Calming himself down a bit, Chen Mu asked, "Old Liu, this is just the cost of entering the market, right?"
"That's right."
Liu Hui nodded seriously, and explained: "As far as the health care product industry is concerned, if you want to enter the American market on your own, the cost will not be saved. Of course, if you only want to enter a single area In other markets, such as the New York area, or the California area, the cost can be reduced."
"After entering the market, how much will be spent on promotion?"
Chen Mu couldn't help but asked again.
But just after asking this question, Chen Mu felt that he had asked a stupid question.
Whether the cost of marketing is more or less, and how large the scale is, this actually varies from person to person.
For example, if the product is good and has a good reputation, it can be sold even without promotion.
If the product is not good, if you use money to open the way, you may be able to sell it, but it is hard to say whether you can keep it after "selling it".
All in all, the cost is really inaccurate.
Liu Hui took a look at Chen Mu and replied: "I also knew a little about several products of your Mucheng Pharmaceutical before... Well, the main reason is that several colleagues in our company are loyal customers of your products. I am using your anti-alcoholic medicine, and later took your nourishing medicine, so I still know your company's products very well.
I think your products are very good, and it is easy to establish a good reputation in the market, so there are many marketing strategies, it depends on how you do it and how much money you plan to invest.
Anyway, I can't tell you the specific cost now. If you need it, I can introduce you to a few reputable promotion companies, let them help you set up a promotion plan, and then give you a preliminary evaluation, so that You should have figured it out. "
This is still an old-fashioned way to seek the country. After hearing this, Chen Mu nodded and said thank you.
Turning his head, Chen Mu looked at Young Master Li, and asked, "Have you talked to Lao Liu about the mighty man's side?"
Young Master Li shook his head: "No."
Chen Mudao: "Old Liu knows so much about the United States, he may be able to guess what the mighty man is thinking."
Young Master Li thought about it for a while, and he thought it was right, so he told them the whole thing about the mighty man taking the initiative to contact them for agency rights.
While listening, Liu Hui recorded something in a small notebook in front of him. He didn't say until Young Master Li had finished speaking, "I have a few questions here, please tell me carefully."
"Okay, you ask."
Young Master Li nodded.
The two quickly asked and answered.
Liu Hui basically asked some conditions and details about the conditions and details of the mighty man's request for agency rights.
Young Master Li told them one by one, and Chen Mu would contact Qiu Zelin on the spot to ask for clarification.
Of course, Chen Mu would not call and chat with Qiu Zelin in person, but asked Zhang Xinnian to call, asking for details of the cooperation under the pretext that Chen Mu was lobbying other shareholders of the company.
After nearly an hour of this, Liu Hui finished asking the question he wanted to ask, and began to ponder.
Chen Mu and Young Master Li looked at Liu Hui quietly, without urging them, and only waited for Liu Hui to finish thinking before telling them the result.
After a while, Liu Hui spoke again: "I'm not sure about some things, but since we're talking about business, we might as well use the bottom line of thinking to predict some things that may happen."
Chen Mu and Young Master Li nodded to express their understanding, and motioned Liu Hui to continue.
Liu Hui said: "According to what Mr. Li said before, at present, you and the mighty man are only in the early stage of contact, and have not reached the stage of negotiating a contract, so there are many things that are still uncertain, but I have a few points here. Just to remind you.
First of all, one thing you need to be clear about is the ownership of the trademark.
The drug trademark must belong to you, otherwise it will bring you a lot of trouble in the future.
Secondly, the other party said that your medicine will be repackaged and priced again, which also has great hidden dangers.
In the future, if you want to take back the agency rights, the other party may also use this point to file a lawsuit with you.
Generally speaking, they are local companies in the United States, and you are foreign companies from Xia. Even if such a lawsuit can be won, it will be protracted, which is not good for you.
The final result may be that you yourself have to reach a settlement with them in order to maintain your business in the United States.
Another point is that it may not happen, but I think once it happens, it will have a very big impact on you, so I must remind you. "
After a slight pause, Liu Hui continued: "As a health product, if it wants to be legally sold in the United States, the most basic requirement is to meet the definition of health drugs in the DSEA Act.
In the dshea bill, there is an easily overlooked but very important provision.
The content of this clause is roughly: if a specific ingredient of a health care drug has been approved as an active ingredient of a drug in the United States, or has not yet been approved but has been researched as a drug and has undergone a large number of public clinical studies, then Health products with this specific share are likely to be banned from sale.
This is the so-called 'first to market' clause. "
"'First to market' clause?"
Chen Mu and Young Master Li were a little confused when they heard Liu Hui say such an awkward sentence.
Young Master Li scratched his head and asked directly: "Old Liu, what do you mean by this? Can you make it more straightforward?"
Liu Hui thought for a while, and reorganized the language to speak: "Okay, then let me put it simply, the 'first to market' clause is actually a clause with a protective effect, mainly to protect pharmaceutical companies in the research and development of new drugs. The investment will not be unduly violated and impacted by the health care industry."
"..."
Chen Mu and Young Master Li were still a little confused.
Liu Hui continued: "To be more specific and straightforward, if there is a specific ingredient in the Yangming pills produced by your pharmaceutical factory, it happens that this ingredient has already been developed by other pharmaceutical factories, or has already been developed. It is very likely that Yangmei Pill will be banned from sale in the United States.”
"oh?"
Both Chen Mu and Young Master Li understood a little bit.
To put it bluntly, it means that Yangming Pills should not contain any new drug ingredients that are being developed by other pharmaceutical companies.
Such a bill is really strange. It is obvious that the medicines developed and produced by them may be banned from sale because they have similar ingredients to other medicines.
It feels that health care products are really discriminated against in the United States, and there is always the possibility of being excluded.
After thinking for a while, Chen Mu asked: "This seems a bit unfair. Our Yangming Pills are developed according to ancient prescriptions. Could it be that our thousands of years of Chinese medicine history are not as good as the new medicines they are developing? Really They should be banned, shouldn’t they be the ones who should also be banned?”
Liu Hui said: "If you can prove that Yangming Wan has been sold as a health care product before the research of other drugs, then it is possible to obtain special regulatory authorization from the US Food and Drug Administration."
Chen Mu said: "Then we start selling in the United States now, isn't it all right? Old Liu, what you just said... seems a bit inconsistent?"
"No contradiction!"
Liu Hui shook his head and explained: "If you hand over the agency rights to Mighty Men, they can still use this 'first-to-market' clause to entangle you. I am afraid that you will be unable to move forward in the US market, and even So they can also countersuit against you and demand compensation from you.”
"Can it still be like this?"
Young Master Li showed an unbelievable expression, and was a little dumbfounded.
Chen Mu was also stunned. To be honest, such a robber's approach really opened his eyes a bit.
However, Liu Hui spoke out bills and clauses one by one, with reasons and evidence. It seems that if the mighty man wants to use this clause to bully them, he will really succeed in minutes.
Chen Mu and Young Master Li looked at each other, and they could see the surprise in each other's eyes.
The water in the United States is very deep, and they can't afford it. They definitely wanted to be simple before.
Moreover, despite the enthusiasm and politeness of the mighty men, if they rashly agreed to the agency requested by the other party, they might really be led by the nose in the future, and they would be powerless to resist.
After thinking about it, Chen Mu asked, "Old Liu, what do you think we should do now?"
After a slight pause, he asked again: "Should we reject the agency rights of Mighty Man?"
"It must not be easily agreed."
Liu Hui said: "It's not that the agency cannot be given, but it mainly depends on the purpose of the other party... In fact, it depends on whether your agency contract is negotiable."
Chen Mu thought for a while, and asked, "Old Liu, assuming that the mighty man came after us, what should we do?"
Liu Hui thought for a while, and quickly replied: "You can not do it in the U.S. market, but submit your drug data to the U.S. Food and Drug Administration for review, so as to obtain approval for sales in the U.S.."
After a slight pause, Liu Hui said: "You can consider doing this right away. The mighty man should not be able to react... Well, if you need it, I can introduce a law firm to help you with it."
"Yes, please introduce us to a law firm in this area immediately, we need your help."
Chen Mu nodded immediately. At the same time, he looked at Young Master Li and asked, "What do you think?"
"Okay, just do it!"
Young Master Li agreed without hesitation.
…
For several days.
Qiu Zelin and his team are in contact with Chen Mu. On the one hand, they want to know how Chen Mu's so-called "lobbying shareholders" is going. On the other hand, they hope to keep in touch with Chen Mu and reach a more Specific cooperation intentions.
However, Chen Mu kept evading with various excuses and refused to meet them again.
Of course, Chen Mu would not answer the phone by himself, but he would ask Zhang Nian to deal with any calls from the mighty man.
Once or twice, Qiu Zelin's team didn't think much of it, but after a long time, they became suspicious after all.
"Is Chen Mu still unwilling to meet with us?"
Qiu Zelin's complexion was a little ugly, he already realized that something was wrong with Chen Mu.
The secretary replied cautiously: "Yes, I called him just now, and it was his secretary who answered the phone, saying that Chen Mu was on a business trip for the past two days and went to Muqi City, but he is not in X City. If he wants to meet, he has to wait. He'll talk about it when he comes back."
Qiu Zelin asked, "What about Li Chenfan? Have you contacted him? What did he say?"
"I contacted."
The marketing director said: "Li Chenfan's attitude has not changed from before. He said that he is still considering it, but he thinks that ten years of agency time is too long. I hope we can shorten the time."
Qiu Zelin asked: "Have you told him that our agency fee can be slightly increased."
"I said it, but I heard from his tone that he was mainly concerned with the issue of the ten-year agency period."
The marketing director paused for a while, and then said: "I feel that Li Chenfan doesn't want to talk to me. I heard that Mucheng Pharmaceutical's sales have been doing very well recently. He probably thinks that even if he doesn't give us the agency It will also be able to enter the U.S. market in a few years.”
Qiu Zelin groaned for a while, then shook his head and said, "It's still not right... This situation is not right!"
Both the marketing director and the secretary looked at Qiu Zelin, wondering what he said was wrong.
But Qiu Zelin didn't continue to say more, but suddenly said to the secretary in a commanding tone: "You contact Chen Mu immediately, and say that if we can't meet tonight, then we will leave here... You tell them, our affairs I'm busy, so I can't delay here any longer."
"this… "
The secretary was taken aback for a moment, a little puzzled.
Qiu Zelin said: "Go ahead, call right away, and do as I tell you."
"Yes, President Qiu."
The secretary didn't dare to ask more questions, so he turned around and made a phone call.
After a while, the secretary came in again, and said to Qiu Zelin, "President Qiu, Chen Mu agreed to meet, and said that he would rush back from Muqi City to meet Ning tonight."
Qiu Zelin frowned slightly, obviously not happy with the result.
The secretary thought for a while, and asked tentatively, "Mr. Qiu, is there... a problem?"
Qiu Zelin said: "Hopefully we can reach a conclusion tonight, but we may be tricked."
"Tricked?"
The secretary looked puzzled.
Qiu Zelin said: "In the current situation, I guess that from the very beginning, Mucheng Pharmaceutical didn't intend to give us agency rights. They just want to hold us back for a while."
"Hold us?"
The secretary frowned: "Why?"
"I don't know the specifics, but just looking at Chen Mu's reply, it should be like this."
Qiu Zelin touched his nose: "They may have noticed something, they just don't know what they want to do."
"impossible?"
The secretary felt a little unbelievable: "The conditions we offered are so high, how could they refuse?"
Qiu Zelin glanced at the secretary, and his eyes became gloomy: "We can't underestimate any opponent when we do things. You will know the attitude of Mucheng Pharmaceutical in the evening."