A few days later, the decoration of Zhejiang University branch was completed.
The area of the Zhejiang University store is even more than 300 square meters, and because it is a newly built store, Su Zelin can also make some changes to the appearance to make it more attractive.
Basically, whether in appearance or interior, it is like a brand mobile phone experience flagship store of later generations was moved across time and space and then placed in Zhejiang University.
Just like before the Finance Institute store opened, it aroused the curiosity of countless people during the renovation period. After all, in Zhejiang University, there is only one store with such a large area and such stylish decoration.
On the opening day, the Zhejiang University branch held a welfare event where anyone who visited the store could receive at least one small gift.
The gift is very simple, just a specially customized, very cute small fan made of plastic.
In fact, it is a disguised advertising leaflet, but it is made in the shape of a fan.
If you hand out flyers, people may throw them away immediately after receiving them.
But basically no one will throw away this kind of small fan, especially in the hot summer, it is so practical.
This routine is actually very common in later generations, but it is quite rare in today's era.
Moreover, Su Zelin upgraded this routine a little bit.
One side of the plastic fan is printed with New Century’s logo, Shin-chan, and the digital store’s brand culture and business philosophy.
On the other side are some very interesting sentences.
“When I woke up in the morning I thought I had grown taller, but actually the quilt was lying sideways!”
“Time is like a net. Wherever you cast your net, there you will reap your harvest.”
“I thought about the five words ‘especially able to endure hardships’ and realized that I have achieved the first four!”
"Not for others, just to be someone that even I envy!"
“What is unforgettable is not the person, but the feeling and myself at that time!”
"If we can't have red eyes when we meet again, can we still have red faces?"
"… "
Either playful, literary, or full of positive energy.
This is the advertising strategy used by Jiang Xiaobai in later generations, which appeals to the sentimentality of others.
Moreover, feelings are particularly useful to today's college students.
The digital store uses the slogan of gift, and in short, it refuses to admit that it is an advertisement. Moreover, these sentimental sentences make it look more upscale and more like a real gift.
This method of promotion is much better than distributing paper flyers.
The opening of the Zhejiang University branch was very grand.
Because there are many people in this university, we customized 20,000 such small fans. If they are not used up, they will be distributed in future activities.
This alone cost three thousand yuan, but the rich man now has much more money than before, and he is rich and can give money away at will.
Anyway, this kind of fan is not disposable, and it is expected that many people will keep it, so it is a very good investment.
Of course, in addition to offline marketing activities and publicity campaigns, soft articles on Zhejiang University’s BBS are also indispensable. In short, it is all about building momentum and striving to achieve instant success.
On the opening day, the same old actors from last time showed up again, all dressed in suits and driving cars to present banners and flower baskets. It felt like this digital store knew countless of its peers and looked super cool.
Su Zelin, the boss behind the scenes, did not participate in the ribbon-cutting ceremony. After all, he was nominally only the manager of the Finance Institute branch. However, he watched this important moment among the crowd.
Then he saw the grand occasion of the Zhejiang University branch where the streets were deserted.
There were several long queues just for people to get the little fans!
Because summer is coming, these college students really need a small fan like this. It is light and small, and can be carried in a canvas bag wherever you go without taking up any space. In addition, the sentences printed on it are also very interesting.
Moreover, these sentences seem to be random, and there are quite a lot of them, and almost every fan is different.
"'If you don't read for a day, no one will notice. If you don't read for a week, your speech will become rude. If you don't read for a month, your IQ will be lower than that of a pig.' Hahahaha, this digital store is really talented!"
"Hey, mine is different. 'When I was a kid, the things I hated the most were eating and sleeping. Now I think back then, I was so mean.' It really touched my heart. I was young and ignorant at that time, and I didn't know how to cherish happiness 55555..."
"'If others eat fried chicken, I will eat it too. If others drink milk tea, I will drink it too. If others buy cakes, I will buy them too. If others weigh 90 kilograms, I will not say a word.' Haha, isn't this exactly what I am like?"
"Brother is crying. I am a Chinese major, but I feel that I am not as talented as the owner of this digital store. Could he be a graduate of the Chinese Department of Peking University?"
"… "
The students who got the small fans soon discovered one thing: the words on the back of the fans were many different, but they were all very interesting, either making people laugh or full of philosophy.
As college students, top students care more about feelings.
The Zhejiang University students who discovered this were all excited.
It’s like collecting cards as a child, or taking out spoons of different styles from sour plum powder, or opening blind boxes. It’s actually very similar to the thrill of fishing.
Those who received the fans even exchanged the golden sentences written on the fans with each other with great interest.
Of course, these golden sentences could not have come from Kang Baohong’s mind. The general manager of New Century only graduated from junior high school and has little education.
They were written by Su Zelin after racking his brains and based on his memory, and most of them came from the Internet in his previous life.
I wrote several hundred sentences in total!
For advertising purposes, there is no other way.
When the door of the Zhejiang University branch opened and students poured into the store like a tide, Su Zelin's lips curled up into a smile.
The second branch of New Century is going to be popular again!
On the other side, Yang Fen also witnessed the grand occasion with his own eyes.
He let out a long sigh.
New Century's marketing methods have been upgraded compared to the last time the Caiyuan branch opened.
I have to say that my partner is really creative and imaginative in his work.
By associating with such a strong man, perhaps I have indeed made a very wise choice!
…
The opening of the New Century branch caused a bigger stir at Zhejiang University than the School of Finance.
It even has the tendency to become an Internet celebrity store.
That little fan full of emotion did a great job. It brought huge topic and traffic to Zhejiang University BBS.
"'The forest is so big, but I can't even find a dead tree.' I received this little fan on the opening day of New Century. Does it mean that I will remain single until graduation? I don't want that!"
"Hey, my situation is not much better, 'get rid of single today, start wearing two pieces tomorrow', it hurts my heart!"
"'Is your love life going smoothly? Yes, there is no one along the way', this is absolutely amazing!"
…
There was a wave of exchanging golden sentences on Zhejiang University BBS, which almost dominated the screen.
Those who did not go to New Century to get fans on the opening day even regretted it. It was like the feeling when you were a child, when all your friends had anime cards in their hands, but you were the only one with nothing. Others were posting their quotes on the BBS, but you had no right to join in the conversation, and you felt extremely depressed.
Another hot topic is who the boss of New Century is.
Because there are so many golden sentences, according to a rough estimate by some curious people, there are more than 300 of them posted on the campus BBS alone!
Many people even suspect that this boss graduated from the Chinese Department of Peking University, has a very deep literary background, rich life experience, and has gone through countless ups and downs, which is why he was able to create so many philosophical sentences.
night.
Zhejiang University campus, girls’ dormitory.
Yan Qiuwen was also browsing those golden sentences one by one on the BBS with great interest.
She got a new computer today, at the New Century Zhejiang University branch.
As a talented girl who is extremely interested in philosophy and psychology, these playful yet philosophical sentences undoubtedly have great appeal to her.
She knew that Su Zelin would be very good at making things happen on the branch's opening day, but she didn't expect that the gangster's trick would be so effective.
Not only did New Century dominate the BBS, it also became the hottest topic at Zhejiang University that day.
Quite interesting!
If Yan Qiuwen were asked to create such sentences, she could come up with some, but she felt that she certainly could not think of so many, and that they would all have different styles, which was even more rare.
Seeing that even Yan Qiuwen was enjoying posting golden sentences on the BBS with great relish, the other people in the girls' dormitory were even more surprised.
There aren't many things that can arouse Qiuwen's interest. Usually she spends most of her time reading books, but now she has been sitting in front of the computer for at least an hour and is not tired of it. This is no different from the sun rising from the west.
After browsing all the relevant posts, Yan Qiuwen logged into QQ and found Su Zelin online.
Wen: “I know how to play!”
The genius girl's online name is as simple as her usual speaking style, just one word. Not many people have this kind of single-word online name.
He is handsome at the age of one: "Thank you!"
Wen: "I've read them all, looking forward to it!" (I've read all your sentences, looking forward to new ones in the future)
Handsome at the age of one: "Must!"
"… "
While "Lu Xiaofeng" and "Ximen Chuxue" were communicating, other women in the dormitory were also chatting.
"What kind of person is the owner of this digital store?"
Deng Xiaoman couldn't help but open up the topic, which was also the hottest topic on the BBS: "Many people say that he is a top student in the Chinese Department of Peking University!"
"I even think he's a bit like a philosopher, but philosophers don't usually do business, and they're not that playful!"
Chen Zi analyzed.
"Yes, some of the words are very sexy, and some are very thought-provoking. Look at these words on my fan: 'Life has only three days. Those who live in yesterday are confused, those who live in tomorrow are waiting, and those who live in today are the most practical.' It's so true!"
Xiao Yue took out her fan and couldn't help but give a thumbs up while looking at it.
Several girls in the dormitory were chattering away, some of them unintentionally, but some of them taking it seriously.
Qin Shiqing already knew Su Zelin's true identity, and now these golden sentences once again confirmed Yan Qiuwen's inference.
In the past, my childhood sweethearts would always say some strange but interesting things.
For example, "Life is like constipation. Sometimes you work very hard but nothing comes out!", "There is no such thing as a peaceful life. It's just that someone is carrying the burden for you!"
However, she didn't expect at that time that these interesting sentences would lead to an extremely successful marketing campaign.
However, I didn’t seem to see the words he said to me on the BBS. It should be that my childhood sweetheart deliberately didn’t print it. Otherwise, I would have known at a glance that he might be the boss of New Century.
This guy tried his best to prevent me from knowing the identity of his boss behind the scenes.
Qin Shiqing pouted, looking a little unhappy.
However, everyone in the dormitory was talking about childhood sweethearts, and some even thought he was a top student who graduated from the Chinese Department of Peking University or even a professor of philosophy. The girl couldn't help but feel a little proud.