In 1993, the CCTV channel was not divided into different sets of later generations. The central set is the public channel with high ratings in the whole of China. Any family with a TV set will scan the CCTV broadcast programs more or less at night, especially the prime evening TV series. On this day, when people were sitting in front of the TV and were preparing to start their evening entertainment, the TV screen suddenly went silent, all those noisy advertisements were annihilated, and a long shout sounded in the darkness.
"Palm...lamp...!"
Many people raised their heads curiously, only to see a silent courtyard appearing on the TV screen, two rows of fiery red lanterns lit up at once, gorgeous lights, low eaves, gray courtyard walls, the color contrast reached the extreme in an instant, it was so abrupt. Into the eye.
Who would have thought that before anyone could react, there was a loud drum sound, and the picture suddenly changed. The face-painted overlord wah yah made his appearance. In the midst of a burst of exciting Peking Opera drums, the overlord was brave and Yu Ji was affectionate. With a flick, the picture changed again, the yellow land, the bright red wedding sedan, the camera shot up and down, swayed violently, and shattered into pieces with a cheer...
The picture keeps flashing, the knights wield their swords, thousands of miles of rivers and mountains show majestic beauty, talents and beauties fly together, scholars and beauties look at each other with affection, each wonderful picture flashes, or agitated or solemn, or beautiful or sad. , those admirable and beautiful compositions are so unstoppable that they stimulate everyone's eyeballs, making people emotionally overwhelmed and unable to help themselves, and can't help but want to go crazy with the person in the painting.
The silver bottle shattered, and the picture suddenly flickered. When I returned to the small courtyard at the beginning of the year, the red lights were all turned off, everything was quiet, and there was only a white expanse of snow. A drop of snow fell from the sky and slowly fell into the center of the shot, merging into a circular sheet. One is square and upright, as if something like a video recorder appeared, opened and closed the warehouse, swallowed the wafer, and a line of characters appeared along with the sound.
"Feiyan VCD, staying in classics, leading the world."
There is also a line of small characters at the bottom of the screen, "coming soon, please look forward to it".
How is this going? ! In just a few tens of seconds, it seems like a long time has passed. In an instant, the same question popped up in countless people's minds. What did you see just now? Where did those shots come from? What is Feiyan VCD? How to use it, where to find it
However, compared to the ignorant public, some movie and TV drama enthusiasts can't sit still. These pictures...they have seen these pictures! "Farewell My Concubine"! "Red Sorghum"! "The Legend of the Condor Heroes"! But what about the rest? Unheard, unseen, when will the film be released? Why haven't you even seen the tape
The huge doubts were transpiring in the heart. That night, the phone of the CCTV advertising department was blown up, but everyone got the same answer as in the advertisement: Feiyan VCD will be launched soon, so stay tuned.
Sitting on the sofa, Meng Lichang let out a sigh of relief, "The cuts are really wonderful, I even want to watch them one by one..."
There was a sudden response from the side. I don't know who made the suggestion today. The entire senior management of Feiyan Company was in the chairman's room and gathered to watch the advertisement in real time. It's just that the actual advertisements are very shocking to most of my own people. The editing and the arrangement of the shots are worth tens of thousands of masterpieces! With such a powerful advertisement as the backing, are you afraid that sales will not be prosperous
"How about coming down?" With a great sigh in his heart, Meng Lisheng turned his head excitedly and looked at the young man sitting next to him, "When will the advertisement in the newspaper start to act?"
"It will be available in a week." Chen Yuanming smiled and sat down on the sofa.
That's right, that's how they formulate a marketing plan, promote products in batches and steps before the product goes on sale, reverse the original promotion model, and maximize the public's desire to buy through the wonderful presentation of video discs, brewing, fermenting, and finally bursting out.
You must know that when Lin Xuewen came up with this plan, Chen Yuanming couldn't help but sigh. He has really seen this thing. In the terminology of later generations, it is the so-called "hunger marketing". Many big-name companies have used this technique ingeniously, making use of their brand-name effects to make their products famous. But for a whole commodity, a whole manufacturer? Not to mention China, no one has done this even in the world!
How many eyeballs and attention can be obtained with such an ingenious form and such an ingenious product? Chen Yuanming smiled slightly, without the slightest doubt in his heart, whether it is good or bad, we will see the outcome soon.
This wonderful advertisement was broadcast in the evening for a whole week in the central set, and some viewers even took their own video recorders to record the advertisement and watched it repeatedly, trying to figure out what to do from these wonderful clips. Enthusiasts gather to exchange ideas, argue with each other in an effort to tell which shot is from which film. After a week of chaos, Feiyan's advertisement suddenly changed.
The change is not the previous clip, nor the latter slogan, but the line of small characters at the bottom of the screen.
"Coming soon, please look forward to it" unwittingly turned into "VCD will be released on December 1st, available in major Hua Bookstores."
This change was not noticed by many people at first, but only two days later, there were articles in the newspapers. Several major newspapers successively published discussions on Feiyan VCD advertisements, and some even pointed out the details of the advertisement changes. There are really not many new things these days, and there is very little public entertainment. The media are all pointing to such a maverick advertisement, who is not curious? Suddenly, people who didn't pay attention to this advertisement were also attracted, and ran to watch with great interest, but they were shocked by the video clips. After this cycle, people's expectations have almost reached their peak.
So on December 1st, when Huashu Store opened for business, it ushered in an unprecedented peak. A large number of customers came with great curiosity and found that there was an extra counter in the prominent position of the bookstore, and a set of 3 or 4 cartons were neatly placed on it. A rectangular carton with a PVC casing and an introduction page inside, each with two discs, and the two discs are printed with beautiful disc seals, which look delicate and beautiful. The price of VCD is set at 2 yuan per DVD.
Compared with these simple packaged movies and TV series, the hardcover version is the real highlight. This time, there are two hardcovers. The 87th edition of "Dream of Red Mansions" is packaged in a red satin brocade box, which is all wooden brackets, a total of 36 discs, and a set of 12 gold hairpin card images, which can form a small screen. The price is 42 yuan. The 83 edition of "The Legend of the Condor Heroes" is a wooden box, specially made old, with a silhouette of a curved bow and a condor on the back, a huge box of 59 plates, and a blank notepad of the linear "Nine Yin Zhenjing" inside, and 12 8 open character posters, priced at 65 yuan.
Compared with those 'light-cover' VCDs, this hardcover version is really sky-high, and it can almost cover most people's half-year wages. However, at this price, it was sold out 2 days after it was put on the shelves. In addition to those very few hardcover edition sets, the sales momentum of other VCD discs is also very amazing. Those detailed introductions, award lists, and wonderful stills all fascinate fans and make them eager to see it.
The effect of the propaganda offensive was so amazing that before the VCD player was launched, the VCD video disc first ushered in a hot sale. As for the launch date of the disc player, almost every Hua Bookstore will make such banners and posters: On December 12, Feiyan VCD players will be available in major department stores.
At the same time, the mainstream media began to introduce Feifeiyan at a long time. In addition to the amazing advertisements, they always emphasized two points, one is the real independent patent rights, and the other is the absolute world-leading level. What is the concept of China's first self-developed home appliance? At this time, it was far from the heyday of the future generations of foreigners and foreigners. After experiencing the glory and decline of big brands such as Flying Pigeon, Phoenix and Panda, I finally saw a world-class well-known brand. Who can't be impulsive
So the morning that the VCD machine was officially sold, there was a rare long queue in front of the department store, and everyone was eagerly waiting for the legendary VCD machine to appear. After 1 o'clock, the store opened. In the original home appliance counter, each brand-new Feiyan VCD player was placed on the shelf. Some large shopping malls even made a special TV to show Feiyan VCD advertisements in a loop.
At this time, the price of video recorders produced in Japan is often around 35 yuan, and the video tape is about 1 yuan. The Feiyan VCD machine is priced at only 2688 yuan, and a microphone is also presented. Not to mention the price of VCD discs.
Promotional offensive, attractive price, and operation mode, Feiyan's entire sales process has made the whole of China undergo a marketing baptism that surpasses the times. In just two days, news of out-of-stock products came from all over the country. 250,000 VCD players were sold out, and the sales reached an astonishing 600 million yuan. VCDs were released in the same period, and the monthly sales of 37 kinds exceeded 20,000 copies, and because of the exquisite packaging, all the films were classic masterpieces, and the quality of the discs was very good. It has become one of the collectors' favorite collections.
The VCD market has completely kicked off its popularity.
The author has something to say: hehehe~~ It's too early! Not cool! Have fun now =)
Thank you, my friends, for comforting Wodi's old waist. I'm going to take the time to take a look. I hope I can get better >_