I don't know if it was intentional or a coincidence, shortly after "White Castle" was announced, "Last Night" was also scheduled, and it was released on the same day as "White Castle", and the pre-sale started.
Discussions about the screening rate of "White Castle" in theaters have been started before, but the results are not satisfactory. Fortunately, Hexi Entertainment has its own theaters and is willing to increase the screening rate of "White Castle". It was urgent, even though he didn't value the box office very much, he had to earn back his capital, otherwise he would not be able to make the next movie.
On February 1st, the official Weibo of "White Castle" finally posted the second Weibo so far. It was a normal-sized poster with a countdown to the release, and Art posted the The main actors.
The poster of "White Castle" uses a concept poster, there are no actors on it, a white castle on one side, and a starless and moonless night on the other side, a little girl in a tattered skirt is facing the viewer They sat in the dark night, her skirt was stained with blood and mud, but it was vaguely seen that it should have been a white skirt.
The whole composition is very tense, and white and black are not distinct, but a slow transition, and the transition technique is also very weird. In short, this poster looks more heart-warming than the beautiful ancient character pictures of "Last Night". Not very comfortable.
Netizens never knew who the actors of "White Castle" were. Now they saw the official blog's Aite list, and picked them up one by one. However, they were dumbfounded after seeing it. The male lead He Ming, the female lead Chen Meng.
Many netizens have never even heard the names of these two people at all, and those who have heard of their names would rather not know anything.
Who is He Ming? It can't be the one I thought, right? Director Fu Zhen couldn't figure it out and found a middle-aged uncle who is blessed to be the male lead, and the female lead is Gao Tian. Gao Tian has been debuting for so many years, and this is the first time for me to act for Gao Tian Feel distressed, this is still a love movie, the alias of the movie is Beauty and the Beast!
But soon some netizens refuted him, saying that Gao Tian just played a cameo role, and the real heroine is not her, but the little girl named Chen Meng in Aite's list.
Chen Meng? This name is even more unfamiliar. Netizens clicked on the little girl's Weibo to see, oh! This child is still in her sophomore year of high school, and she posted on Weibo yesterday to complain about the new English tutor's bad accent, which made her feel like a big mess. Netizens didn't know where to start complaining for a while.
A newcomer who is just seventeen years old this year and has never shown his face is going to be the heroine of a movie. Director Fu Zhen, you are making a big joke. Does this little girl have some background!
Netizens began to make all kinds of speculations, thinking that Fu Zhen chose to use these two people to make this love movie because he had the capital to intervene. It's just a number, you don't value the box office, why are you surrendering to capital now? If you are kidnapped, just blink!
Some netizens retorted that it is precisely because Fu Zhen doesn't value the box office and doesn't care about money that he dares to play tickets so recklessly.
However, the discussion among netizens did not last too long. Their attention was quickly attracted by the movie stills of Lin Xiyao and Liu Meng. The appearance of Lin Xiyao Princess Cuiwei can be said to be very classic and elegant. , she is very suitable for costume dramas, but now she is even more amazing in the poster.
And Liu Meng was no less impressive, he was wearing a blue flying fish suit, his eyes were piercing, and all the fans just wanted to give birth to monkeys for him.
Gao Tian has been busy participating in various activities these days, and finally took time out of his busy schedule to contact Fu Zhen, but he asked her, "Director Fu, does Lin Xiyao look good in my movie?"
It can be seen that Lin Xiyao's appearance in the movie is really good, making Gao Tian, who has always been very confident in her appearance, feel a sense of crisis.
In order to be able to photograph Gao Tian so beautifully and seductively that he doesn't look like ordinary people, Fu Zhen didn't work too hard. After thinking about it, he said modestly: "Everyone has its own merits."
Gao Tian was barely satisfied, chatted with Fu Zhen for a few more words, and then hung up the phone.
On February 5th, "White Castle" released their trailer. The trailer is only two minutes long. He Ming, Chen Meng, Zhou Wenliang, and Gao Tian and others appear in sequence, but only A back view of Gao Tian.
After the trailer came out, netizens' previous malice towards He Ming began to subside, and their trust in Fu Zhen's aesthetic level also regained a little bit.
"The trailer looks okay. Who is the actor? It looks familiar, but I really can't remember it."
"Ah, someone tell me who the leading actor is! It's been a long time since I've seen such a handsome middle-aged uncle, Ah Wei is dead!"
"So where is Gao Tian? Why didn't I see it?"
"Hehe, the trailer is useless. Last year's Journey to the West 5 trailer was pretty good. What kind of shit is the feature film!"
…
Netizens generally believe that a movie's trailer can't represent anything, and the shooting cycle of "White Castle" is so short, they find it hard to believe that this is not a bad movie. However, He Ming's performance in the trailer at least let netizens know that Fu Zhen's aesthetics is still normal. Asking for marriage, not chasing stars, just asking him to share how to lose weight.
So the hot comments on his Weibo are almost all: "Tell me to lose 30 pounds a month, don't take medicine, and don't rebound", "I used to be like you, worrying about my obese body, but now I have To have a perfect body, no exercise, no diet, click on my profile picture to read recipes.”
The trailer of "The West Wind Withered the Green Trees Last Night" was also released after Fu Zhen and the others. It didn't take long, just two and a half minutes. Come slowly.
"Xiyao's voice is nice, isn't it? Did she dub it herself?"
"Mrs. Liu Mengye is handsome. Mom, this is your future son-in-law. Have you seen it?"
"Looking at 3D with one eye! The special effects are amazing! It is indeed a special effect that cost 600 million yuan"
"Am I the only one who thinks Princess Cuiwei's clothes are a bit weird? It doesn't seem to be the same as the one on the poster."
…
Although the trailer of "Last Night" also received a little doubt, it is much better than Fu Zhen's "White Castle".
Some people even voiced on the Internet: Didn’t they say that West Wind withered Bishu plagiarized White Castle last night? Then the stories of these two movies should be similar, so I only need to watch one movie on Valentine’s Day. Judging from the trailers of the two movies, the special effects were done well last night. I like it very much, I will definitely choose Last Night West Wind Withered Bishu!
It's shameless to say this, the original work is plagiarized, and it has to be stepped on as a stepping stone, and righteous netizens have accused him of his three views.
However, this netizen was even more shameless and gave a reply: Luo Pingping has already received compensation, which movie I choose is my own business, and you should not kidnap me morally and make me watch bad movies.
The battle of public opinion on the Internet didn't last too long. After all, the producer of "Last Night" also knew that his original work was plagiarized, and he was afraid that it would make too much noise and end up losing everything.
And those netizens who said on the White Castle official blog that you can't judge a movie by its trailer, started to buy the pre-sale tickets of "Last Night" very honestly, since the trailer of "Last Night" was released , Its pre-accepted box office has risen by tens of millions.
Fu Zhen found out belatedly that he seemed to be targeted by director Lian Chunchao. It was released on the same day, the poster was announced on the same day, and the trailer was also released on the same day. It stands to reason that they are the victims of the original work. , it should be him who targeted Lian Chunchao, how could this be the other way around.
The movie "The West Wind Withered the Green Trees Last Night" has been promoted since two years ago, and a group of popular stars slipped away during the casting this year, and one or two episodes were often released during the filming to satisfy the fans of the actors and readers. Fan, it can be said that they can't keep up with this heat.
By the day before "Last Night" was released, their pre-sale box office had reached 200 million. Compared with "Last Night", the pre-sale box office of "White Castle" was pitifully small, only a fraction of others, Jiang Li The director and Li Bin called Fu Zhen one after another, asking if Fu Zhen needed them to help with publicity. In the past, it was true that the smell of wine was not afraid of deep alleys, but now in this era of big data, the audience has also learned to be lazy , I won't go into your deep alley at all.
If the publicity is not good, the screening rate of the movie theater will not increase. If the screening rate is not high, the audience will not even be able to buy a ticket. What good is your movie no matter how good it is? Especially in such a situation where the opponent is aggressive.
Fu Zhen thanked Li Bin and Jiang Li for their kindness, and then told them that the first-day screening rate of Hexi Cinemas exceeded 20%, so Jiang Li and Li Bin stopped talking, and Hexi Cinemas spread all over the country. Fu Zhen has its support behind him. As long as the quality of the film passes the test, the rest will not be a problem.
Directors Li Bin and Jiang Li have seen the sample of "White Castle" and are very optimistic about its future box office trend.
On February 14th, the New Year's Valentine's Day is here. Last year, the two of them didn't prepare well. Jiang Hengshu invited him to a candlelight dinner, but he didn't prepare anything for Jiang Hengshu. Finally, I can give him a different Valentine's Day gift this year.
Fu Zhen took Jiang Hengshu into the theater.