The next morning, after breakfast, on the way to the digital store, Su Zelin bought a few newspapers at a newsstand on the school road.
Hunzi seldom reads newspapers, but that doesn't mean he doesn't care about news and current affairs. On the contrary, Su Zelin has to pay attention to them every day.
After all, the secret to making money may be hidden in the news. When you see it, you may remember it and unlock another way to make money.
It’s just that the Internet is developing faster and faster, and the convenience and speed of online news have surpassed newspapers.
Today, however, he acted out of character and bought several copies at once.
Zhejiang Daily, Lin'an Daily, Qianjiang Evening News, City Daily Talk, Science and Technology Times...
They are all local newspapers with the fastest news.
The rascal first unfolded a copy of Zhejiang Provincial Daily, glanced at the headlines and browsed through the first page, then turned to the second page, and then his eyes lit up.
He found reports related to the New Century.
Being featured in this newspaper was actually a pleasant surprise and was not originally in the plan.
Because Zhejiang Daily is the party newspaper of the provincial party committee, it has a huge circulation and is the most credible and influential mainstream paper media in the province.
It is directly under the Party Committee, so you cannot give money to it randomly, so whether others are willing to write for you or not is up to fate.
Fortunately, I am lucky.
Of course, it's not just luck.
When Su Zelin was working on the corporate plan for New Century, he paid great attention to a positive image.
For example, New Century’s college student employees, almost all of whom are from poor families, were provided with a part-time job opportunity with a good environment and treatment, which changed their difficult circumstances.
For example, New Century provides low-cost rental opportunities for senior students who cannot afford to buy computers. The rent is only half of that of other computer stores outside, and there is no deposit required. All that is required is a copy of the ID card and student ID card, helping these graduates to successfully complete their graduation projects.
Later, New Century also established scholarships, which college students from poor families but who studied hard and had excellent grades had the opportunity to receive.
In addition, it actively sponsors the Student Union to organize various meaningful campus activities, whether it is cultural evenings, sports meets, and many other campus activities. Not long ago, it publicly promised to sponsor the Student Union at least 10,000 yuan each year for campus activities.
In short, since the day it was founded, it seems to have been keen on various campus public welfare activities, like a breath of fresh air among enterprises.
It was because of this that Su Zelin was able to successfully convince Dai Chuangxing, Zhou Fuliang and relevant leaders of the University of Science and Technology of China, the Normal University and the University of Electronic Science and Technology of China.
If it was just a purely money-oriented relationship, Su Zelin would not be able to pass the test of Dai Chuangxing.
Not everyone has no bottom line. After all, they are intellectuals and they still have the most basic principles in their hearts.
It was precisely this good image that brought Xinshiji the opportunity to be featured in the Zhejiang Daily, and on the second page, which was already quite good exposure.
In the main text, the editor gave praise to this new enterprise, saying that the model of the new century has the courage to break the convention, is creative, and has great potential. It has opened five branches in a short period of time. In addition, it is full of positive energy, rooted in universities, and has not forgotten its original intention. It makes money from college students and also gives back to them. Such a conscientious enterprise is an example worth learning from.
Continue to flip through other newspapers, and you will find that almost all local public and private daily newspapers at the city level have published the article.
However, the headlines of public daily newspapers are more formal and not sensational, while the headlines of some private daily newspapers that have been paid for are more exaggerated.
"Shocking! There is such a large digital store hidden in Lin'an University!"
"Students from these five universities in Lin'an are blessed with super affordable computers on campus!"
"Three arrows fired simultaneously, five stars shining! On how a chain of computer stores quickly expanded its territory!"
"… "
However, no matter how exaggerated it is, it is still far behind the sensational online self-media title parties such as "Leo broke up with his girlfriend because she was too pushy" in later generations.
After all, as a physical paper media, it has to have some moral integrity and bottom line. It cannot write something that has nothing to do with the content and title just because it received money.
After flipping through the newspapers one by one and reading the relevant content, Su Zelin smiled.
He was very satisfied. The effect of the New Year's Day publicity was better than he had imagined, especially being featured in the Zhejiang Daily, which was an absolute gain.
In addition, several local TV stations also reported on the evening news yesterday.
Of course, not to mention the Lin'an local forum and the BBS of major universities. Currently, the Internet is an excellent and cheap publicity medium. You don't have to pay others, just let your employees do it when they are free. The current market price is not even 50 cents per post. At 1 cent per post, many employees are willing to do this job. Therefore, Su Zelin must definitely make good use of this tool.
In fact, during the rise of New Century, it has always been inseparable from Internet marketing. When the Caiyuan store just opened, it also promoted it on the Caiyuan BBS.
Of course, the sentence marketing that made the Zhejiang University store almost an Internet celebrity store is actually the crystallization of the wisdom of later generations of netizens.
But Su Zelin, who fleeced future generations, felt no guilt at all.
As a reborn person, if you don't even get a little bit of the wool from the afterlife, what's the point of being reborn
Besides, the wisdom of netizens is infinite. If you pick out those internet golden sentences yourself, new ones will naturally be born.
…
As soon as I walked into the digital store, I saw Liu Wanyin.
It's not yet time for normal business, but the employees have arrived and have already started working.
Liu Wanyin was directing the scene setup in the open space outside, still holding the small notebook in one hand and glancing at it from time to time.
The schedule for the big sale the next day, with all the big and small matters written on it.
On the first day of New Year’s Day promotion, Liu Wanyin, the store manager, delivered an excellent report card.
There was no trouble throughout the whole day. Although the flow of people seemed large, the order was maintained in an orderly manner and the usual reception service quality was maintained. The sales volume on that day was very ideal, and after get off work, the incoming and outgoing goods and bills were also matched.
This also gave Liu Wanyin more confidence, but the success of the first day did not let her get carried away by victory and become proud and arrogant. Classmate Liu was still very humble, and it could be seen from the small notebook that she did not slack off at all.
Haha, this new assistant seems to be very competent.
Yesterday, Su Zelin only visited the Caiyuan store for a while and left shortly afterwards. He then went to the other three newly opened branches to check on the situation. However, Liu Wanyin called him in the evening to report to him and told him that everything was going well.
"Morning, Boss!"
Seeing Su Zelin appear, Liu Wanyin greeted him while her eyes drifted to the newspapers in the hands of the gangster, and she was a little surprised.
She had never seen Su Zelin read a newspaper, whether in a digital store or in the classroom.
"There's some good news about the New Century that I think you can learn about!"
Su Zelin raised the newspaper in his hand and then stuffed it into Liu Wanyin's hand.
With doubts, Liu Wanyin opened the first copy of Zhejiang Provincial Daily.
"Don't look anywhere else, here!"
The idiot pointed to somewhere on the second page.
"Wow, it's in the New Century newspaper, and it's in the Zhejiang Provincial Daily!"
Liu Wanyin became excited when she saw the title.
New Century attaches great importance to team building, and the employees all have a strong sense of collective honor, not to mention that she is now the store manager.
After quickly browsing the main text, she was even happier: "The daily newspaper specifically praised our New Century!"
The class also subscribed to the Zhejiang Provincial Daily. Liu Wanyin knew the importance of this newspaper and it was not easy to gain its recognition, but New Century did it.
“Haha, there are these too!”
Su Zelin also found several other newspapers with content related to New Century.
Liu Wanyin looked at them one by one, and became more and more surprised: "Manager, is our New Century so famous in Lin'an?"
Su Zelin smiled and said, "Of course not. Don't forget that we are a large digital chain with five branches! In addition to newspapers, we were also featured in TV news interviews!"
After a pause, he continued, "Xinshiji has become what it is today, Xiao Liu, you have made a lot of efforts as a veteran, and of course, every employee has contributed to this. Please pass these newspapers around so that others can have a look too!"
"Yes, Boss!"
Liu Wanyin was delighted.
New Century has become famous, and I feel a little proud!
Thinking of something, she circled the headlines related to the New Century on several newspaper pages with a ballpoint pen, so that the clerks wouldn't have to bother looking for them when passing them around. After all, the digital store would have to open soon and there wouldn't be much time.
This is Liu Wanyin's "meticulousness", which is reflected at all times in work and life.
Student Xiao Liu took the newspapers and distributed them.
As soon as they heard about the New Century report, the staff gathered around.
In this day and age, it is still a rare thing to be reported in regular media news.
"It's amazing! New Century has been featured in so many newspapers!"
"There's even a newspaper of this level as the Zhejiang Provincial Daily. Let me see what it says!"
"… "
The staff scrambled for newspapers, competing to be the first to see them.
At this time, Su Zelin's cell phone rang.
It’s Kang Baohong calling.
"Boss, today's newspaper is out, we're on the Zhejiang Province Daily!"
Because of excitement, Kang Baohong's voice was much louder than usual.
When he first found the news about the New Century in the provincial party committee newspaper, he felt the same surprise and joy as Su Zelin.
"I saw it. Don't worry, Baohong. This is just the beginning. The best part is yet to come!"
Su Zelin's eyes narrowed.
After this wave, New Century has stepped out of the campus and is known by more people, but that is not enough. We must strike while the iron is hot and hype it up again.
As for how to stir-fry it to make it more attractive.
Su Zelin already had an idea.
I need a tool!
That knockoff is the stepping stone to execute the next step of the plan.
New World also officially opened on New Year's Day.
Just as Su Zelin expected, the store plagiarized his own sentences in yesterday's marketing.
Such shameless behavior means they are not friendly competitors, but enemies!
Su Zelin doesn't mind using some tricks to step onto a higher level.
"Baohong, if you ask someone to post on the Polytechnic University BBS again, and directly quote news from the Zhejiang Provincial Daily, I want to see if they dare to delete it!"
This is the authoritative newspaper of the provincial party committee. No matter how powerful the leader of the university of science and technology behind the opponent is, I don't think he would dare to do anything wrong.
If the post was really deleted and this was classified as malicious advertising, wouldn't it be a slap in the face of Zhejiang Daily? The leaders would be furious.
"Oh yeah, why didn't I think of that!"
Kang Baohong slapped his thigh.
Su Zelin continued, "There's a paragraph in the Zhejiang Daily that praises our innovative model. Let's use this paragraph to bring up the topic of our marketing with those sentences. Pick out some inspirational ones and post them. With this imperial sword protecting us, no one will dare to touch our posts!"
"Okay, I'll find someone to do it as soon as possible!"
Kang Baohong can't wait.
When he first found out that the store had plagiarized, he was filled with anger.
"Put excerpts from other newspapers and post a few more articles to let everyone in Polytechnic University know that New World is a shameless knockoff store!"
Su Zelin added: "Oh, one last thing. Find a few tabloids to write articles accusing us of plagiarism and stealing other people's models and marketing ideas!"
"Accusing us of plagiarism?"
Kang Baohong was confused.
What kind of a trick is this
"Haha, I did this to provoke a fight."
Su Zelin smiled and said, "New Century was just in the news and was praised by Zhejiang Daily, but it was immediately criticized. Will this arouse other people's curiosity? Now that it has become a topic of discussion, the media will be interested in investigating it in depth and compare us with another company with almost the same model, New World. What do you think the result will be!"
"They will find that we are the real pioneers of this model, and New World is the copycat!"
Kang Baohong said without hesitation.
"Yes, we have many ways to prove ourselves!"
"Our Caiyuan store and Zhejiang University store were opened earlier than New World. Those marketing phrases first came from the fans given away when the Zhejiang University store opened. They can also be found on the Zhejiang University BBS. We even published a book and own the copyright!"
"And New World will be exposed to the media and the public and pushed to the forefront. This is what they hate the most. It will have a huge impact on their image and reputation!"
"We will undoubtedly win this war and become more well-known!"
"But why don't I take the initiative to condemn the New World? It's simple, because the thief crying thief is more likely to arouse public outrage and is even more unforgivable!"
"Although it wasn't New World that accused us through the newspaper, there are only two stores like this in the whole of Lin'an. According to normal people's thinking, who else could it be except them?"
If Kang Baohong saw Su Zelin at this moment, he would think that he was smiling like an old fox.
To put it bluntly, this is all hype.
Compared with regular news, this method is indeed easier to spark topics and generate heat.
This kind of business practice is actually quite common in later business circles, but it is still relatively rare nowadays.
The entertainment industry uses it more frequently, with all kinds of gossip every day, which female celebrity is involved in a scandal, which male celebrity is suspected of having an affair with whom? In short, all kinds of news attract paparazzi and entertainment reporters to report on it, and the public also likes to watch it.
Sacrificing opponents for promotion is also called sacrifice flow.
It's a pretty ruthless way of hype.
If Zhang Yuanhang had stopped after the warning on the University of Science and Technology BBS, swallowed the loss, gave up the customized gifts, and did not plagiarize those phrases for marketing, Su Zelin would not have been so ruthless.
But unfortunately, he is too stubborn!
Since the master of the new world didn't give him even a little respect, Su Zelin naturally didn't need to show any mercy.
"Boss, your tricks are amazing!"
Kang Baohong couldn't help but marvel.
"But if we do this, things might get really bad. The boss behind the scenes has some background in Lin'an after all. Is this really a good idea?"
He hated this copycat, but he was still a little concerned about it.
"Don't worry, just do as I say. I've already discussed this with Mr. Yang, and he agrees!"
Su Zelin's tone was calm and unperturbed.
“When you are not strong enough, there is no need to complain about your situation. Just do what you should do quietly. When you become good enough, you will naturally enter a higher level circle. By then, you will stand at a new height and embrace a more beautiful scenery!”
This is a piece of inspirational quote that often appeared on WeChat Moments in my previous life.
The hunzi quite agrees with it.
To put it simply, before you have the strength, you should just develop yourself in a humble way.
When you become awesome, a lot of things will be different and you can go out and have fun.
When I first started my business and opened the first Caiyuan store in Xinshiji, I had to keep a low profile.
He was too weak at that time and couldn't afford to offend anyone with a little power.
So at this time Su Zelin chose to quietly increase the economy.
Once the five branches are opened, the level and economy will go up, and the business will take off, so you can spend more money.
Of course, with Su Zelin's personality, he would not take the initiative to offend others.
But if someone else picked it first, it would be different.
It would be fine if New World copied the model. Even if Su Zelin did not regard it as a friendly competitor, at least he would not hate it.
However, the other party copied the product without restraint and did not take me, the original founder, into consideration at all.
Being a big brother is easy to bully, right
Damn, what the hell!
So Su Zelin had only one thought in his mind - fuck him!
It's true that the old man opposite is a big shot, but the department he belongs to has little influence, and he is only the second in command. Even his lover's family cannot cover the sky with one hand in Lin'an.
What's more, the 21st century has arrived and it is no longer the same as the previous era. Many things have changed quietly with the tide of the times.
Today we live in a market economy society, and all provinces and cities are working hard to develop their economies.
Those companies with great influence are able to communicate with government officials.
Not to mention big companies, any businessmen from Hong Kong, Taiwan or foreign countries must be treated like Buddha.
New Century is not a large enterprise, but it is not small at the municipal level. It is also a high-quality new enterprise that is expanding rapidly. Unless you are blind, you can see that it has unlimited prospects.
Now he has become famous through newspapers and television and has entered the public eye.
Would Lin'an allow the second-in-command of a small unit to kill it
Of course not!
Zhang Yuanhang’s father doesn’t have that much power.
So Su Zelin had nothing to fear.
Taking advantage of this battle, New Century will become famous and announce to the entire Lin'an City - the wolf is coming!
Then let’s fight!
…