Linna's first batch of clothes are autumn clothes. Because it is already August and autumn will be here soon, summer clothes are no longer popular and will be piled up in the warehouse if they are sold.
The design is almost done. After some details are perfected, we can find a third-party clothing processing factory to start the production stage. Before that, there is still some time to do other things.
It is very important to win the first battle, as it not only affects Nanako's confidence, but also the confidence of designers and all employees.
If the clothes you spend a lot of time and effort designing are not popular, it will have a huge impact on the morale of everyone in the company.
Su Zelin didn't care. Even though Hunzi's business was going smoothly in this life, it was because of the vision of a reborn person and the experience of his previous life. However, he also experienced setbacks in his previous life. So even if Linna Clothing did not take off for a while, or even suffered losses, it would not shake his determination.
In addition to design and marketing, trendy clothing brands are also somewhat dependent on luck. With the same design language, some brands sell very well, while others end up in failure.
Although Su Zelin is not afraid of setbacks and can afford it with his current financial resources, he would not deliberately fail if he could win a battle. Moreover, he also hopes to give Nanazi more confidence.
Therefore, some necessary preparations must be made.
As the saying goes, food and fodder must be sent before troops move out.
Before the opening of New Century’s first store, the Caiyuan store, Hunzi used various marketing methods and it was an instant success.
First, let the graphic designer design the homepages of the official website and the gold-mining store according to your own requirements. Based on the impression and style of the big trendy brands in the past, make them as trendy as possible, at least ahead of this era, and attract the attention of fans of trendy brands at a glance.
Then, they sent the internet trolls to the fan forums to lead the discussion and compare the products with foreign big brands to attract attention.
Of course, if you do this, you will definitely be scolded.
After all, it is just a little-known domestic brand.
However, as the fans cursed, they invisibly remembered the brand and became curious about Linna. Some people even couldn't help searching on the Internet and found that the fashion brand would not officially hold a new product launch conference and put it on sale until September.
As a result, some fans cursed even more fiercely, but Su Zelin was sure that these people would most likely come over to take a look at that time.
Curiosity kills the cat, this is human nature.
In this way, the purpose of showing presence is achieved.
It doesn’t matter if you’re scolded. What’s most frightening is that there’s no heat or discussion, like a stagnant pool of water.
Just like the fruit, Huawei, rice and blue and green factories in later generations, which mobile phone giant is not criticized? The one that is criticized the most sells the best.
Some haters bought the product after cursing for a while, and then they found it really good.
Then he bought media and carried out all kinds of overwhelming publicity. The speed at which Su Zelin burned money even frightened Nanazi. She originally thought that it was a pity for a guy to spend tens of thousands of dollars a month on rent and labor expenses to open a company for himself. However, she didn't expect that these were only the most basic expenses, and the highlight was yet to come.
Nanazi also saw what a large-scale operation was like. Sometimes it was normal to spend tens of thousands a day, and Su Zelin didn't even frown.
Li Mengning also learned something new. Although she was the operation director of Lina Clothing and she was the one who hired the Internet trolls and the media, this first operation was actually secretly instructed by Su Zelin. While giving Li Mengning a demonstration, it also gave her great confidence.
For a company to be successful, the boss's willingness to invest is crucial. After all, a good cook cannot cook without rice. If the boss is stingy, it is not impossible to make the company successful, but it will be very difficult and depends a lot on luck.
It is very comfortable to follow a boss like Su Zelin who is capable, bold, generous and willing to spend money like crazy. Su Mengning feels that he may have made the right bet.
As expected of you, you are the operations director of New Century. Your way of doing things is different from other small bosses!
The effect of spending money was immediate. Linna became popular before it was sold. Even classmates from the former Finance Management Class accidentally saw related soft articles on the Internet and called Nanazi one after another.
After Sheng Hai’s last party, it soon became known to the whole class that Nana had opened her own company and became the boss.
Luo Xi was both happy and envious for her best sister. She knew that the Linna brand became known to so many people so quickly, which must be related to Su Zelin's operation. Her best friend obviously did not have such means.
Nana didn't just lie down, the squad leader even made the bed for her so she could lie comfortably no matter how she lay!
Fortunately, Su Zelin also promised to help her in the future, which gave the class beauty some comfort.
However, the squad leader definitely didn’t help me as much as he helped Nanazi. After all, I was not his girlfriend.
…
It is mid-August.
Taste home.
Zhang Yuanhang is very excited because his restaurant will welcome two important guests tonight.
The first one is Su Zelin.
Needless to say, this person is the big mountain that Master Zhang has to rely on now.
Because he persisted in sending special-supply cigarettes and actively tried to curry favor with the gangsters, they more or less regarded him as a friend and would occasionally come to their restaurant to eat, so he was not a rare guest.
But the other one is really a rare guest, and he is definitely a big shot.
For this purpose, he specially prepared a few extra dishes tonight and also found a few bottles of expensive wine.
Even though it was Su Zelin who treated them all, and he didn't want to owe Master Zhang a favor, he would have to pay the bill anyway, but that didn't stop Zhang Yuanhang from giving him more things.
At a quarter past six, a black three-box sedan drove up to the entrance of Pinweiju and stopped. It was Su Zelin's Passat. The security guard who had been waiting for a long time recognized this distinguished guest and quickly led the car to the parking space that had been arranged long ago. He also used the intercom to inform the proprietress Sister Ru, who is also the owner of Pinweiju and Zhang Yuanhang's girlfriend.
Then Sister Ru and Master Zhang came out from the hotel to greet us personally.
At this moment, Su Zelin had just got off the car, and Ding Lina and Li Mengning were with him.
The gangster didn't invite people to dinner for no reason tonight, but he had a purpose. The person he was going to meet later was related to Lina's clothing.
"Boss Su, you are here."
Zhang Yuanhang greeted him in a slightly flattering manner.
"Su Zelin, you haven't been to our Pinweiju for a while. We specially prepared something good for you tonight, hehe."
Sister Ru was also polite to him.
As long as they come to Pinweiju, the two will naturally rack their brains to prepare some rare wild goods without Su Zelin's reminder, and this time the gangster is entertaining a very important guest.
"Okay, I'm at ease with you guys doing the job."
"This is Ding Lina, my college classmate. After graduation, she opened a company called Lina Clothing."
"Li Mengning, the operations director of Lina Clothing Company."
Su Zelin briefly introduced the two people next to him, and Zhang Yuanhang and Sister Ru's eyes fell on them, a little surprised.
Of course, more attention is paid to Nanako.
It is rare for college students to start a business right after leaving campus.
Starting a company is not just like setting up a stall to do small business. The investment is usually not too small, and an operations director is also hired, and the company has a well-established structure.
Even if this woman's family is rich, it is difficult for a rookie to start a company. It seems that there is strong support from Mr. Su behind her.
President Su specially brought them to meet the distinguished guest tonight. It seems that he cares about this woman very much and is willing to help her make her business bigger.
The relationship between these two people is not ordinary!
Zhang Yuanhang and Sister Ru are also veterans and made a quick judgment.
It seems that Mr. Su is also a romantic man. When they first met, he was so angry for the beauty that he forced his short-sighted younger brothers to drink a bottle of Maotai each. Now he has started a company for another girl.
But Mr. Su has good taste. All his girls are top-notch. No wonder he has no interest in other girls he calls out when he goes to nightclubs with him. It seems he values quality over quantity.
Zhang Yuanhang also considers himself a romantic. As a tall, rich and handsome man, he naturally has a lot of girls around him. However, he feels that the girls he has cannot compare with Su Zelin's.
"Mr. Zhang Yuanhang is also an investor of our New Century. He has opened several franchise stores in Lin'an and is also the owner of this restaurant. Sister Ru is the shopkeeper and the boss's wife."
Su Zelin also introduced the two to Nanazi and Su Mengning.
After the greetings, the three people were brought into a private room, and a pretty waitress in cheongsam served them tea.
Zhang Yuanhang and Sister Ru left tactfully, leaving the space to them.
However, Master Zhang knew that when necessary, Su Zelin would let him and his girlfriend go in for a while to make themselves familiar to the distinguished guests. He had done so several times before when entertaining other distinguished guests. It also gave him face and the opportunity to get to know people from higher circles.
This was the first time Nanazi had accompanied Su Zelin to a social event. She felt a little inexplicably excited, and at the same time curious: "Boss Su, who are we going to meet?"
In front of Li Mengning and other people in the company, she was used to calling Su Zelin like this.
"Haha, you'll know later. In fact, you've met this person before. He should be very helpful to Lina's clothing. Of course, if you want his help, you have to use this."
The gangster rubbed his index finger and thumb and made a gesture of spending money.
"I have seen it?"
Nanako was a little confused.
Li Mengning on the other side didn't ask, although she was also very curious.
But she was sure that this guest must be extraordinary, otherwise Su Zelin would not have specially invited him to dinner.
While several people were drinking tea and chatting, the door of the box was pushed open again.
The guides were Zhang Yuanhang and Sister Ru, but when they saw a middle-aged man behind him, Nanazi and Li Mengning couldn't help but shudder.
This is a face with a unique and recognizable appearance. It is hard to forget once you have seen it.
Lao Ma, the helmsman of Ahri!
The person we are going to meet tonight is actually Lao Ma!
Nanazi and Li Mengning couldn't help but be a little scared.
Today, Jack Ma is not as well-known as he is in later generations, but Ali is also a large enterprise known to the world, especially since its headquarters is in Lin'an.
Those who pay close attention to the news will know that in February this year, Ali went through its third round of financing with an amount of US$100 million. This is US dollars, not RMB, and the financiers are all giants. Coupled with the rapid development of gold rush, Ma's status in the business world has also risen.
Lina Clothing is only a company that has been established for more than a month and has not even launched any products. As for its achievements, it is at most a hot topic of discussion. How can it be qualified to associate with someone like Lao Ma
Nanazi knew that Su Zelin knew Lao Ma, because Lao Ma was one of the invited guests at her boyfriend's birthday party and he also came to honor her.
Now she finally understood what Su Zelin meant when he said he had seen it before.
It was the night of my birthday party, but we only met once.
Li Mengning was amazed.
President Su is really generous. He even invited the leader of Ali to have a meal with him!
With such a network of contacts, there is no reason why you cannot be successful in business!
She increasingly realized how wise it was for her to switch to Lina Clothing.
In addition to Lao Ma, there was another senior executive of Ali and his female secretary.
The nature of this female secretary is different from Song Yuwei. She works purely for Lao Ma and also drinks for him.
Many people thought that Lao Ma didn't drink much in the early days of Ali. When he was just raising funds, at a dinner party, a coal boss said that if Lao Ma could drink nine glasses of white wine in one breath, he would invest 500,000. At that time, Lao Ma was very embarrassed because he didn't know how to drink, and it was consecutive glasses of white wine, which people with a slightly worse alcohol tolerance couldn't stand. However, his secretary took the glass and blocked the request to drink for her boss, and finally drank 27 glasses.
Since then, whenever Lao Ma goes to some dinner parties, he would bring his secretary with him as a ghostwriter.
But today, Lao Ma can actually drink a little. Ali can achieve this level because he has to attend many social events, and he can't use ghostwriters to entertain some important guests, so he still has to have some alcohol tolerance.
Then in later life, Lao Ma was able to drink, and even served as the vice president of the "National Liquor Maotai Culture Research Association". Once he invited boxing champion Pacquiao to visit Lin'an, and he drank the whole thing during the dinner. His drinking capacity was completely developed.
The other executive was also a big drinker.
These two were not strangers. Previously, New Century spent five million to purchase the value-added service that Ali had just launched. After signing the contract, the group had a dinner, and the executive and secretary were among them.
"Brother Su, are you very busy these days? Why haven't I seen you come to have tea with me?"
As soon as Lao Ma entered the door, he didn't exchange pleasantries with Su Zelin and sat directly next to him.
Su Zelin actually went to Ali to drink tea a few times. As the future Jack Ma, the relationship between the two sides needs to be improved. There may be many opportunities for cooperation in the future.
And through Lao Ma, he can also get to know more people who can help his business.
Lao Ma is usually busy, but he really likes to have a cup of tea with Hunzi occasionally, or to say, he likes to chat with him.
Su Zelin is very good at bragging, but his bragging is not irrelevant. In Lao Ma's opinion, Hunzi's bragging is extremely far-sighted, although people of this era may find it incredible or even think it is a fairy tale.
Lao Ma is not an ordinary person, he can also see far ahead.
He believed that all the boasts made by Su Zelin were likely to come true.
The two sides have a lot of common topics, so they get along very well. In addition to business cooperation, they also have a good personal relationship.
Li Mengning was even more shocked.
Lao Ma is of such a high status, yet he is on friendly terms with General Manager Su. The two seem to have a very close relationship.
Su Zelin smiled and said, "Haha, I've been busy lately. I haven't seen Brother Ma for a long time, so I asked you to come out and chat tonight!"
"Since you are so busy, Brother Su, are you planning to expand New Century into the Jiangsu, Zhejiang and Luzhou regions and expand to the whole country?"
After several meals, tea and chats, Lao Ma got to know Su Zelin quite well.
This young man who just graduated from college is an ambitious man!
It is only a matter of time before the new century spreads across the country, and it should be soon.
Because the market in the Jiangsu, Zhejiang and Lu regions has been thoroughly developed and the base is very stable, it is naturally time to go further.
"Haha, that's right."
Su Zelin did not deny it.
"OK!"
Lao Ma gave a thumbs up, his tone full of praise.
He admires Su Zelin very much.
Because Su Zelin is a smart man and as ambitious as himself.
He will never be content to stay where he is for too long.
Although we live in a good era, competition in the business world is fierce. Times are always changing and we have to sail against the current. If we don't move forward, we will fall behind.
Then he discovered Nanazi beside Su Zelin.
"Hey, isn't this your female classmate?"
Lao Ma is a very down-to-earth person. On the night of Su Zelin's birthday, he put aside his status and ran to the college student area to chat with everyone. He had some impression of Nanazi.
Su Zelin nodded and said, "Yes, my classmate Ding Lina recently founded a company called Lina Clothing."
"Hello, Mr. Ma, please take care of me!"
Nanako quickly said politely.
"Wait, I think I've heard of the name of your company!" Lao Ma suddenly remembered something: "You're a trendy brand, right?"
"Yes, where did Mr. Ma hear that?"
Nanako was a little surprised.
I didn’t expect that the person in charge of Ali even knew about my small company.
"The operation is so strong that it has gone viral. How could I not have heard about it?"
Lao Ma also has the habit of paying attention to the news every day, and he reads all kinds of online articles. He turned to the senior executive beside him and said, "I told you, there must be a senior person behind this company. I didn't expect it to be Brother Su!"
Now he also understood the purpose of Su Zelin setting up the dinner party. It was not just to chat with him, but also to do some serious business. If nothing unexpected happened, it was related to this clothing company.
"Haha, to be honest, Brother Ma, I gave President Ding some ideas, but the main responsibility lies with the company's operations director, Li Mengning."
Su Zelin humbly gave the credit to Li Mengning. He thought it was not appropriate for him to take too much limelight at this time and he had to take care of the self-esteem of the operations director so that she would not feel like a puppet.
Old Ma nodded slightly.
The director of Lina Clothing may have played a role, but he believes that such means came from Su Zelin. This is also Su Zelin's style. He really knows how to market.
If nothing unexpected happens, he must have shares in this company, and the proportion is not small.
And this proprietress is probably more than just a classmate.
Otherwise, he wouldn't have specially brought these two people to the dinner.
Old Ma has a very sharp eye, and it is not difficult for him to see through this kind of thing.
…