On the first day of New Century's opening, there was a large flow of people, including quite a few college students who came to watch the fun, but the number of computers installed was not as high as expected.
In total, only more than ten computers were sold, including three computers that Zeng Kaiping, Luo Xi, and Ding Lina had already reserved as friendly support, and they were all counted as Liu Wanyin's performance.
The class beauty and Nanazi came to help, but they were taken advantage of by the gangster for free. Without any salary, he got the two girls with just two box lunches.
The two women didn't receive any commission themselves, so it was useless to ask for performance, so of course they helped Liu Wanyin.
As for Zeng Kaiping, it was indeed Su Zelin's idea. The gangster asked him to find Liu Wanyin to place an order on the opening day to boost her confidence.
Su Zelin also went to the market and opened a few orders, most of which were from girls.
Under the verbal and exaggerated offensive of the gangster, several girls who had planned to go to the computer city to compare and make a decision, but they placed the order inexplicably, as if they were under a spell. But they did not regret it. The handsome store manager was so good at licking that even if they were given another chance to choose, they would probably still be licked comfortably and be willing to place the order.
When running a business, service is very important.
Countless companies in later generations even took service as their basis and regarded it as the lifeblood of the enterprise.
Because of technological advances, the competitiveness of many products is actually the same. At this time, differentiation must be reflected in service.
If your service is guaranteed, consumers will be happy and feel that your company is more reliable than others. They will naturally come back when they have needs in the future and even become your fans.
Su Zelin's impressive performance also completely convinced the other employees, especially those who had witnessed Hunzi's amazing marketing methods with their own eyes.
When it came to shopping, his identity as a store manager didn't give him any advantage, he just relied on his eloquent tongue to earn the orders.
Based on his methods, who dares to say that he is not qualified to be a store manager
This is also one of the reasons why Su Zelin personally participates in store affairs as the store manager, so that he can set an example for others.
The performance of more than ten computers on the first day was actually not that bad.
Given the traffic and large market of the computer city, some stores may only equip one or two machines a day when business is slow, and still make money.
In this era, the profit margins of digital products are extremely high. Even a machine with the lowest configuration can at least have a gross profit of 500 or 600 yuan, and more expensive ones can even reach thousands. For a brand like Dafa that pays an IQ tax, it is not impossible for the merchants to earn a gross profit of 2,000 yuan.
Besides, in addition to more than ten machines, several MP3 players were also sold today.
Digital stores don't just sell computers. Many stores in computer malls also handle some digital-related businesses. For example, many computer stores also sell MP3s.
The main reason is that domestic brands such as Avery, Newman, Teclast and Onda, iPod and Dafa are too expensive, so Su Zelin simply refuses to purchase them.
What's left is a bunch of peripheral accessories.
The profits from these accessories cannot be underestimated.
Mouse pads and CDs that cost a few cents can be sold for several yuan, which means the gross profit is several times or even ten times, and the demand is high and the sales volume is large!
Today, a gaming fanatic bought twelve game discs at once.
He bought a lot of CDs and had a good understanding of the prices. New Century had a promotion where they offered a buy five get one free.
Even if it wasn't given away, it was still 50 cents cheaper per card than the price in computer malls outside. The game fanatic couldn't help himself when he saw such a good deal, so he bought twelve cards first and then he could play with them slowly later.
Of course, what he didn't know was that Su Zelin made dozens of dollars from these twelve CDs.
You think you make money, but the store never loses money.
So it is not without reason why the computer market was so hot in the early 2000s and those who had been engaged in this industry early on made a lot of money.
Before Taobao was born and online shopping became popular, computers, mobile phones, digital cameras and their peripheral products all made huge profits. And because these things are new and require a relatively large investment, there are not many people entering the market now, and the market is far from saturated, so profits can still be made for many years.
Later, Taobao emerged out of nowhere, the profit margins of digital products were greatly reduced, and the market competition was fierce. Many computer stores and mobile phone stores were eliminated. At this time, the only stores that can survive are usually those that are service-oriented. This is why Su Zelin insisted on providing services from the very beginning.
The gross profit for that day exceeded 10,000 yuan, which was enough to run the store and make a profit.
The shop was not located in the popular commercial district of the campus, so the rent was originally low, and the vice president's wife asked Dai Chuangxing to get the best price for the shop lease contract.
At that time, the real estate market was not hyped up, but there was no talk of shop rents increasing year by year. At this price, the rent would be valid for at least four years. As long as Dai Chuangxing remained as the vice president, it would definitely not be a problem for Su Zelin to renew the lease at a low price after graduation.
That contract even waived the first three months of the renovation period.
In fact, the digital store was renovated in just over a month, which saved the equivalent of one and a half months of shop rent.
The current domestic wages are also low. Even in the provincial capital of Lin'an, ordinary workers only earn four or five hundred yuan a month. Although they have a lot of college students as employees, their expenses still do not need to be too high.
What's more, the employees' wages are mainly linked to orders. As long as more orders can be placed, Su Zelin doesn't mind giving them more money.
The more employees earn, the more I earn, and that's something to be happy about!
In general, with such low costs, as long as you know how to manage it, you will make money.
However, Kang Baohong was not satisfied, as he felt he did not earn enough.
After the digital store closed for the day, everyone else left except Su Zelin and Kang Baohong.
They had to figure out their income and expenses and give a summary of the first day.
In the manager's office, Kang Baohong made tea for Su Zelin. Since there were no outsiders present, he changed his address.
"Boss, this is our store's income and expenditure today, please take a look!"
He handed a pile of receipts and calculated amounts to Su Zelin.
The gangster just took a few casual glances and already knew what was going on.
It’s about the same as expected, or even slightly better.
"Boss, there are quite a lot of customers coming to our digital store today. I see that many of them are interested, but in the end we only sold a dozen machines. It doesn't seem reasonable!"
Kang Baohong was a little distressed as he couldn't figure out where the problem lay.
The store has created the illusion of a formal and professional chain store, and everyone believes in it. The environment and service are also good enough, door-to-door delivery, convenient and complete after-sales service, and it also takes the affordable route. The same configuration is no more expensive than that in the computer mall, and may even be cheaper. There is no reason why the sales volume is so low.
Su Zelin, however, was unusually calm. He took a sip of tea, put down the cup, and then spoke slowly: "Don't worry, Baohong, the best is yet to come!"
"It will take more than one or two days to make our store successful!"
"Most college students are budget-conscious people. It is impossible for those who are interested to place an order immediately just because your store is well decorated and provides good services. Moreover, not everyone knows the computer market well. Our store claims to be affordable, but others may not believe it just because of your slogan!"
"I dare say that those who plan to buy a computer will first come to our New Century to get a quote, and then take the same configuration list to the computer city to compare one by one!"
"When they find out that the prices at New Century and Computer City are similar, or even cheaper, these people will naturally come back!"
"After all, for the same machine, we look more formal than Computer City, and have a price advantage. After-sales service is also convenient and the payment is available. Why would they choose Computer City?"
Kang Baohong thought about it and felt that it did make sense. If he put himself in her shoes, he would definitely do some comparisons before making a decision. After all, this was a computer that cost at least several thousand yuan, not a cheap little thing.
"Boss, you're right. I am indeed a little impatient."
After Su Zelin's reminder, Kang Baohong calmed down.
"Remember, we have to stick to two things!"
"First, we will go for the price-performance ratio route. We will not purchase branded parts that make customers pay a huge IQ tax and feel cheated! We can often hold promotions and give up a little profit. As long as the volume increases, we can negotiate the price when purchasing from the parts dealers. Reducing costs is equivalent to increasing profits!"
"Second, service is the foundation. We must uphold this philosophy at all times. As long as customers come to our store, they are our top priority, regardless of whether they buy anything or not!"
"Once New Century's reputation spreads on campus, it will take over most of the business. With peripheral accessories and the like, it will not be a problem to make hundreds of thousands a year!"
Hundreds of thousands!
Kang Baohong's eyes lit up.
In 2001, this was a huge sum of money!
Su Zelin added: "Of course, earning only a few hundred thousand is definitely not enough. New Century still has great potential to tap!"
Kang Baohong: “…”
"Only earn a few hundred thousand."
Is Boss Su's dictionary different from others
Only now did he realize that Su Zelin's ambition might be much greater than he had imagined. He was already very satisfied with a few hundred thousand, but it was completely unable to satisfy his appetite.
"Baohong, as long as we do a good job in sales and accumulate popularity, we may even be qualified to negotiate after-sales agency with many accessory brand manufacturers. You should know that we are the only ones in the Finance Institute who do this business. Because of your brother-in-law's relationship, other people in the computer and digital business cannot enter the market. We must make good use of this unique advantage."
"Some computers in the Finance Institute have problems, and they can only carry the computer cases or monitors to outside repair shops a long way away, which is very inconvenient. So if we talk to some parts manufacturers and let them take over the after-sales service of the Finance Institute and the surrounding areas, I think many manufacturers will be interested. After all, there are many manufacturers who outsource after-sales service!"
"Of course, if we really want to provide after-sales service to parts manufacturers, we have to recruit more capable technicians and offer higher salaries!"
Su Zelin's ideas gave Kang Baohong a sudden epiphany.
He didn't expect that there were so many ways to play in a digital store.
Boss Su has better vision and ideas. I need to learn more from him!
In fact, Su Zelin planned to do more than that, but he didn't plan to tell Kang Baohong all at once.
Take it slow at first and let him focus on the current business. It’s not too late to talk about it when the time is right.
After chatting with Kang Baohong in the store for a while, it was getting late, so Su Zelin left.
As soon as he returned to the dormitory, Cai Wensheng saw him and said, "Third brother, your store is really crowded. It's much better than the old computer store where the manager was always swatting flies. It looks like business will be very good in the future!"
302 Everyone followed Zeng Kaiping to watch the fun, and they gave unanimous praise to the digital store.
"Haha, it's okay."
Su Zelin smiled slightly.
"Of course, they are a chain store with big investments and a good environment. They even have dozens of experience machines. They are so rich and powerful. They are worthy of the title of flagship store. How can that little quack store compare to them?"
Even with Hou Yongjin's sharp vision, he was unable to see it this time, which shows that Su Zelin's deception was successful. Everyone thought that New Century was a chain store.
"The key is that Ping's computer is cheaper than the one Lao San bought at the computer mall. It saves two hundred yuan, and it also comes with a lot of CDs and other gifts. It's such a good deal!"
Feng Zhongliang laughed and said, "When I find a computer store, I'll go to New Century!"
Zeng Kaiping has already started using the new machine.
While others were still browsing the official website or talking to the salesperson, the energetic young man who had already planned placed the first order at lightning speed and even got a few extra small gifts as a result.
At this moment he is playing QQ while downloading movies.
It's fun to use my own machine, and I have no worries about going to Mayday to watch movies.
He didn't know about viruses and Trojans before, and he often used Su Zelin's computer to access the small website. Later, when people used Kaspersky to scan the disk, it would alarm hundreds of times, which made the energetic guy feel embarrassed.
But it doesn’t matter for your own machine. If it is infected, it is infected. It doesn’t matter!
According to San Ge, viruses and Trojans are just programs.
I just don't believe it, can they really kill my computer
Seeing Su Zelin coming back, the energetic young man also raised his head: "Third brother, thank you, I saved money today, I will treat everyone to dinner and drinks another day!"
Zeng Kaiping is quite generous. When he is happy, he treats people to dinner and drinks. When he is unhappy, he also treats people to dinner and drinks. If anyone goes to Huacheng after graduation and does not find him and ask him to treat them all, the rich man in Liede will be angry with you, saying that you do not treat him as a brother.
"Haha, OK, I'll wait for you then, but I'm afraid it won't be possible during the New Year's Day, it's too busy!"
Su Zelin smiled.
"It's okay, Third Brother, wait until you're done with your work, there's no rush!"
At this point, Zeng Kaiping remembered something: "Oh, by the way, can you help me see why my movies are downloading so slowly? Why aren't they as fast as yours? The download interface is also different."
Su Zelin leaned over to take a look and saw that the guy was using the tool that came with the IE browser to download the pornographic film. The tool was single-threaded and the download became slower and slower.
The energetic young man is quite good at chatting on QQ and can play games, but he knows nothing about computer software technology.
"You need to change the downloading tool, otherwise you will have to download this movie until dawn!"
"Khan, Third Brother, come and help me fix it."
Zeng Kaiping gave up his seat.
"A Ping, you can't just chat on QQ, you have to learn something else too."
Su Zelin shook his head and randomly searched the Internet for a download tool.
In the first decade of the new century, download tools flourished.
Now we have NetAnt and Internet Download Center.
Later came eDonkey, BitComet, BitElf, Wowga Era, Video Conveyor, and of course QQ Tornado from Penguin, as well as the well-known Qvod, the latter of which can be said to be the enlightenment software for many people.
At that time, there was no speed limit on downloading software. As long as your bandwidth was large enough, the download speed would soar and downloading movies would be a breeze.
It's a pity that these good software were eliminated one after another in later generations due to operational problems. Even Penguin's QQ Cyclone announced the closure of operations in September 2017, leaving only Thunder as the only dominant software.
When there were other competitors, Xunlei was quite honest. However, it became disgusting after it monopolized the entire industry. Not only did it maliciously limit the speed for non-members, but it also bombarded users with all kinds of advertisements, and did not treat users as human beings at all.
But no matter how disgusting it is, users still have to use it. There is no other way. There is no good alternative. Those who know a little can find various modified versions online to remove advertisements or break the speed limit, but newbies who don’t know anything are helpless.
Su Zelin quickly created a network ant for Zeng Kaiping. There were small dots on the right side of the download interface. As the download progressed, they would keep crawling forward, just like little ants, hence the name.
With a third-party download tool, the speed is indeed much faster.
After helping the energetic young man to finish the task, Su Zelin also turned on his own computer.
I've been busy all day today and haven't had time to receive QQ messages.
Mobile QQ was not launched until 2003 and is very inconvenient.
As soon as I logged in, I saw Lu Haoran’s message, but my friend’s QQ avatar was gray.
I opened it and took a look. There wasn't anything much to talk about. It was just some sharing of campus life experiences in recent days. Apart from that, they talked about Xiaoyanzi. This was also the topic that Lao Shiren and Su Zelin talked about the most on QQ.
“Ding ding ding!”
At this time, Qin Shiqing's QQ avatar started jumping.
Now the childhood sweetheart QQ has learned to become invisible. Maybe it’s because beautiful girls are harassed more often, but Su Zelin can’t judge whether she is online. After all, the Crazy QQ that can turn off invisibility and the cracked Rainbow QQ have not yet been born.
Sunny: "Zelin, how was your work at the store today? [wink]"
Qin Shiqing knew that Hunzi worked part-time in the newly opened computer city of the Finance Institute, but she didn't know that the store was opened by Su Zelin.
One year old is handsome: "It's OK, no air force!"
Sunny: “Air Force?”
He was handsome at the age of one: "As for fishing, there is no one."
Sunny Day: “So you sold the computer?”
Very handsome at the age of one: "That's a must. As a store manager, how can I save face if I fail?"
Qingtian: "Haha, congratulations. I heard that your computer store is quite large, with a good environment. There were many people at the opening today."
Handsome at the age of one: "Uh, how did you know?"
Qingtian: "There are posts on the Finance Institute BBS. I check it out occasionally."
Su Zelin has not had time to post anything today, but many active users on the campus BBS have started talking about this topic.
He was very handsome at the age of one: "Hey, you are from Zhejiang University, why are you here on our school BBS!"
Qingtian: "Haha, just browse around, they are all BBSs of Lin'an schools anyway. Well, when I have time, I will go to your digital store to take a look."
One-year-old is very handsome: "Didn't you buy a computer? You are just bored!"
Sunny: "I'm just curious about what you look like at work. I never thought that you would work for others! [Laughing with a mask]"
He is handsome at the age of one: "You are so bored to come here for such a trivial matter, Qin Shiqing!"
Sunny: "Humph, what do you care about me? Wasn't it even more boring when someone secretly went to Zhejiang University to watch the art evening show last time?"
Very handsome at the age of one: "That's different, your department's vice president of the student union invited me graciously, I'm just giving him face!"
…