After returning from the school celebration, I started busy mode again.
Direct-operated stores in various provinces and cities are already being established in full swing, and the regional managers who have issued military orders are also very supportive.
They are either extremely capable elite staff at the company headquarters, such as Liu Wanyin.
Either they have jumped from other companies and are talented people with rich experience.
In addition, Su Zelin asked each province about the construction of new direct-operated stores every two or three days, so these regional managers did not dare to relax for a moment.
They also know that if they successfully expand the company's territory today, they will be rewarded with impressive performance and generous bonuses tomorrow.
New Century adopts an incentive system that directly links the income of regional managers with performance commissions.
Anyone who has a little knowledge of math can figure this out: as long as you do a good job in the market and have excellent performance, it is very possible to earn hundreds of thousands or even millions a year.
This also gives each regional manager great motivation to work hard, and some people work day and night without feeling tired.
A few days later, Su Zelin set out for Yanjing, accompanied by Yang Fen and Kang Baohong.
The three giants are all very busy, and only very important events would make them travel together.
That’s right, their trip to the capital this time is related to the second major operation of the year - the naming rights of CCTV’s Spring Festival Gala.
This year's New Year's Eve is in February. If nothing unexpected happens, the official bidding will be before New Year's Day, just like last year. But it has not started yet.
However, Su Zelin never does things the usual way.
He does not plan to obtain the naming rights through bidding, but instead discusses directly with the central bank how to cooperate in depth.
Although the Spring Festival Gala attracts an incredibly high level of attention, the way sponsors and the central bank have collaborated over the years is actually very simple.
For example, Combas Watch, which was the sponsor of the Spring Festival Gala for a total of nine times from 1984 to 1993, actually only managed to tell the time at midnight.
This is also the reason why the watch company has sponsored the Spring Festival Gala for so many years but has never become popular.
Many people in later generations have never heard of this brand.
No matter how popular the Spring Festival Gala is, how much of an impression can such a pitifully small exposure leave on consumers
The situation improved until 2003, but the cooperation between CCTV and the sponsoring brands on the Spring Festival Gala was still superficial.
In Su Zelin's view, this is far from enough.
His plan is not only to obtain the naming rights for this Spring Festival Gala, but also to have in-depth cooperation!
Just like the sponsorship of the Spring Festival Gala by several Internet companies in later generations, they send out red envelopes at any time with amounts exceeding hundreds of millions. It would be strange if ordinary people did not know your brand!
Seeking in-depth cooperation with the central bank is an unconventional thing to do, and it sounds harder than climbing to the sky.
However, as long as you have enough money in your pocket, there is nothing you can't talk about.
A large amount of money has been prepared in the new century, and the budget was originally higher than the sponsorship of last year's Spring Festival Gala. Su Zelin didn't believe that the central bank would not be tempted!
The three of them took a plane to Yanjing.
For Su Zelin now, time is money. It is impossible for him to spend too much time traveling. When he goes on long business trips, he always uses the most efficient means of travel.
And flying isn't really that expensive.
When the aviation industry in China was just beginning to develop, all air ticket prices were set by the government, but it was later reformed many times.
In April 2004, the base economy class fare was set at RMB 0.75 per kilometer, with space for airlines to increase or decrease the fare by no more than 25% or 45%.
The flight from Shenghai to Yanjing is more than 1,300 kilometers, and the economy class fare is less than 1,000 yuan.
In fact, it is even lower, because as we all know, air tickets are often discounted, and there are quite a few that offer very low prices.
As the economy of Xia country took off in the 20th century, more and more business travelers chose to travel by plane.
The Beijing air ticket market is filled with smoke and fierce competition. Whether it is domestic airlines such as Air China, HNA, and China Eastern Airlines, or foreign giants such as United Airlines, Lufthansa, and Maple Leaf Airlines, they are all fighting hard to grab customers and have used "ruthless" tactics.
Taking the flight from Yanjing to Shenghai as an example, Air China launched a 40% discount ticket price of 500 yuan, while HNA and Shanghai Airlines also launched 50% discount tickets. The Shenghai airline is called Jinyan.
The ticket agency set the ticket price for all Shenghai to Yanjing flights during the New Year's Day period at 400 yuan, which is only 30% off.
We flew business class, which cost about RMB 1,000 per person after a discount. This class of travel is also the travel benefit for senior executives stipulated by the company, and it can be reimbursed when we return.
Although we are all shareholders, there is no need to be too extravagant and sit in first class. Business class is actually quite comfortable, with more convenient check-in, exclusive security check channels, and the ability to rest in VIP lounges, etc.
Of course, it is also more convenient to discuss things on the plane than in economy class.
You are sitting in economy class and talking about your trip to Yanjing and your in-depth cooperation with the Central Bank to sponsor the Spring Festival Gala. The passengers next to you will think you are bragging.
Before taking off, Brother Yang and Kang Baohong were very excited. Of course, it was not because of flying. For them, flying had become a common occurrence and there was nothing new about it.
This is mainly because of the cooperation with the central bank this time.
This is the Spring Festival Gala, which almost every household watches on New Year’s Eve!
As long as they can get the sponsorship rights and carry out in-depth cooperation, the name New Century Digital will be known to countless people in Xia Country during the Chinese New Year.
Moreover, this may very well become a reality.
Both of them have seen big scenes, but this trip makes them excited.
Such a big move is extremely rare even in the current size of New Century. When Su Zelin first proposed it, even though they knew that this major shareholder was always bold in doing things, Brother Yang and Kang Baohong were still shocked.
If successful, it may be another milestone for the new century.
Su Zelin was very calm. In his opinion, except for very few things such as his relationship with Qin Shiqing, there was nothing that could not be solved with money.
Before the plane took off, he even took out his cell phone and dialed a number in the Yanjing area.
"Hey, old classmate, I'm going to Yanjing for work today, and I'm on Shenghai's plane now!"
"Su Zelin, why did you come to Yanjing?"
Zhao Mingxuan's voice came from the microphone, with a rather surprised tone.
Su Zelin chuckled: "I'm on a business trip, doing a small thing. It will probably be done in three days. If not, why don't you invite your classmates in Beijing to come out and we can get together?"
There are several people from Class 982 who were admitted to Yenching University and stayed in Beijing to work. Although we had a school anniversary reunion a few days ago, two of them in Beijing did not have the time to come back.
In fact, Su Zelin was not very familiar with those two people, but his main purpose was not to reunite with old classmates, but to take advantage of this trip to Beijing to meet Zhao Mingxuan's girlfriend and see if he could persuade the man with glasses to give up her.
The disagreement in high school did not affect his appreciation for Zhao Mingxuan, especially after he became a class monitor in college, he knew how difficult it was to manage a class. So even though he had no friendship with the guy with glasses, the gangster still wanted to help him, hoping that Zhao Mingxuan would not have a HLBE prairie on his head in this life.
"Is that so? All right then!"
Given Su Zelin's current status, it was quite normal for him to go on a business trip out of town, so Zhao Mingxuan quickly agreed.
"But I have to work during the day and am only free after the evening. The situation of other students is basically the same."
"It's okay, then just wait until you get off work, and you can make appointments with other people for me!"
"Okay, no problem!"
They didn't talk for too long, and after that Su Zelin hung up the phone.
Not long after, the plane took off.
The seats in business class are very comfortable and the space is much better than that in economy class. There is a dedicated toilet and a wider variety of meal boxes to choose from. In addition, you can watch movies. Of course, you can't turn up the volume too loudly so as not to disturb others.
There was nothing to do during the trip, so Su Zelin played a movie by Stephen Chow to kill time.
"Hello, sir. Would you like something to drink?"
A tall and slender woman with good looks came up to him with a smile on her face.
Su Zelin said casually: "Please give me a cup of tea, not too strong."
"Okay, wait a moment!"
Not long after, the stewardess came back with a cup of hot tea in her hand.
"Here is the tea you requested, sir."
"Well, thank you!"
When Su Zelin took the tea, he found that there was something extra in his hand.
A small ball of paper.
"Then I'll be busy now. If you need anything else, you can always call me!"
The beautiful stewardess left a thought-provoking remark and walked away with her slender waist swaying as if nothing had happened.
Su Zelin didn't even need to open the paper ball to know there must be a cell phone number inside.
He had encountered this kind of thing many times in his previous life.
Many flight attendants are very discerning and can tell whether a passenger is rich by looking at his or her appearance, conversation and temperament.
Although Su Zelin was still very young and was sitting in business class instead of first class, he had the aura of a superior. The stewardess should be a rich young man from Shenghai or Beijing. In addition, he was very handsome, so it was normal for him to be passed notes.
Flight attendants are used to seeing rich people, so it's not surprising that they want to climb up the social ladder or make some extra money. This is not uncommon.
I unfolded the note and saw that it was, as expected, a cell phone number.
If you feel bored in Beijing, check in a room and call this number. The flight attendant will come over as long as she doesn't have to fly.
However, the gangster just smiled and threw the paper ball into the trash can.
In his previous life, there were only two types of women who had relationships with him.
One type is the one who is your emotional, long-term partner.
One type is the Big Sword JS.
On the contrary, he had no interest in this kind of casual relationship, as it could easily lead to trouble.
After all, you have no idea what kind of person the other person is.
If you are famous and meet someone who is persistent, it is easy to get into trouble.
Two hours later, the plane landed at the Capital Airport and I took a taxi to the hotel.
The next morning, the three of them arrived at the central bank's headquarters.
This place is the old headquarters, not the iconic arched building located in the Yanjing Business CBD in later generations, which was nicknamed "Big Underpants" and was also named one of the top ten architectural wonders in the world in 2007 by Time magazine.
It is worth mentioning that the construction of the new headquarters of the central bank also started in October of this year.
I met the boss of the central bank, Xu Guorong, in the headquarters building. The two parties had already contacted and made an appointment before.
Although the national market strategy of the new century has just begun, it has already gained a certain reputation.
The biggest source of his fame is the news that he spent 10 billion to buy land and build a super headquarters.
Xu Guorong naturally knew this.
He felt that this company was wealthy and powerful, so they gave him the honor of meeting him in person.
If there had not been this super headquarters plan, with New Century's current influence, Xu Guorong might not have paid attention to a few people. After all, he is very busy as the boss of CCTV and it is impossible for him to meet everyone.
Therefore, gimmicks and hype are very important. With the hype, many impossible things will become reality.
In the reception room, the staff served tea and left.
Then Xu Guorong asked politely, "What can I do for you, New Century CEOs?"
In the previous phone call, New Century only said that it intended to cooperate with the central bank in advertising, but would discuss the details at that time, so the head of the central bank was not aware of the inside story.
"Our company would like to discuss with your TV station about the title sponsorship of this year's Spring Festival Gala!"
Su Zelin went straight to the point.
Xu Guorong was a little surprised.
Logically, the person who first brought up the serious matter should have been the helmsman of the New Century, Yang Fen.
"Mr. Su is not only the operations director of our company, but also the founder and largest shareholder!"
Yang Fen explained.
Xu Guorong couldn't help but shudder all over.
This young man looks like he just graduated. It's already a great achievement for him to become a senior executive of the company. Who would have thought that he is the real master of New Century.
“Heroes emerge young!”
Xu Guorong couldn't help but sigh.
In his early twenties, he actually possessed such means and courage.
Then he said with difficulty: "I think the CEOs should know that the title sponsorship of our Spring Festival Gala has been decided by bidding in recent years."
Su Zelin didn't hesitate. He held up two fingers and said, "Two hundred million. This is our sponsorship fee!"
That's his speaking style.
Express the best effect with the fewest words.
If you talk for a long time and finally say that we will contribute 200 million, it will not be so shocking.
Sure enough, the gangster used his ultimate move right from the start and instantly stunned Xu Guorong.
Although the bidding price for the Spring Festival Gala is high, it is still far from 200 million.
This feeling is just like when the other person takes out a sack of money and throws it in your face when you meet him/her. It's really sour and refreshing.
"As far as I know, in 2002, CCTV's Spring Festival Gala advertising revenue just entered the 100 million yuan era. The final bidding price in 2003 was slightly higher than the previous year. This year it may be higher, but it should be very limited."
Su Zelin said lightly.
Xu Guorong agreed with what he said, but was also very puzzled.
Since New Century also knew about the bidding situation for the Spring Festival Gala, why didn't they just bid normally and save a lot of money? Why did they come with 200 million yuan and give so much money to their own TV station for free
Of course he knew that people in New Century couldn't be stupid and rich, so they must have other purposes.
Sure enough, the next moment Su Zelin said: "But we have two conditions, first, exclusive sponsorship, second, higher exposure in the Spring Festival Gala!"
Xu Guorong suddenly realized.
They actually wanted to discuss exclusive sponsorship and increase exposure.
This young man has great ambitions!
In principle, it is impossible for the central bank to make such a big change in the sponsorship of the Spring Festival Gala all at once.
However, he gave too much!
This is nearly twice the final transaction price of a normal bidding!
Xu Guorong couldn't help but feel moved.
…