The so-called publicity, of course, means that the more people who see it, the better. If the popularity increases, the publicity will be in place.
Now that there are so many TV dramas, and there are so many platforms for promotion, if you want to expand your popularity, you have to spend real money in it.
Now that the Chinese New Year is less than 20 days away, the announcements of other dramas are almost in place, but Blue Sky Satellite TV has not moved at all. In the eyes of other TV stations, this is the performance of Blue Sky Satellite TV giving up this schedule.
Unexpectedly, just when these TV stations thought they could spend the Spring Festival with peace of mind, Blue Sky Satellite TV gave them a "blockbuster" and directly used their ace variety show to start promoting.
Speaking of Blue Sky Satellite TV's trump card variety show "Between Love", it can almost be regarded as the symbol of Blue Sky TV. Although variety shows are flourishing nowadays, they can only last a few seasons. Has developed a fixed audience.
Similarly, the advertising investment of "Between Love" is also a huge sum of money.
For other TV stations, this wave of publicity produced by Blue Sky Satellite TV is simply burning funds, but for Blue Sky Satellite TV itself, it is just a matter of delaying its own program for a few minutes. The director has spoken, so what else?
Of course, the more important thing is that the finance department is also short of funds. If the publicity can be done with its own program, it will be a rescue, and the people in the finance department will be able to go to heaven.
Blue Sky Satellite TV did such a trick, and almost all of these fixed viewers knew that Blue Sky Satellite TV would broadcast "My Stepfather" next.
The audience also expressed their curiosity about this title, and they couldn't help but look forward to it.
Zhen Xianxian frowned slightly after watching the "title" circulated on Weibo, "Who are the leading actors Mei Zihan and director Wen Mingjiang?"
Why hasn't she heard of it at all
The agent was also stunned for a moment, "The director Wen Mingjiang is said to be Zhang Ziwen's apprentice. Zhang Ziwen is a screenwriter who specializes in writing bitter dramas. This Mei Zihan is also a professional in bitter dramas for thousands of years. His Baidu Encyclopedia information is only a few years ago. Yeah, it's been doing shitty shit for years."
"Even if Blue Sky Satellite TV is looking for any TV drama to fill in, there are so many choices. It's impossible to pick one that doesn't have anything. How about the leading actor's acting skills, is it possible to turn around with word of mouth?" Zhen Xianxian didn't dare to underestimate it.
After being in the circle for a long time, everyone knows that the director of Blue Sky Satellite TV is a capable person. If it is possible to poach someone, I don't know how many TV stations are willing to pay sky-high prices to poach this director.
Nowadays, there have been rumors in the industry that this TV show was directed by the director himself. Zhen Xianxian thought it was nonsense at first, but now it seems that it is not groundless.
Otherwise, Blue Sky Satellite TV has broadcast so many TV dramas, why did it just show the opening title of this drama
From Zhen Xianxian's point of view, this opening title can be said to be very novel, and the picture is also very beautiful, it can't be seen that it is from the hands of a newcomer.
If TV dramas also have such handwriting, at least this drama will not be bad.
"They only produced the opening title, and they don't know about the rest." The agent shook his head and said, "But Xianxian, no matter what the Blue Sky Satellite TV does, our early publicity must be in place. The production cost of "Drunk Fairy Dust" is not high Low, and it took a lot of favors to announce it in the early stage. If the ratings of this drama are not good..." Zhen Xianxian's popularity and ability to attract money will be greatly reduced.
"No." Zhen Xianxian resolutely said, "I've watched the finished film of this drama, and it's definitely not bad. But just to be on the safe side, I'll take both the scripts you brought earlier."
"All accepted?" The manager was stunned for a moment, "But the schedule..."
"Move the schedule and give up a few commercial activities." Zhen Xianxian did not hesitate, "Always have to be prepared. If Blue Sky Satellite TV is not confident, it is impossible to make such a big deal, so we must guard against it."
"Alright." The manager thought for a while and agreed with Zhen Xianxian's approach.
After all, this is Blue Sky Satellite TV.
Compared to Zhen Xianxian's anxiety, the other TV stations were much calmer.
It has not been a day or two since they coveted the status of Blue Sky Satellite TV, and this little trick of Blue Sky Satellite TV can't make them turn pale with shock.
Whether it is a mule or a horse, they will naturally know when the broadcast starts on the third day of the Lunar New Year.
Not to mention these, when the title of "My Stepfather" appeared, the fans outside were completely crazy.
Mei Zihan, I've never heard of it, where did the 18-line little transparency come from
And this title, if you want characters but no characters, if you want a plot but no plot, even the names of the crew members are pitifully few. But Blue Sky Satellite TV seemed crazy to let it appear on the trump card variety show
You don't play like this in the arena.
The power of fans is powerful, not to mention that the three upcoming dramas have almost gathered half of the popular Xiaohua Xiaosheng, and the number of fans is even more huge.
Within half an hour after the title of "My Stepfather" came out, the information of the main participants such as "Mei Zihan", "Wen Mingjiang", and "Zhang Ziwen" that appeared in it was picked up.
... But even if they pick it up, they don't pick up a lot.
Wen Mingjiang is fine, because this is his debut work, so we can only find out his education background and background, at least he is a graduate of a top film and television academy with serious roots. Even though he was too young, and his appearance was much lower than that of ordinary directors, he didn't receive many attacks.
Zhang Ziwen is a well-known old screenwriter. Although many fans of his dramas have never seen them, at least they have seen the names of similar TV dramas from their parents and relatives more or less, which can be regarded as an old qualification. Zhang Ziwen has also won some well-known screenwriting awards in China before, so he is quite capable.
When it was Mei Zihan's turn, he was not so polite.
He was originally a starring role, and he was not well-known before. Although the information on Baidu Encyclopedia stopped a few years ago, he hadn't acted in anything decent a few years ago.
There is no agent, no agency company, not even a studio affiliated to him, no awards, and no decent qualifications in his hand, so whoever is not blackmailed
Mei Zihan didn't know anything about all this.
He has no agent, studio or company, and no one can find a way out even if others want to tell him.
An Yihao and Zhou Chi are not the kind of people who like to watch these gossip news. Zhuang Hanbai asked for leave consecutively, they were busy changing the script before it was too late!
The only thing Mei Zihan felt was wrong was that the crew members looked at him a little strangely.
As if he was some rare animal.
But when he turned around, the staff members of the crew lowered their heads and went to work on their own affairs.
"Could it be that the lead actor of "My Stepfather" is really Mei Zihan from our crew?"
"It should be. The name Mei Zihan is not so bad."
"...I heard that Mr. Mei did finish a TV series before and then came to shoot this "Sniper"."
"I'll go, I can't see it at all. Teacher Mei still has the New Year's drama of Blue Sky Satellite TV on this road?"
"A person cannot be judged by his appearance."
"I'll go watch the show then."
"I want to see it too."
Zhuang Hanbai also saw the title of this video for the first time.
As one of the leading actors in "Drunk Fairy Dust", Zhuang Hanbai is also very concerned about the development of Blue Sky Satellite TV.
But I never expected that the drama that Blue Sky Satellite TV was going to show was a family drama, and looking at the cast list, Mei Zihan was still the first lead
When Zhuang Hanbai saw the title, his face turned blue.
He's been in the entertainment industry for so long, but he didn't get to be on Blue Sky Satellite TV's new year's drama solo!
Zhuang Hanbai didn't know what it was like in his heart, he just felt it was absurd.
In front of the crew of "Sniper", he still thought that the male second guard benefit was probably the best role Mei Zihan could get, but in the blink of an eye, Mei Zihan had a starring role in a TV series
joke!
Blue Sky Satellite TV must be crazy.
And the fans feel more and more bored.
Because this crew is a three-no product from the beginning to the end, it is not good to say that it is a related household without conscience, because as long as the staff here has a relationship, they will not be mixed up like this.
After working on it for a long time, Blue Sky Satellite TV just got such a thing out to fight against the station, and it's so laborious to promote it
Fans are very happy here, but it is a niche circle after all, unless it is someone who is also in the fan circle, other people don't care much at all.
To be fair, the title of this drama is still very good.
I have seen too many strange colors, and occasionally such a small and fresh one is very eye-catching.
Blue Sky Satellite TV has played such a hand, and many people understand it.
Xiaozhen V in the circle: Actually, Blue Sky Satellite TV is very clever in doing this. Judging from the current news and titles, "My Stepfather" is undoubtedly a family drama with chronological significance. During the Spring Festival, it is always the parents who control the remote control. People from the parents' generation are not very cold about small things, and they don't like those messy things. Even if it is only a little higher than the basic market, Blue Sky Satellite TV is still making money.
After Xiaozhen in the circle posted this Weibo, it was retweeted tens of thousands immediately, most of them were fans of Xiaosheng Xiaohua who did not appear in the Spring Festival show.
Hmph, isn't it just a Spring Festival stall, those fans are so excited every day, really think that they can win the annual crown
Blue Sky Satellite TV is not a fool.
How much does such a family drama cost? It may not be one-fifth of "Drunk Fairy Dust" and "Those Easy Loves", but as long as you spend some money and energy on publicity, you can get a good market share and ratings under the offensive of these big IP dramas , This business is sure to make money.
It's impossible to get a TV series that can compete with these three dramas all of a sudden, so I just go ahead and have a family drama, and then a family carnival. It's a bit low, but the money you get is a good deal .
Next, just wait and see how Blue Sky Satellite TV makes a move.
With the first wave of publicity, Blue Sky Satellite TV's second wave of publicity began in full swing.