Night falls.
"Adie, chop him to death. Damn, he dares to mess with me. This bastard doesn't want to live anymore!"
In the campus of the School of Finance, Zeng Kaiping's cursing voice was heard from the male dormitory 302.
The energetic young man lost the PK before and was furious. He directly used the forbidden summoning technique to summon his local prostitute in Lin'an, Qian Chang Die Wu, who was the big sister who watched the World Cup with everyone in the dormitory.
This big sister is really tough in the game. I heard that she is a rich woman. She plays games every day when she has nothing to do after eating. She is of high level and strong strength. She chased the enemy of the spirited young man for eighteen streets with a knife. Zeng Kaiping, who got rid of his anger, felt very happy. He felt that he was so safe next to Adie and he could be like a little bird.
"Hey, Third Brother, why are you offline?"
When the energetic young man was feeling proud of himself for saving his face, he found that Su Zelin's character suddenly disappeared.
"Haha, the literature club has a meeting tonight, I have to go there."
Su Zelin responded with a smile and turned off the computer.
If it were an ordinary rally, one could go or not, depending on one's mood, but the circumstances of tonight's rally were special.
There are new members in the literature club. This is their first gathering, so we have to give the president some face no matter what.
"All right!"
Zeng Kaiping's attention returned to the computer screen, and he continued to sing and dance with his lover like a pair of tank lovers who were envied by everyone.
A quarter of an hour later, Su Zelin arrived at the public class classroom for the assembly.
As soon as he walked into the door, someone waved at him from a distance.
"Squad leader, this way!"
Needless to say, Nana, Ding Lina would come early to every literary club meeting and save a seat for Su Zelin.
In fact, you don't have to reserve a seat. There are only less than a hundred people in the entire literature club. There are plenty of seats in the classroom and you can sit anywhere you want, front, back, left, or right.
But this is Ding Lina's habit. She likes to listen to Su Zelin bragging in the literature club, and Su Zelin can also pick up the pens. Everyone gets what they need and everyone is happy.
The seats in front of Nanazi were occupied by a few literary girls who had a good relationship with Hunzi. They also liked to listen to Hunzi showing off his literary talent, and they knew that he liked to sit next to Nanazi, so they just sat in front of Ding Lina.
"Hi, beauties, good evening!"
After Su Zelin sat down, he greeted a few people casually and his eyes fell on Ding Lina.
Nanazi knows how to dress up. She is a fashion trendsetter. She has a lot of clothes and she matches them in various ways. Every time she has a different look, it is pleasing to the eye.
At every literature club gathering, she dressed more provocatively, and the lads always had a feast for their eyes, causing their pen-spinning skills to drop by two levels.
After watching the game in a civilized manner for a while, the gangster's attention turned to other places.
There are quite a few new faces tonight.
Regardless of gender, their faces were full of childishness and excitement. They looked around in the classroom like curious babies.
A freshman without a doubt.
The temperament of these freshmen who have just arrived is clearly different from that of sophomores and above. The latter are more experienced and anyone with a little discerning eyes can tell them through simple observation.
"Senior Su!"
The two newlywed girls who came together soon spotted him.
Among the new members of this literary club, these two are of the highest quality.
Although it was the first rally, the two sides were not strangers.
Since the size of a club is closely related to its allocated budget, the competition for recruiting new members is always fierce. Clubs of all sizes try their best to recruit members. You will find that the registration desk of each club is almost always filled with handsome men and beautiful women, because they call over the members with the best image and temperament, and regard this as an important means of attracting new blood.
Can you believe that for a club like the boxing club, you can find several beautiful girls at the registration desk
Many newcomers were fooled in this way, and when they really arrived at the boxing club they found that everyone was muscular.
So when the literature club signed up for new members, Su Zelin was dragged away by the club president to be the face of the club.
The gangster is handsome and eloquent, and can be regarded as a powerful weapon for recruiting new players. We cannot waste him.
In fact, the president's move was very effective. Wherever Su Zelin went, he attracted a lot of freshman girls.
Su Zelin not only has a good-looking face, but is also well-known in the School of Finance. Many people join the literature club because of him.
These girls were the ones that Su Zelin met during the recruitment. They were pretty, so Su Zelin talked to them more at that time.
"Hehe, hello, how do you feel about coming to the literature club?"
Su Zelin asked casually.
"It's pretty good. The members are all very good, especially Senior Su. I've never seen a boy with such good literary literacy as Senior Su!"
There was admiration in the eyes of both girls.
Needless to say, Su Zelin played some tricks on the day of recruitment.
After chatting for a while, they left.
"Class monitor, you are fooling the ignorant girl again!"
Ding Lina said unhappily.
"What's the point of fooling an ignorant girl? This is called the interaction between old and new members, in-depth communication, the collision and high-speed friction of ideas, and the sparks of literature!"
Su Zelin was very confident in his argument.
"Tsk, great talent, when we were new, I never saw you and I interacting and communicating, you're being partial to me!"
In front of the God of Cars, other girls had to stay away, but Nanako was not willing to be outdone.
Several literary girls were confused and didn't know what was going on.
The rank of these two people is so high!
"Nana, time flies. I can still vividly remember the first time I met you in the literature club. Now you are a club veteran."
The gangster sighed and suddenly something came into his mind. He quickly took out a small notebook, put it on the table and started writing.
"What do you write in this notebook?"
Ding Lina couldn't help but become curious.
Recently, Su Zelin carries a small notebook with him all day long, but it is not like a diary because he often takes it out and writes a few sentences and finishes it quickly. The diary is not that short.
“Some small insights into life.”
Su Zelin smiled.
"Oh, can I have a look?"
Nanako instantly became interested.
"Can!"
Su Zelin handed over the notebook.
Ding Lina took it in her hand and saw a few lines of wet ink on it. The writing was so vivid and freehand.
Su Zelin's handwriting is like art.
"Some memories fade away with the passage of time, just like a drop of water falling into the sea, the waves become weaker and weaker until they disappear. However, some people and things become more unforgettable as time goes by."
Nanako read and recited in a low voice.
After reading it several times, I found it more and more delicious.
These are the sentences I just wrote, and there are many more.
"Behind every sensible and calm present, there is a very silly and naive past. Behind every warm and indifferent present, there is a sad and uneasy past. Being worldly-wise but not worldly-wise is the kindest kind of maturity!"
"Life is never easy. We all stand up gradually after falling down. These difficult days of keeping a low profile are all paving the way for someday. You have to defeat something you don't like in order to get something you desire."
…
She continued reading until she had finished reading the entire book. Nana looked a little dazed: "Class monitor, how come you are so talented? Why can't I think of such a sentence? Oh, it seems that my literary background is not deep enough!"
Last year, when Su Zelin had just joined the literature club, he showed off in front of a few literary girls. Nanazi thought he was just bragging, but after he boasted so much, she realized that the bad boy class monitor really had some stuff.
"Nanako, let us see it too!"
Several literary girls who were on good terms with Su Zelin also scrambled to grab the small notebook.
"Wow, it was so moving reading this. It really touched my soul!"
"Su Zelin, your literary accomplishment is improving day by day, but we are all old members and are still standing still. How shameful!"
"Is this the difference between ordinary people and geniuses? Woo woo woo..."
"… "
Several literary girls have long become Su Zelin's die-hard fans. As long as the guy does something casually, he can easily move them to tears.
After the Zhejiang University branch opened, Su Zelin developed a habit of recalling and writing down many golden sentences from his previous life, because college students like this kind of little literary youth very much, and the marketing effect is so good, so Hunzi plans to continue it.
For this reason, he always carries a notebook with him. Whenever he remembers some golden quotes, jokes, or inspirational quotes from his previous life, he writes them down immediately.
Not just for marketing, but also for brand culture.
For an enterprise, brand culture is extremely important.
Why do we love a certain brand so much when the quality and performance of the products are similar
The famous marketing guru Philip Kotler once said: "Great brands can resonate with people emotionally!"
Consumers' love for a brand is often based on their identification with the brand's heritage and personality, which generates resonance, trust and beautiful associations, making them loyal and unshakable in their dependence on the brand.
Is it because the products sold by New Century are better than those of others that it has been able to make a name for itself on university campuses
No!
Almost all computer accessories that everyone uses come from well-known manufacturers in the circle, and the prices are similar to those in computer malls outside, or they may be slightly more favorable, but they will definitely not sacrifice too much profit.
So why is New Century selling so well
First, the marketing methods were powerful. From the beginning, the company was packaged as a large digital chain and gained the trust of college students.
Instead, they provide good service and focus on after-sales service. If there is any problem with the computer, they will help solve it with just a phone call, and consumers don't have to worry.
The third is related to brand culture.
The brand culture of New Century is almost entirely centered around college students. The decoration style caters to the preferences of this group, being classy but not vulgar. The employees are mainly college students, and even the advertising and marketing activities within the school are centered around the theme of youthful sentiments. The small fan gifts given out at the opening of the Zhejiang University branch are the best example.
That’s why it has been so successful even though it has only been open for a short time.
An excellent enterprise must have its own unique brand culture and manage it well.
For example, Chanel, a famous luxury brand known as the "Mother of Gallic Fashion", when it is mentioned, a series of words will pop up in many people's minds - romantic, fashionable, noble, and beautiful.
In short, it is very high-end. The female consumers of this brand are elegant, confident and independent, they pursue freedom and are unique. Using Chanel makes them feel proud. No matter how expensive it is, no matter how much IQ tax I have to pay, I will buy it, because I also want to be a goddess!
This is the intangible value brought by a classic brand culture, which can even make countless fans lose their minds and buy things without thinking.
Su Zelin also pays great attention to the establishment of brand culture. Once consumers have faith in your brand, they will be extremely loyal.
Of course, digital stores cannot be said to have a deep foundation now, and brand culture needs to be formed over time.
But Su Zelin is confident.
One day, when the words "New Century Digital Experience Center" are mentioned, people will think not only of cold digital products, but of something more impressive!
A senior girl wearing gold-framed glasses walked up to the podium, and everyone below fell silent.
"Welcome all new students to join the literature club. I am your president, Yuan Yuchan."
"A literary club, as the name suggests, is a group for literary exchange, but do you know its origin?"
"The first real literary society was established on the ninth day of the first lunar month in the first year of the Xuantong reign. Jiang Yiwu, then president of the Zhenwu Society, and others held a meeting at the Yellow Crane Tower and reorganized the Zhenwu Society into a literary society..."
"Literature is the unrestrained and heroic spirit of 'armed with swords and spears, and full of vigor and ambition', and the gracefulness and tenderness of 'curtains rolled up by the west wind, and people are thinner than yellow flowers'. Books contain golden houses and beautiful women..."
"Our aim is to discover the charm of words, to bring literature into everyone's daily study and life, to improve appreciation ability, and to contribute to the construction of campus culture..."
"… "
Just like the first literary club meeting that Su Zelin attended, the president still first introduced the history, origin, purpose, daily activities, etc. of the literary club at the meeting. The freshmen listened with gusto, their eyes full of longing.
As for old students like Su Zelin, they are a bit boring. In fact, every time the literature club has a meeting, most of the attention of the guys is on Ding Lina's beautiful legs.
Time passed quickly when one was distracted, and before one knew it, the meeting was over.
After saying goodbye to Nanazi, Su Zelin passed by New Century on the way back to the dormitory and took a stroll in.
I rarely stay in the store during this period, but I still show up almost every day to make my presence felt.
It was almost closing time and there were not many customers in the store. The person on duty for cleaning had already started wiping the tables.
"Manager Su, you are like a mysterious dragon that is hard to find. I haven't seen you for half a month, right?"
A dark-skinned clerk carrying a large CRT monitor walked into the store and teased Su Zelin like this when he saw him.
Xiao Hei, one of the new century's royal "coolies", is responsible for carrying goods. He is very strong and very hardworking.
Su Zelin's promotion to executive manager has been announced, and all the employees know about it.
It's amazing that he can become a manager and get dividends after applying for a part-time job. He is really a winner in life. Xiao Hei is very envious!
However, General Manager Kang trusts him very much. Not only does he manage the Finance University branch in an orderly manner, but it is said that he also participated in and offered suggestions for the great success of the Zhejiang University branch. His ability is there, and he has made money for the boss, so General Manager Kang naturally appreciates him.
There's no way. Everyone is at a different level, and their positions and jobs are also different.
Xiao Hei still has self-knowledge. It's okay for him to do hard labor, but he has no chance of doing marketing, let alone being a leader. If he is really given the position of executive manager, it would be no different from forcing a duck to climb a tree. I'm afraid he will be so tired that he will smoke.
"Xiao Hei, are you complaining about this manager doing nothing? You don't want to be with me anymore, right? Be careful or I'll transfer you to flush the toilet one day!"
Su Zelin scolded with a smile.
"No, no, no, Boss, I was just joking, please spare me!"
Xiao Hei was smiling but not afraid.
He is also an old employee who joined the store when it was first established. The two are from the same class and have worked together in the store for more than a year. He knows Hunzi very well.
This manager is not arrogant and is very easy to talk to.
As long as it is not a serious violation of store rules and regulations, such as deliberately destroying team relationships, forming cliques, etc., you can joke with him casually at other times, just like a friend.
"Alright, alright, I don't have time to talk to you. By the way, where is Wanyin?"
He looked around the store but didn't see Liu Wanyin.
Su Zelin was puzzled.
Logically, Liu Wanyin should have been doing the accounting at this time. Now, she has been in charge of her own accounting recently, and she has to prepare the daily accounts before closing time.
"Over at the warehouse, a batch of goods just arrived, and Wanyin went to take inventory!"
Xiao Hei responded.
"Ok, I'll go check it out now!"
Su Zelin left after saying a few words.
Xiao Hei thought to himself that Manager Su really cared about the store beauty.
I don’t know if the two have any other unknown relationship besides being classmates and store clerks.
The warehouse is just behind the digital store, not too far away, about ten meters. It was originally an abandoned warehouse, but later the digital store needed a warehouse, so Dai Chuangxing helped apply for it. He not only cleaned out everything inside, but also installed a large iron door to prevent theft, all of which were done by the School of Finance.
This is the convenience of having someone in the court to get things done. Save a little here, save a little there, and it will be quite cost-effective overall.
Walking into the warehouse, the bungalow with an area of more than 50 square meters is filled with digital accessories.
Monitor, case, motherboard, graphics card, fan, memory module...
Various brands and high and low configurations are available for customers with different requirements to choose from.
Su Zelin is no longer short of funds, and he is not as strapped for cash as he was when the store first opened, so the digital store's inventory is always sufficient.
It is very important to have a full range of products in stock. In the past, college students liked to go to computer malls to buy computers, but computer stores on campus could not survive. One of the important reasons was that they were too small, lacked stock, and had no choice at all.
Liu Wanyin was taking inventory with several other employees in charge of warehouse transportation. She held an account book in one hand and deftly pressed a calculator with the other. Her fingers flew as she recorded data from time to time, looking quite shrewd and capable.
Su Zelin nodded repeatedly and said, I was not wrong about him. Xiao Liu is indeed a man of great potential!
He didn't go over to disturb them, but just watched quietly from the side.
This continued until Liu Wanyin finished taking inventory of all the incoming goods. She turned around and found Su Zelin. She was surprised and delighted and asked, "Hey, Boss, when did you come?"
"I just arrived, Xiao Liu, you are becoming more and more like a future store manager!"
The gangster gave a compliment with approval.
"No, I'm just trying to learn from the wise and powerful Manager Su. My level is not even as good as yours."
Liu Wanyin covered her mouth and laughed.
"Oh, you've even learned how to flatter, and you feel so good doing it!" Su Zelin pretended to be surprised: "Hurry up and flatter me a few more times to make me feel good!"
"I'm just telling the truth. The old man is handsome, capable and a role model for my generation."
"Yes, yes, just shoot it like this, it feels so good, ah, I feel so good..."
"… "
After chatting for a while, Su Zelin discovered that Liu Wanyin was completely different now than before.
She used to be always taciturn, had an inferiority complex and was unhappy, but now Xiao Liu is lively, generous, cheerful, talkative, and optimistic. She is getting better every day. Su Zelin sees confidence in her, which makes Hunzi very happy for her.
Well, it's time to give that to her.
The decision was made quickly, and Su Zelin changed the subject: "By the way, Wanyin, let me inform you of something. In a few days, I will call a meeting of the store staff and announce that you will be the store manager."
"After New Year's Day?"
Liu Wanyin was stunned.
Not long after the start of this semester, Su Zelin talked to her about taking over as store manager, but at that time he said it was next semester.
"Yes, the plan has changed a little. You have improved faster than I thought. I think you will be able to handle the job this semester. I will let you take charge of the marketing during the New Year's Day machine matching rush. Take this opportunity to perform well and let everyone see your abilities!"
"Manager, I..."
"Xiao Liu, please don't refuse. The salary of a store manager is almost twice that of an ordinary employee. Don't you want to get it sooner?"
Su Zelin offered a generous salary as a reward, knowing that it would have a fatal appeal to Liu Wanyin, a "little money-grubber".
"Of course I thought about it." Liu Wanyin said embarrassedly, "I'm just afraid that I can't do it well."
"No, I still say that, trust my vision and trust yourself!"
Su Zelin gave a thumbs up.
Liu Wanyin has to take on a leading role once in order to truly build up her confidence. This is also a necessary training and test for her.
"Well, okay!"
Liu Wanyin gritted her teeth.
Among the dozens of employees in the digital store, Su Zelin gave him such a rare opportunity, which he must seize.
The sudden good news surprised Liu Wanyin so much that even after returning to the dormitory, she couldn't calm down for a long time.
She couldn't help but take out the letter paper from the drawer.
There was no landline at home, and even the entire village had no telephone lines, so Liu Wanyin usually contacted her family through letters and shared everything about her life on campus.
She felt it necessary to tell her family the good news.
dad
Hello!
I have good news to tell you, I will soon become the manager of a computer store!
According to the squad leader, my salary can be doubled, so I can earn more money!
You don't have to work too hard and tire yourself out.
Everything will get better slowly.
…