Two days later, Xiao Er Fresh Vegetables finally went online.
Due to the good publicity, more than 30,000 online orders were placed that day.
The unit price per customer exceeds 50 yuan, and the gross profit rate is 45%.
In other words, sales exceeded 1.5 million and gross profit was around 600,000.
Such a result, although it can't be said to be a hit, but it can be regarded as a very good result.
Whether it is the platform operation department or the people in Muya Forestry Headquarters, they all feel very excited and happy.
Although this is the number of orders just launched, it will definitely fall back to a relatively stable range gradually, but it can be regarded as a good start.
In the future, as long as we have a good reputation and then carry out publicity and promotion, Xiaoer Fresh Vegetables will definitely be able to do better and better.
"Mr. Chen, don't worry, I was a little bit uncertain at first, but seeing the sales results on the first day, I am very confident now."
Chen Mu stayed on the platform operation side until midnight, and when the sales report came out, he chatted with several persons in charge of the platform operation department while eating supper.
Although it was late, Hu Weiran still had excitement on his face, it seemed that he would not be able to sleep tonight.
Chen Mu asked: "How is this gross profit calculated? Can it be as high as 45%?"
He looked at the figures on the sales report. Although he didn't study accounting, he also felt that the gross profit seemed a bit exaggerated.
Hu already explained: "This gross profit should actually be a little higher, reaching about 50%, but we have lowered the estimate."
"oh?"
Chen Mu ate the noodles in big mouthfuls, waiting for Hu Ziran to continue to explain.
Hu Jiran said: "The area of each of our fruit and vegetable stores in the city is very small, and the five cities add up to about 20,000 square meters, which determines that the operating costs of our stores are very low.
And our production base is not far from the store, and the cost of the entire picking and distribution will be lowered.
To be honest, Mr. Chen, the construction of the greenhouse is our biggest investment, and it is the biggest obstacle for us to promote Xiaoer Fresh Vegetables in the future. "
Chen Mu understood.
To put it bluntly, such a gross profit is due to the different operating models of the company.
The greenhouse is under the control of our own hands, which saves a lot of purchasing costs.
The store is located in the city, and the store is not big, and there are not many people, so the operating cost is of course not high.
At least it is much lower than other e-commerce companies such as fresh food.
In this way, the entire operation can be very flat, so the gross profit is naturally large.
However, as Hu already said, if you want to promote Xiaoer Fresh Vegetables, every time you go out in the future, you must build a greenhouse in a fixed area first, so that the production base can be built first.
This is the most difficult part of promoting Xiaoer Fresh Vegetables.
Hu Jiran added: "Mr. Chen, in fact, what we are calculating at present does not include the sales data of each of our stores. After all, there are orders received by some stores. We have not included them in the statistics on the same day, and the data will not be collected until tomorrow. .”
After a slight pause, he smiled and said, "Anyway, today's first-day sales gave me confidence.
You must know that this is still the Northwest. If we can enter the coastal area, I am afraid that the results will be much better than now. "
After hearing this, Chen Mu couldn't help but start thinking about planning to advance to the coastal cities.
You can't take one step, you have to look at one step, you have to look at ten steps, take ten steps, and take big strides forward.
The only thing restricting him now is money, and when the money invested by Guokai comes in, he should be able to start preparations.
Muya Forestry has not negotiated much with CDBIC. CDBIC will invest one billion yuan in Muya Forestry. After that, they will continue to take the lead, and within half a year, they will cooperate with several other investment companies to invest in Muya Forestry. Yalin Industry raised one billion yuan.
Among them, China Merchants Venture Capital, Red Shirt, Shenzhen Venture Capital, Ronghui and so on.
This kind of investment is very rare in the industry.
You must know that Muya Forestry is currently an agricultural and forestry company in nature.
It can be said that it is unique to be able to obtain 2 billion in financing at once.
With these two billion, it should be able to burn for a while.
He had discussed with Hu already before, and strived to build a greenhouse in each province first, and then slowly radiate it out, making it up little by little.
The three major bay areas must be focused on: Bohai Bay, Marina Bay and Guangdong Bay.
They happen to be where the e-commerce market is the most mature. Basically, the strongest e-commerce platforms in China are concentrated in these three major bay areas.
If you want Xiaoer Xianshu to take the lead, you have to come out of the three major bay areas.
Chen Mu thought that after the 2 billion was spent, he could find someone to raise money again.
According to Huang Pinhan, things can be done first. As long as the scale is achieved, even if it is still losing money, it can continue to attract financing in the capital market.
Investors always don't look at the profitability of the project, they only care about the size and the story.
As long as you show off your size and tell a good story, investors are most fond of this, and the project will easily be sought after by the capital market.
Chen Mu didn't quite understand these things, but he understood one thing from the investment made by CDBIC this time.
What Muya Forestry is doing is in line with the country's expectations and more in line with the country's interests, and the bosses are all supporting him.
This shows that he is on the right path.
Therefore, it is enough for him to let go of his hands and feet and do a big job, and I will talk about the rest later.
…
Gao Weijia lay sickly on the bed, not wanting to move.
It rained a lot last night, and I thought I would be fine after taking a hot bath.
But I didn't expect that when I went to sleep at night, I felt like I had fallen into a fire pit for a while, and it seemed like I fell into an ice cellar for a while, and I felt extremely uncomfortable.
Then, knowing that he had a fever, he quickly took cold medicine, but it didn't get better at all.
When I woke up early, I was limp like a dead dog, without any strength at all.
At this time, let alone going to work, he felt that he couldn't even get up.
"Ah, how annoying!"
Gao Weijia felt his mouth was dry, so he picked up the cup from the bedside with great difficulty, and took a sip for himself.
But the water was already cold, and it was tasteless to drink, and he was so sick that he seemed to have lost his sense of taste, so he couldn't help but put down the water glass heavily, and couldn't help thinking full of resentment: I won't drink it even if I die of thirst. up.
Gao Weijia is a designer. Although he is a big man and lacks every organ, he is a little bit gay.
Because his income is still relatively high, he usually lives a petty bourgeoisie, and he has the habit of picking and choosing about many things in life. He will think about the slightest dissatisfaction until the next order that he is not satisfied with. Things come to an end.
If you don't drink water, watch the video...
Gao Weijia was wearing Pikachu's hooded pajamas, covered with a Meloetta-patterned quilt, and wrapped herself tightly.
Then, the tablet was fixed on the shelf beside the bed, and the long mechanical arm just put the tablet in front of Gao Weijia's eyes.
This shelf was bought by Gao Weijia from Jingxi, and it cost him more than two hundred.
Overall, he is satisfied with this shelf, it is heavy enough and won't fall down easily.
And the length is enough, it is very convenient to use.
This is one of the few things that satisfies Gao Weijia. He has recommended it to many people, and even posted recommendations on the forums he often visits.
He is such a person, as long as something is good and satisfies him, he will recommend it, recommend it with blood.
If something is not good and he is not satisfied, then don't blame him for complaining.
He has always been proud of his character, he feels that he is such a pure person, very real.
Gao Weijia opens a new issue of Happy Stupid Camp Looks.
At his age, he has long passed the age of liking to watch this kind of program, but because he often watched it when he was a child, it is a habit, and it has continued.
Whenever he has nothing to do, he will look at it to pass the time.
Of course, there is another reason why he likes to watch this show, and that is that there is a host with the same name as him.
It was for this reason that I fell in love with this show when I was a child.
But now he feels that the show is getting lower and lower, because the hosts will only force themselves to be funny, then laugh awkwardly, and then forcefully pull the guests to laugh with them, and finally it becomes not funny.
In the middle of the show, the video site actually inserted an advertisement.
Didn't it mean that there are no advertisements for premium members
Oh, I remember, I have to spend an extra 50 yuan to upgrade to a VIP senior member in order to be completely free of advertisements.
I'm really pissed off, there are VIP members on top of the senior members, these video sites are crazy about making money!
Gao Weijia was a little angry. If it wasn't for his lingering illness, he would definitely post a few angry comments. After all, it would be too uncomfortable not to be angry.
Well, keep it for now, wait for the fever to subside before sending it out...
Gao Weijia silently wrote it down in his small notebook, and watched the commercial start to play in boredom.
At the beginning of the ad, the entire background is white.
Then a big tomato slipped out, tender and juicy, bumping against the white background, and finally stopped steadily.
Gao Weijia couldn't help swallowing inexplicably.
For some reason, seeing the bright red color of the tomato and the green leaves on top, he couldn't help but secrete his saliva, and he couldn't stop it.
Immediately afterwards, a bunch of small tomatoes also slipped out, rolling to the side of the big tomato one by one.
This visual impact became stronger, and Gao Weijia felt that the saliva in his mouth suddenly became more, which is too tempting.
However, the more alluring turns out to be in the back.
A handful of lettuce, a carrot, a crop of Western-style spinach...all fell from the air, fell heavily on the white background, and water droplets splashed and rippled.
It's unbearable...
Gao Weijia swallowed fiercely, but there was still a sliver of reason in his mind.
As a designer, he is very clear that these bright red and emerald green colors are all colors that can attract people's appetite.
So this ad is trying to seduce people to play.
Gao Weijia still wants to see more, and the slogan has already come out: We only produce the freshest things, Xiaoer Fresh Vegetables, and they can be delivered within an hour.
What's this
Gao Weijia is a little curious, and his intuition is e-commerce, after all, "one-hour direct delivery" has come out.
But what does "produce the freshest stuff" mean
Still drooling over the images he had seen before, Gao Weijia couldn't help but took out his phone, braving the discomfort of having a fever of thirty-nine degrees, and searched for Xiaoer Fresh Vegetables.
Soon, he found information about "Xiao Er Xian Vegetable" on the webpage.
After reading it again, he couldn't help but think of the bright red tomatoes and green vegetables just now.
So, he immediately downloaded Xiaoer Xianshu's app.
"It's a local company in our Jiangqi province, please support it..."
Gao Weijia immediately opened the app to look.
In the app, there are surveillance images of various fruits and vegetables planted in the greenhouse.
There are not only long-distance ones, but also short-distance ones, and even drone surveillance footage.
Isn't this too awesome
Is it really transparent
Gao Weijia suddenly had a sense of déjà vu that he could control everything, it was amazing.
After familiarizing himself with the operation of the app, Gao Weijia began to choose some fruits and vegetables, and then placed his first order.
"Well, the app is quite smooth, it is very convenient to choose things, and it is more convenient to pay..."
While operating, Gao Weijia secretly commented in his heart.
After all, Xiao Er Fresh Vegetables only produces fruit and vegetable products, so their product items are not as many as fresh products, but basically every item can be seen through the camera, and there are various inspection data to display.
Anyway, it is mainly produced by themselves. It is completely green and pollution-free. It can be eaten directly, which is very safe.
After a short operation, it took Gao Weijia less than ten minutes to pick out his things and pay the bill.
I checked the time, it was 10:13, if it was an hour direct, it should have been delivered at 11:13.
"Wait and see..."
Gao Weijia felt a little tired. Although he only did it for ten minutes, he was a person with a high fever. At this time, he felt dizzy and uncomfortable.
He didn't want to sleep, though, he just wanted to wait.
His mouth was too dry, and he couldn't help swallowing when he thought of the red tomato just now.
Anyway, it was agreed to be an hour, so it should be very fast.
Gao Weijia secretly thought that if this Xiaoer Xianshu could really deliver the stuff within an hour, then he would use it in the future.
If not, then the app can be deleted directly.
After waiting in a daze for less than half an hour—
"Ding dong..."
Doorbell rang.
Is it coming
Gao Weijia was a little surprised, and hurriedly braced his delicate body and got up from the bed.
I leaned over to the cat's eye and looked, and sure enough there was a little brother standing outside, wearing a blue uniform with a camel logo on his chest.
It's really a little fresh vegetable...
Gao Weijia opened the door, wanting to eat the tomatoes he bought right away.
The little brother is very handsome and has a good attitude in the industry.
When I handed the things to him, I also said thank you for your patronage.
Gao Weijia entered the door with the bag in his hands, opened it and saw that it was exactly what he wanted.
He picked up a tomato, bright red and bright red, really beautiful.
Can't help it, can't help it...
Gao Weijia hurriedly washed it with water, and bit down—
"Crack!"
Well, it's delicious!