Different from the previous solo actions, this time Chen Yuanming went to Hong Kong to lead a real team consisting of Feiyan Company's Public Relations Department, Xuewen Creative Company and Guangzhou Yishen Audiovisual Company.
In fact, VCD distribution has encountered some twists and turns. At present, domestic film and television distribution is mostly video tapes or laser discs, and audio is mainly tapes. It is rare to have CD production lines at the same time, not to mention the introduction of VCD production. With obvious profits, there are still not many companies who dare to set foot in the company. At this time, the domestic audio and video distribution was mainly state-run, and there were few private institutions. For the gentlemen who were used to eating imperial grain officials, fresh crabs were not necessarily all delicacies.
In the end, there were only two companies in the agreement. One was the local audio-visual publishing house in Anhui. Since VCD is a prosperous industry, it also has national patents and is the world's number one company. The local government has given the green light to the construction and operation of Feiyan Company. Participating in Feiyan's investment, they naturally turned their energy to the VCD video disc manufacturing industry. For this reason, Anhui Audiovisual Publishing House received a large amount of government support. According to the requirements listed by Meng Lisheng and others, they specially introduced VCD filling at a large price. The production line also cooperated with Lin Xuewen and others to start taking the upper-level route, actively contacting major studios and film companies to negotiate the VCD sales rights of excellent films.
The energy here is focused on the domestic market, and naturally, some people have their eyes on the outside world. Another company that took the initiative to contact is Yishen Audio and Video Company, a subsidiary of Guangzhou Audio and Video Publishing House. Unlike Anhui, which is passive, Guangzhou is very optimistic about the prospects of VCD, and knows the development of Hong Kong's film industry very well. So led by Guangzhou, Chen Yuanming and others finally embarked on this trip.
In the 1980s and 1990s, Hong Kong was one of the hubs of Asian pop culture, and it was the window from the mainland to the world. The two golden signs of pop music and Hong Kong movies have firmly attracted the mainland entertainment industry in the still ignorant period, and also ignited a wave of god-making craze for future generations.
However, in 1993, the Hong Kong film industry was far from the age of mythology. Several major film and television companies were either budding or declining, and well-known directors were still changing the stage. The older generation Zhang Che, Li Hanxiang, and Chu Yuan had entered their twilight years. , Wong Kar Wai and others have just emerged. Under the heavy pressure of the 1997 return, this group of people created a large number of excellent works, and also pushed the Hong Kong martial arts film to its peak.
However, in terms of qualifications and influence, the current leader in Hong Kong's film industry is still Golden Harvest Entertainment. Since the Shaw Brothers stopped film production in 1987 and the Art City disintegrated in 1989, Golden Harvest has no rivals in front of it. Its strength and influence are flourishing. The two international superstars, Bruce Lee and Jackie Chan, are the top representatives of Hong Kong kung fu films. As early as 1992, Golden Harvest Films has entered the mainland cinema chain in the form of split accounts, and it can be regarded as the most well-known Hong Kong film company in China.
According to the meaning of Yishen Audiovisual, they should start with Jiahe, and join forces with each other to enter the center of the Hong Kong film industry, creating a favorable start for Feiyan. But this idea is not what Chen Yuanming and Lin Xuewen aim at.
Before entering Hong Kong, Chen Yuanming discussed with Lin Xuewen to formulate a development vision for the Hong Kong film industry. Here, they are no longer a role that needs to be recruited, but on the contrary, become a real seller's market. The VCD industry replaces the video recorder industry. Anyone with a business mindset can see the facts. Holding all the core patent rights of VCD means that any film and television company that wants to publish VCD video discs cannot do without Feiyan's support. Without an alliance with Feiyan, any VCD must pay Feiyan royalties. Without the Css key, the VCD cannot be played on the DVD player.
With such unique prerequisites, as well as the huge backing of the prosperity of Hong Kong-produced films, and the huge potential market in Southeast Asia, at this time, I went to big companies and begged them to cooperate. right. How could someone as savvy as Lin Xuewen do such a shameful thing.
Therefore, this time Feiyan Hong Kong will not be a copyright acquisition war, but a propaganda war, and a volunteer will take the bait.
At the beginning of September, Chen Yuanming and others arrived in Hong Kong. On September 15, through the public relations department of Hong Kong at that time, Feiyan Company, Hong Kong Kowloon held an internal reception for the film industry. Since the reception was held by a mainland manufacturer, and there were no stars to help decorate the reception, the reception seemed low-key and quiet, and even the paparazzi were unwilling to patronize it. However, almost all the important members of the distribution departments of the major film industries were present at the scene, and the gold content was really not low.
In the center of the luxury venue, on the high platform stands a screen wall composed of TV screens, half of which is connected to a popular Sony video recorder, and the other half is connected to a prototype Feiyan VCD that has not yet been listed. After all the participants were seated, the lights in the hall dimmed, and a picture appeared on both sides of the TV wall at the same time.
"Feiyan VCD player, the only one in the world."
With this voice, a well-shot commercial short film appeared on the screen, which introduced the origin of Feiyan VCD in detail, the function of VCD itself, the current leading patent technology of the era, and the ownership of the patent rights and other product information. In the huge TV wall, every TV and every screen display the same effect and color texture.
After 1 minute, the short film was played, and the lights in the hall came back on. Fei Yan took office as the director of the public relations department, Fei Anheng, calmly walked to the rostrum and opened the doors of the two players with the remote control.
"This is a Sony Vhs video tape, I believe everyone is familiar with it." The young man raised his left hand, and fluent Cantonese sounded in the hall.
"And this..." He raised his right hand, and a small disc appeared in his hand, which was completely different from the video tape. "It is that Feiyan will soon release a CD-ROM for the player. We call it Vide-CD, a video CD with a duration of 7 minutes. The manufacturing cost is no different from ordinary CDs.”
As soon as these words came out, there was a burst of chatter in the audience. Fei Anheng smiled and waited quietly for the noise to subside.
"Highly expensive, re-recordable, heavy and complex versus cheap, non-rewritable, light and simple. But as you can see, they're pretty much the same in video quality and can be perfectly replaced."
This time, without waiting for the discussion to resume, Fei Anheng smiled slightly, "The most important thing is the anti-theft mode. I believe that the problem of videotape theft and candid photography has troubled you for a long time, and it is likely to continue to be troubled in the future. But Feiyan VCD adopts Css anti-theft code technology, as long as it is not authorized by Feiyan, it cannot be played on our disc players.”
Facing the rebuttals and questions below, Fei Anheng listened carefully for a moment, then shook his head gently, "Yes, there may be vicious competition and piracy, but we have patent rights in 2 countries in the world, if you want to file a lawsuit, Let the horses come over."
The audience suddenly became a mess again, with conversations, inquiries, and doubts coming one after another, with an excellent attitude, the public relations director did not have the slightest stage fright, and stably controlled the situation.
“…Low prices also mean higher incomes. Movies will no longer be broadcast in theaters, and will no longer survive by simply renting. Instead, they will be deeply collected by thousands of households. If this thing starts to sell, everyone thinks that there will be a How many business opportunities are there…”
Sitting in the corner of the hall, Chen Yuanming quietly listened to the man on the stage who was full of motivation and extremely reserved speech. Now his team finally has some appearance, and he can pull out the stage and set up the situation. Naturally, there is no need to do so. He does everything by himself.
However, today's reception was still not perfect, and Chen Yuanming frowned slightly as his eyes swept over the distinguished guests. Jiahe did not come. This behemoth has enough capital for a broad theater chain, and also has a high-level line in the mainland, so it doesn't bother to patronize the video disc industry at all. This kind of arrogance makes Chen Yuanming's brows slightly wrinkle as he gently flicks the table with his fingertips. This old generation of Hong Kong, should he also take the initiative to do something
The reception was quite successful that day. After that, several film and television companies showed great interest in VCD, especially one called Universal Laser Video Co., Ltd. In 2008, it is currently preparing to expand the mainland routes. The person in charge surnamed Lin stayed with Fei Anheng almost every step of the way. He inquired about the cost of establishing a VCD filling line, and he looked like he wanted to cooperate with Feiyan in depth.
On the contrary, Yishen Yinxiang came up with the idea of Princess Kim entertainment. At that time, Art City Films, a subsidiary of Princess Golden, had an impressive box office, and even fought against Shaw Brothers and Jiahe at that time.
Art City is over, but it still leaves a rich film and television legacy, especially in the 1980s, such as "Ghost Horse Wisdom Stars", "Good Partner", "Knife Horse Dance" and other works, almost every one of them was a box office hit that year, but also video tapes and lasers. Disc selection of popular products. Now that the company has disintegrated, it can be said that the use of copyright fees to recover costs is justified, and naturally it has become the best choice for Yishen Audiovisual.
The reception was in full swing, but Chen Yuanming didn't stay, and left the venue with Zhang Gang early. For him, VCD promotion is no longer the focus, and now it is time to take the initiative.
Three days later, after many rounds, Chen Yuanming finally made an appointment with the person he wanted to meet. Now the executive chairman of Hong Kong TVB, and the head of the Shaw Brothers, the old man with a legendary reputation.
The author has something to say: I was too busy with work today, and it was a bit difficult to write, I changed it several times, and it was too late >_
_