Even if the original author is absent, there is no lack of publicity, and the limelight has firmly suppressed other published books.
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Topics about dinosaurs and dinosaurs invading Manhattan are rising on Twitter, and photos on Facebook and Instagram are also increasing. Regardless of whether you like science fiction or not, these photos have flooded the screen.
"Jurassic Park, experience the wonders of prehistoric overlords. Is this an exhibition of dinosaur fossils?"
Dinosaurs are coming, global alert!
In the end, the Tyrannosaurus rex on the advertisement quietly transformed into a fierce black skeletal silhouette, with sharp claws clearly visible.
The electronic version of "Jurassic Park" has actually been on sale in Amazon's online bookstore for more than two months and has accumulated a considerable number of readers. When such a large-scale promotion began, these readers quickly became part of the promotion plan.
"I know, I just know it will be released soon. I will go to the bookstore to buy a copy later."
The Tyrannosaurus rex on the billboard seems to be real. The prehistoric overlord from 65 million years ago has reappeared in the world. This size of advertisement perfectly restores the Tyrannosaurus rex!
"Scientists refute the error of "Jurassic Park". Today's technology cannot clone dinosaurs from fossil DNA!"
The dinosaur trend has started in many big cities around the world. Penguin Publishing Group has pre-ordered many dinosaur models in advance, and their loaned models are on display outside some large bookstores.
Not to mention marketing on the Internet, major newspapers have also published similar news. Penguin Press even held a press conference for the book in Los Angeles, and Paramount even invited people who have collaborated with it. Celebrities came to attend.
All the advertisements in Times Square were eclipsed by it. They were nothing compared to this Tyrannosaurus rex, which firmly attracted the attention of passers-by.
The unconventional advertisement attracted everyone's attention, and many people were shocked by it!
This dynamic Tyrannosaurus rex is one of the pilot posters produced by Paramount to coincide with the release of the "Jurassic Park" novel, Dinosaurs Invading Manhattan!
Times Square, known as the crossroads of the world, is a symbol of New York and even the United States.
The news quickly spread around the world and began to increase the popularity of the novel.
Surrounded by colorful neon lights and street performers, reporters talking to the camera, and passers-by in a hurry, they did not stop for the surrounding environment.
The novel "Jurassic Park" has entered the eyes of netizens in a powerful way. New York has launched an activity to find dinosaurs. These dinosaur posters are hidden in every corner of New York. After collecting 10 kinds of dinosaur posters, take pictures and share them. You can get the English physical book on Facebook.
USA Today: "Dinosaur sculptures appear on the streets of New York City, and "Jurassic Park" shocks the prehistoric legend!"
Tourists stopped and started taking photos. The almost equal-scale dinosaur advertisement was so scary that they quickly shared it with their friends.
The author may have to tour various places to give lectures, hold symposiums with readers to exchange new ideas on writing and reading books, accept interviews on radio or television stations, hold book signings, and gradually establish the brand image of the author and the novel.
This time, since Lin Han was unwilling to travel across the ocean to attend the press conference, the protagonists invited were journalists, special guest science fiction writers, book critics, bookstore representatives, publishers, etc.
Washington Post: "A perfect science fiction novel, the most anticipated work of this fall!"
The largest high-pixel electronic billboard in North America was quietly erected. It was eight stories high and spanned an entire city block. A tyrannosaurus rex that shook its head and roared suddenly appeared on this giant billboard!
The massive publicity trend even spread back to China. Netizens were envious and lamented why there is no Chinese version!
Whenever a more important new book is published, in addition to publishing news and distributing it to relevant newspapers, magazines, book reviewers and bookstores, holding a press conference is also an indispensable part of the publicity.
"It's a funny ad, that's all."
"If there really was a theme park like Jurassic Park, would you go and visit it? The design drawings of Paramount's Jurassic Park project were unexpectedly exposed!"
Affected by these publicities, the number of online e-book downloads of the Chinese version of "Jurassic Park" has surged. At the same time, the sales of the magazine "Fantasy Age" have also increased, because it publishes "Jurassic Park" in every issue. of chapters.
New York Daily News: "Dinosaurs Invade Manhattan. Have you read this sci-fi dinosaur novel, which is said to be the most terrifying in history?"
As the big screens playing news, song MVs, TV programs, and even advertisements light up, the place shocks the eyes of tourists. The overwhelming advertising screen looks up, and different advertisements are gathered together.
Different publishers use various promotional methods, each using their own unique tactics in order to keep the novel in the hearts of readers.
Readers who are not used to e-books, people who want to buy physical books after reading e-books, and passers-by who are attracted by the publicity, these people flocked to bookstores and started to rush to buy.
Los Angeles Times: “41% of Americans believe that humans and dinosaurs must have existed on the earth at the same time!”
As a pioneer in creating the overall IP of "Jurassic Park", a lot of thought was put into promoting the novel, and the publicity costs were no less than promoting a small- to medium-cost movie.
What's more attractive than a dinosaur outside a bookstore!
"This is actually a novel advertisement! How much money do you have to spend on this screen? It sounds like a fantasy novel."
Originally, Penguin Publishing Group arranged for Lin Han to be interviewed by 20 radio stations and Fox TV stations across the United States. As soon as Lin Han saw this arrangement, he directly refused and even became invisible throughout the entire process.
"God, this dinosaur is so scary. Where did it come from?"
One child was even startled by the sudden advertisement. He burst into tears and hugged his mother's legs, not daring to look up.
"Mom, I want to see dinosaurs and play in that park, okay?"
News reports alone were not enough. Some book critics, newspaper columnists, and internet bloggers all rushed to publish their own book reviews. This novel had already become famous on the Internet.
Even some TV programs that come here to interview have filmed advertisements and used them as interesting social news and entertainment news.