told a lot of interesting things about the filming process, and also shared some experiences about filming.
On the online platform, if you open a certain popular online variety show, you can almost see the promotional video of "The Billion Heist".
In comparison, the marketing promotion of "Shit Shovel Officer" is much lower.
In order to cooperate with the promotion of the film, director Yang Xingge personally invited a master in the poster industry to design several excellent posters for the film. However, no matter how beautiful the poster is, it still looks extremely weak in the face of such an overwhelming offensive.
I am afraid that the total investment and advertising amount of the movie "Shit Shoveling Officer" combined cannot compare with the promotional advertising expenses of "The Billion Heist". At the same time, I also heard that the film company's guarantee for this movie is one billion yuan, which is even higher than the guarantee price of Mei Zihan's previous "Blood Pool Picture".
The shareholders who originally objected to the company's sale of half of the investment in "Shit Shovel Officer" immediately felt that the previous decision was correct after seeing such a scene.
It's not that our side is too useless, but that the other side is powerful.
Now for a movie, the marketing efforts in the early stage can even directly affect the box office. Why can so many bad movies get high box office? Naturally, it is inseparable from their previous marketing efforts.
There are almost two directions for the marketing of movies and the movies of word-of-mouth counterattack, one is to open high and go low, and the other is to open low and go high.
The quality of the movie "Shit Shovel Officer" is indeed good, but it will take time to rely on word of mouth to counterattack. However, the Chinese Valentine's Day is only four days away, and the box office can maintain half of the holiday on weekdays. Not bad.
But once the movie takes a long-term word-of-mouth, the speed of returning funds will slow down. For a film and television company, if the working capital cannot be recovered for a long time, it will also have a great impact on the overall operation of the company. But now that half of the investment share has been sold to Mei Zihan, the risk he faces has been reduced by more than half.
All of a sudden, the reputation and image of the representatives of the new school in the shareholders meeting instantly increased, and even some artists under the new school also obtained a lot of good resources.
In the past few days, director Yang Xingge and representatives of the company responsible for film promotion guarantees have often attended dinners with movie theater bosses and investors. Of course, they don't expect the film schedule to be higher than "One Billion Heist", but at least they must ensure that the gap is not too large.
But the effect is not so good.
Movie theaters also want to make money. Judging from the current market reaction, audiences have high expectations for "The Billion Heist", and the pre-sale box office price remains high.
At present, the pre-sale of "One Billion Heist" has almost reached 100 million, while "Shit Shovel Officer" is only 50 million, which is only half of others.
Of course, only in terms of investment scale, the pre-sale price of "Shit Shovel Officer" can almost be said to be a big profit. It's just that everyone is not sure about the follow-up market of this movie.
As long as the attendance rate and word-of-mouth of "Shit Shovel Officer" gradually increases, then needless to say, the film will also increase the film's schedule. But if this movie is not that good, then even the original schedule will be lost. After all, the production company and marketing guarantee company of this movie cannot compare with another movie.
"Did you see? It was right for us to raise the file." Qin Ling's agent couldn't help but said, "Now our movie's box office is almost 200 million. Until the movie is released, our box office should be able to fall in the 350 million to 80 million or so."
Not to mention how much money this movie made, at least it made a small profit.
Similarly, Fu Fei's "My 18-Year-Old Boyfriend" should also be able to reach 250 million at the box office, which is also not a loss.
""The Shit Shovel Officer" will not be released in a few days, and its box office may not be low." Qin Ling felt a little upset for no reason. Although the box office of "Three Days of Love" cannot be said to be bad, he originally estimated that it should be able to Reaching a box office record of 400 million to 500 million. As a result, the box office couldn't even reach 400 million because of the temporary file increase.
"Currently, the box office forecast of "The Shit Shoveler" by major platforms is also between 200 million and 300 million yuan, which is probably lower than our movie." The agent sighed slightly, because the box office pre-sale of "The Shit Shoveler" The growth rate is indeed not fast, and it can even be said to be a bit slow.
According to the news from the theater, "The Billion Heist" has almost 35% of the film schedule, while "The Shit Shoveler" only has 20%.