As expected, Chaozu's new product launch conference received a huge response in the trendy brand circle. Previously, Su Zelin asked the internet trolls to create hype and gain popularity in forums and other fan gathering places, vowing to become the number one trendy brand in China and compete with foreign big brands. As a result, many trendy brand fans remembered the brand name Chaozu.
Of course, there were also a lot of insults.
However, while cursing, these people did become curious about the brand and even paid attention to the news of the press conference, intending to satirize it.
However, after the press conference, these discordant voices were obviously much less.
Because compared with those small domestic fashion brands in the past, Chaozu is very powerful, with various media of all sizes present, and there are many heavyweight guests, who have invisibly raised the status of Chaozu.
Nanako's outstanding performance at the press conference also added a lot of impression points.
There is another reason that makes people laugh. Some haters found out that the founder of Chaozu is actually a beautiful woman with a great figure, and she also acted as a model herself. Her aura is not inferior to that of professional models. Miraculously, they turned from haters to fans.
To put it bluntly, this kind of black fan is lsp.
Then Su Zelin set the pace in the circle, and these lsp who had turned from black to fans started fighting with other black fans.
Haters: "What a crappy domestic brand, and it dares to claim to be the top domestic brand, trying to copy foreign big brands, doesn't the founder have any sense?"
LSP camp: "You know nothing, this is called having lofty ambitions. Is it a crime to set a goal?"
Haters: "The founder is just a female college graduate. I'm so proud of her for making this brand a success. I'll post this as proof!"
LSP camp: "The female college graduates who just graduated have the courage to start a business. They are much better than you who can only type on the keyboard. You can watch the video of their speeches at the press conference when you have time. They are both decent and humorous. The media have given them high praise. They are not inferior to many executives of large companies! Besides, so many media and big bosses came to the press conference, which shows that they have connections and resources. Why don't they have the opportunity to start a business? You just wait to eat and drink for free!"
Haters: "What a lousy product launch! They're not even worthy of polishing my shoes!"
LSP: "Your eyes are sick, go get treated. I think they look great, especially the one Mr. Ding is wearing. I must buy one for my girlfriend when it goes on sale!"
Haters: "You're the only one who has a girlfriend. Take a picture of yourself while peeing!"
LSP camp: "cnm, my girlfriend is a school beauty, go and envy her!"
…
The trendy brand circle was unprecedentedly lively, with the two gangs attacking each other. Of course, the number of people who turned from haters to fans was still quite limited, definitely not as many as the haters. However, Su Zelin had a navy, whose combat effectiveness was as good as one hundred. The two sides fought until the sky was dark and the sun and moon were dim, and they were evenly matched. However, the popularity of the trendy group rose unknowingly.
The next day, Nanazi received a call from Luo Xi.
"Nana, I saw the report on the Chaozu new product launch. You looked like a strong woman on the stage, Bullfrog!"
The class beauty's tone was full of amazement.
Nanazi was a poor student in the School of Finance. But God knows she dared to start a company right after graduation and gave speeches on stage herself, and she looked very professional.
Nanako laughed and said, "Haha, Ah Xi, really, you knew it so quickly?"
"How could I not know? There were so many reports in the media, and many people in our class heard about it. By the way, was your speech written by our boss?"
The speech is too sexy, but Nana is not that sexy. The only class beauty who could come up with such a voice is Su Zelin.
"Yeah, I don't have the ability to write a speech like this!"
Nanako confessed that her best sisters knew her own worth best.
"I knew that the boss really cared about your company! I originally thought you were just a small company, but I didn't expect it to be so famous. I really underestimated the boss's hand. I remember that there seemed to be many heavyweight guests in the business world, even Lao Ma came. Your company is really impressive!"
Luo Xi was extremely envious.
Most of those big guys are Su Zelin’s connections.
Only a bad squad leader has such energy.
Even if you are just a hired helper, if you can achieve this, you are a winner in life.
The class beauty suddenly felt that lying down had its advantages. At least Nanazi could struggle less for decades.
“Chaochow and Taojin have value-added business cooperation. We had dinner with Mr. Ma some time ago and also went to Ali’s headquarters for a few cups of tea!”
Nanako seemed to be showing off on purpose.
During the four years in college, as the two most recognized beautiful girls in the Finance College class, it was obvious that she was not as bright as Luo Xi in the class. But now, she was more popular than her best sister, and Nana was a little bit boastful.
"I had dinner with Lao Ma and went to the Ali headquarters for tea. My God, Nana, what kind of life do you lead!"
The class beauty was envious and jealous: "Seeing what you are like now, I also want to start my own business sooner!"
"Axi, then do it sooner. Starting your own business is quite fulfilling and free. It's much more comfortable than working for others!"
Nanako encouraged her.
"Hey, everyone understands this principle, but it's better to just think about it. I have to be patient for now, the conditions are not ripe yet!"
Luo Xi sighed, feeling a little helpless.
Even though the boss promised to help me, it’s impossible for him to use as much financial resources and connections as Nanazi did, so I still have to rely mainly on myself.
Take it slow. First, comprehend the secret book that the boss gave me, and continue to practice and upgrade. There will always be a day when I can come out.
But I really can’t wait, 55555…
Also, before I leave the company and start my own business, I have to actively maintain a good relationship with my boss, otherwise the relationship will fade over time and he will forget the career he promised me or just do it perfunctorily.
…
Three days later, Chaozu's clothes were officially put on sale at Taojin. Taojin specially made a special issue for it at the focus position on the homepage. This was one of the cooperation matters agreed upon by the two parties before, and the publicity efforts were quite strong.
Then many of the trendy brand fans who had been making a lot of noise before came over.
Whether supporters or haters, they all want to watch the fun and see how this brand, which has been a hot topic recently, sells.
Then they found that the website of this store was really high-end and trendy, not inferior to big foreign brands, and even more tasteful. After all, it was made by Su Zelin with reference to the art design style of later trendy brands.
Of course, a high-end store page cannot satisfy fashion lovers, but these details accumulate bit by bit and one day they will form a brand effect, so don’t ignore its role.
In addition, the new autumn products launched by Chaozu soon achieved considerable sales volume. Within half a day, the inventory of many styles was sold out and was out of stock.
Of course, it’s not really sold out.
That’s right, this is the hunger marketing that Lei Jun used on rice in later generations, and the gangster shamelessly copied it.
When Dami was first launched, the marketing was amazing. Before it was officially launched, many digital enthusiasts and even people outside the circle had heard about it.
It’s just that at that time, Lei Jun was using slogans like “the most cost-effective enthusiast mobile phone”, “low price and high configuration”, and “no IQ tax”, while Chaozu was promoting the No. 1 domestic brand. Everyone was just doing it for the hype.
In fact, the vast majority of sales at outlets are self-purchased, creating the illusion of extremely good sales and at the same time lowering the seller’s credit rating.
Buyers still care about this thing. Consumers always feel that stores that have not sold many items are unreliable, so some sellers who see gold-digging opportunities understand this routine.
In fact, most of the gold-mining shops in later generations operate this way, but many sellers at this time are still honest and naive, accumulating credit ratings in accordance with the rules. Of course, Su Zelin is not so honest.
In the early days of gold mining, the management of credit brushing was very lax, and there was not even any punishment measures. It was good enough to attract users to open outlets, so there was no need to do so many weird things.
As for those who bought value-added services in the gold rush, even in the future, people will turn a blind eye, so those who are idle can just go and brush as much as they want.
When improving your credit rating, of course you should also check the reviews as well. They are all good anyway.
For example, the material is thick, it looks beautiful when worn, it is a must-have for trendy people, and the rate of returning heads is high. There is even a comment saying that after pursuing a male idol for several years and not being accepted, the male idol took the initiative to ask her out after she bought a set of trendy clothes. It doesn't matter if it's a bit exaggerated, the most important thing is to fit the psychology of trendy brand lovers who like to be noticed.
As for the reason for the shortage, it was announced to the public that the sales volume was beyond expectations, resulting in insufficient stock. The clothing processing factories are working overtime and each batch produced will be put on the shelves immediately.
The effect of hunger marketing was immediate. After the second and third batches of goods were released, they were quickly "sold out". Some trendy brand lovers who had been waiting and watching finally couldn't help themselves and started buying.
The fourth batch of goods triggered a real buying frenzy.
Today's netizens don't even know what hunger marketing is and they think this brand is really popular.
In fact, those who love trendy brands would rather choose Hong Kong and overseas purchasing agents than buy domestic trendy brand clothes. The first reason is that foreign brands are more famous, and the second is that domestic trendy brands are not up to standard. When you wear them out, others may not even have heard of this brand, so where would the attention and prestige come from
However, the fame of the Chaozhou people has been hyped up, and buying things on Taojin is much more convenient and faster than buying from Hong Kong Island or overseas. In addition, the prices are much cheaper.
Of course, it can’t be too cheap, otherwise people will think your design is worthless and too cheap, so a price lower than that of overseas brands is the most appropriate positioning.
"Captain, our fourth batch of goods has almost been sold out. This time it's really sold out!"
When Nanazi called Su Zelin to report the victory, Hunzi was a little surprised.
In fact, he didn't expect that his hunger marketing would be so effective.
In 2004, the sales of Gold Rush had grown rapidly compared to the previous year, but the scale was still relatively small compared to later generations, and the number of people who shopped online was still limited, so he did not expect the sales of Chaozu to increase all of a sudden. However, the situation was better than he expected.
After a little thought, Su Zelin understood.
These trendy brand fans are young people who are at the forefront of the times. They are even good at overseas purchasing, so it is normal for them to be able to play gold panning. In other words, the problem of not knowing how to buy things online does not exist for this group.
For those trendy brand lovers who find overseas purchasing troublesome and expensive but are struggling to find alternatives, the emergence of Chaozu just fills this gap. Combined with its previous hype and hunger marketing, it finally delivered such an excellent report card.
Nanako was very excited.
She was originally worried that the clothes she designed herself would not sell well, but she didn't expect them to sell so well.
When a wish comes true, you will naturally feel good.
Moreover, the profits from making trendy brands are quite considerable.
The cost of this thing is actually very low. Even if you use good fabrics and pay a little more money to ask the clothing factory to improve the quality, a piece of clothing will not cost much.
However, it is much more expensive than ordinary clothes.
The design fee is expensive.
However, Nanazi's company only hired three designers, none of whom are well-known foreign designers, so it is naturally impossible to offer them very high salaries.
Before selling this batch of clothes, Nanazi had been worried about the monthly expenses of tens of thousands of yuan. However, she now finds that the expenses are not a big deal compared to the considerable profits.
Of course, the premise is that Chaozu can continue to maintain such sales popularity.
Su Zelin was very calm.
He also knows that the profit of making trendy brands is high, but no matter how high the profit is, it is still a niche and it is impossible to make a lot of money now. The profits are far less than those in the digital industry. It will take more than ten years before it will gradually be accepted by more people.
I went to so much trouble just to help Nana realize her wish and have her own career.
Otherwise, she would feel empty just following me without any status, and she would have to find something to do to better enrich her life.
"Squad leader, you are really a genius. You can even come up with such a sales strategy!"
Nanazi really admires Su Zelin's brain. She always feels that his thinking and brain circuits are completely different from those of ordinary people.
If it were me, I would never be able to think of it.
"It's OK."
Su Zelin thought to himself that his brother was just borrowing from it.
Hunger marketing is still a new tactic in this era, but it has become common in later generations.
"Oh, Nanako, there's one more thing!"
Su Zelin remembered something.
"If you have time, apply for an account on the Trendy Base Camp, and use an official ID nickname. You can show your face and post messages whenever you want."
"You have to always ensure your exposure in this circle, and even become a business card!"
"When you become famous and become an internet celebrity in your circle, everything you say and do on social media can become a very powerful marketing, which is more effective than advertising!"
Nanako herself has the potential to become an Internet celebrity. If she were to start a live broadcast or something in the future, she would have a good chance of becoming famous.
But Su Zelin hopes that she can become a high-end Internet celebrity, just like Lei Bushi of Rice.
Da Mi has a Lei Bushi, and Chao Zu may also be able to produce a Ding Bushi!
…