September 10th of the lunar calendar and August 7th of the lunar calendar are auspicious days for praying, getting engaged, seeking offspring, paying tribute to gods, getting married, seeking wealth, moving into new homes, and opening businesses.
Lina Clothing chose this auspicious day to release its new products.
Although I am an open-minded college student, I still checked the calendar for peace of mind. Business people are more particular about this. Anyway, a few days earlier or later won’t make much of a difference.
Su Zelin planned a new product launch conference and invited a large number of media reporters. When he was working at New Century, he had established good relationships with many media outlets. The media all knew that Su Zelin was always generous and offered many benefits, so they gave him face and many major media outlets were invited to attend.
The press conference opened at 10 a.m., and by 9:30 a.m., almost all the media reporters were already seated, with their cameras pointed at the big stage.
Backstage, Nanako was feeling both excited and nervous because she would be giving a speech on stage as a representative of the press conference.
Originally, she thought that the more experienced Li Mengning should give the speech, but Su Zelin suggested that she do it in person.
Nana is young and beautiful, with a devilish figure and long legs of amazing proportions. She is very suitable to be the spokesperson for Linna. Hunzi plans to promote her, just like Lei Jun to Rice.
Doing business becomes much easier when she has personal influence online and on social media.
Nana, who had just graduated, had never experienced such a large-scale event before. How could she remain calm? Her palms were sweating and she was thinking of backing out.
"My dear, can I do it? How about you come, after all, you are also a major shareholder of the company?"
She felt that it would be no problem for Su Zelin to hold the whole show, after all, he had experienced so many years of trials and tribulations in the new century.
And with Su Zelin's ability to create a good atmosphere, he doesn't even need a speech, he will definitely do better than me.
Moreover, this speech was written by him for himself, so Su Zelin was naturally very familiar with it.
"No, Nanako, I can only help you in the early stages of the company. After all, you are the main operator and decision maker, so you must be the spokesperson. You will always face this kind of situation many times in the future. This is an unavoidable responsibility!"
The gangster smiled and rejected her, then comforted her.
"Nana, believe in yourself, you can do it. When you go on stage, remember, I am the man behind you. I have my strength to support you, so you don't have to be afraid of anything!"
"All right!"
Seeing Su Zelin's firm attitude, Nanazi could only nod.
The bastard remembered something: "By the way, I also invited a special guest to support you!"
"Special guest, who is it?"
Nanako is a little strange.
The invitation letters were all distributed by Su Zelin, because almost all the media reporters present today were Hunzi's connections.
"Haha, here he comes!"
Su Zelin's gaze drifted somewhere, and he saw a middle-aged man with a strange appearance walking in from the backstage passage.
"Boss Ma!"
Nanako was surprised and happy.
I didn’t expect Su Zelin to invite Lao Ma.
In order to launch Linna's first new product, Hunzi tried every possible way to create hype. Not only did he want the noise to be loud enough, but the guests also had to be important enough, so that it would be impressive.
Although there are still few companies producing trendy brands in China at this time, there are still some. However, fans of trendy brands would rather find agents from Europe, America or Hong Kong to purchase foreign brands than buy domestic products.
Why
It is because the domestic trendy brands are all small-scale and people are reluctant to invest. After all, this is a niche market.
The investment is small, and the investors themselves don't have many connections to create hype, so naturally there is no presence. Fans of trendy brands feel ashamed to wear them. You have to know that this group of people are very individual and like to be the center of attention. No matter how good your design is, it will be useless without presence.
But Linna’s press conference was different, because because of Su Zelin, it can be said that it was born with a golden key.
In fact, in addition to Lao Ma, Su Zelin also invited some well-known business tycoons who had a good relationship with him, but Lao Ma was just the most important one.
"Haha, Mr. Ding, I wish you a great success at the first launch of Linna. You have to treat me, Old Ma, to a glass of champagne after the meeting!"
Lao Ma is still very down-to-earth and quite humorous.
The helmsman, Ahri, is actually quite cool. As a master of language, he is quite similar to Su Zelin.
His words relieved Nanako's nervous mood.
"Mr. Ma, that's a must. Thank you for taking the time out of your busy schedule to attend Linna's press conference."
"Hey, we are all friends and partners, so there is no need to say too many polite words, but I have a small request!"
Lao Ma’s words aroused Nana’s curiosity. The boss was such a great man, and she was just a small person, so why would he have a request
"When you open the champagne, just give me two fewer glasses." Lao Ma sighed: "I was really scared of you, a heroine, when we had dinner together that day!"
His words made Nanazi laugh, and she thought that Mr. Ma was really interesting.
A few people chatted for a while backstage, and seeing that the press conference was about to begin, Lao Ma didn't waste any more time.
"I will go to the scene first to occupy a prime position, so that I can appreciate the elegance of CEO Ding. Show the same spirit that dominated the night at Pinweiju. You will be the most beautiful general manager in the whole venue!"
Before leaving the backstage, he did not forget to cheer Nanazi up again, and Nanazi naturally thanked him repeatedly.
In fact, she knew very well that the reason why Lao Ma was able to take time out of his busy schedule to attend Linna's new product launch was purely because of his friendship with Su Zelin.
Although Lina Clothing bought value-added services from Taojin, it is not a big customer. It is impossible for others to come in person for such a small amount of money from you. It would be good enough if you can arrange for a senior executive to show up.
"Nana, you see, Brother Ma is also optimistic about you. In short, perform well, don't think too much, just do it!"
Su Zelin and Lao Ma, the two showy guys, just teased her in unison, and Nana's nervousness disappeared at this moment. She nodded and said, "Okay, I'll do my best!"
It was ten o'clock and the press conference began. Ding Lina walked onto the stage from the backstage passage. Facing the faces of media people and guests, she took a deep breath and her eyes drifted somewhere.
That was a seat close to the stage. Su Zelin and Lao Ma sat together, with Yang Fen and Kang Baohong next to them. Although these two people didn't know Nanazi, Su Zelin called them over to show his support.
Lao Ma gave Nanazi a thumbs up with his left hand, while Su Zelin gave her a thumbs up with his right hand, telling her not to be stage-frightened.
Nanako calmed herself down, smiled, and looked around the audience casually.
This is one of the speaking skills Su Zelin taught her. No matter when she first appears on stage or when she is speaking, she must keep smiling and be fearless in making eye contact with the audience. In this way, people will not feel uneasy but will think that she is a graceful and decent speaker, leaving a good first impression.
A good speech script is important, but the speaker's body language can also play a crucial role in affecting the audience's emotions.
If your body is tense, your eyes are blurry, and you look nervous, then no matter how good your speech is, it will be useless as it will sound like you are reciting something and the audience will find it awkward.
"Good morning, distinguished guests. I am Ding Lina, the general manager of Linna Clothing. I am honored to invite you to attend Linna's first new product launch."
It was a very common opening line for a business speech, but there was warm applause from below.
Out of courtesy, guests in such occasions will habitually applaud. Among them were some extras specially invited by Su Zelin to assist in the atmosphere. They would applaud or laugh when appropriate, just like some anchors in later generations who, when talking about a joke they found humorous, would add a laughter dubbing to make the audience feel that the atmosphere was more lively.
Even though it was just polite applause from extras and guests, it cheered up Nanako. In fact, she didn't know there were actors, as Hunzi didn't tell her. Nanako just thought these guests were quite energy-consuming.
After some brief pleasantries, we got down to business.
Then the guests and the media discovered that this very young female manager performed quite well.
The first impression she gave when she appeared was quite generous. Her speech was clear and her tone was not monotonous. Instead, she used the technique of ups and downs just right, and paused at appropriate times to enhance the effect of her speech. Her speaking speed also fluctuated.
His body language is also commendable. He has a proper smile, bright eyes, natural and harmonious movements, and he changes his posture from time to time, which greatly increases the appeal of his spoken language. Although it is a little immature, it is quite rare for a child of this age.
Her image became stronger, and the speech that Su Zelin prepared for her also showed its power.
Soon everyone found that the female manager's speech was quite interesting. It was not dull and boring at all, the kind that made people just want to finish the task and leave as soon as possible.
There is not a single boring word, and it is full of witty remarks and lots of laughter.
As the applause and laughter rang out again and again at the press conference, Nana, feeling the feedback, became more and more confident and relaxed.
Finally, as her speech ended, there was endless applause from the audience.
This time it was not only out of courtesy, but also a recognition of the female manager.
A satisfied smile also appeared on Su Zelin's face. Nanazi did not let him down.
Although there are reasons related to her own personality, she herself has talent in this area, which is why she performs so well.
"It was a wonderful speech. For someone who just graduated from school, Ms. Ding's speech was even better than I expected. Of course, there are some shortcomings, mainly due to her experience. She will become more and more outstanding in the future."
While applauding, Lao Ma also made pertinent comments.
In his opinion, Nanazi's speech was quite good in mobilizing emotions and atmosphere, and had a certain affinity. Of course, her level was still quite far behind his and Su Zelin's, but it was considered excellent.
If he or Su Zelin were to give the speech instead, they would be able to display their unique personal charm and infect the entire audience, bringing the atmosphere and emotions to a climax.
"Brother Su, you are not only a powerful female general at the wine table, but you also seem to have great potential in the business world. With a little training and cultivation, you will become a great person in the future. You see, you really have a way with people!"
Originally, Lao Ma thought that Su Zelin was pushing Ding Lina to the position because of his special relationship with her, but now he has changed his mind.
Indeed, Hunzi Jueding started a company for Nanazi to help her realize her dream. At the same time, Nanazi is not that stupid. She just can't learn things that she is not interested in. She is actually quite smart in the fields that she is interested in.
"Also, if nothing unexpected happens, you should be the one writing this speech, right?"
Although it was a question, Lao Ma's tone was very affirmative.
It has a very obvious Su style, which is simple and concise, yet very cool. It seems very casual, but in fact it has clear focus and purpose. The content of the speech is slowly advanced inadvertently, while creating a good program effect, it does not deviate from the topic.
"Yes, I wrote it to her!"
Su Zelin did not deny it: "After all, she still lacks a little experience and confidence, but after this press conference, her self-confidence will be boosted. I am confident that she will be able to give a wonderful speech at any time in the future even if she doesn't need me."
Lao Ma nodded.
It was expected that Su Zelin would help Nanazi write the speech, but although Su Zelin supported her, he did not overdo it. This approach was correct.
Then Li Mengning came on stage to give a more detailed introduction of the products.
Compared to Nanazi, this operations director is more experienced and more comfortable with the job. After all, he came here from another company and has experience. Moreover, he was also a well-known online social expert in his previous life.
When the models started walking on the catwalk, it caused quite a stir.
The sensation came from one of the model team.
Everyone was surprised to find that the female manager herself wore her company's clothes, and compared to the professional models, her aura was no less impressive, and she even had the power to overpower the models.
The main reason is that the body proportions of the leg goddess are really good. She is 1.75 meters tall and her long legs are particularly amazing.
Nanako is also very confident in showing off her figure, because this is her proudest advantage.
This kind of confidence naturally gave her an aura when she was walking on the runway.
The effect of this show was even better than the previous speech. When Nanako appeared, the atmosphere on the scene reached its peak.
The press conference ended successfully. In fact, what the guests remembered most was not the new products, but the two female leaders of Linna.
When I met Nanako again, she asked excitedly, "How was my speech and fashion show?"
Su Zelin smiled and said, "Not bad, your speech was even better than I expected. Ma Ge also said that you have potential. As for the catwalk, your reaction when you came on stage said it all. Congratulations, Nana, you held a very successful product launch!"
"Really?"
Nanako is very happy.
When she was giving a speech, she was actually very sensitive to the audience’s feedback, and later expressed it not only out of politeness but also as a sign of recognition.
"Haha, actually I just did it according to what you taught me. I didn't expect it to be so simple!"
"If you think it's easy, it means you have a big heart. If it's someone with a bad mentality, it would be useless even if I rehearse with her a hundred times!"
The gangster narrowed his eyes while speaking.
A successful product launch is not enough. After the new product is launched on Taobao, the next step is sales, and sales performance determines the final success or failure.
I have to use some special methods for this.
…