In the height of summer in July, even in the evening, the entire ancient city of Lin'an was still sweltering with heat, like a furnace, making people deeply feel the taste of the scorching heat.
“Whoosh!”
An Audi A6 drove into the parking lot of Lin'an Expo Center. Su Zelin got out of the car and walked into the Expo Center from the VIP channel. It was very lively inside. Looking around, except for the staff, almost all the people there were handsome men and beautiful women wearing trendy fashions.
Tonight, the first Xiaguo Trendy Show opened in this exhibition center, organized by Nanazi's Trendy Clan.
Fashion brands are very expensive, much more than ordinary clothes. Is it because their designs or materials are particularly good
no!
This is because fashion brand lovers feel that wearing such clothes can show their personality, attract attention, and look impressive, so they are willing to pay high prices and even pay the IQ tax.
The cost of materials is almost negligible in the cost of trendy brands with considerable sales prices, unless it is special materials such as cashmere, mulberry silk, satin, etc., in which case the cost issue does not need to be considered. However, trendy brands usually do not use these luxury materials.
As for the design fees, there is no need to mention them. For example, when Chaozu was first established, Nanazi, a non-professional rookie, took charge of the design herself. She randomly hired three college students who had just graduated from the fashion department to form the Chaozu design team. After successful marketing, Chaozu's clothes sold very well. Even today, Nanazi has a high reputation in the industry.
And how much would it cost to hire a few fledgling designers
Therefore, the most important thing in making a trendy brand is not design or material, but marketing.
As long as a certain fashion brand is famous and influential, and fans feel it is prestigious to wear it, they will become fans of the brand.
To this end, brands have to constantly increase their exposure and presence in this circle. They have to make some moves from time to time to maintain their popularity.
This is true not only for trendy brands, but also for most fashion items. To be successful, marketing must take precedence over all other factors.
The first Summer Country Trend Show is the biggest move of the Trendsetters this year.
Doesn’t it sound awesome
In fact, to put it simply, it is just a fashion show of new brand products.
Anyway, you picked the name yourself, and as long as it doesn't break the law, it can be as grand and impressive as possible, and it can still fool a lot of people.
This is a niche market. There are very few companies making trendy brands in China, and most of them are small-scale and uncompetitive. Chaozu, which originally set out to become the number one trendy brand in China and was established less than a year ago, has actually achieved its goal. Its sales and reputation are well-deserved, because it is the only trendy brand with a little influence in the domestic circle.
Therefore, there seems to be nothing wrong with having the Chaozhou people host the first Xiaguo Chaoren Show.
This idea was proposed by Su Zelin.
No matter how well you do it, as long as you dare to do it, the purpose of increasing exposure and presence will be achieved.
Is there another trendy brand in China that does fashion shows
No!
If this show can be done, Chaozu’s reputation in the circle will definitely be greatly improved.
As long as it is not too shabby, the brand image can be taken to a higher level.
Then we will hold the second session, the third session... If we keep doing this, Chaozu will firmly hold the throne of the No. 1 trendy brand in China, and will have a higher status in the eyes of trendy brand lovers.
It doesn't cost much to host a show like this, a few hundred thousand is more than enough.
Chaozu is selling well now, and the profit is extremely high, so Su Zeli doesn't need to spend any extra money to run the business.
However, this time Su Zelin only came up with ideas, and left all the arrangements to Nanazi and others. After all, he was already busy with New Century's "Thousand Counties Plan", and he didn't have the time to do it himself for the Chao tribe. Besides, Nanazi also needed more training to grow.
Nanazi, Chaozu's operations director Li Mengning and other company employees were busy on site, testing speakers, directing rehearsals, and moving props.
She had been preparing for this show for nearly two months, just for the few hours of walking on the catwalk tonight, and she had to succeed, not fail.
"Boss Su."
Li Mengning quickly discovered Su Zelin.
"Well, go ahead and do your work. Don't worry about me."
The gangster nodded slightly at her, then walked behind Nanako at the edge of the T-stage.
After running the company for nearly a year, this beautiful girl from Qilu has washed away the immaturity she had when she first graduated and entered the society. In addition, Chaozu's success has given her confidence, and her speech and behavior have the aura of a female CEO.
It took her a while to notice Su Zelin's presence.
"Ah, when did you come?"
Su Zelin had promised to come to the trendy show tonight, so his appearance did not surprise Ding Lina.
"Just arrived a while ago, haha." Su Zelin smiled and asked casually, "How are the show preparations going?"
"Almost, everything is under control!"
Nanako raised her red lips into a confident smile. Although it was her first time to hold a brand fashion show, she was very confident.
"Tsk, President Ding is becoming more and more like a strong woman!"
Su Zelin's tone contained some appreciation and also some ridicule.
He had long realized that Nanazi had potential in this field, but he did not expect that her potential would be realized so quickly, and that she would be reborn and transformed.
Today, Ding Lina is quite famous in the circle, not only because she is the founder of the first trendy brand in China, but also after a little guidance from Su Zelin, she knows how to manage herself very well. She often appears in trendy brand forums, personally acts as a model to post beautiful photos, communicates with fans, and occasionally sponsors some related activities, so that many people in this niche circle quickly know this trendy female boss, and she is likely to become a celebrity in the circle.
If online social software were more developed, Su Zelin even felt that Ding Lina would have the potential to become a popular blogger and drive the development of the brand with her own popularity.
"Mr. Su, thank you for the compliment!"
Having said that, Nanako felt a little proud in her heart.
Not long ago, she went to Shenghai for something, and had a small gathering with her good sister Axi and several female classmates with whom she had a good relationship. Everyone praised her for her great changes, saying that she had become more capable, confident, and feminine.
Of course, Nanazi was not an unknown person during her college years. After all, she was the most beautiful girl in the class and was good at sports. But no one thought that she had outstanding abilities in other aspects. Therefore, the focus of the class was more on Luo Xi, who was well-rounded in moral, intellectual, physical, aesthetic and labor aspects. Next to her shining best friend, Nanazi seemed much dimmer.
However, during this trip to Shenghai, she stole the limelight from Luo Xi for the first time.
Even though she is my good sister, I still feel a sense of pride. It feels good anyway.
More importantly, Nanazi feels that only by improving herself can she be more worthy of Su Zelin. She doesn't want to be just a beautiful vase next to the gangster, and she hopes that she and her boyfriend can be more compatible.
So when she saw the admiration in Su Zelin's eyes, Nanazi proudly puffed out her chest.
I couldn't compare to Axi when I was in college, but after graduation, I can become very outstanding!
"I am where I am today because of you."
After being proud, Nanako lowered her posture again.
She can be arrogant in front of anyone, but she must never be arrogant in front of Su Zelin.
Because Nanazi knows that in addition to her hard work, her success was also due to the help of Su Zelin.
Not to mention anything else, just to build this brand and realize his dream, Su Zelin's investment was not cheap. He burned a lot of money in the early stage and took great pains to come up with ideas and create momentum for himself. Even the speech for the first new product launch was written by Hunzi himself.
If it weren’t for my boyfriend being so supportive, no matter how talented I am, I would still be just a vase in the eyes of my classmates today.
For Su Zelin, in addition to love, she also feels gratitude.
"Nana, don't underestimate yourself. It's useless to praise someone who lacks ability. You are a genius in this field. I have seen it a long time ago!"
The gangster said seriously.
Nanako was even happier.
She never thought that she would be praised as a "genius", let alone from the mouth of another true genius.
Even though Su Zelin's words were a bit exaggerated, Nanazi still found them quite useful. She said happily, "You really know how to talk!"
“It does more than just talk.”
Su Zelin chuckled.
"You're such a pervert!"
Nanako spat and lowered her voice: "After the show, do you want to come to my place?"
"That's a must. We'll have to open some champagne and celebrate with President Ding!"
Qin Shiqing and Song Yuwei are both on business trips.
Due to the "Thousand Counties Plan", the company is busy from top to bottom. Song Yuwei, who is the deputy director of the operations department, has been out more recently than at the New Century headquarters.
So Hunzi planned to look for Nanazi or Huang Panpan at night before they came.
Tonight the Chaozu people are holding a trendy show, so of course we’re going to go to Nanazi’s place.
"Really? It's a deal!"
Nanako was even happier.
The speakers in the venue were playing music, and there was no one else around, so the couple flirted openly for a while before Su Zelin said, "Okay, Nana, you go ahead and do your work."
"Okay, I'll find you later!"
Ding Linna also knew that this was not the time to talk about love, so she gave him a charming look and walked towards the catwalk with a swaying waist.
Su Zelin looked at his girlfriend's graceful back with interest.
In the year after graduation, many people in the class have changed, and Nanako has changed especially much.
She adapted to this new role better than she thought, and grew into a domineering female president.
As their women become increasingly independent and outstanding, many men will feel worried, fearing that they will not be able to hold on and the kite will get loose one day, and they may even resort to deliberately suppressing them in secret.
However, Su Zelin never worried about such things. In his previous life, there were many strong women by his side. They were arrogant and domineering outside, but they were like Persian cats in front of the gangsters. They could be manipulated at will and made to be round or flat as he pleased.
Hunzi never doubted his powerful suppressive power.
…