On the third day of the Lunar New Year, 1.35, this data is like a slap in the face of some people.
The staff of Blue Sky Satellite TV gave out red envelopes one by one in the work group after learning the data, and even the head of the station who hadn't come out for ten thousand years gave out 999 red envelopes for everyone to grab. It can be seen that they are really happy.
Although Blue Sky Satellite TV does have the ambition to make "My Stepfather" a national drama, but the expectations for this drama are not so high, but who knows, this drama can be so popular, without reducing the variety show The ratings brought by it have actually increased by a bit
Blue Sky Satellite TV working group.
Xiao Li from the Marketing Department: Today I answered several calls from my classmates in succession, and they all asked me openly and secretly, did our Blue Sky Satellite TV secretly watch? Hehe, we Blue Sky Satellite TV still need to steal people's ratings
Although it is common for movies to steal box office and TV ratings nowadays, Blue Sky Satellite TV does not need to rely on this idea to support it. Is this data true or false? Don't people in the industry have eyes to tell the difference
Zhang Fangfang from Purchasing Department: You guys are still wise, and many people on my side have asked me how much "My Stepfather" cost? Hey, I don't tell them.
Treasury Mike: Can't blame them either. Originally, when I got home, I wanted to talk to my parents about watching this show, but my mother fell in love with it before I could tell. After reading it, I asked me, how is the follow-up ending? Is Lu Ping'an successful
Xiaoli from the marketing department: 1, My mother is also watching. She has been complaining to me for a long time, saying that there is nothing interesting to watch TV series, and now there is finally one she can understand. After reading it, she recommended it to her poker friends who play mahjong!
…
A lot of messages have been sent out in the work group, Vice Minister Li is also proud when he sees the words of these young people.
After the ratings came out, he immediately called his friend Zhang Ziwen.
Originally he helped Zhang Ziwen, but he planned to talk for the sake of his old friend. Who knew this show would be so upbeat
Vice Minister Li has been in this position for a long time. If "My Stepfather" can go on as expected, it will only be a matter of time before it breaks 3. Even Blue Sky Satellite TV, which is the leader of the local TV station, hasn't had a TV series with a super high ratings breaking 3 for five years.
Now he is the main promoter of this drama, and he has more than half of the credit. How could Vice Minister Li be unhappy
Screenwriter Zhang himself laughed so hard that he even forgot about another drama that he was about to broadcast on CCTV. He kept being modest and praised his apprentice Wen Mingjiang by the way. There is still a lot of dealings with Blue Sky Satellite TV.
The two chattered back and forth for quite a while before hanging up the phone reluctantly. They must have sweet dreams at night.
But on the other hand, "My Stepfather" was happy, but the crew and even the producer of "Drunk Fairy Dust" looked very ugly.
"Drunken Fairy Dust" abandoned the exclusive broadcast of Blue Sky Satellite TV and switched to dual-channel simulcast. On the one hand, it is also because the price offered by Blue Sky Satellite TV is not so high. After all, their platform has its own ratings, and there is much more room for choice; On the other hand, it was also the crew of "Drunk Fairy Dust" who wanted to take it to the next level, and went directly to the annual ratings champion.
But this greed is not enough to swallow the elephant, who knew that Blue Sky Satellite TV would play such a trick in a blink of an eye, slapping "Drunk Fairy Dust" in the face.
If "My Stepfather" is also a big production, it's fine, everyone can save face, but "My Stepfather" clearly has nothing, but it is firmly pressed on the head of "Drunk Fairy Dust" and remains motionless.
On the third day of the Lunar New Year, the first broadcast directly broke 1. It would be unthinkable to put such data on other TV stations, but now, on Blue Sky Satellite TV, apart from being convinced, they can't even get angry at all. .
Whether it’s pretending to be mysterious in the early stage to whet the appetite, or the promotional advertisements in the later stage, there are also a series of marketing such as Weibo and self-media. won't believe it.
In the final analysis, they not only lost the premiere, but also lost marketing and pre-publicity.
At least half of their initial investment was in vain.
"We've already lost the show. On the night of the fourth day, there will be "Those Easy Loves", and on the fifth day, there will be "The Endgame". With these two dramas coming together, the ratings of "Drunken Fairy Dust" may be divided even more. "The director of Chifeng Satellite TV appeared in the video with an ugly face, even through the computer screen, it made all the ministers under him tremble with fear.
"The crew of "Drunken Fairy Dust" has already contacted me. Tomorrow, the female lead Zhen Xianxian and the male lead will directly disclose their relationship."
Zhen Xianxian has been in the entertainment circle for many years, and her last publicly admitted boyfriend was three years ago. Now, all of her close friends are married and have children, she has been a bridesmaid for countless times, and her fans don't know how anxious they are.
Now, Zhen Xianxian is willing to use her relationship to hype, which undoubtedly shows her attitude.
At least she worked hard in this drama.
From drama to love, whether you are a fan of Zhen Xianxian or a black fan, you will want to see what the leading actor of this "Drunken Fairy Dust" is like, is it true
"Save it if you can." The director of Chifeng Satellite TV frowned slightly, but he also knew that this was already one of the best ways at present, at least they didn't need any more expenses from their TV station. In order to fight against Blue Sky Satellite TV, their initial expenses were not a small amount.
"Master, what do you mean?"
"This "My Stepfather" has only 30 episodes, and it's full. How long can Blue Sky Satellite TV broadcast? On the contrary, "Drunken Fairy Dust" has 60 episodes. It really doesn't work. Let's avoid the limelight first. Two episodes a day can be changed to one episode a day. OK."
"But... over there..."
"Oh, the film crew?" The director of Chifeng Satellite TV sneered, "We signed an agreement before. If "Drunken Fairy Dust" can't reach the ratings we want in the end, the final payment will be delayed for a while. This money It's not easy to get, they raised the price to that point, don't you know what their idea was at the beginning?"
Money in the entertainment industry is easy to make, but that doesn't mean everyone else is a fool.
The director of Chifeng Satellite TV still has some concerns and never said that everyone has gone home for the New Year, and it is useless to call them all back now. He also watched one or two episodes of the TV series "My Stepfather", and he was already a little panicked.
If it is done properly, it will not be difficult for Blue Sky Satellite TV to become the annual ratings champion with its ability. An annual ratings champion is no big deal, anyway, Blue Sky Satellite TV has won it many times in a row, but I'm afraid, Blue Sky Satellite TV's ambitions don't stop there.
"Drunk Fairy Dust" is already very busy, and "Those Easy Loves" and "The Final Battle" are also rushing.
Originally, they planned to compete with "Drunk Fairy Dust", and they could also pull the other two dramas to hype, and the bundled high rank is also high. As a result, a dark horse suddenly came out now, and they couldn't change the schedule even if they wanted to.
If the schedule is changed now, they don't have to mix in the future.
No one will say anything if you change the file one or two weeks in advance, but it is too late if you want to change the file now.
Therefore, the two drama producers could only contact the leading actors overnight, hoping that they would be able to free up their schedules to run a few more promotional programs.
Not to mention that the premiere broke 1, at least it can't be lower than "Drunk Fairy Dust".
Fans of Zhen Xianxian were completely dazed by this huge news.
Originally, they had already obtained the screenshots, and they planned to continue to brush up on the topic of Xianxian's viewing of the queen. Even the congratulatory posters and banners had been prepared in advance, so they had to put them up. They even organized a donation event to donate to the Hope Project in the name of Zhen Xianxian from "Drunk Fairy Dust".
Now, now it's all over.
The excuse I thought of at the beginning was to celebrate the launch of "Drunk Fairy Dust", the first broadcast in the country, otherwise, when the other two dramas are aired one after another, they will not be so easy to brag about. The impression of passers-by is very important, the first blow will be remembered, the second and third will have no effect.
As a result, as soon as the ratings came out, their "Drunk Fairy Dust" was surpassed by a family drama
What are you kidding? !
Fans want to scold people and black people, but "My Stepfather" doesn't even have an official Weibo, and the leading actor Mei Zihan also doesn't have Weibo certification, and there is no agency company, so there is nowhere to find someone.
Unable to breathe, they could only go to the official Weibo of Blue Sky Satellite TV to make trouble.
The official Weibo of Blue Sky Satellite TV is also very interesting. Without any reply, it released the data chart of the ratings of "My Stepfather" and other dramas, as well as an advertisement investment form.
The people in the Ministry of Finance have a good plan.
Knowing that "My Stepfather" will definitely not be noticed by any advertisers before it is broadcast, there is no large-scale investment promotion. There were not many advertisements in the early stage, and the audience hardly ran when the TV series started. Now that the audience wants to continue watching, this commercial can continue playing!
have to.
The more troubled their fans are, the more they advertise for Blue Sky Satellite TV!
Zhen Xianxian's manager hurriedly contacted the fans, restrained the fans below, and didn't make it too obvious.
Even if you really want Blue Sky Satellite TV, you can't scold them in the name of immortals.
Fantou understands in seconds.
There are two more dramas coming up soon.
The fourth day of the Lunar New Year.
"Those Easy Loves" is also preparing to premiere.
In the past, fans of "Drunk Fairy Dust" had to step on it. Now, they only hope that this TV series can be stronger and suppress Blue Sky Satellite TV's "My Stepfather".
At any rate, we must work together to defeat this dark horse.
But the fan circle is just a small circle after all.
Whether a TV series is popular or not, what kind of ratings it will have, will not follow the fans' ideas at all.
"My Stepfather" is undoubtedly such a heavy hammer, hitting these fans hard on the head.
On the fourth day of the Lunar New Year, the third and fourth episodes of "My Stepfather" started broadcasting.
Eight o'clock at night.
The real-time ratings of Blue Sky Satellite TV suddenly skyrocketed.
1.3, 1.35, 1.4, 1.5!
How can it rise so much
All the industry and fans who pay attention to the ratings can hardly believe their eyes.
"Father, don't want us." The three children rushed forward, holding on to Lu Ping'an's clothes tightly.
They know they are wrong.
Father Lu is the best person for them.
Just like what mom said, after mom is gone, the only person they can trust is their father Lu, and no one else can trust.
But children, if they don't get a lesson, how can they understand their parents' painstaking efforts
Lu Pingan looked at the three children, but after all, he still didn't say anything, but tears fell silently.
Although he didn't speak, the audience already understood his choice.
The audience watching this scene, I don't know how many people wiped their eyes silently, thinking of the hardships of raising children over the years.
Children grow up in a blink of an eye, and they are also old.
Going to dye my hair black again.