"Oh, good acting."
I don't know who shouted, and there was a burst of good-natured laughter in the large conference room.
Fei Anheng Shi Shiran stood up and threw his hands around him, "Brother, I have also practiced in the school drama club, and I will accept it."
The laughter suddenly grew louder, and Chen Yuanming chuckled and shook his head. Today is the day of the focus interview broadcast, and all the executives naturally gathered together to watch the broadcast effect together. I have to say that Fei Anheng's performance is really good. Both the expression and the tone are very contagious. The script of the program is well written, avoiding the real sensitive points just right, and focusing on the level of patent rights. It is a good program.
But this is not enough.
"How's it going? When will the next episode be broadcast?" Meng Lisheng came up and asked.
"It's still the old time, 8:47." Exhaling, Chen Yuanming stretched out and sat a little stiff. Yes, just a focus interview is not enough, they need not only official and upper-level support, but also from lower-level, those real consumers agree. This kind of conceptual change is the real starting point, and it is the only source that can change the social form.
"Next time, let's try it first, it's always so mysterious..." Meng Lisheng muttered in a low voice.
Chen Yuanming smiled, "Why do I remember that it was you, Lao Meng, who said 'full authority to you'? It's not bad to keep expectations."
"You kid, isn't this holding a chicken feather as an arrow." He laughed, but Meng Lisheng didn't refute it. Indeed, the viewing effect was only intuitive and obvious when he didn't know the details. He didn't want to lose this personal experience.
Time has passed, and one episode of the series will be broadcast soon. Originally, many people would not pay attention to this kind of toilet advertisement, but after more than half a year of 'Flying Swallow Bombing', a group of loyal viewers have been trained to watch this unique advertisement. Viewers, the content of Feiyan's advertisements will be fine-tuned according to the Vd disc line, and it is not all Feiyan's family that pays the advertising fees, and it has become a battlefield for various studios to compete for the opportunity to show their faces.
But advertising today is a little different.
With the sound of a drum, the familiar red lanterns hung high in the gray courtyard again, and the sound of hammering feet shook people's hearts, and the fourth concubine and the maid sat in the center of the screen. This should have been a very familiar scene, but before the audience could react, everything suddenly stopped. The two of them should have turned their faces at the same time and looked at the audience off-screen.
"If you like us, please support genuine."
With a crisp and sweet voice and a sincere smile, the people in the play who should have been serious and serious suddenly turned into real actors. This moment was so shocking, but the picture changed again, turning into a famous actor on the stage, the gongs and drums were sonorous, the robes were flying, and the wonderful repertoire was displayed on the screen. The camera suddenly stopped, and Bawang and Yu Ji stopped together. the action, facing the audience.
"If you like us, please support genuine."
The two can hardly see the real face of Peking Opera, but they reveal a breath-taking seriousness.
The picture turned again, the knights stopped fighting, the beauties stopped laughing, and the unkempt housewife showed a serious expression just a moment ago... Scene after scene, so familiar, yet so unfamiliar, the characters who have seen it countless times are passing through The screen, pleading earnestly to the audience in front of him.
"If you like us, please support genuine."
The words repeated over and over again finally merged into one, the center of the screen is no longer Feiyan Vd slogan, but a striking and sincere hope.
"Your support is what we rely on to survive. It is everyone's responsibility to resist piracy."
A 1-minute advertisement, not too many shots, and no fancy and complicated content, but it can't be more shocking. The meeting room was quiet, and after a while, someone whispered.
"PSAs?"
That's right, this is exactly one PSA that was broadcast at the wrong time, one that spent a lot of money but didn't promote the product PSA, and one that opened another window for all viewers.
"It really... lived up to my expectations..." Meng Lichang exhaled a long sigh. This advertisement contains several VDs that have been selling well in the past six months. Just hiring actors, it takes a lot of effort to restore the scene. But in just half a month, it was actually shot like this, and it was so beautiful.
"After those foreign films are released, there may be more foreign actors to play." Lin Xuewen, the director of this planning, said nonchalantly, "It is estimated that English and French are more shocking these days."
"You..." Meng Lisheng didn't know what to say.
However, Chen Yuanming laughed, "Yes, if possible, this kind of advertisement will continue to be broadcast. How do you say that, people follow only interests, and they will not be enlightened if they don't teach..."
"The people's obedience to benefit is like the water's going down, and it cannot be stopped unless it is guarded by education and education. Therefore, if education and education are established and all treacherous and evil spirits are stopped, the dykes will be completed; if education and education are abolished, evil and evil will emerge together, and punishment cannot be overcome. The embankment is broken." Liang Weiguo replied indifferently, "There are also old sayings such as education not repaired, and the source of robbery. For us legal workers, every sentence hits the spot. The incident ten years ago| We have smashed a lot of things, but we haven't been able to pick them up again. The old is not necessarily outdated, and the wisdom of the ancients is not necessarily inferior to today's people. If we can give some reminders to the numb people from this perspective, it can give those who are still closed their eyes. It is a good thing for people to have a bright ray of light.”
The old man's voice was not loud, but the crowd fell into silence. The idea was completely correct, but how long would it take to get the effect of such a reminder
Chen Yuanming seemed not to be affected by this repression at all, just smiled lightly, "Yes, this battle has just begun, all we can do is to snatch many hearts and minds from the enemy camp. It is precisely because China is too big and has too many people. Therefore, as long as one out of ten people is awakened, those conscientious companies will not starve to death. If three or five out of ten people agree, those excellent companies will become bigger and stronger. Maybe that's when we're really back on top of the world. That kind of money should be spent, and it's worth it."
No one in the conference room refuted his words, only Lin Xuewen chuckled, "Let's put down such a long-term problem first and focus on the enemy in front of us, we still have to toss down..."
Lin Xuewen was right, they still had to struggle.
The next day, a media offensive started again, starting with the newspaper industry. Major mainstream media began to discuss yesterday's focus interview and Feiyan's advertising content, and some reporters went to Feiyan and two other companies to conduct interviews. Compared with Feifeiyan, Lida and Jinke obviously did not expect such an unreasonable attack, and Jin fell into a passive moment in an instant.
Under the combined effect of advertising and media popularization, more and more ordinary consumers are beginning to understand the meaning of the word "piracy". Once cheap discs are no longer easy to show off among relatives and friends, the sellers of pirated discs have also consciously restrained their arrogance. , want to avoid this limelight. What's more, some officials who support and personally manage the piracy industry shut their mouths and look away. Any politician with brains will not ignore what the focus interview means.
It's just that this passivity didn't last too long. If the genuine version represents the interests of some people, then the pirated version also represents the interests of others. When the flood of positive rhetoric began to ebb, some people came forward to support piracy—especially industrial imitation and copying—in roundabout ways. They began to work hard to exaggerate the harm of monopoly, emphasize the current consumption level of Chinese society, and cheer for thousands of non-self-created OEM and counterfeit companies. There are tragic cards, economic cards, and even hatred of the rich and deserving remarks. It seems that supporting the genuine version has become a luxury, a wasteful move that does not conform to the national conditions.
In response to this wave of offensive, Feiyan Xun responded, relying on Hua Bookstore and libraries in major cities, and slowly began to implement the DVD rental business, turning buying into renting. The first wave of action involved two major sales cities across the country, and it also allowed a group of people with flexible minds who dared to think and act to seize the opportunity and touched the prototypes of several major video disc rental stores in later generations.
At the same time, other industries that are deeply harmed by counterfeit products also stood up and joined the Feiyan Anti-Piracy Alliance. For example, in pharmaceutical, food, tobacco and alcohol-related enterprises, in their slogans, "like" has become "must", and has become such a high weight as "life", but the reason is still simple: if it is really piracy and counterfeiting If you open the door, if you don't punish it, you can't strictly prohibit it. How can you guarantee that those pirate pirates will only touch the clothing or publishing industry, and will not extend their black hands to food and medicine? Are counterfeit drugs more expensive than copying CDs? Wouldn't the amazing profits of drinks make the black-hearted manufacturers covet? Without legal monitoring and moral restraint, who can guarantee that he will not become the next victim of this feast of piracy
One side is leisure and entertainment, and the other side is the national economy and people's livelihood. This anti-piracy propaganda has evolved into a baptism of national consciousness and a real debate. From newspapers to television, from radio to reality, tug-of-war debates can be seen everywhere. The louder the quarrel, the more profound the enlightenment to the public. In this scuffle, the fuse that caused the war was quietly quieted down, and the trial of Lida and Jinke's infringement cases quietly kicked off.
Before entering the court, several company executives and legal persons took the lead to sit together and start a round of talks that are crucial to China's future film and television industry. <