"Hey, Yuanming? You can still remember to call me." The voice on the phone was calm and powerful, sounding in a good mood.
Chen Yuanming smiled and leaned back in the seat behind him, "Where is Brother Xiao, why don't you just come over and disturb me at the end of the year."
"That is to go to the Three Treasures Hall for everything." Xiao Yun's voice was a little more teasing, "Tell me, what ideas have you come up with."
"It's nothing, I just want to ask how the TV series we made for Hongshang is now?"
"You little slicker!" Xiao Yun suddenly laughed, "Is it a special question when I heard the news? The TV series has already been broadcast on Shanghai TV, and the ratings are very good!"
Last year, in order to promote Hongshang's handheld computer, they spent half a year shooting a TV series with urban emotions as the main line. It can be regarded as the first youth idol drama in China. The actors are all handsome and beautiful, and the director is also a famous domestic first-line emotional theme. Coupled with a good script, it set off a craze when it premiered. It has been more than ten years since the reform and opening up, and the generation that got rich first is adapting to its new identity. Office buildings, white-collar workers, and fashion have also become new terms in people's mouths. Compared with the "Beijing People in New York" broadcast in 1994, this urban drama with Shanghai as the theme is obviously closer to the public life. Immediately after the broadcast, it attracted a viewing craze, and the relevant newspapers continued to hype, and the social attention rose. . Recently, I heard that the second round of auction has started, and it may be resold to other provincial and municipal TV stations. It should set off a popular trend soon.
However, whether the TV series is popular is not the key, the key lies in the advertising effect brought by this TV series. After the episode was broadcast, the first batch of handheld computers quietly entered the market, and the sales were quite good. When the broadcast range is further expanded, it is estimated that this gadget should expand from first-tier cities to second-tier cities.
"I saw some reports in the newspaper." Chen Yuanming smiled, "It seems that advertising costs have been saved a lot."
"That's not it." Xiao Yun's voice was also full of satisfaction, "Now CCTV's standard king has already exceeded 100 million, and it only cost 8 million to invest in a TV series, and there will be rewarding income in the later stage. The shooting is really good, the investment can be fully recovered, and if it is not good, there is still a profit.”
As a businessman, this kind of account is the easiest. Spending a lot of money on advertisements and putting advertisements into films that everyone loves to watch, so that they can subtly accept the effect of advertisements, are two completely different operation methods. For new products, the two can work at the same time. To achieve a complementary superposition effect. Therefore, Xiao Yun is very satisfied with this advertising investment.
"I'm still thinking about whether to make a joint venture movie in Hong Kong." Xiao Yun's words have not stopped, "Anyway, whether it is a handheld computer or a tablet, they are advanced products in the world, and Hong Kong is also a Chinese character zone. , I can't say that the effect of the two places is better."
"Brother Xiao, you are addicted." Chen Yuanming shook his head with a smile, "The movie will be released first. I came here today to ask if Anxin is interested in promoting his own PHS?"
"What?" Xiao Yun asked slightly surprised, "PHS doesn't need to be promoted now, it's developing quite well."
That's right, because of PHS's operating model, sales are basically directly linked to the local post and telecommunications bureau. Even if the post and telecommunications bureau is replaced by a telecommunications bureau, it is still quite different from ordinary marketing. It is often to handle fixed-line business, or to directly sell to users when paying telephone bills. There are not many independent stores in Anxin. This involves not only marketing techniques, but also compromises and private transactions in various aspects. The ordinary advertising model will only superfluous. The advertisement has been broadcast, but the local telecommunications bureau has no PHS business. Isn't this a slap in the face
Chen Yuanming certainly understood the key, "I know that PHS is not good at advertising, but it may not be impossible. Don't forget where the name came from back then."
Xiao Yun paused for a moment, "You mean, that science fiction novel?"
The name of PHS naturally comes from Mr. Ye Yonglie's "PHS Roaming the Future". They used the book-giving gimmick to gain social popularity and achieved good results. This high-level advertising operation mode is naturally unforgettable, so when Chen Yuanming mentioned it, Xiao Yun immediately remembered it.
"That's right." Chen Yuanming replied, "Recently, the Eagle's Nest Alliance has entered China. I wanted to rely on his studio to make a domestic animation, and I just thought of this work. "Little Smart's Roaming the Future" is also considered popular by more than ten The sci-fi children's book of 2019 contains interesting sci-fi colors and practical significance. If you operate it well, you should be able to make a good animation. Then you who hold the registered trademark of PHS should take advantage of it. Do you want to sponsor one?"
"Animation..." Xiao Yun laughed dumbly, "The game is not enough, you even want to touch the animation?"
After thinking about it, he asked the most crucial question, "How much does it cost to make an animation now? Can it recover the cost?"
"About 2 million. As long as the quality is excellent, the revenue from broadcasting and CD-ROMs will be enough to make up for the cost. This time, we are cooperating with Shanghai Art Studio. Maybe we can cheat you out of an animation award."
"You boy." Xiao Yun shook his head with a smile, "But science fiction, shouldn't our products appear in it? It seems that it's a bit of a loss to just promote the trademark of PHS."
"But as an endorsement of the company's image, it is very good. Smart, wise, able to see the future, and keep up with the trend of the times, isn't this image worth overweight? And when the animation is played, the words sponsored by Anxin will be inserted for one second. I'm afraid it will have some impact on the adults who watch animations with children."
"It's getting more and more exciting..." Xiao Yun said with a smile, "Also, paying attention to children is always a big deal, but it's only a million, and Anxin spends more than this amount on donations every year, just do it. do it."
"I'm relieved to have your words." Chen Yuanming also laughed, "Actually, Anxin should also make a name for himself, always linked with the telecommunications bureau. In the future, after a large number of foreign mobile phones enter the Chinese market, I'm afraid Anxin will have difficulty doing anything."
"I understand what you mean. Recently, new breakthroughs have been made in the research and development of mobile phones. The memory card is really a good thing. It can bring a lot of changes to the mobile phone, but the finished product may take some time. This device, the product launched this time is a big step up from the actual measurement last year."
"Then hurry up and sell more. Feiyan will soon develop a second-generation product. It's unlikely that the first-generation product will enter the elimination sequence in a few years." Chen Yuanming joked.
"Tsk, electronic products are really a symbol of extravagance. But it's not a bad thing to always be updated." Xiao Yun suddenly changed the conversation, "By the way, have you told Xiao Yi about animation?"
Chen Yuanming's incomparably fluent voice just now came to a knot, and he became calm. He replied with a smile, "Isn't it necessary to report to the Taishang first?"
"Haha." Xiao Yun didn't hear any clues, and scolded with a smile, "You don't want to turn to my old-fashioned fool and talk about it, you can also discuss with Xiao Yi about animation. And Anxin will also be in Beijing at the end of this month. As for the meeting, you, a small shareholder, can't avoid seeing it..."
"That's natural, I'll go back after I've dealt with the matter at hand." This time Chen Yuanming answered more simply, without any pause.
"Well, it's alright, then you can contact me if you have anything."
After hanging up the phone, Chen Yuanming shook his head slightly before putting the microphone on the landline. He is still a little embarrassed facing Xiao Junyi's family now, and this sense of guilt for sleeping with a friend's child can't be erased for a while. It is still necessary to solve this allergic reaction as soon as possible, or sooner or later, a big basket will be stabbed.
But anyway, animation sponsorship has a look. In fact, for a long time, animation itself is difficult to make profit, on the contrary, the advertising effect brought by animation is the root of everything. Like Disney's rise because of the Mickey Mouse brand, and like Hasbro's tireless animation of his toys, this add-on model maximizes profits for their company. But in China, the proliferation of imitations makes this model difficult to achieve.
An animation was shot, and before the official response, stationery, children's clothing, toys, and even snacks and catering were rushed in, and keen merchants could immediately gather around and swallow up the profits brought by this advertising effect. . If you want to solve this kind of piracy problem in a short period of time, I am afraid it is difficult to reach the sky.
But instead, what about advertising really as advertising? For example, PHS from Anxin Company, such as Haier Brothers from Haier Refrigerator, if these well-known companies provide sponsorship, animation companies rely on sponsorship fees to shoot films, and in the future they will use broadcast fees, CDs or hard-to-counter toys to recover costs. All other modes are simple. And when more and more animation companies make money in this way, and more and more big companies are willing to use this propaganda model, then the industry will naturally enter a virtuous circle.
As for the rest, leave it to a professional to do it.
"Anxin Company?"
"PHS roams the future?"
In the face of Chen Yuanming's answer, Qian Lao and Dai Lao had completely opposite reactions.
Dai Lao's eyes immediately lit up under the black frame, "PHS is a good work! It can be said to be a sci-fi enlightenment work for a generation. If you contact Lao Ye, you will be bold according to the current scientific development. Imagination and adaptation may bring more inspiration to the new generation of children. It is a good theme!"
"And Anxin's PHS came from here." Old Qian's focus obviously shifted to the other side, "I didn't expect animations to be able to get sponsorships like this. All 2 million can be used for filming?"
"Of course it can." Chen Yuanming smiled, "Not only did the 2 million yuan be used for filming, but if necessary, the cost can be increased, and it will be jointly sponsored by Hongshang or Feiyan. If the first work is successful, you can directly invest in the sequel. "
"2 million, just 24 episodes?" Even Lao Qian became excited now. "Last year's "Shuke and Beta" had such a good mass base, and we didn't get a decent start-up fee. As a result, many films could only be used as scraps, and the picture quality was simply unbearable, not as good as the works of the 1980s. Why should I take out the animation with others, Japan and the United States..."
"So for this animation, please pay more attention to the second old man. Now the only animation directors left in China are all in Shanghai, and it is up to you to carry it forward."
Listening to Chen Yuanming's words, the two elders are all excited. Although they are over sixty years old, there are still successors who have been trained for many years. It's just that the animation industry is too unbearable. Can these successors continue to stay in the factory? big problem. After all, it is something that I have learned for a lifetime. If I can continue to be an animation director, who doesn't want to do my own business and real hobby? Now, they finally have a chance.
"It's great, it's really great!" Dai Lao's voice trembled a little. "No matter the subject matter or funding, I haven't encountered such an opportunity for many years."
Chen Yuanming smiled, "Yes, as long as it can pass the approval smoothly."
But this shouldn't be a big problem. Whether it is Feiyan or Shangmei, they are still quite stable in terms of upper-level relations.
"Approval is not a problem!" Dai Lao immediately sighed again, "It's just that the gap is too strict now, ghosts and ghosts can't be filmed, and fighting violence can't be filmed. According to such standards, most of the animation in the factory back then. to be shot."
Isn't that right, "Fantasy Books", "Nezha in the Sea", "Havoc in the Heavenly Palace", and even "The Black Cat Sheriff" and "Hulu Baby" may not escape the disaster. Restrictions on art will only strangle those excellent stories and ideas.
Qian Lao shook his head, "As long as there is no domestic classification, if these are incorporated into animation, something will happen sooner or later. Compared with the Japanese model, I still agree with the choice of the United States and Europe. Just like the United States, the introduction of Japanese animation will also Those drinking scenes and gun-handling scenes will be changed to juice and lollipops. If you broadcast it to children, you should be a little more restrained. Regardless of those age classification issues, we should have a lot of choices within the review scale. .Fairy tales, myths, history, science fiction, every subject should have something suitable for children to watch, as long as it is more clearly targeted at groups.”
Chen Yuanming also has some feelings for what Qian Lao said. Just like the famous Disney, it never changes its "all-age" standard. No matter how much investment and how much it spends, it must be suitable for all ages and can make people start from scratch. The work that Wei felt satisfied and comforted was like "The Lion King", a masterpiece that can record box office records in China. Allowing everyone to find fun is precisely what they are most powerful about, and it is also the secret to their undefeated in the animation market.
Seeing that Chen Yuanming didn't express any objection, Qian Lao's words deepened, "Actually, the current Chinese animation has a tendency to 'fool children', even if it is a masterpiece like Zheng Yuanjie's fairy tale, it will become shoddy garbage if it is turned into an animation. We learned simple character images from the United States, but we did not learn the number of animation frames that they strive for perfection. On the contrary, we stole the secret frame reduction method from Japan. Rough characters, rough pictures, coupled with the script that fools children, and it is pitiful With the funds, what kind of works can we make?”
"Hey... China's children's market really wasn't like this back then. Not to mention animation, aren't there still masterpieces like "Mine Warfare", "Little Soldier Zhang Ga", "Thunderbolt Beibei", and "Sixteen Years Old Flower Season"? Now there are Money, but instead raise their children as objects. This generation of parents simply don’t understand how wonderful effects their spiritual life can have. They only resent all the things their children like, and feel that these are the things that make them fascinated and delay their learning. Really. I don't know what will be left in this generation's childhood memories in the next few years..."
Dai honesty is also a little speechless. The older he gets, the more worries and worries he has. The things that I have loved all my life have now become the haters in my parents' hearts. How can people not feel heartbroken.
Chen Yuanming also sighed softly, "This is not a very good era, but it has finally improved. As long as our genuine animation CDs can be sold, it will bring a glimmer of life to the animation industry. Er Lao don't have to worry too much. , let’s focus on the shooting of this animation first, and find a path that belongs to us. In addition to outsourcing animation, the Eagle’s Nest branch will also try its best to reshape China’s original animation industry. Anyway, we have money and spare resources, as long as the brand is established It will always get better step by step.”
Qian Lao and Dai Lao looked at each other, and a smile finally appeared on their faces.
"I hope so."
The author has something to say: In fact, I have watched too many animations, and I really feel that it is not a good thing to blindly imitate the Japanese model. W,, there is no hope to keep up with the upper echelons, plus the Chinese-style parent group, imitating Japan will only die without a place to die. In fact, whether it is Japan or the United States, there are still low-level animations, and Disney, DreamWorks, and Pixar have made it suitable for young and old all over the world. In these animations, there will be no vulgar jokes as entertainment and foul language violence. Take it as a joke, and this is probably the most important place for Chinese animation to learn. However, today's network still gives Chinese animation a ray of life. Take it slow, it will always be better.