In the industry, the origin of learning machines is never a secret. Although under the banner of entertaining and entertaining, popularizing computer keyboard operation, etc., in essence, the core of this model is plagiarism and imitation of the Nintendo red and white machine. In addition to connecting a simple keyboard, the learning machine uses the system and operation mode. , and even the game loaded on the cassette, all from Nintendo, is plagiarism in disregard of copyright law.
But for consumers, they don't care where the product comes from, or where the patent rights belong. They only care about whether the product is trendy and easy to use, and whether it is of good quality and low price. Due to the cunning of imitation and the accurate speculation of consumer thinking, the learning machine has become the dominant player in just two years, and has squeezed out countless low-end imitations of red and white machines from the market, which has achieved great success.
But what does the inspiration behind this success mean to you? Seeing his wife's indifferent expression, Meng Lisheng only felt sweat slipping down his spine. Compared with the red and white machine, the vd structure is actually not too complicated, especially the CD recording and DVD player playback mode. If a product goes on the market and is researched by people with ulterior motives, I believe that within a few months, the production process will be cracked and the same product will be copied.
At that time, if the vd machine really meets the needs of the Chinese market and has such a large sales range, why should others give up this piece of undefended fat and let themselves dominate the vd market? At that time, he will face one after another with strong financial support and sufficient scientific research strength, and it will be a disorderly and chaotic robber-style market.
After shaking his body, Meng Lisheng couldn't stand his feet anymore, and fell down on the sofa. It's just such a trivial matter, he took one less glance, took one less step, what will he face? ! And that young man didn't look at anything, didn't care about anything, only asked for two points, and only brought two machines, what does this mean
Just as his weakness in the depths of his heart was clearly discerned, and the right medicine was prescribed, Meng Lisheng was dizzy and felt a kind of fear from his heart, Xiao Junyi's words came to his mind instantly, "His vision and ability are impeccable. ", "The Xiao family stood behind him"... Wiping the cold sweat on his forehead, Meng Lisheng showed a wry smile, and now he finally understood the truth and weight of what he said. It didn't feel good to be completely defeated, but at the same time he was extremely fortunate that this young man was planning to stand on the same front as a friendly army, not an enemy.
Maybe he should give up all his prejudices and take a brave step. This business sea is much more complicated than I imagined, and it is not within the control of myself and a scientific researcher like Professor Yan... After thinking about it for a long time on the sofa, Meng Lisheng suddenly got up and dialed an international call. If they want to cooperate, they should also show full sincerity, right
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"Learning machine and red and white machine?"
Xiao Junyi repeated these two names in a low voice. To him, these two models are not unfamiliar. Since they are red and white models, they are very popular among the younger children in that circle, and he has also played with them. Several games like Super Mario and MapleStory. On the contrary, in the eyes of red and white machine enthusiasts, the learning machine is a bit unsightly, and it is said to be a "miscellaneous goods" in a contemptuous tone.
Of course, these children don't understand the real difference between genuine and non-existent brands, but when they say it on this occasion, Xiao Junyi still doesn't know the meaning of these words. This is the issue of "patent rights" that Yuanming mentioned just now, right? At present, the domestic patent law is not perfect, and Nintendo has no intention to open up the Chinese market, so it will allow the learning machine to run wild. But if there is no patent right and no legal means of maintenance, what will happen to those living things
A military factory can make refrigerators and color TVs by pulling back the production line. A small company with only a few hundred thousand assets can become the overlord of the domestic game industry after imitating and stealing other people's ideas. There are countless imitations on the market. At present, the country does not have strict legal protection measures, and all kinds of disorderly competition are destroying the vitality of the market. Today, Chen Yuanming said that it is the current situation of the game machine industry, so what about the future vd? Or how about a far mobile phone
There was no gag this time, Xiao Junyi frowned slightly, "I should also tell my uncle and the others, right?"
Chen Yuanming nodded, "As it should be."
Looking at the serious-looking young man in front of him, Chen Yuanming sighed slightly. Xiao Junyi has fully understood what he said, so will Meng Lisheng, the father of VD, also have some touches? In fact, Chen Yuanming has been thinking about this trick for a long time, how to win by surprise, and how to successfully persuade the rigid mind in this era. This is his first step, and it is also the foundation of the whole big plan, which is to reverse the butterfly flapping of this era.
Is the vd patent right really just a business failure case? In fact, in Chen Yuanming's eyes, this is not the case. In other words, the success of the learning machine and the rise of the vd empire are the two tragedies of China's industrialization. Here, two extremely bad examples are set, they show that creativity is not so important, ideas and ideas are far less quick than plagiarism. Immediate interests blind most people, and the fact that China has not entered the WTO provides adequate protection to those who are short-sighted.
Since the 1990s, China's manufacturing industry has rapidly entered the lane of imitation and OEM, and "shanzhai" has become a kind of spirit. A lot of human and material resources have been used for opportunistic use. People no longer pay attention to inventions, and do not pay attention to the comprehensive national strength represented by scientific research institutes. The cost of creation is expensive, and a large number of real technicians are shelved. People with ideas, thinking and integrity are faced with the dilemma of not having enough to eat. Speed, low cost, and zero cost are the only goals that the "winners" value.
And this dignified market attitude is slowly eroding consumers' perceptions. Once the trust in the three major items, the national pride in Phoenix bicycles and Shanghai watches, gradually turned into "the high price of genuine, whoever buys it is stupid" satire and ridicule, since there are 5 yuan a pirated disc, why sell 15 yuan genuine? Since you can watch and download movies online, who wants to go to the cinema for consumption? Well-known manufacturers sell drugs so expensive, why not buy similar products at low prices? Since the fake goods are cheap and beautiful, why spend a lot of money to buy a genuine one...
Seemingly innocent, but extremely cruel questions make all conscientious companies speechless. This ridiculous self-confidence was shattered by cruel reality after entering the WTO. Due to DVD copyright restrictions, China can only earn a profit of $1 when selling a DVD player, but it has to pay a patent fee of $18. It once occupied more than 8% of the world's DVD manufacturing industry, and it became someone else's wedding dress at the click of a button. Most electronic product chips rely on imports. If the upstream is stuck a little, the downstream price will skyrocket. Almost all the big-name manufacturers in the world have foundry factories in China. Those expensive, luxurious and trendy products are hijacked by patents and technologies, and they have plundered a lot of hard-earned money without any effort.
The factory of the world, the kingdom of cottages, sounds glorious and glorious, but is it not Ah Q's self-mockery. In the memory of the previous life, this country has wasted a whole ten years, paid extremely expensive tuition fees and costs, struggled in pain, and was reborn from the ashes. Now, this blueprint is still blank, can he become the butterfly to incite and change the world...
Thoughts drifted away slowly, Chen Yuanming stopped talking, and looked at the tall and tall tree outside the window. It was only the beginning of March, and the top of the tree was still bare, without a single bud. But it will, soothed by time, nourished by the rain, once again flourish and flourish. All it needs is a spring rain...
That night, Meng Lisheng called. Compared with the previous blindness and rudeness, this time his voice was a little more serious. On the phone, he told Chen Yuanming that he had contacted Professor Yan in the United States. After serious discussions, they decided to visit again three days later to discuss cooperation matters.
Putting down the phone, Chen Yuanming exhaled softly and showed a smile.
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Different from the previous interview, this time they did not choose Meng Lisheng's house, but set the meeting place in a hotel. In the luxurious suite, there is a restaurant full of delicious food on one side, and a reception room with bright windows and clean windows on the other. A few people sat on the sofa, the tea cups were tumbling with steam, and a man opened his mouth cautiously with a large pile of documents in front of him.
"This is all the information we have at the moment." Unlike Meng Lisheng, Professor Yan, a Chinese-American professor wearing a fitted suit, conforms to the style of later generations of business elites, regardless of his mental outlook or mentality.
Chen Yuanming raised his head and smiled lightly at the other party. "It's very clear, at a glance."
In his hand, the arrangement is all about the planning details of vd production, including the price that must be invested in the production line, the evaluation of market sales, the cost of pre-publicity, and the allocation of human resources, etc., and so on. For these, Chen Yuanming dare not say that he is proficient, but it can be seen from the general plan that the two are serious.
"Professor Yan and I have also carefully considered the issue of patent rights mentioned before." On the other hand, Meng Lisheng said a little nervously, "Patents are indeed a major problem that we need to overcome at the moment. Yesterday, Professor Yan contacted a patent agent in the United States. The company, they have considerable experience in applying for patents, as long as the product is made, they can immediately apply for industrial property rights in most countries and regions except China. We decided to name the product brand 'Feiyan' and have already commissioned a design trademark.
After speaking, he paused, and glanced at Xiao Junyi in embarrassment, "As for the domestic property rights issue, the current Chinese utility patent law is somewhat different from the international practice, so it is estimated that we can only apply for patents by ourselves, which involves many departments. It might take some time."
For China, patent law is indeed a new thing, and it is reasonable to have some scruples. But now Feiyan has got rid of all kinds of constraints caused by relying on bank loans, and does not pay as much attention to local support as in the previous life. In order to retain this promising industry, the province will also support the development of enterprises with an open and reasonable attitude. Chen Yuanming is not too worried about this. In his previous life, he was able to spend more than 10 million US dollars to engage in the local government of the vd industry, but now he should not be obstructing this issue, not to mention the great god of the Xiao family.
With a smile, Chen Yuanming put down the information in his hand and sat up straight. "I have already understood your sincerity. The only problem now is that I mentioned vd discs before. In my plan, the production of vd discs was not expected. There are too many relevant departments involved, and player manufacturers should not be involved."
As soon as these words came out, both of them were stunned, "But now that we don't produce vds, how do we sell DVD players..."
Chen Yuanming shook his head, "Your thinking has fallen into a misunderstanding, or the product positioning is not clear enough. To replace the vd machine, it should not be a karaoke device, but a video recorder. It is a TV supplementary product, a tool for playing film and television works. ."
After he finished speaking, he flicked the information on his hand lightly. "In fact, it is not just vd machines, but vd discs must also apply for a patent. The main purpose of this patent is no longer to obtain benefits, but to exchange copyrights. Nowadays, the production of audio and video companies on the market mainly relies on cassettes and d discs. Listening to songs is actually not necessary. Use both eyes. But film and television works are the opposite. Laser discs are too expensive, and video tapes are not only expensive, but also have a rewritable mode, which is not ideal for sales. But if there is a cheap alternative, those film and television companies will not Are you excited?"
"It's also a matter of arithmetic. After a movie is released, its profit margin will shrink rapidly. The revenue from TV rebroadcasting and video tape sales is not considerable, but with video discs, these movies will enter the market with the vd machine. Thousands of doors, if you sell one DVD player, you can sell one hundred sets of video discs, so what is the commercial prospect?"
Meng Li grew his mouth wide, "But... how long... "
Chen Yuanming smiled, "Yes, the duration does not match. If you have to use vd as the carrier, then a movie needs two discs to finish, which will greatly increase the difficulty of playback, which does not conform to the principle of simplicity. This is my second for the vd industry. The fundamental reason for this concern is that it is not a good carrier. Can’t CDs hold multiple capacities and long durations? Vd should never be the end, but the first step in this huge market. So I imagine that we should not only focus on the development of vd It is not a matter of one battle to determine the outcome, but a continuous battle, and every opportunity is crucial.”
That's right, this is the second biggest hidden danger in the DVD industry. When China's manufacturing industry was complacent about the huge profits of DVD, Japan had already entered the development of DVD, and launched the first-generation DVD in 1994, and then in 1995, the DVD standard was adopted by the 6 Group. Delimited, in one fell swoop, the patent rights of the DVD industry worldwide were blocked, and immeasurable wealth was obtained. In this era, if you don't want to think about the revolution, then the glorious victory will become a flash in the blink of an eye. Now what they have to do is to race against time and compete with all potential enemies. This will be a war without gunpowder smoke, and he can't let China lose at the starting point.
These words made everyone in the room fall into silence, and after a long time, Professor Yan laughed lightly. "Jiangshan is waiting for someone to come out... We are really old."
Meng Lisheng also nodded helplessly, "Who would have thought of this? I thought it was because of my own vision that I thought of developing vd, but I didn't expect the starting point to be immature..." He looked at the partner beside him, " How is it, Lao Yan? Do you have the confidence to develop the next step?"
Professor Yan laughed, "The first to make peg format, of course, the first to make peg-2, in this point, we will not lose to anyone!"
The confidence in his tone was almost overflowing, revealing an old man's arrogance when talking about teenagers. During the excited conversation between the two, Chen Yuanming leaned gently on the back of the sofa, exhausted, but there was a power transpiring in his heart. This is his first step...
The next afternoon, I visited the vd R&D studio, inspected the site selection of the factory, and discussed some details. After discussing some details, several people agreed on the initial cooperation intention. As a major investor in the vd industry, Chen Yuanming will invest 5 million yuan in the early stage of the project, plus the research and development progress, and is expected to produce a prototype in mid-June. At the same time, 20 million yuan will be provided as construction costs for factories and customized assembly lines.
After the prototype is successful, Meng Lisheng and Professor Yan are responsible for patent application and registration at home and abroad, while Chen Yuanming is responsible for finding someone to contact the film and television company to discuss the production of vd discs. After all the dust has settled, it is expected to be officially put into production in October. After that, he will continue to invest 15 million yuan as a publicity expense, and 10 million yuan as an additional cost for the development of newer products.
In addition to Chen Yuanming's investment of 50 million yuan, Professor Yan will invest 10 million yuan for R&D and production, while Meng Lisheng will mainly invest in science and technology. The three share equity is divided into 3:2:4, with Meng Lisheng as the company's controlling shareholder and the remaining 1% of the shares. As an enterprise to absorb preferred shares of technical personnel, it will be distributed separately.
For today's domestic environment, this letter of intent is undoubtedly of epoch-making significance. After confirming the general matters, Chen Yuanming set foot on the flight back to Shanghai again...
The author has something to say: huh, it is a sigh of relief in the chest. Hope you all enjoy it too...
The vd career is a real main storyline, so I will write a little bit more detailed, and I have limited ability, so I can only be logical and reliable, but please don't go into the details, it's cool enough! (Hey
The questions about DVD and 6 will be followed up slowly later, I will not popularize the nest first, step by step, good birds, friends looking forward to ====
Thank you friends for throwing the mines and licking them one by one >3