The acting director of the marketing department had just taken up his post, so he naturally strived for performance.
In fact, most of the marketing department's planning in the past was implemented by him. The director who was fired before was only the person who controlled the overall situation, not the person who did the specific work.
Now, the marketing director has been fired, and whatever the agency director thinks, he hopes to remove the word "agency".
Really becoming the marketing director of Ali Networks is a leap in his career, and it will be a wonderful addition to his resume in the future.
If this position cannot be secured, with Qin Shen's personality, it is very likely that someone will be recruited from outside.
At that time, the newly appointed director will not know who he is or what his temperament is, which is definitely not a good thing for him.
Therefore, he must do something during this period of time and perform.
Seeing Qin Shen's eyes looking over, the acting director sat up straight, trying to make his tone sound calm and serious: "Mr. Qin, I took a look, and this time the marketing of Xiaoer Fresh Vegetables is actually not in the same way. What are the highlights? It is a relatively routine operation in the market. The reason why they can achieve such good results is mainly because of Liu Manqing, the spokesperson.
I think that if we want to slow down the pace of Xiaoer Xianshu under the current situation, we can make a fuss about this spokesperson.
For example, I observed some trends on the Internet in the past two days, and found that many people are asking a question, whether Liu Manqing has come back, since she has come back, why not make a movie, but instead shot an advertisement for such a spokesperson.
In the hearts of many people, in fact, it is still not so positive to look at celebrities' commercial activities. Most people think that celebrities are greedy for money and want to make money.
It's the same for a star like Liu Manqing, because she took a break from filming for public welfare, but now she has accepted such a commercial and appeared in front of the camera... At least on the surface, this is obviously contradictory.
We can appropriately amplify this doubt about Liu Manqing on the Internet. Although this cannot directly hit Xiaoer Xianshu, Liu Manqing is the spokesperson of Xiaoer Xianshu after all. If there is a problem with their spokesperson, it will have the same impact on them. not small.
So, I think this should be a good place to start. "
After listening to the acting director's words, Qin Shen tapped the table with his hands, thought for a while, and then nodded: "Okay, just do as you said, I want to see the effect as soon as possible."
The acting director was very excited when he saw Qin Shen's approval of his ideas, and he promised that he would do this thing when he turned around.
…
Not two days have passed.
Voices questioning Liu Manqing soon began to appear on the Internet, questioning why she backtracked on her promises, and then suddenly filmed such a spokesperson advertisement.
The voices of these doubts gradually became louder, and some people even attacked Liu Manqing nakedly, saying that she wanted to stop filming and concentrate on doing public welfare? What's going on now when you come back to shoot commercials to make money? Even if you want to make money, why don't you shoot good works instead of commercials? Are you crazy about money
The emergence of voices of doubt was of course provoked by the marketing department of Ali Networks. With their help, it is not difficult to make voices of doubt louder.
And Liu Manqing is not without enemies in the entertainment industry. After all, the market is so big, and there are only so many good roles every year, and her competitors are all staring at her.
She took a break from the film before and withdrew from the competition, so naturally no one made things difficult for her.
But seeing that she is going to come back now, those competitors don't mind pushing those doubting voices, causing some trouble for Liu Manqing, and even nailing Liu Manqing to death, and there is no way to stand up again.
Therefore, the wind direction on the Internet has changed.
The wave of doubts became louder and louder, and those who had been shouting "the goddess is so beautiful" before gradually died down.
…
Sitting in front of his computer, Chen Mingming looked at the questioning articles on the Internet. He was very depressed. He felt that the sweet and delicious tomato in his hand seemed to have become unsavory.
How come you are greedy for money and want to make money when you shoot an advertisement
Stars are not human beings, don't stars need to eat
Although she is a goddess, she spends so much money on public welfare every year. If she doesn't make some money, why don't she drink the northwest wind
What's more, if the goddess does not shoot commercials, fans like him will have no way to see the goddess. How comfortable it is to lick the screen from time to time for the beauty of the goddess like now.
However, Chen Mingming is not the kind of person who likes to give advice on the Internet. He will only watch the development of the situation silently behind the screen, and he is also a little curious. Why does the goddess want to be the spokesperson for this Xiaoer Xianshu
Why don't you choose other restaurants, but choose this Xiaoer Fresh Vegetables
Is it because Xiaoer Xianshu paid a lot of money
No, didn't someone on the Internet reveal the secret, saying that several companies paid sky-high prices to ask the goddess to take an advertisement, but the goddess refused.
Then why, really, like the article that was published suddenly today and was widely circulated, is it because of the boss of Xiao Er Xian Vegetable
In that article, Chen Mu, the owner of Xiaoer Fresh Vegetables, is a playboy, young and rich, and very good at dealing with women.
Judging from the series of scandals about Chen Mu summarized in that article, this man is indeed very good at flirting with women, and the women he has scandals with are all beautiful women, which shows his "ability" in this regard.
The business of Muya Forestry under Chen Mu spread all over the Northwest, including Haiqing Province.
The place where Liu Manqing does public welfare is in Haiqing Province, which happens to be within the business scope of Muya Forestry.
According to that article, Chen Mu is also a person who is enthusiastic about public welfare. There are many examples in the article, including Chen Mu's project in Wangxi Province and Jiangqi Province to support local farmers' cooperation in planting trees, and His act of donating Hope Primary School, all in all, is the intersection of the lives of Chen Mu and Liu Manqing.
If Chen Mu saw the things in the article, he would definitely think it was nonsense.
Since both of them do public welfare, there is an intersection, right
Where did this come from
But when other people read the article, they felt that it was quite reasonable to let it go with the flow and make every detail of it.
Anyway, Chen Mingming didn't see anything wrong, and thought that Chen Mu and Liu Manqing might really know each other like this.
Then, through the analysis of this bit by bit, the article concludes that there may have been sparks in the relationship between Liu Manqing and Chen Mu. After all, Chen Mu is still very attractive, coupled with his family background and background, so the two became a couple.
It is precisely because of this that Liu Manqing "comes back" and filmed an endorsement advertisement for Xiaoer Xianshu.
As soon as this article came out, it quickly became popular and received countless reprints.
Many of Liu Manqing's fans immediately clamored for it, and they reacted greatly to the goddess' "love affair".
At the same time, many people spontaneously attacked Chen Mu, and even went to Xiaoer Xianshu to register and post comments.
The most powerful part of this article is that it not only discredited Liu Manqing, the "national goddess", but also brought out Chen Mu, and even made Xiaoer Xianshu the target of fans' attacks.
All of a sudden, the trend on the Internet changed completely, and there were all kinds of clamor and abuse for Liu Manqing's endorsement advertisement.
On Xiaoer Xianshu's side, before Chen Mu even approached Li Chen from Tuofang Public Relations to ask him to help with this matter, the promotional video of a program on Central Air-Conditioning TV was launched through various official channels.
This program is "Lily's Journey to the Northwest" in which both Chen Mu and Liu Manqing participated.
The central air-conditioning TV station edited out several highlights of the program, made it into a short video, and put it on the Internet for people to preview.
It includes the tense shot of wolves surrounding the camp, the beautiful shot of Bazaar Village adjacent to the sand sea, and the warm shot of Liu Manqing teaching the children in Hope Primary School...
As soon as this promotional video was released, it caused a sensation again, and the fans of the goddess appeared again, applauding wildly.
The sensational effect of the promotional video quickly silenced the previous doubts.
Those with ulterior motives, those who questioned and smeared, lost their voices for a moment.
After all, this promotional video was sent out by the central air-conditioning TV station, which also indicated that the main producer of this program was the central air-conditioning propaganda outlet.
Even an idiot can see how official this program is.
How dare to speak out indiscriminately at such a time, it would be death.
Therefore, for a while, there were only some sunspots who didn't know the "truth" and were still jumping around on the Internet.
They are purely black for the sake of black, without any "bad" purpose.
For them, even if their account is deleted, they are not afraid, and if they re-register, they will be a hero again.
People who really "do big things" dare not speak up, because they need time to wait and see, and need time to figure out what to do next.
At this time, Liu Manqing's agent team took the lead.
Liu Manqing's agent has been patient for a long time. The uproar on the Internet made her very anxious, but because the wave of doubts was too strong, she couldn't find a good breakthrough, so she could only endure it temporarily.
When the promotional video came out, the Quartet finally became quiet, and it was finally her turn to act.
First, the official account of Liu Manqing's agent team issued a statement that Liu Manqing and Chen Mu have no relationship between men and women, and they will pursue the legal responsibility of those accounts for some smearing behaviors on the Internet.
Immediately afterwards, on another account, an article written in the tone of an insider also quickly appeared, and was repeatedly reposted, commented, and rushed to the hot search.
In this article, it is explained that Liu Manqing and Chen Mu did not know each other at first, but only knew each other because of the recording of the program.
At the same time, the article also explained the details of Liu Manqing's acceptance of Chen Mu's invitation to become Xiaoer Xianshu's spokesperson.
Generally speaking, Chen Mu has always insisted on doing charity in the desert. After Liu Manqing went to the Hope Primary School donated by Chen Mu, she was deeply moved and finally recognized Chen Mu as a socially responsible entrepreneur, so she was willing to become a secondary school student. Spokesperson for Fresh Vegetables.
Moreover, the article also mentioned the relationship between Liu Manqing and Chen Mu's lover Chen Xiwen, saying that they hit it off and became very good friends.
As "the most beautiful doctor in Northwest China", Chen Xiwen is also enthusiastic about public welfare. After listening to Liu Manqing's introduction to some local conditions in Haiqing Province, she is willing to donate 10 million yuan to set up a free clinic fund in Haiqing Province to help the disadvantaged groups receive medical treatment. .
All these details are actually to whitewash Liu Manqing, mainly to explain why she became the spokesperson of Xiaoer Fresh Vegetables.
The article also refuted the previous article that used Liu Manqing's "love affair" as an example, and refuted various views in it, directly saying that it was rumors and smears.
Such an article, an insider can understand what is going on at a glance.
Obviously it was the handwriting of Liu Manqing's agent team, and they clarified through this third-party narration.
Of course, for the general public, there is no such sensitivity. No matter who it is, as long as the story is told smoothly, they are willing to believe it.
Therefore, the popularity of this article suddenly rose, and most people accepted the statement of this article more.
After all, Liu Manqing's image has always been perfect, and her audience popularity is also very good, so most people are still willing to believe this article.
Besides, the article also said that the reason why Liu Manqing came out to shoot this program was to cooperate with the central air-conditioning propaganda, so that more people could understand the current situation of desert areas in China. To put it bluntly, this is still doing public welfare.
But anyone who does something that is beneficial to the country will be supported, which is justice for the vast majority of people.
Things quickly turned around completely, no one made a fuss about the spokesperson anymore, the general trend on the Internet turned into a discussion of this "Lily's Northwest Journey", and in a blink of an eye this show was easily pushed to the top of the list.
Chen Mu also heard some movement, after all, he has been paying attention to the spokesperson.
Originally, I heard from the platform operation department that many people went to the comment area to leave messages and curse, and everyone was still discussing whether to delete or control comments.
Chen Mu also called Li Chen to ask how to solve it. Now that Tuofang signed a public relations contract with Muya Forestry, Li Chen should have helped him deal with such a thing.
Unexpectedly, after Li Chen answered the phone, he said that he would study it and give him advice on how to deal with it the next day, but after one night, things turned around.
In the end, Li Chen didn't do anything, but suggested that he could take advantage of this incident to do more publicity and push more, which should achieve a good publicity effect.
Therefore, Chen Mu immediately discussed with the platform operation department, and made another plan, promising that every year in the future, Xiao Er Xianshu would take part of the profits and invest them in Liu Manqing's public welfare fund.
At least how much depends on the overall profitability of Xiaoer Fresh Vegetables.
Driven by this series of events, the number of registered members of Xiaoer Fresh Vegetables has once again increased significantly, and the sales volume has also been greatly improved.
Soon, under much anticipation, "Lily's Journey to the Northwest" officially started broadcasting.