This second wave of propaganda is even more disgusting.
Blue Sky Satellite TV releases a video advertisement every week.
The video ad is five minutes long and is a continuous series.
The first advertisement is set in ancient times. It is about a little girl named Zhaodi who was rejected by her father because she was not a boy. There was no way, the girl's mother had no choice but to take the divorce papers and leave. In order to take her daughter away, she didn't ask for a penny of dowry, and left it all to her husband's family.
But how difficult is it for a woman who is sent home with a little girl to live? Not only do you have to be pointed at by your neighbors, but you are also often harassed by hooligans.
In desperation, the woman could only take Xiao Zhaodi and remarry a pig butcher. But at the end of the commercial, the audience can clearly see that the butcher has a bad temper. The picture stops when the butcher chops the butcher's knife on the chopping board and looks at Xiao Zhaodi.
Patriarchy has been a bad habit since ancient times, don't let girls lose the opportunity to enjoy happiness.
This video is over, and the final subtitle states that it was produced by the crew of "My Stepfather", and all rights and interests related to this advertisement are donated to abandoned girls.
As soon as the ad came out, Weibo exploded.
Patriarchal patriarchy has always been an enduring topic, and it is easy to get on the hot searches when you get involved with it.
It would be fine if this was just a public service advertisement, but it is not.
This is a promotional advertisement of Blue Sky Satellite TV.
For a time, the fans had it, and the blacks had it.
The opposing party believes that this is Blue Sky Satellite TV's malicious marketing, and the crew of "My Stepfather" is deliberately consuming women's rights, using this patriarchal topic to hype, there is no morality at all, and it is a real moral kidnapping.
But the side that supports it is more reasonable.
What happened to the publicity, what happened to the hype? At least the ad did not appear from the beginning to the end of the characters in "My Stepfather", nor did it require people who saw this ad to watch "My Stepfather". Besides, all the proceeds from the family are donated to girls, and they are really doing good deeds.
It doesn't matter whether a cat is black or white, as long as it catches mice, it is a good cat.
What if the ad actually helps those poor girls? At least they did their best. At the end of the year, when the merchants have big promotions, they often say how much money will be donated to the Hope Project for every piece sold. Why can those merchants use this method to promote, but TV dramas can't use this method to promote
With the support of countless passers-by, people from all walks of life came out one after another to fully affirm and praise this advertisement. Even the "People's Daily" wrote an article praising it, thinking that this kind of publicity advertisement can not only achieve a win-win situation for the society and the market, but also benefit the market. It will help more people focus on the abandoned girls.
After all, the serious imbalance in the ratio of men to women is also a matter of considerable concern to the upper echelons of the country.
Blue Sky Satellite TV dared to put this kind of advertisement at this time, no doubt it had done its homework.
The second ad came right after the first ad. The butcher really had a tendency to domestic violence, and even the woman was beaten and aborted. Later, the butcher got into a dispute with others and was imprisoned in a gangster. The woman had to remarry again with her two-year-old son and grown-up daughter in her arms.
This ad, of course, is about domestic violence. In the ad, the desperate eyes of the beaten woman and Xiao Zhaodi touched people's hearts very much. For a while, women who had suffered domestic violence went online to ask for help, which caused another wave of hot topics.
The third advertisement is set in modern times, and it talks about the grievances of wealthy families, and the inheritance relationship between stepson, adopted son, legitimate son and illegitimate son. In the new Marriage Law, the stipulation that illegitimate children also have the right to inherit has attracted widespread attention when it was passed, and now this advertisement has made this law popular again.
The word human rights, whether it is at home or abroad, can cause war.
Blue Sky Satellite TV deserves to be Blue Sky Satellite TV.
It has been dormant for so long in the early stage, and there are three advertisements in one shot, and the total is less than 20 minutes. Compared with those exquisite clips, the large banners of those subway station billboards are more eye-catching.
Under such a powerful offensive of public opinion, not to mention "Drunk Fairy Dust", even the three dramas "Drunk Fairy Dust", "Those Easy Loves" and "The Final Battle" combined are not as popular as it!
It is said that the first person who has the courage to try will have crabs, and Blue Sky Satellite TV has undoubtedly received huge dividends from this wave of publicity.
Hey, how much did it cost to shoot three commercials
Although it is a bit disgusting, but in extreme times, you have to use extreme tricks, don't you? At least the revenue and topicality brought by these three advertisements have made real contributions to society. Before scolding these few advertisements, why don't you go to those charity evenings with various names, how much contribution do they make to the society
If you compare people, you will die, if you compare goods, you will throw them away.
Once the director made such a move, the head of the marketing department completely became a fan of the director, wishing he could kneel down to worship his teacher.
If the director is willing to give him some pointers, he will not worry about his future at all!
The second wave of publicity was so aggressive, Mei Zihan naturally couldn't pretend not to know.
These days, An Yihao and Zhou Chi looked at Mei Zihan with strange eyes, and An Yihao even came over to ask, is there any expert behind Mei Zihan who can do such a trick? What is the price of this expert, can you also give some pointers to "Sniper" at that time
Mei Zihan's good talk was the only way to convince An Yihao.
"Oh, sister Xiaoman, you are about to give birth, why do you care about this? Really, I eat well and sleep well, and I have no authentication at all on Weibo. Those black people can't find me... Advertisement? This advertisement Director Wen himself cooperated with the TV station. I'm filming "Sniper". If you don't believe me, you can ask Director An... Okay, thank you, sister Xiaoman, for your support. I will definitely give you a red envelope when the broadcast starts..."
Mei Zihan's phone was ringing off the hook.
He is really ignorant.
Mei Zihan was the first to know about the shooting of these three commercials. Because these three commercials were made by Wen Mingjiang, Wen Mingjiang told Mei Zihan after the filming was over.
But having said that, before he really thought that these were just three ordinary advertisements, how did he know that the rhythm was brought so much
After all, Mei Zihan's vacancy in acting skills was filled by Jiang Ying. In other aspects, he had neither the connections nor the IQ to think about it.
Just learning to act with Jiang Ying has exhausted his few remaining learning cells, okay
Regarding this, Jiang Ying made a special call to discuss this matter with Mei Zihan.
"Of course I don't care. Being able to attract so much attention in the early stage shows that Blue Sky Satellite TV is really interested. As long as this drama can be seen by more people, I can only be happy." Zihan replied very readily.
As for those sunspots, he didn't care at all.
He has been in the entertainment industry for so long, and he has never been hacked on such a large scale. He is ashamed to say that he has never been hacked before. It is a novel experience anyway.
"Attention has increased, but this drama may not benefit you much." Jiang Ying also talked with screenwriter Zhang, and she can understand a little bit.
This is completely Blue Sky TV trying to show off to several other TV stations.
Even if you have a big IP and a popular star, so what, as long as I make a move, I will still be the boss of the local station, and I can overwhelm you with any drama!
Rather than saying that this is the victory of "My Stepfather", it is better to say that it is the victory of Blue Sky Satellite TV and the victory of marketing hype.
At that time, even if "My Stepfather" really has a super high topic and ratings, it is estimated that many people will not place this honor on the show itself, but on the platform of Blue Sky Satellite TV.
In addition, if "My Stepfather" cannot get corresponding praise after it is broadcast, even if the ratings are high, the consequences will be obvious.
Although Jiang Ying, screenwriter Zhang and others have strong self-confidence in their stepfather, they still feel nervous after being teased like this.
"I understand what you're saying." Mei Zihan said with a smile, "Actually, this is a very normal thing. It's impossible for a show like ours to be included in Blue Sky Satellite TV's opening drama. You have to pay for what you get. In the entertainment industry, there is always more exchange of benefits, if there is no such courage and means, Blue Sky Satellite TV will not be able to sit firmly as the leader of the local TV station."
"You can take it lightly." Jiang Ying couldn't help but breathe a sigh of relief when she heard that Mei Zihan didn't mean to complain at all.
Although she knew that Mei Zihan didn't care about these things, Jiang Ying still felt that she had read the right person after hearing what he said.
Aren't these auras the most charming thing in the entertainment industry
If Mei Zihan really lost his composure and could not view this matter correctly, then he was destined to suffer more ups and downs in the future.
An actor with so many dramas wants to break away from the original label and rise, how much hard work has to be put in, who can count it
"Are you worried about me?" Mei Zihan happily enjoyed Jiang Ying's concern, "It's okay, I never wanted to be popular. When filming this drama, Director Wen was still bitterly worried about this drama Can it be sold? With such attention, it's too late for him to be too busy worshiping Bodhisattva!"
In fact, as Mei Zihan said, Wen Mingjiang worships temples as soon as he sees them, wishing he could offer three sticks of incense to the director of Blue Sky Satellite TV.
This is a living Bodhisattva, so capable!
"By the way, Jiang Ying, Chinese New Year is coming soon, the progress of the crew of "Sniper Soldier" has been within the expected range, the director said that we can take a few days off, I bought the tickets, and I will be back around next Friday. "Mei Zihan could not wait to put on his wings and fly back directly.
"You can just say what you want to eat."
"... as long as it's not a white radish, anything will do." Mei Zihan put on a good show.
"Got it." Jiang Ying couldn't laugh or cry, she still remembered this matter!
After going through so many waves, Zhuang Hanbai didn't ask for leave, but obediently returned to the crew to film.
In the early stage of publicity, they didn't say that they lost a complete defeat, and it was irreparable.
The author has something to say: The way of publicity is my own idea, and the actual operation will definitely not be like this. But artistic processing, I am in the entertainment industry, so you don't have to care too much~