After Gao Weijia ate a tomato, he immediately felt less thirsty.
The originally drowsy mental state seemed to become clear all of a sudden.
But Gao Weijia knew that he had just had an illusion, and it was impossible to get rid of tomato disease, which was unscientific.
He put the bag of fruits and vegetables on the table without tidying them up. He quickly got back on the bed and started posting.
Because of the tomato just now, Gao Weijia was very satisfied with Xiao Er Xian Vegetable, and was going to recommend it.
Gao Weijia's job is a local interior designer in Jiangqi Province, but he is still an interior designer in his spare time.
He has always felt that he loves life and has a more sensitive feeling about life than others, so he often writes articles about trivial things in life.
In the past, these articles were worthless and no one would pay attention.
But after the whole world quickly entered the self-media generation, many people paid more attention to his articles, which made his account more sought after by many people.
Especially in Xinjiang and Qiqi Province, his popularity is even higher.
After all, he lives here, and what he writes in his articles is also about life here.
And he also found that many of his fans are housewives, these people are particularly touched by his articles, and often leave messages and comments,
After writing for half an hour, I finally finished writing the article.
The length of the article is not large, about 2,000 words, Gao Weijia reviewed it by himself, and then published it.
The article only writes about his consumption process this time, without writing too many things.
He plans to spend a few more times in the future, and then write a more detailed follow-up report to introduce this little fresh vegetable in place.
Moreover, doing well at the beginning does not mean that you will be able to do well later on. He wrote an article about the consumption process which is actually more objective. come over.
After the article was published, Gao Weijia felt that the antipyretics he was taking were getting stronger and stronger, so he fell asleep immediately.
…
Just such an article of only 2,000 words, short and powerless, but it introduced the first experience of consuming fresh vegetables in Xiaoer with rich pictures and texts, but it caused a big storm.
"Xiaoer Fresh Vegetable's first experience?"
When many people saw this article, they all liked and reposted it.
The main reason is that the author of the article is too good at posing for photos. He took pictures of the fruits and vegetables bought from Xiao Erxian Vegetables so attractive that he wanted to take a bite.
After all, Gao Weijia is an interior designer, and has his own uniqueness in composition.
So all of a sudden, this article was promoted by some "black hands" behind the scenes who spared no resources, and soon became the most popular article in Xinjiang and Qiqi Province, with the highest number of retweets and likes and comments.
"Xiao Er Fresh Vegetables" also followed this article and really entered the kitchens of many people in the province.
After all, the advertisements that Xiao Erxianshu put up before were all the actions of the company and belonged to the nature of advertisements.
And this article "Xiao Er Xian Vegetable's First Experience" belongs to user feedback. Although it is recommending "Xiao Er Xian Vegetable" between the lines, it is obviously not the kind of advertising soft article that fits the meal, whether it is a photo or an article. , all with the fireworks in life, detailed and credible.
In particular, the author of this official account never advertises, so he can gain the trust of readers.
As a result, many people tried to place an order in Xiaoer Fresh Vegetables. Even those who decided to go to the physical supermarket to buy things in the future would like to give it a try and see if there is really such a good article.
Anyway, it doesn't hurt to try once, so what's the matter
Therefore, something happened that surprised everyone in Xiao Er Xian Vegetable.
For a week in a row, the number of orders received by Xiaoer Fresh Vegetables has increased, from 30,000 to 40,000, and even reached a peak of 50,000 on the sixth day.
Originally in Hu Weiran's prediction, because they had done a lot of promotion before, the effect of the advertisement would make the order of Xiaoer Fresh Vegetables last for two or three days, and then it would drop sharply, and finally set it in a relatively stable range.
The marketing department estimates that this range will be around 10,000 to 20,000.
Then, they will enter the state of normal operation, slowly build up the word-of-mouth of Xiaoer Fresh Vegetables, and wait for the explosive period after the word-of-mouth has accumulated to a certain level.
But what they didn't expect was that Xiaoer Fresh Vegetables' orders had not dropped, but instead increased significantly.
You must know that Xiaoer Fresh Vegetables is different from other fresh food e-commerce companies. Their products are currently relatively single, and there is no way to provide customers with a "one-stop" experience.
Some customers who are too lazy to go to physical stores and shop online, when placing orders from other fresh food e-commerce companies, they will also buy fruits and vegetables instead of going to another website.
This can be regarded as a weak point of Xiao Er Xian Vegetable.
Therefore, they must do word of mouth and conduct differentiated competition.
They want consumers to have an awareness that when buying fruits and vegetables, they should go to Xiaoer Fresh Vegetables, because they are professional in producing fruits and vegetables. They not only grow but also sell them themselves. There are no distributors in the middle, so their fruits and vegetables are the best. Yes, and the most guaranteed.
If other fresh food e-commerce companies are targeting consumers’ food baskets, Xiaoer Fresh Vegetables is only targeting consumers’ food baskets.
As for who the meat basket belongs to, they can't control it for the time being.
Of course, according to Hu Weiran, after Xiaoer Fresh Vegetables is spread out, they still have to follow up with Meat Basket, but they can't do it blindly.
All in all, we will talk about things later, they only focus on fruits and vegetables at present.
Xiaoer Fresh Vegetables had a good start, and everyone was very happy when such results were reported to Muya Forestry Headquarters.
Especially Zuo Qingfeng, who smiled for several days in a row, anyone with eyes could tell that he was in a good mood.
"Uncle Zuo, to put it in a cliché, this is only the first step of the Long March. Do you need to be so happy?"
Chen Mu found an opportunity and couldn't help but tease his general manager.
Zuo Qingfeng glanced at him: "You have too much heart, I can't compare with you, although I have always been confident in the project of greenhouse fruits and vegetables, but after all, no one has gone through this road, what will happen, I will It is also impossible to say.
In case the project is unfavorable this time and the project cannot go ahead, do you know what kind of blow it will cause to our company
Our stall is too big, and if you are not careful, you don’t know where you will trip over. As the general manager, I can’t help worrying... Well, if something happens to Muya Forestry in my hands, I will How do you mess around? "
"You just hang around here, no matter what happens to Muya Forestry in the future, you will be born as a member of Muya Forestry in the future, and you will die... um, hahaha..."
Chen Mu joked, and said seriously: "Uncle Zuo, don't be so stressed, I read our financial report before, and our situation is still very good.
Although the growth of seedling business is not as fast as the previous two years, it is still growing.
I have heard that the Ministry of Agriculture and Forestry will significantly increase our purchases next year, which will definitely increase our sales, and the purchases from other places will also increase. "
After a slight pause, he continued to count: "In addition to raising seedlings, we have also started to make cistanche and fruits.
Cistanche is now being grown in the entire city of X, and the scale of this industry is not small.
Everyone outside knows that our cistanche is good, and many people came to us to collect it in advance this year.
Moreover, our own processing plant can eat half of it. I feel that this is a bit in short supply. In the next two years, we can push it vigorously. Maybe we can become the second Aqishan here, and become another domestic cistanche. The distribution center is also uncertain. "
Zuo Qingfeng nodded and said, "The last time I went to the city's chamber of commerce for a meeting, I met Leader Wang. He talked to me about this and said that thinking will increase efforts to promote the Cistanche planting industry, so that we can The scale of the Cistanche industry in the city has become larger.”
"So, Cistanche can still be made, and this is also a big growth point."
Chen Mu glanced at the direction of Yakashi Village, and said: "Brother Liu and Brother Mo have made a very prosperous medicinal material and fruit processing factory. With the way of Brother Mo's previous pharmaceutical factory, the sales of our products are not a problem at all.
The two of them mentioned to me before that by next year, the sales volume of the factory can be tripled, so the production capacity has been increased in advance, and two production lines have been ordered from outside, which are estimated to be ready before winter. "
Although Muya Pharmaceuticals is not under the management of Zuo Qingfeng, the pharmaceutical industry is affiliated to Muya Forestry after all, and it can only operate by relying on the Cistanche and fruits of Muya Forestry.
Therefore, it can be regarded as Zuo Qingfeng's coordination, while Liu Dahai and Mo Sanshan mainly focus on production and sales.
Chen Mu went on to say: "There are also sandy locust trees. I called Luo Ying before, and she told me that the sandy locust trees I bought back today are all growing well. It is estimated that the order will at least double next year. Uncle Zuo You also have to know it well, don’t let the business come to your door when the time comes, but our production capacity will not be enough.”
Zuo Qingfeng said: "Anar also mentioned this matter to me, and I have been watching it all the time, and it has been assigned to the eight forest farms to do it."
Luo Wenhan had basically sorted out the eight forest farms he got from Orsay.
To put it bluntly, it is to get rid of the people who should be removed, and to clean up the unnecessary business.
Although Luo Wenhan's charges were astonishingly expensive, the efficiency and effect of doing things were also astonishingly good.
Under his control, the eight companies were well managed by him, and he even found a manager for Chen Mu. As long as Chen Mu sent a treasurer there, he would be able to arrest them.
This is the most painful and comfortable sum of money that Chen Mu has spent so far, which is extremely contradictory.
More than 16 million yuan was thrown out, and it was gone in half a year.
But the status quo of the eight forest farms really relieved him, and Zuo Qingfeng also said that the money was well spent.
Now, Zuo Qingfeng let the eight companies begin to undertake the seedling raising business of Muya Forestry, which means that the seedling raising capacity of Muya Forestry has been greatly expanded.
More importantly, these eight branches are located in major cities in the northwestern provinces, which are of great benefit to the sales of Muya Forestry. It is only said that the logistics are convenient and they can save a lot of costs.