For Wang Qian's affairs, Chen Mu made a special visit to the platform operation department.
He explained the relationship between himself and Wang Qian, and then said: "Old Hu, the specific situation is like this. What I mean is to give priority to them. If their ability and level meet our requirements, let them do it. If No way, no way."
Hu Weiran nodded and said: "Boss, I understand what you mean. I will deal with this matter. Later, you can send me the contact information of your friend, and I will go back to contact them."
Chen Mu picked up the mobile phone and pushed Wang Qian's business card to Hu Weiran, and then asked, "Is there nothing important on your side recently?"
Hu Jiran thought for a while and said, "There really are."
"oh?"
Chen Mu fiddled with the phone, raised his head and looked at Hu Weiran: "What's the matter?"
"Recently, we have been selecting spokespersons for Xiao Er Xian Vegetable, and we have found a few candidates, but we have not made a decision, and we are a little hesitant."
"We also want a spokesperson?"
Chen Mu was puzzled.
In Chen Mu's impression, the relatively large e-commerce companies in China, such as Jingxi, TM and Fresh, don't seem to have any spokespersons.
They each used an animal as their logo, and basically every time they appeared in an advertisement, it was these animals.
Now that Chen Mu suddenly heard Hu Jiran talking about picking a spokesperson, he couldn't help being a little confused about the situation.
Hu Jiran said: "Mr. Chen, using the past social channels, although consumers can actively obtain them at a very low cost, they cannot completely occupy the living space of consumers, let alone form a strong relationship between consumers and our brand. ... Well, to put it simply, in order to allow the brand of Xiao Er Xian Vegetable to 'invade' the lives of consumers, we must adopt a multi-channel and highly interactive approach to publicity and promotion.
Just like this time, the goal of our choice of spokesperson is mainly for our stores, not for the whole Xiao Er Xian Vegetable.
The store is a point. In the future, we will distribute, plant, after-sales, and engage in activities... All these aspects will be promoted in a point-by-point manner, and the image of our little two fresh vegetables will become more three-dimensional.
In the store, we hope to choose a spokesperson to give people an optimistic, positive, and people-friendly image, so that this image can be associated with our store. Consumers will have such a perception when they come to our store in the future, and they will be more at ease in consumption. , and trust us more. "
Still a bit complicated...
However, Chen Mu still understands that professional matters should be left to professional people.
In fact, to put it bluntly, it is to choose a spokesperson for the store. In some printed materials, promotional videos, and even wallpaper, wallpaper, packaging, and film and television images of the store, the image of the spokesperson may appear. Chen Mu has seen these before.
After thinking about it, Chen Mu asked, "Who do you choose?"
Hu already turned on the computer immediately, and pushed the computer screen to Chen Mu to see.
"Mr. Chen, I don't know if you don't know much about the entertainment industry. Let me introduce you briefly. The first candidate is Li Shao, who is a popular film and television student..."
"The second candidate is Zhang Cheng. He is a host. He is a little older, but..."
"The third candidate is Yun Weiwei, she is a singer and also a single mother..."
Chen Mu looked at the few people Hu Jiran showed him. Although he was not very familiar with these people, he had seen them all, and he could remember the faces of these people, which showed that they were really people with a high rate of appearance.
Among them, the one he watched the most was probably Zhang Cheng. Zhang Cheng had been the host of the Spring Festival Gala, and he was a veritable national MC.
Chen Mu scanned the personal information of these three candidates, and asked Hu Jiran: "Their differences are quite large, there are male and female genders, there are quite a lot of age differences, and the fields they are engaged in are different. What can't be decided?"
Hu Weiran said: "We are actually quite fond of Li Shao, he is young and his audience is relatively young, which can be regarded as overlapping with our current consumer group.
It's just that he is a little weaker in terms of being close to the people. After all, he is a cold and handsome guy in film and television, not a warm guy. "
Hu Weiran pointed to Zhang Cheng again: "He is the most popular among the audience, and he is also suitable for use in the store, but he quoted a high price for us, and because he is more famous, he may have more work, so he cooperates with us very well. On... well, it should be very interesting."
In the end, Hu Weiran pointed to Yun Weiwei and said, "The rest is Yun Weiwei. She is cheap and beautiful, and her cooperation is good enough, but we feel that it is a bit weak to use a singer as the spokesperson of the store."
After all, the three candidates have their own characteristics and shortcomings.
Chen Mu thought for a while, and said, "Actually, I think Zhang Cheng is pretty good. After all, he has been famous for a long time, and his popularity is relatively stable... Well, nothing messy will happen."
Hu Weiran said: "However, his price-performance ratio is not high. Currently we are only in Xinjiang and Qiqi province. After going out, we need a lot of promotional activities to cooperate. I am afraid he will not be able to cooperate with us."
"Is there no other candidate?"
"There are still some, but they are not as good as these three."
"Um… "
Various thoughts swirled in Chen Mu's mind, and suddenly he had a flash of inspiration, and said, "I have two candidates to recommend, you can see if it works."
"Mr. Chen, tell me."
"Guan Zhongyun, Qin Hao, what do you think?"
After a slight pause, Chen Mu added: "Especially Guan Zhongyun."
"Guan Zhongyun, Qin Hao?"
Hu Jiran looked at Chen Mu helplessly: "Boss Chen, of course the two of them are good, but both of them have won best actor awards, and the endorsement fees are too high for us to afford."
Chen Mu smiled and said, "It's fine if you're satisfied, I'll call the old manager right now, and he must give me face when I say it."
"Boss, can you...can you do this?"
Hu already blinked his eyes.
Although he had heard about his boss making a movie before, he didn't know the specifics of it, so he didn't think of this at all before. Now seeing his boss's determined look, he couldn't help being a little surprised.
Chen Mu directly took out the phone, and said very arrogantly: "Look at Lao Hu, I will call the old manager in front of you, and he will definitely agree to help."
After speaking, he immediately called Guan Zhongyun.
"Beep beep..."
The phone rang for a while, but no one answered.
Immediately after—
"The person you are dialing has switched off..."
I'm so...
Chen Mu's hair was black, but he didn't expect to pretend to do splits.
Hu already blinked, and continued to look at his boss sincerely.
"It's okay, maybe the boss has something to do, I'll call his agent, I know Sister Yuanyuan very well!"
Chen Mu turned to call the little fat girl again.
"Beep beep... The person you dialed has switched off..."
"..."
Chen Mu coughed lightly, then dialed twice in a row, and got the same result, then looked at Hu Weiran as if nothing had happened: "They may have something to do, I will call later."
"OK."
Hu Weiran nodded sincerely, then waved his hands considerately and said: "We are not in a hurry, we are not in a hurry!"