Just as Su Zelin expected, the popularity of New Century immediately arose as a result of his promotion.
Compared to regular news, the public is undoubtedly more interested in this kind of gossip.
For example, if a man sees a good-looking beauty on the street, he may take a second look at her as he passes by, but he will not stop for her.
But if this man sees two women quarreling with each other on the street, he will definitely stop and watch with interest, and the two women don't need to be very beautiful.
This is the human nature of the onlooker mentality.
If you replace the two women being watched with companies, the principle remains the same.
No matter how much the soft article brags about the New Century, readers may not pay attention.
But this digital store had a conflict with its peers and was severely criticized, so readers read it with great interest. Even people who were not interested in digital products might not be able to help but take a closer look at the content on the page. It was like seeing dinosaurs fighting on the street, which did not stop people from enjoying watching the fun.
Do you think they are interested in dinosaurs
Obviously not!
Just for watching.
Lin'an University of Technology campus.
"Hello, Manager Zhou, we are reporters from Qianjiang Evening News. This morning, New Century publicly clarified that they did not copy any of their peers' store building and marketing models. What do you think of this?"
Looking at the microphone in front of him, Zhou Rui, general manager of New World Flagship Digital Experience Center, felt annoyed.
This is the fifth time today that reporters have come to interview us, and they all ask the same questions.
How can I see it
We at New World have never criticized New Century, so why do people think it was us who did it
Now Zhou Rui really wants to curse.
However, journalists cannot be scolded because the pen is in other people's hands. If we offend the media, they will deliberately write something unpleasant, and New World's situation will become even worse.
So he could only force a smile and said, "Since its inception, New World has been adhering to the principles of peaceful coexistence and fair competition with its peers. This matter has nothing to do with us, so I will not comment on it!"
"Understood, understood!"
The reporter nodded but did not let him go: "The New Century Flagship Digital Experience Center has proved from many angles that it is the first enterprise to adopt this model in the digital field of domestic universities. The sentences printed on the gifts are also original, as evidenced by the records of Zhejiang University BBS!"
"The company even published a book called "To Youth - Five Hundred Witty Sayings about Life". I heard that many of the same sentences were printed on the gift mouse pads given away when your store opened not long ago. Is this just a coincidence?"
Zhou Rui: “…”
Why don’t you just ask us directly if we are plagiarists!
Why beat around the bush
"We found those sentences on the Internet and didn't know they came from New Century."
In desperation, he could only speak vaguely.
"Anyway, this matter has already involved copyright issues and may cause commercial disputes. Will New World publicly apologize to New Century and reach a settlement privately?"
The reporter had seen many business leaders practicing Tai Chi, so his questions were very sharp and he pressed on so relentlessly that Zhou Rui almost couldn't breathe.
After finally dealing with the situation, he waited for the reporter to leave. He was so exhausted that he immediately called Zhang Yuanhang's cell phone: "Boss, a reporter from Qianjiang Evening News just came. This is not a solution!"
"I know this is not a solution, but you should come up with a good solution. You are such a good-for-nothing and useless!"
There was an almost roaring voice coming from the other end of the phone. Master Zhang was so angry that he didn't care about the face of his distant relative and cursed him very badly.
Zhou Rui was already full of anger, and he became unconvinced by this scolding.
The matter has become so serious that even your father who is a leader can't deal with it. What can a worker like me do
I'm so awesome but I still have to work for you. Wouldn't it be better to be my own boss
When something like this happens, everyone is in a bad mood, but you can't use me as a punching bag!
Of course, I can only complain about this in my heart.
…
Staff dormitory of a certain unit in Lin'an City.
After hanging up the phone, Zhang Yuanhang was so angry that he almost threw his phone.
When I started my first business, I was full of dreams and imagined myself becoming a big boss, looking great in front of the company compound and my classmates and friends. But before I could even make a name for myself, I ran into such a big trouble.
Young Master Zhang is furious!
Those people in New Century are so vicious that they actually did this to me, inciting the media to cause public outrage and damage my image!
We can’t go on like this. New World’s reputation will be ruined. Everyone will know that we are plagiarists and have the label of a copycat store. How can we do business in the future
However, Zhang Yuanhang thought about it and found that he could not come up with a solution.
"Baisheng, you should think of a solution. Are we just going to watch Yuanhang's store being destroyed? He has put in a lot of effort. Those bastards at New Century are too much. They don't even give us a bit of face!"
Zhang's mother angrily scolded her son's opponent and kept urging her husband to find a solution quickly.
Zhang Yuanhang also looked to Zhang Baisheng for help. In his heart, his father was his last straw.
At this time, Zhang Baisheng was sitting on the sofa, smoking one cigarette after another, and before he knew it, there was only a cigarette butt left in his hand.
He threw the cigarette butt into the ashtray, which was already full. In just two hours, he had smoked nearly a pack of cigarettes, almost without stopping.
Although Zhang Baisheng is an old smoker, he would not smoke so heavily unless he encountered something very difficult.
Through the history of New Century's rise, he could tell that his opponent was a master of tricks, so he was very cautious at the time. However, he did not expect that this opponent was even more powerful than he imagined.
His son did not incite the media to accuse New Century of plagiarism at all. It was obvious that this drama was directed and acted by the other party themselves. He had used a similar contrarian thinking method when deleting posts on the BBS of the University of Science and Technology some time ago.
However, this method is not exclusive to him. Others are also very good at it, and some are even better than him.
The plagiarist turned the tables and attacked the original product, which maximized the program effect and immediately aroused public opinion and indignation, pushing his son's digital store to the forefront. As the victim, New Century benefited from it and became famous.
It’s high, really high!
Decisive to kill!
Either I don't take action, or if I do, I won't play tricks on you and will beat you to death!
What Zhang Baisheng didn’t expect was that New Century actually published this book in the name of the company!
From planning to publishing, a book will take at least half a year, even if it’s done as quickly as possible!
In other words, not long after the New Century Zhejiang University branch used those sentences for marketing, it was very likely that it had already found a publishing house!
They have long planned to use this method to firmly grasp the content copyright of this important marketing tool and not give others the opportunity to imitate it completely. Anyone who wants to copy it will have to pay a price.
At that time, New Century had already anticipated that there would be followers and started taking precautions!
This vision sees very far!
When faced with such an opponent, he really couldn't think of any solution.
He took out another cigarette and was about to light it with his lighter, but Wei Hongling snatched it away.
Zhang's mother yelled in dissatisfaction: "Old Zhang, why don't you say something to show your attitude? What's the point of just smoking all the time?"
"I'm not a god. I can't find a solution just because I say so. Do you know how troublesome this matter is?"
Zhang Baisheng was also annoyed. He slammed the table hard and said, "How many times have I told you to take it easy and not to go too far? But you copied the model and borrowed marketing methods, but Yuanhang didn't change a single word of the sentences printed on the gifts, and borrowed so many of them. Isn't it obvious that you don't take the other party seriously at all? If others are irritated, and there is such an obvious handle, who else should I go after?"
The mother and son were embarrassed by the scolding.
"Even if Yuanhang is a little wrong, New Century could have informed us in advance so that we can discuss things. After all, we are people of status and we have to give face to the Buddha!"
Wei Hongling was still very dissatisfied.
"Who do you think you are? Do you think all of Lin'an has to look up to you?"
Zhang Baisheng's eyes were as big as bells. "Last time they posted those warnings on the Polytechnic University forum, they were actually using courtesy before force. If you had given up those gifts earlier, nothing would have happened. You just wouldn't listen and couldn't bear to part with that little money. Now look what happened! Now others have made things bigger and they don't care about you at all. If I intervene now, it will not only be useless, but I might even lose my job!"
Even if his son was just the boss behind the scenes, the media was omnipresent. If they were asked to find out the connection between the digital store and himself, it would be even more troublesome, so Zhang Baisheng was very troubled.
"There's nothing we can do about this matter. We can only wait for it to ferment and then calm down on its own."
Zhang Baisheng stood up suddenly, slammed the door and left.
The son betrayed his father, and the wife betrayed her husband. Both the mother and the son were troublesome, and he was also upset. So he simply gave it a cold shoulder and tried to turn a blind eye.
The mother and son looked at each other.
Zhang Yuanhang had a sad face.
If even the omnipotent father is unwilling to take care of him, then my career is probably over. I will die before I even accomplish my mission!
…
A week later, the New Year’s Day promotion came to a successful conclusion.
Of course, it is only a perfection for the new century.
The sales of the five branches are very good, and they became known to the public through a wave of hype, and their reputation in Lin'an is becoming more and more famous.
"The leader of market innovation models in the digital field of colleges and universities", "a conscientious enterprise that is enthusiastic about campus public welfare", "full of vitality and amazing potential"...
These are all new labels acquired in the new century, and it is a great harvest.
As for New World on the other side, it has been in dire straits since New Year's Day, having to face the accusations and public doubts every day. From top to bottom, the entire team is in low morale, there are problems with the income and expenditure, and there are external and internal troubles, it is a mess.
Because he was exposed as a plagiarist and even turned the tables to blame the original author, he caused an uproar on the BBS of the University of Science and Technology, became notorious, and was criticized by thousands of people.
How dare you, a copycat store, bite back at others
In this complex business battle, simple college students cannot see the truth.
In fact, New World has never criticized the original version, but it’s useless to tell the difference, because people don’t believe it at all.
There are only two digital stores of this model in Lin'an. Who else could it be if not you
Can New Century criticize itself
At this moment, even Vice President Luo of the University of Science and Technology did not dare to come forward and ask the moderator to delete it. The power of public opinion is like a flood, which is unstoppable. The matter has become so big that it has become a scandal. Now we have to distance ourselves from it and protect ourselves.
So even if there were many posts on the forum cursing New World, Vice President Luo could only pretend not to see them, and it was useless even if Zhang Yuanhang bombarded his phone.
Naturally, consumers lost trust in the new world.
No, to be exact, this new digital store fell into the abyss before it could win the trust of consumers.
College students from the University of Science and Technology feel that such immoral stores are unreliable, and their service and after-sales service are just talk. Whether they can do a good job is a big question, and they may go bankrupt one day.
As a result, the New World became deserted.
Moreover, it has almost no way to whitewash itself or restore its image, so it is doomed to fail.
Snack street.
The last day of the New Year’s Day promotion came to an end. After cleaning in the evening, all the employees appeared at Hai Kee Food Stall.
All five branches made huge profits during the peak period of machine distribution and won a great victory, gaining both fame and fortune. Su Zelin was so happy that he rewarded his employees and brought dozens of people here for a midnight snack.
Seafood, barbecue, snacks... all must be arranged.
All is enough!
There is no way. Boss Su, who has been developing slowly and secretly increasing his economy, is so arrogant now.
As soon as we arrived at the restaurant, steaming hot shrimp, crab and oyster clay pot porridge was served, with a big pot for each table.
Before coming over, Hunzi had already greeted Hai Ji.
Otherwise, with so many people, the boss wouldn’t be able to handle it all at once and would have to wait for a long time.
"Everyone has worked hard. Enjoy your meals and drinks tonight. Please feel free to order whatever you need! But let me make this clear. Not everyone can have a geoduck. Otherwise, I will have to sell Xiao Liu out here!"
The staff were amused by what the scoundrel said.
"Boss, you are going too far. You are short of money, why are you selling out the store manager?"
"We sold out such a good person like our store manager Liu. This unscrupulous manager has been exposed!"
"Forget it, for the sake of the store manager, let's not eat clams, just some mantis shrimp will do."
"… "
The employees were laughing and joking.
Su Zelin said so, but they still knew when to order.
And except for Hunzi, the big bastard, the others are all poor students. They are usually very frugal and know that money is hard to come by.
After ordering something, the bastard returned to his seat.
Next to her is Liu Wanyin.
The people at this table are all important people in the Caiyuan store.
The manager in charge, the store manager, the head of the technical department, Gray Wolf, etc.
"Here, Boss, it's yours!"
Liu Wanyin filled a bowl of hot seafood porridge and placed it in front of him.
Although he is the third-in-command of the Finance Institute branch, Xiao Liu has never been arrogant. He even worked as a waiter and took the initiative to serve porridge to everyone.
"Well, Xiao Liu, you should eat faster too, eat more!"
The current Liu Wanyin is no longer as pale and thin as before. One year into the new century, she has had better rest and better food, and she has gained some weight. Although she is not plump, she is no longer easily blown by the wind, and her complexion is rosy. She is completely different from when Su Zelin first met her at school.
After eating a bowl of porridge, my body warmed up.
The bastard raised a Qiandao Lake and said, "Xiao Liu, let me show you a magic trick."
"What kind of magic is that?"
Liu Wanyin asked curiously.
"I can open a beer with it down there, do you believe it?"
Su Zelin said mysteriously.
Liu Wanyin: “…”
This is not magic, it's a super power...
If you can really do it, then you will be Iron Man II
"Watch carefully!"
The scoundrel put on some pretentious gesture and then took the beer under the table.
“Puff!”
With the sound of liquid gushing out, Su Zelin picked up the beer again, and the cap was gone.
Liu Wanyin: “!!!”
Isn’t it amazing!
How did you do this, Boss
Xiao Liu blinked her big eyes, her face full of disbelief.
"Manager Liu, don't be fooled by him. There is a place under this folding table that can hold the beer cap. A skilled person can use it to open the bottle!"
The head of the technical department, Gray Wolf, revealed the secret.
The people in the technical department are hired from outside the school. Gray Wolf is a veteran and is no stranger to this kind of trick.
So that's how it is!
Liu Wanyin suddenly realized.
She is still too naive.
Just now I really thought Su Zelin was Iron Man II.
"Grey Wolf, you think the salary is too high, right?"
Su Zelin deliberately frowned.
"I'm sorry, I'm sorry, Boss. I'll punish myself with one!"
The gray wolf chuckled, raised his Qiandao Lake and blew it.
The group ate and drank in the food stall, and the atmosphere was relaxed and happy.
While drinking beer, Su Zelin also remembered something.
The New Year’s Day promotion is over, the digital store’s sales have reached the predetermined target, and it has become famous.
Then you have to pick up the car as soon as possible.
Otherwise, so many people in Lin'an know New Century, which is a well-known city-level digital chain. How can it be just a pickup truck as a business car
Let’s get this done in the next two or three days!
…