Since it was the turn of the year-end for high-level officials to gather together, it was natural to discuss important matters as much as possible. What Chen Yuanming faced became a meeting arrangement similar to a wheel battle. It was also thanks to General Feiyan that he was able to take charge of himself and Li Fangqing, a capable assistant. Coordinate in the center, so that everything is not crowded into one place.
But two days later, several core executives became Chen Yuanming's guests, and the discussion was naturally about the details of Feiyan game consoles.
"How do you sell game consoles in China?" Yu Yongan blinked and grinned suddenly in the face of inquiries from the three bigwigs, "Of course, add a keyboard!"
"You..." Meng Lisheng was so sure he was not choked to death, he glanced at the other party angrily, "Are you addicted to selling learning machines?"
He didn't forget the two machines that Chen Yuanming brought to his door back then. Yu Yongan made a lot of money with the idea of "red and white machine + keyboard", so why is he thinking of game consoles again.
However, Yu Yongan restrained the sneering smile on his face, "Don't say it, I really think the keyboard is the easiest way out for Chinese home consoles. Why did you choose to launch a learning machine in the first place? The thinking of some parents, handed down from the scientific examination system for more than a thousand years, is the nature of the Chinese people to hope that their children will become dragons and their daughters will become phoenixes. This demand is completely opposite to the children's game nature. Build the plank road darkness Chencang."
After finishing speaking, he took the folder on the side and took out a stack of documents, "Actually, I have also done some research and research these days. Since the 1980s, the demand for games in China has increased thousands of times. The Tetris game console, or the current N-in-1 handheld console imitating the Nintendo Game Boy, has an amazing sales volume in China. This is still a simple small game console. If you count the cassette system of the learning machine, the entire consumer group of the game console At least the scale of tens of millions."
"In addition to these well-known game console categories, plus computers, digital products, such as electronic watches, electronic dictionaries, PHS, and even the upcoming business pass, the entertainment functions hidden under these products should not be underestimated. No one can deny the nature of this kind of entertainment, no matter how blocked it is, there will always be a time when the embankment breaks."
Chen Yuanming looked at the data in the data and couldn't help but be a little surprised. Not to mention the other, just for the block machine with a single Tetris function, the annual domestic sales are in the hundreds of millions. You must know that most of the block machines on the market are tens of dollars. This amount is like stealing money. Just as profitable.
"Therefore, our game consoles can't take the simple 'game' route. We must integrate the game into entertainment and make it one of the less conspicuous functions, so as to hide the soldiers and the people." Said, Yu Yongan smiled at Meng Lisheng, "Meng Dong, if I'm not mistaken, it's not difficult to add a keyboard and mouse to the game console, right?"
Meng Lisheng stopped laughing this time, and nodded while flipping through the information, "You are really well prepared... That's right, the mouse and keyboard are just a matter of debugging and interface distribution."
This is not what Yu Yongan expected. After all, he is also a technician from a serious professional class. He is quite good at research and development. Even if he has turned to management and sales now, he can guess it by looking at the machine configuration.
Turning his head again, he threw a second question to Chen Yuanming, "Most of the games under the Eagle's Nest Alliance are computer games, right?"
Chen Yuanming also understood what Yu Yongan meant at this time, and couldn't help but smile, "Computer games are the main focus, especially companies like Blizzard and Westwood, which are basically pure computer game companies."
"That's good." Yu Yongan didn't hesitate this time, and directly concluded, "The so-called real-time strategy game, the most basic operation is to use the keyboard and mouse, especially the mouse, it is not easy to replace this function with a controller .But on the contrary, instead of thinking about how to improve the handle, we directly transplanted the two. Isn't everything solved? At the same time, no matter how expensive the home console is, it can't be compared to a computer. For those who want to play games again, it is estimated that the temptation is greater than expected."
Chen Yuanming nodded lightly, turned and asked the two pure technicians beside him, "With this kind of thinking, is there a high possibility that real-time strategy games will be ported to our console? After all, the game console is not as big as the memory of the computer..."
"Of course!" "Absolutely no problem!" Almost in unison, Meng Lisheng and Yan Qiaosen gave the answer at the same time. Looking at each other and smiling, Meng Lisheng spoke first.
"After all, the function of a game console is different from that of a computer. It does not require such complex computing power, and the upper limit of the bandwidth is sufficient." After thinking about it, he changed to a simpler statement, "If the game console is pulled by ten mules If there are ten carts, then the computer is a thousand-mile horse and ten carts. Although a mule is not as good as a thousand-mile horse, it is better than a thousand-mile horse, but the task is simple. For the current game size and computing requirements, the game console is sufficient for porting all computer games."
Yan Qiaosen added, "Not only can I do the job, but with the graphics card, which is specially designed to serve the picture, it is possible to improve the picture quality when transplanting. This time we spent a lot on the central processing unit and graphics card. There are quite a few, in order to be compatible with the possible upgrades of the game in at least 3 or 4 years, so using the game console to play real-time strategy, not only will there be no obstacles, but the picture quality can be better.”
With these answers, it can be said that both concepts and technologies have matured. China has always been a coveted market. Nowadays, game consoles have exceeded the ability of most pirates to imitate them. Looking at the lessons learned from Feiyan, there is basically no enemy in product possession. And this simple keyboard can solve the "moral" knot. In China, multi-function is really an annoying word. Even if the price is a lot higher than that of VCD players, it should not worry about selling it.
After bowing his head and pondering for a moment, Chen Yuanming smiled, "Then our console will not be named 'game', and will be collectively referred to as 'home console' in the future, and the full name can be replaced by a name like 'family entertainment center'. The function promotion has also been changed to entertaining and entertaining, emphasizing that it is suitable for the whole family to use, can watch VCD discs, can practice computer-related fingering operations, can play educational games, and is suitable for users at any stage.”
If it was a theory just now, then it is now a practical program. Yu Yongan nodded, took out the notebook, and quickly memorized it. According to this statement, I am afraid that the overall layout of Feiyan will begin today. If everyone is used to a multi-purpose product like Feiyan, then no matter who breaks into the country in the future and wants to break up with them Wrist-wrestling probably has to break a few fingers. And when the era of soaring internet speeds that Chen Yuanming mentioned comes, maybe this home console can directly replace the computer functions.
Meng Lisheng obviously felt the same way, "We are really competing with computers. With this home computer, those who are purely for games will probably turn to us."
That's right, now there are no computers with configurations below 10,000. If you buy a high-profile brand computer, I'm afraid you won't be able to beat 20,000. With a home computer, who wants to hang on the computer tree? I am afraid that by then, the computer, an uncontrollable weapon, will become a venomous beast in the hearts of parents.
"What about Europe and the United States?" Yan Qiaosen frowned, "If this happens, I'm afraid the pressure will be greater."
"Europe and the United States don't need a keyboard offensive, it's not a smart idea to confront those computer groups head-on." Chen Yuanming shook his head with a smile, "Europe and the United States should focus on all-round game development, as long as Sony's PS is there, selling consoles will make money. Games on consoles are the most important thing without big money. I am afraid that this time I will have a head-to-head discussion with those companies in Japan.”
Although this sounds scary, the few people did not show fear, but were a little eager to try. You must know that several major game companies in Japan have been stolen by China and have lost their temper. Forget the handheld. In the face of such a turbulent piracy market, their energy will naturally not be placed on it.
But Feiyan is different. In the United States, software is the main focus, and in China, hardware is the most important. As long as the sales volume can remain high, it is a business that can make a profit without losing money.
Looking at the expressions of all the people present, Chen Yuanming leaned forward slightly and intensified his tone, "Since we have such a goal, what we say about entertaining and teaching can't be empty words, we need to add more teaching software year-on-year, no Simply imitating, but to create some excellent puzzle games, the demand for this kind of software is not even limited to the output of Feiyan or Eagle's Nest Alliance, but can also be extended to other software companies, so that they are used to serving our platform. This will not only drive the industry chain, but also greatly encourage the purchase and use of genuine copies, making it a habit. After all, for most parents, investing in education is just a necessity, and real educational and educational software is constantly updated, and It can make them believe that the Feiyan home machine is different from the 'learning machine' and has more benign potential."
"Oh." Yu Yongan grinned, "Why do I feel like my face is burning a little bit?"
Everyone in the room laughed, and while Yu Yongan laughed happily, there was no trace of melancholy in his heart. He is also regarded as the father of the domestic learning machine, but since leaving the original company, the learning machine has not had any change and growth. If it is not for the brand effect, I am afraid that it would have been washed away by the torrent. Just a brand, how long can it last? In this era of rapid changes in science and technology, it is estimated that it will not last for a few years.
His original boss was a good man, but not a good businessman. With a sigh in the bottom of his heart, Yu Yongan put these behind him.
"In the next few years, home consoles will become our effective transition products between VCD players and DVD players." Chen Yuanming's voice became more and more stable and clear, "When the DVD industry chain is truly mature and transplanted to China, it will be time to turn around. The development of the second-generation home machine. These two lines are actually not contradictory. As long as we grasp the scale, there will never be a vacancy in our market. Let people gradually get used to the upgrading of this kind of electronic products, and let them put the 'advanced' ' and 'trend' in our hearts are the keys to our brand's roots in China and the world."
"Competitiveness is not only about product performance and technical strength, but also soft power such as packaging, supporting equipment, marketing models, etc. We are not good enough in this area, and we must increase investment in this area. Better than us, we To be better-looking than him; to be more beautiful than us, we must be more practical than him; to be more practical than us, we must at least be better in cost-effectiveness. Never fool consumers as fools, only by satisfying their needs to the greatest extent, will there be Our living space. Make this part of our corporate culture.”
(End of this chapter)
The author has something to say: hehe, let's play one by one, time waits for no one XD