Some people say that this is an era when traditional books are in decline. When paper media encounters the era of electronic paper books and mobile reading, although many best-selling books are still published every year, the total sales volume is undoubtedly gradually declining.
"If I can let Lin Han attend the book signing, do you still need to ask me?" Zhao Han shook his head. He couldn't force a writer of Lin Han's level to do so. "I tried hard to persuade him to sign it on the title page of the novel for printing. As a special customized edition, all pre-sale editions have Lin Han’s signature printed on them, but the books bought in physical stores do not. What do you think of this?”
After seeing the real bad times, Lin Han certainly feels that the current situation is nothing. There is no invasion of piracy, and the people also like reading books very much. The reading atmosphere is good. Can you be more picky
However, in Lin Han's view, this may be the best era. The earth he stayed in in his previous life was the twilight of real paper media. At that time, people's reading awareness had been greatly weakened, and there was also the invasion of piracy!
Lin Han had no idea that his novel had high hopes. When he knew that the pre-sale volume had reached 500,000 copies, he was basically sure that his contract renewal with Renmin University Publishing House was a certainty!
Because in the current book market, all books listed as bestsellers have their own precise reader positioning, and most of them are very small. For example, readers aged 16-18 prefer youth literature books. They are more idealistic, afraid of preaching, afraid of clichés, like new things, and like to find their own status in reading.
His words resonated with the rest of the staff, and they all agreed, "Yes, there is absolutely no need to publicize it. Publicity is a waste."
"I think the first thing is to be controversial. If there is controversy, there will be attention. Of course, if there is attention, there will be a market. You don't have to worry about the sales of this book! There is a natural and pure controversy in "Inception", that is, who is the protagonist at the end? It’s a question of whether to return to reality or a dream. This controversy is still being discussed heatedly. We can’t let the heat subside and can arrange for some people to make a fuss about it.”
At this time, in the conference room of the National People's Congress Publishing House, Zhao Han and other staff came back from the phone call and said: "The promotion of "Inception" is our top priority this year, and we must treat this as the number one task. The current pre-sale form is quite good, but what I need is not just good, but good, very good.”
"Our publishing house's business has recovered because of Lin Han's relationship. We want to build Lin Han into an iconic brand. This time's pre-sales are promising. If we personally create a book that breaks the pre-sales record What will be the result of the book conference? Now I want each of you to come up with your own ideas on how to increase pre-sales and make "Inception" the best-selling book this year!"
A book generally has to be sold three times from the publisher to the readers. The first step is to publish the main story chapters of the book in important magazines before publication, so as to give readers a sneak peek and stimulate their desire to buy the book.
Every author hopes that his works will sell well, but many authors lack market awareness and do not know what the market needs and what the public is paying attention to.
Back on Earth, a large number of bookstores were closing down, and the traditional book industry was suffering from a bug crisis. Some even pessimistic people believed that the book industry was declining and about to disappear.
Before he finished speaking, a voice secretly came from below: "Why not? Didn't Lin Han's first book sell well with zero publicity?"
Before he finished speaking, a voice secretly came from below: "Why not? Didn't Lin Han's first book sell well with zero publicity?"
"Our publishing house's business has recovered because of Lin Han's relationship. We want to build Lin Han into an iconic brand. This time's pre-sales are promising. If we personally create a book that breaks the pre-sales record What will be the result of the book conference? Now I want each of you to come up with your own ideas on how to increase pre-sales and make "Inception" the best-selling book this year!"
Time passed unknowingly, and the publicity finalized at the meeting of the National People's Congress Publishing House officially kicked off. In order to break the pre-sale record, they used various means, not only giving away free posters, but also randomly giving out bookmarks.
As for the pre-sale list, "Inception" is the clear leader. On the eve of the nationwide release of the novel, this number was fixed at 1.18 million copies!
That's right, it's a rush, so bestsellers actually vary from person to person, and writers at different levels have different judgment standards!
Once you create an annual sales champion, you will gain both fame and fortune. Even if you change jobs in the future, you will have the confidence to do so. The enthusiasm of employees will be mobilized and they will start to offer suggestions!
"How about contacting radio and television stations and asking them to interview and follow up on the sales of Inception? With such a strong advertising campaign, it will be difficult for readers not to know that such a book exists!"
After seeing the real bad times, Lin Han certainly feels that the current situation is nothing. There is no invasion of piracy, and the people also like reading books very much. The reading atmosphere is good. Can you be more picky
After seeing the real bad times, Lin Han certainly feels that the current situation is nothing. There is no invasion of piracy, and the people also like reading books very much. The reading atmosphere is good. Can you be more picky
"If I can let Lin Han attend the book signing, do you still need to ask me?" Zhao Han shook his head. He couldn't force a writer of Lin Han's level to do so. "I tried hard to persuade him to sign it on the title page of the novel for printing. As a special customized edition, all pre-sale editions have Lin Han’s signature printed on them, but the books bought in physical stores do not. What do you think of this?”
On the readers' expectation list, the expectation index of "Inception", which has been published in its entirety online, is almost the sum of the indexes of the following nine books. The original heated discussion caused by the novel has not stopped, and more and more readers are flocking to it. I devoted myself to his Weibo like crazy and was successfully deceived!
"How about contacting radio and television stations and asking them to interview and follow up on the sales of Inception? With such a strong advertising campaign, it will be difficult for readers not to know that such a book exists!"
Zhao Han's ambition is finally revealed. A soldier who doesn't want to be a general is not a good soldier. Only book companies that understand marketing can survive in this era!
Every author hopes that his works will sell well, but many authors lack market awareness and do not know what the market needs and what the public is paying attention to.
It is said that the Three Stooges are better than Zhuge Liang. Everyone in the conference room expressed their opinions and the atmosphere was quite heated.
Of course, Lin Han also wanted Leonardo to fulfill his long-cherished wish to pursue an Oscar statuette for many years with the role of Charlie in the movie, so he cooperated with the screenwriter and began to delete the content so that Leonardo could fully display his acting skills!
Selling well is the standard for best-selling books, but there is no strict standard for selling well. That is to say, there is no fixed number as a standard to measure whether it is a best-seller or not!
Another person was inspired and said: "Perhaps we can invite some psychologists and experts in dream research to do some analysis on this ending, and let professionals evaluate this book."
Lin Han had no idea that his novel had high hopes. When he knew that the pre-sale volume had reached 500,000 copies, he was basically sure that his contract renewal with Renmin University Publishing House was a certainty!
However, in Lin Han's view, this may be the best era. The earth he stayed in in his previous life was the twilight of real paper media. At that time, people's reading awareness had been greatly weakened, and there was also the invasion of piracy!
Readers of different age groups read different types of works. All this becomes a joke in front of Lin Han's novels. From teenagers in their teens to retired employees in their 60s and 70s, they are all readers of Lin Han. This is very amazing!
The book leading the annual sales list at this time is the youth literature "Meet You Next". At this time, its sales volume is 4.8 million copies. Although it has been on sale for almost half a year, it still has sales of more than 500,000 copies every month, so By the end of the year it should have sold close to eight million copies.
It is said that the Three Stooges are better than Zhuge Liang. Everyone in the conference room expressed their opinions and the atmosphere was quite heated.
At present, it is common practice to use a total sales volume of one million copies as the standard for bestsellers. In fact, this is not very appropriate. The bestsellers standard is different for each author.
Today's meeting note-taker was so busy that she almost collapsed while typing. There was too much content in the meeting, and she had to quickly sort it out and hand it over to Zhao Han and the others.
Today's meeting note-taker was so busy that she almost collapsed while typing. There was too much content in the meeting, and she had to quickly sort it out and hand it over to Zhao Han and the others.
If a new author can sell a million copies, it must be a real bestseller. But if Lin Han's new book only sells a million copies, can it still be called a bestseller
"How about contacting radio and television stations and asking them to interview and follow up on the sales of Inception? With such a strong advertising campaign, it will be difficult for readers not to know that such a book exists!"
Never before has the pre-sales of any book reached this level. This is an epoch-making record. Such strong pre-sales results almost directly guarantee that it will be ranked first on Monday's list.
At this time, he was staying up late to discuss the script of "Flowers for Algernon" with the screenwriter of Leonardo's production company Appian-Way. It was polished repeatedly from the beginning.
Zhao Han sighed after hearing this. He had known Lin Han for so long, but he could count the number of times that guy attended autograph signings with just one slap. Other writers travel around major cities across the country, even if they want to become a trapeze artist for the sake of promotion and sales!
At this time, he was staying up late to discuss the script of "Flowers for Algernon" with the screenwriter of Leonardo's production company Appian-Way. It was polished repeatedly from the beginning.
"The pre-sale for 500,000 yuan is already over, and many people would rather wait until the day the book is released to buy it."
Lin Han has never won the annual sales championship, nor has Renmin University Publishing House. Now there is an opportunity in front of them. The popularity of "Inception" has the potential to become the annual sales champion. It has been many years since we have encountered such an opportunity. This is a book with great potential. If you miss it, you don’t know how many years you will have to wait!
That's right, it's a rush, so bestsellers actually vary from person to person, and writers at different levels have different judgment standards!
The book leading the annual sales list at this time is the youth literature "Meet You Next". At this time, its sales volume is 4.8 million copies. Although it has been on sale for almost half a year, it still has sales of more than 500,000 copies every month, so By the end of the year it should have sold close to eight million copies.
…
If it weren't for the fact that the full text of "Inception" had been exposed in advance, sales forecasting agencies would have listed it as the annual sales champion. They all speculated that the book's stamina might not be very successful.
"I think the first thing is to be controversial. If there is controversy, there will be attention. Of course, if there is attention, there will be a market. You don't have to worry about the sales of this book! There is a natural and pure controversy in "Inception", that is, who is the protagonist at the end? It’s a question of whether to return to reality or a dream. This controversy is still being discussed heatedly. We can’t let the heat subside and can arrange for some people to make a fuss about it.”
"How about contacting radio and television stations and asking them to interview and follow up on the sales of Inception? With such a strong advertising campaign, it will be difficult for readers not to know that such a book exists!"
Never before has the pre-sales of any book reached this level. This is an epoch-making record. Such strong pre-sales results almost directly guarantee that it will be ranked first on Monday's list.
"I think the first thing is to be controversial. If there is controversy, there will be attention. Of course, if there is attention, there will be a market. You don't have to worry about the sales of this book! There is a natural and pure controversy in "Inception", that is, who is the protagonist at the end? It’s a question of whether to return to reality or a dream. This controversy is still being discussed heatedly. We can’t let the heat subside and can arrange for some people to make a fuss about it.”
Another person was inspired and said: "Perhaps we can invite some psychologists and experts in dream research to do some analysis on this ending, and let professionals evaluate this book."
Some people in the publishing industry once analyzed the reasons why Lin Han's science fiction novels are so popular. One of the big reasons is that he has a wide range of readers, which is exactly the opposite of their research.
Readers of different age groups read different types of works. All this becomes a joke in front of Lin Han's novels. From teenagers in their teens to retired employees in their 60s and 70s, they are all readers of Lin Han. This is very amazing!
Another person was inspired and said: "Perhaps we can invite some psychologists and experts in dream research to do some analysis on this ending, and let professionals evaluate this book."
However, in Lin Han's view, this may be the best era. The earth he stayed in in his previous life was the twilight of real paper media. At that time, people's reading awareness had been greatly weakened, and there was also the invasion of piracy!
On the readers' expectation list, the expectation index of "Inception", which has been published in its entirety online, is almost the sum of the indexes of the following nine books. The original heated discussion caused by the novel has not stopped, and more and more readers are flocking to it. I devoted myself to his Weibo like crazy and was successfully deceived!
Comparing the other books horizontally, even the leading "Meet You Next" has only less than 200,000 pre-sales, so "Inception", which has pre-sales of one million copies, suddenly became A hot character, now three books are working together to suppress it!
Comparing the other books horizontally, even the leading "Meet You Next" has only less than 200,000 pre-sales, so "Inception", which has pre-sales of one million copies, suddenly became A hot character, now three books are working together to suppress it!
"To be honest? It doesn't seem to be good. People in those bookstores are definitely not willing to buy the ordinary version. After Lin Han's signed commemorative album is released, the ordinary version will not be sold at all, right?"
At this time, in the conference room of the National People's Congress Publishing House, Zhao Han and other staff came back from the phone call and said: "The promotion of "Inception" is our top priority this year, and we must treat this as the number one task. The current pre-sale form is quite good, but what I need is not just good, but good, very good.”
Because in the current book market, all books listed as bestsellers have their own precise reader positioning, and most of them are very small. For example, readers aged 16-18 prefer youth literature books. They are more idealistic, afraid of preaching, afraid of clichés, like new things, and like to find their own status in reading.
Today's meeting note-taker was so busy that she almost collapsed while typing. There was too much content in the meeting, and she had to quickly sort it out and hand it over to Zhao Han and the others.
Zhao Han sighed after hearing this. He had known Lin Han for so long, but he could count the number of times that guy attended autograph signings with just one slap. Other writers travel around major cities across the country, even if they want to become a trapeze artist for the sake of promotion and sales!
Just like the pre-sale of an album released by a singer, the pre-sale results will greatly increase the first-week performance, which means that Lin Han's book has already caught up with the top books on the monthly list before it is released!
Today's meeting note-taker was so busy that she almost collapsed while typing. There was too much content in the meeting, and she had to quickly sort it out and hand it over to Zhao Han and the others.
One million copies is the best-selling standard pursued by others, but when it comes to Lin Han, it is just a pre-sale number. When this number was exposed, people in the industry were stunned. It was too scary!
Readers of different age groups read different types of works. All this becomes a joke in front of Lin Han's novels. From teenagers in their teens to retired employees in their 60s and 70s, they are all readers of Lin Han. This is very amazing!
Zhao Han's ambition is finally revealed. A soldier who doesn't want to be a general is not a good soldier. Only book companies that understand marketing can survive in this era!
"To be honest? It doesn't seem to be good. People in those bookstores are definitely not willing to buy the ordinary version. After Lin Han's signed commemorative album is released, the ordinary version will not be sold at all, right?"
Readers of different age groups read different types of works. All this becomes a joke in front of Lin Han's novels. From teenagers in their teens to retired employees in their 60s and 70s, they are all readers of Lin Han. This is very amazing!
As a result, this signing made Lin Han give up the idea completely. He signed for an entire afternoon and was in pain for the next two or three days.
Time passed unknowingly, and the publicity finalized at the meeting of the National People's Congress Publishing House officially kicked off. In order to break the pre-sale record, they used various means, not only giving away free posters, but also randomly giving out bookmarks.
A book generally has to be sold three times from the publisher to the readers. The first step is to publish the main story chapters of the book in important magazines before publication, so as to give readers a sneak peek and stimulate their desire to buy the book.
Lin Han had no idea that his novel had high hopes. When he knew that the pre-sale volume had reached 500,000 copies, he was basically sure that his contract renewal with Renmin University Publishing House was a certainty!
…
"When I traveled to Japan and Europe before, I saw video advertisements for new books played in some bookstores. They used this to attract the attention of many readers. Otherwise, we would also shoot one for "Inception" Short film?”
However, in Lin Han's view, this may be the best era. The earth he stayed in in his previous life was the twilight of real paper media. At that time, people's reading awareness had been greatly weakened, and there was also the invasion of piracy!
…
"How about contacting radio and television stations and asking them to interview and follow up on the sales of Inception? With such a strong advertising campaign, it will be difficult for readers not to know that such a book exists!"
One million copies is the best-selling standard pursued by others, but when it comes to Lin Han, it is just a pre-sale number. When this number was exposed, people in the industry were stunned. It was too scary!
"The idea is very good, but our publisher only has the publishing rights for Simplified Chinese. The rest of the copyrights are in the hands of Lin Han, so we may not agree."
Of course, Lin Han also wanted Leonardo to fulfill his long-cherished wish to pursue an Oscar statuette for many years with the role of Charlie in the movie, so he cooperated with the screenwriter and began to delete the content so that Leonardo could fully display his acting skills!
On the readers' expectation list, the expectation index of "Inception", which has been published in its entirety online, is almost the sum of the indexes of the following nine books. The original heated discussion caused by the novel has not stopped, and more and more readers are flocking to it. I devoted myself to his Weibo like crazy and was successfully deceived!
At this time, in the conference room of the National People's Congress Publishing House, Zhao Han and other staff came back from the phone call and said: "The promotion of "Inception" is our top priority this year, and we must treat this as the number one task. The current pre-sale form is quite good, but what I need is not just good, but good, very good.”
If a new author can sell a million copies, it must be a real bestseller. But if Lin Han's new book only sells a million copies, can it still be called a bestseller
"The other thing is to try to ensure that readers who participate in the pre-sale can get the novel on the first day of its official release. It would be better if we can give away something. If you can't get the book in advance or at the first time, then you might as well go to the bookstore and queue up to buy it. .”
"Mr. Zhao, this book is already so popular. Even if we invest in publicity, there is no need. The name Lin Han has sold millions of copies. There are more than a few hundred people who have read "Inception" online. Thousands of people, as long as this book appears on the bookshelf of the bookstore, it will definitely be sold." An employee was twirling a signature pen in his right hand, looking disapproving.
Because in the current book market, all books listed as bestsellers have their own precise reader positioning, and most of them are very small. For example, readers aged 16-18 prefer youth literature books. They are more idealistic, afraid of preaching, afraid of clichés, like new things, and like to find their own status in reading.
Comparing the other books horizontally, even the leading "Meet You Next" has only less than 200,000 pre-sales, so "Inception", which has pre-sales of one million copies, suddenly became A hot character, now three books are working together to suppress it!
One million copies is the best-selling standard pursued by others, but when it comes to Lin Han, it is just a pre-sale number. When this number was exposed, people in the industry were stunned. It was too scary!
His words resonated with the rest of the staff, and they all agreed, "Yes, there is absolutely no need to publicize it. Publicity is a waste."
His words resonated with the rest of the staff, and they all agreed, "Yes, there is absolutely no need to publicize it. Publicity is a waste."
However, Zhao Han was very disappointed with these employees. He said: "The book market has passed the era when the smell of wine is not afraid of the depth of the alley. In this era, best-selling books almost all rely on publicity to sell well. So far, I have not found a book that is not popular. The new book that was promoted quietly became a bestseller..."
Ranked second is Lin Han's novel "Three-Body 2: Dark Forest". The total sales of this book are 3.9 million copies. However, due to Lin Han's high exposure in the past two months, its sales The momentum is recovering, with sales rising to 800,000 copies last month. If it maintains this pace in the future, it may be possible to kill "Meet You Next" at the last minute!
"I think people who should know about "Inception" probably already know it. People who don't want to buy this book will have no use even if they see the promotion."
As for the pre-sale list, "Inception" is the clear leader. On the eve of the nationwide release of the novel, this number was fixed at 1.18 million copies!
Because in the current book market, all books listed as bestsellers have their own precise reader positioning, and most of them are very small. For example, readers aged 16-18 prefer youth literature books. They are more idealistic, afraid of preaching, afraid of clichés, like new things, and like to find their own status in reading.
"How about contacting radio and television stations and asking them to interview and follow up on the sales of Inception? With such a strong advertising campaign, it will be difficult for readers not to know that such a book exists!"
"The pre-sale for 500,000 yuan is already over, and many people would rather wait until the day the book is released to buy it."
"The other thing is to focus on publicizing the achievements in various rankings, such as the total reading of all chapters of the series exceeding 2 billion times, or the number one on the pre-sale list and the reader expectation list. Internet promotion is essential, here It is the place where Lin Han has the most fans. Moderate publicity rather than hype. Humidity’s publicity is to bring the book into the eyes of more people for readers to choose. Only with contact can you have the possibility of choice.”
Selling well is the standard for best-selling books, but there is no strict standard for selling well. That is to say, there is no fixed number as a standard to measure whether it is a best-seller or not!
As a result, this signing made Lin Han give up the idea completely. He signed for an entire afternoon and was in pain for the next two or three days.
"How about contacting radio and television stations and asking them to interview and follow up on the sales of Inception? With such a strong advertising campaign, it will be difficult for readers not to know that such a book exists!"
"The pre-sale for 500,000 yuan is already over, and many people would rather wait until the day the book is released to buy it."
However, Zhao Han was very disappointed with these employees. He said: "The book market has passed the era when the smell of wine is not afraid of the depth of the alley. In this era, best-selling books almost all rely on publicity to sell well. So far, I have not found a book that is not popular. The new book that was promoted quietly became a bestseller..."
"Flowers for Algernon" came in at fifth place by a narrow margin, and the gap from third to fifth place wasn't that big.
"I think the first thing is to be controversial. If there is controversy, there will be attention. Of course, if there is attention, there will be a market. You don't have to worry about the sales of this book! There is a natural and pure controversy in "Inception", that is, who is the protagonist at the end? It’s a question of whether to return to reality or a dream. This controversy is still being discussed heatedly. We can’t let the heat subside and can arrange for some people to make a fuss about it.”
"It would be great if Mr. Zhao could persuade Teacher Lin to start a book signing event."
Before he finished speaking, a voice secretly came from below: "Why not? Didn't Lin Han's first book sell well with zero publicity?"
Another person was inspired and said: "Perhaps we can invite some psychologists and experts in dream research to do some analysis on this ending, and let professionals evaluate this book."
As a result, this signing made Lin Han give up the idea completely. He signed for an entire afternoon and was in pain for the next two or three days.
"Listen to me or listen to you?" Zhao Han couldn't help but patted the table with his hand, and then said: "The fragrance of wine is afraid of the alley. If a book decides to enter the market, even if it has a good The content cannot ignore the beautiful packaging. This kind of promotion has a basis, so that readers will have the desire to flip through or read the book when they first hear the title!"
Before he finished speaking, a voice secretly came from below: "Why not? Didn't Lin Han's first book sell well with zero publicity?"
Some people say that this is an era when traditional books are in decline. When paper media encounters the era of electronic paper books and mobile reading, although many best-selling books are still published every year, the total sales volume is undoubtedly gradually declining.
"The other thing is to try to ensure that readers who participate in the pre-sale can get the novel on the first day of its official release. It would be better if we can give away something. If you can't get the book in advance or at the first time, then you might as well go to the bookstore and queue up to buy it. .”
Just like the pre-sale of an album released by a singer, the pre-sale results will greatly increase the first-week performance, which means that Lin Han's book has already caught up with the top books on the monthly list before it is released!
If a new author can sell a million copies, it must be a real bestseller. But if Lin Han's new book only sells a million copies, can it still be called a bestseller
Just like the pre-sale of an album released by a singer, the pre-sale results will greatly increase the first-week performance, which means that Lin Han's book has already caught up with the top books on the monthly list before it is released!
"Our publishing house's business has recovered because of Lin Han's relationship. We want to build Lin Han into an iconic brand. This time's pre-sales are promising. If we personally create a book that breaks the pre-sales record What will be the result of the book conference? Now I want each of you to come up with your own ideas on how to increase pre-sales and make "Inception" the best-selling book this year!"
Lin Han has never won the annual sales championship, nor has Renmin University Publishing House. Now there is an opportunity in front of them. The popularity of "Inception" has the potential to become the annual sales champion. It has been many years since we have encountered such an opportunity. This is a book with great potential. If you miss it, you don’t know how many years you will have to wait!
If a new author can sell a million copies, it must be a real bestseller. But if Lin Han's new book only sells a million copies, can it still be called a bestseller
"To be honest? It doesn't seem to be good. People in those bookstores are definitely not willing to buy the ordinary version. After Lin Han's signed commemorative album is released, the ordinary version will not be sold at all, right?"
Readers of different age groups read different types of works. All this becomes a joke in front of Lin Han's novels. From teenagers in their teens to retired employees in their 60s and 70s, they are all readers of Lin Han. This is very amazing!
"The idea is very good, but our publisher only has the publishing rights for Simplified Chinese. The rest of the copyrights are in the hands of Lin Han, so we may not agree."
Because in the current book market, all books listed as bestsellers have their own precise reader positioning, and most of them are very small. For example, readers aged 16-18 prefer youth literature books. They are more idealistic, afraid of preaching, afraid of clichés, like new things, and like to find their own status in reading.
Zhao Han's ambition is finally revealed. A soldier who doesn't want to be a general is not a good soldier. Only book companies that understand marketing can survive in this era!
As a result, this signing made Lin Han give up the idea completely. He signed for an entire afternoon and was in pain for the next two or three days.
…
Once you create an annual sales champion, you will gain both fame and fortune. Even if you change jobs in the future, you will have the confidence to do so. The enthusiasm of employees will be mobilized and they will start to offer suggestions!
“It’s also good to get book reviews with sufficient weight. Let the introduction of the novel and book review scores appear in important national news media, and find some heavyweight book reviewers. This will give them a sense of psychological trust. Nowadays, People's lives are fast-paced, and reading is often a kind of fast food. Many readers do not have much time to carefully distinguish when buying books, and books recommended by readers' favorite book reviewers or writers may become their first choice for buying books. .”
Some people say that this is an era when traditional books are in decline. When paper media encounters the era of electronic paper books and mobile reading, although many best-selling books are still published every year, the total sales volume is undoubtedly gradually declining.
"Our publishing house's business has recovered because of Lin Han's relationship. We want to build Lin Han into an iconic brand. This time's pre-sales are promising. If we personally create a book that breaks the pre-sales record What will be the result of the book conference? Now I want each of you to come up with your own ideas on how to increase pre-sales and make "Inception" the best-selling book this year!"
Lin Han had no idea that his novel had high hopes. When he knew that the pre-sale volume had reached 500,000 copies, he was basically sure that his contract renewal with Renmin University Publishing House was a certainty!
Lin Han has never won the annual sales championship, nor has Renmin University Publishing House. Now there is an opportunity in front of them. The popularity of "Inception" has the potential to become the annual sales champion. It has been many years since we have encountered such an opportunity. This is a book with great potential. If you miss it, you don’t know how many years you will have to wait!
"I think people who should know about "Inception" probably already know it. People who don't want to buy this book will have no use even if they see the promotion."
"The other thing is to try to ensure that readers who participate in the pre-sale can get the novel on the first day of its official release. It would be better if we can give away something. If you can't get the book in advance or at the first time, then you might as well go to the bookstore and queue up to buy it. .”
If a new author can sell a million copies, it must be a real bestseller. But if Lin Han's new book only sells a million copies, can it still be called a bestseller
"The other thing is to focus on publicizing the achievements in various rankings, such as the total reading of all chapters of the series exceeding 2 billion times, or the number one on the pre-sale list and the reader expectation list. Internet promotion is essential, here It is the place where Lin Han has the most fans. Moderate publicity rather than hype. Humidity’s publicity is to bring the book into the eyes of more people for readers to choose. Only with contact can you have the possibility of choice.”
Once you create an annual sales champion, you will gain both fame and fortune. Even if you change jobs in the future, you will have the confidence to do so. The enthusiasm of employees will be mobilized and they will start to offer suggestions!
His words resonated with the rest of the staff, and they all agreed, "Yes, there is absolutely no need to publicize it. Publicity is a waste."
Once you create an annual sales champion, you will gain both fame and fortune. Even if you change jobs in the future, you will have the confidence to do so. The enthusiasm of employees will be mobilized and they will start to offer suggestions!
Of course, under their persuasive pleading, Lin Han had to sign a thousand copies of "Inception" at home as a gimmick.
…
"Flowers for Algernon" came in at fifth place by a narrow margin, and the gap from third to fifth place wasn't that big.
As a result, this signing made Lin Han give up the idea completely. He signed for an entire afternoon and was in pain for the next two or three days.
At present, it is common practice to use a total sales volume of one million copies as the standard for bestsellers. In fact, this is not very appropriate. The bestsellers standard is different for each author.
Ranked second is Lin Han's novel "Three-Body 2: Dark Forest". The total sales of this book are 3.9 million copies. However, due to Lin Han's high exposure in the past two months, its sales The momentum is recovering, with sales rising to 800,000 copies last month. If it maintains this pace in the future, it may be possible to kill "Meet You Next" at the last minute!
"Mr. Zhao, this book is already so popular. Even if we invest in publicity, there is no need. The name Lin Han has sold millions of copies. There are more than a few hundred people who have read "Inception" online. Thousands of people, as long as this book appears on the bookshelf of the bookstore, it will definitely be sold." An employee was twirling a signature pen in his right hand, looking disapproving.
Ranked second is Lin Han's novel "Three-Body 2: Dark Forest". The total sales of this book are 3.9 million copies. However, due to Lin Han's high exposure in the past two months, its sales The momentum is recovering, with sales rising to 800,000 copies last month. If it maintains this pace in the future, it may be possible to kill "Meet You Next" at the last minute!
"I think the first thing is to be controversial. If there is controversy, there will be attention. Of course, if there is attention, there will be a market. You don't have to worry about the sales of this book! There is a natural and pure controversy in "Inception", that is, who is the protagonist at the end? It’s a question of whether to return to reality or a dream. This controversy is still being discussed heatedly. We can’t let the heat subside and can arrange for some people to make a fuss about it.”
As a result, this signing made Lin Han give up the idea completely. He signed for an entire afternoon and was in pain for the next two or three days.
If a new author can sell a million copies, it must be a real bestseller. But if Lin Han's new book only sells a million copies, can it still be called a bestseller
Before he finished speaking, a voice secretly came from below: "Why not? Didn't Lin Han's first book sell well with zero publicity?"
"Flowers for Algernon" came in at fifth place by a narrow margin, and the gap from third to fifth place wasn't that big.
Another person was inspired and said: "Perhaps we can invite some psychologists and experts in dream research to do some analysis on this ending, and let professionals evaluate this book."
"The idea is very good, but our publisher only has the publishing rights for Simplified Chinese. The rest of the copyrights are in the hands of Lin Han, so we may not agree."
Just like the pre-sale of an album released by a singer, the pre-sale results will greatly increase the first-week performance, which means that Lin Han's book has already caught up with the top books on the monthly list before it is released!
As for the pre-sale list, "Inception" is the clear leader. On the eve of the nationwide release of the novel, this number was fixed at 1.18 million copies!
Back on Earth, a large number of bookstores were closing down, and the traditional book industry was suffering from a bug crisis. Some even pessimistic people believed that the book industry was declining and about to disappear.
"The pre-sale for 500,000 yuan is already over, and many people would rather wait until the day the book is released to buy it."
Once you create an annual sales champion, you will gain both fame and fortune. Even if you change jobs in the future, you will have the confidence to do so. The enthusiasm of employees will be mobilized and they will start to offer suggestions!
On the readers' expectation list, the expectation index of "Inception", which has been published in its entirety online, is almost the sum of the indexes of the following nine books. The original heated discussion caused by the novel has not stopped, and more and more readers are flocking to it. I devoted myself to his Weibo like crazy and was successfully deceived!
“It’s also good to get book reviews with sufficient weight. Let the introduction of the novel and book review scores appear in important national news media, and find some heavyweight book reviewers. This will give them a sense of psychological trust. Nowadays, People's lives are fast-paced, and reading is often a kind of fast food. Many readers do not have much time to carefully distinguish when buying books, and books recommended by readers' favorite book reviewers or writers may become their first choice for buying books. .”
"The other thing is to try to ensure that readers who participate in the pre-sale can get the novel on the first day of its official release. It would be better if we can give away something. If you can't get the book in advance or at the first time, then you might as well go to the bookstore and queue up to buy it. .”
"Our publishing house's business has recovered because of Lin Han's relationship. We want to build Lin Han into an iconic brand. This time's pre-sales are promising. If we personally create a book that breaks the pre-sales record What will be the result of the book conference? Now I want each of you to come up with your own ideas on how to increase pre-sales and make "Inception" the best-selling book this year!"
However, Zhao Han was very disappointed with these employees. He said: "The book market has passed the era when the smell of wine is not afraid of the depth of the alley. In this era, best-selling books almost all rely on publicity to sell well. So far, I have not found a book that is not popular. The new book that was promoted quietly became a bestseller..."
Of course, under their persuasive pleading, Lin Han had to sign a thousand copies of "Inception" at home as a gimmick.
"The other thing is to focus on publicizing the achievements in various rankings, such as the total reading of all chapters of the series exceeding 2 billion times, or the number one on the pre-sale list and the reader expectation list. Internet promotion is essential, here It is the place where Lin Han has the most fans. Moderate publicity rather than hype. Humidity’s publicity is to bring the book into the eyes of more people for readers to choose. Only with contact can you have the possibility of choice.”
If a new author can sell a million copies, it must be a real bestseller. But if Lin Han's new book only sells a million copies, can it still be called a bestseller
His words resonated with the rest of the staff, and they all agreed, "Yes, there is absolutely no need to publicize it. Publicity is a waste."
"How about contacting radio and television stations and asking them to interview and follow up on the sales of Inception? With such a strong advertising campaign, it will be difficult for readers not to know that such a book exists!"
Some people in the publishing industry once analyzed the reasons why Lin Han's science fiction novels are so popular. One of the big reasons is that he has a wide range of readers, which is exactly the opposite of their research.
Fortunately for Lin Han, half of this year has passed, and he only signed a book at the "Bouquet for Algernon" press conference in order to confront the Galaxy Award selection committee.
On the readers' expectation list, the expectation index of "Inception", which has been published in its entirety online, is almost the sum of the indexes of the following nine books. The original heated discussion caused by the novel has not stopped, and more and more readers are flocking to it. I devoted myself to his Weibo like crazy and was successfully deceived!
Some people in the publishing industry once analyzed the reasons why Lin Han's science fiction novels are so popular. One of the big reasons is that he has a wide range of readers, which is exactly the opposite of their research.
"The other thing is to try to ensure that readers who participate in the pre-sale can get the novel on the first day of its official release. It would be better if we can give away something. If you can't get the book in advance or at the first time, then you might as well go to the bookstore and queue up to buy it. .”
"The other thing is to focus on publicizing the achievements in various rankings, such as the total reading of all chapters of the series exceeding 2 billion times, or the number one on the pre-sale list and the reader expectation list. Internet promotion is essential, here It is the place where Lin Han has the most fans. Moderate publicity rather than hype. Humidity’s publicity is to bring the book into the eyes of more people for readers to choose. Only with contact can you have the possibility of choice.”
"I think people who should know about "Inception" probably already know it. People who don't want to buy this book will have no use even if they see the promotion."
Every author hopes that his works will sell well, but many authors lack market awareness and do not know what the market needs and what the public is paying attention to.
"Listen to me or listen to you?" Zhao Han couldn't help but patted the table with his hand, and then said: "The fragrance of wine is afraid of the alley. If a book decides to enter the market, even if it has a good The content cannot ignore the beautiful packaging. This kind of promotion has a basis, so that readers will have the desire to flip through or read the book when they first hear the title!"
Selling well is the standard for best-selling books, but there is no strict standard for selling well. That is to say, there is no fixed number as a standard to measure whether it is a best-seller or not!
…
As for the pre-sale list, "Inception" is the clear leader. On the eve of the nationwide release of the novel, this number was fixed at 1.18 million copies!
"It would be great if Mr. Zhao could persuade Teacher Lin to start a book signing event."
Comparing the other books horizontally, even the leading "Meet You Next" has only less than 200,000 pre-sales, so "Inception", which has pre-sales of one million copies, suddenly became A hot character, now three books are working together to suppress it!
Never before has the pre-sales of any book reached this level. This is an epoch-making record. Such strong pre-sales results almost directly guarantee that it will be ranked first on Monday's list.
“It’s also good to get book reviews with sufficient weight. Let the introduction of the novel and book review scores appear in important national news media, and find some heavyweight book reviewers. This will give them a sense of psychological trust. Nowadays, People's lives are fast-paced, and reading is often a kind of fast food. Many readers do not have much time to carefully distinguish when buying books, and books recommended by readers' favorite book reviewers or writers may become their first choice for buying books. .”
Zhao Han sighed after hearing this. He had known Lin Han for so long, but he could count the number of times that guy attended autograph signings with just one slap. Other writers travel around major cities across the country, even if they want to become a trapeze artist for the sake of promotion and sales!
After seeing the real bad times, Lin Han certainly feels that the current situation is nothing. There is no invasion of piracy, and the people also like reading books very much. The reading atmosphere is good. Can you be more picky
"We can also set up a hotline to facilitate readers to contact us. Print and distribute samples of "Inception", photos of the author, and posters to large bookstores, as well as exquisite bookmarks or our authorized peripherals. It would be great to make that spinning top into peripherals. .”
…
"Listen to me or listen to you?" Zhao Han couldn't help but patted the table with his hand, and then said: "The fragrance of wine is afraid of the alley. If a book decides to enter the market, even if it has a good The content cannot ignore the beautiful packaging. This kind of promotion has a basis, so that readers will have the desire to flip through or read the book when they first hear the title!"
The second step is to sell to sales representatives scattered across the country at the publisher's annual sales meeting. Then these sales representatives sell to wholesalers and trees across the country, and finally the bookstore sells to readers!
"If I can let Lin Han attend the book signing, do you still need to ask me?" Zhao Han shook his head. He couldn't force a writer of Lin Han's level to do so. "I tried hard to persuade him to sign it on the title page of the novel for printing. As a special customized edition, all pre-sale editions have Lin Han’s signature printed on them, but the books bought in physical stores do not. What do you think of this?”
Selling well is the standard for best-selling books, but there is no strict standard for selling well. That is to say, there is no fixed number as a standard to measure whether it is a best-seller or not!
Fortunately for Lin Han, half of this year has passed, and he only signed a book at the "Bouquet for Algernon" press conference in order to confront the Galaxy Award selection committee.
Zhao Han's ambition is finally revealed. A soldier who doesn't want to be a general is not a good soldier. Only book companies that understand marketing can survive in this era!
Some people in the publishing industry once analyzed the reasons why Lin Han's science fiction novels are so popular. One of the big reasons is that he has a wide range of readers, which is exactly the opposite of their research.
Some people in the publishing industry once analyzed the reasons why Lin Han's science fiction novels are so popular. One of the big reasons is that he has a wide range of readers, which is exactly the opposite of their research.
After seeing the real bad times, Lin Han certainly feels that the current situation is nothing. There is no invasion of piracy, and the people also like reading books very much. The reading atmosphere is good. Can you be more picky
However, in Lin Han's view, this may be the best era. The earth he stayed in in his previous life was the twilight of real paper media. At that time, people's reading awareness had been greatly weakened, and there was also the invasion of piracy!
As a result, this signing made Lin Han give up the idea completely. He signed for an entire afternoon and was in pain for the next two or three days.
If a new author can sell a million copies, it must be a real bestseller. But if Lin Han's new book only sells a million copies, can it still be called a bestseller
Selling well is the standard for best-selling books, but there is no strict standard for selling well. That is to say, there is no fixed number as a standard to measure whether it is a best-seller or not!
However, in Lin Han's view, this may be the best era. The earth he stayed in in his previous life was the twilight of real paper media. At that time, people's reading awareness had been greatly weakened, and there was also the invasion of piracy!
A book generally has to be sold three times from the publisher to the readers. The first step is to publish the main story chapters of the book in important magazines before publication, so as to give readers a sneak peek and stimulate their desire to buy the book.
"If I can let Lin Han attend the book signing, do you still need to ask me?" Zhao Han shook his head. He couldn't force a writer of Lin Han's level to do so. "I tried hard to persuade him to sign it on the title page of the novel for printing. As a special customized edition, all pre-sale editions have Lin Han’s signature printed on them, but the books bought in physical stores do not. What do you think of this?”
Before he finished speaking, a voice secretly came from below: "Why not? Didn't Lin Han's first book sell well with zero publicity?"
Time passed unknowingly, and the publicity finalized at the meeting of the National People's Congress Publishing House officially kicked off. In order to break the pre-sale record, they used various means, not only giving away free posters, but also randomly giving out bookmarks.
If a new author can sell a million copies, it must be a real bestseller. But if Lin Han's new book only sells a million copies, can it still be called a bestseller
Never before has the pre-sales of any book reached this level. This is an epoch-making record. Such strong pre-sales results almost directly guarantee that it will be ranked first on Monday's list.
"To be honest? It doesn't seem to be good. People in those bookstores are definitely not willing to buy the ordinary version. After Lin Han's signed commemorative album is released, the ordinary version will not be sold at all, right?"
That's right, it's a rush, so bestsellers actually vary from person to person, and writers at different levels have different judgment standards!
If it weren't for the fact that the full text of "Inception" had been exposed in advance, sales forecasting agencies would have listed it as the annual sales champion. They all speculated that the book's stamina might not be very successful.
Readers of different age groups read different types of works. All this becomes a joke in front of Lin Han's novels. From teenagers in their teens to retired employees in their 60s and 70s, they are all readers of Lin Han. This is very amazing!
"The idea is very good, but our publisher only has the publishing rights for Simplified Chinese. The rest of the copyrights are in the hands of Lin Han, so we may not agree."
…
A book generally has to be sold three times from the publisher to the readers. The first step is to publish the main story chapters of the book in important magazines before publication, so as to give readers a sneak peek and stimulate their desire to buy the book.
After seeing the real bad times, Lin Han certainly feels that the current situation is nothing. There is no invasion of piracy, and the people also like reading books very much. The reading atmosphere is good. Can you be more picky
Just like the pre-sale of an album released by a singer, the pre-sale results will greatly increase the first-week performance, which means that Lin Han's book has already caught up with the top books on the monthly list before it is released!
That's right, it's a rush, so bestsellers actually vary from person to person, and writers at different levels have different judgment standards!
Some people say that this is an era when traditional books are in decline. When paper media encounters the era of electronic paper books and mobile reading, although many best-selling books are still published every year, the total sales volume is undoubtedly gradually declining.
The second step is to sell to sales representatives scattered across the country at the publisher's annual sales meeting. Then these sales representatives sell to wholesalers and trees across the country, and finally the bookstore sells to readers!
Back on Earth, a large number of bookstores were closing down, and the traditional book industry was suffering from a bug crisis. Some even pessimistic people believed that the book industry was declining and about to disappear.
Once you create an annual sales champion, you will gain both fame and fortune. Even if you change jobs in the future, you will have the confidence to do so. The enthusiasm of employees will be mobilized and they will start to offer suggestions!
However, in Lin Han's view, this may be the best era. The earth he stayed in in his previous life was the twilight of real paper media. At that time, people's reading awareness had been greatly weakened, and there was also the invasion of piracy!
A book generally has to be sold three times from the publisher to the readers. The first step is to publish the main story chapters of the book in important magazines before publication, so as to give readers a sneak peek and stimulate their desire to buy the book.
It is said that the Three Stooges are better than Zhuge Liang. Everyone in the conference room expressed their opinions and the atmosphere was quite heated.
"If I can let Lin Han attend the book signing, do you still need to ask me?" Zhao Han shook his head. He couldn't force a writer of Lin Han's level to do so. "I tried hard to persuade him to sign it on the title page of the novel for printing. As a special customized edition, all pre-sale editions have Lin Han’s signature printed on them, but the books bought in physical stores do not. What do you think of this?”
Never before has the pre-sales of any book reached this level. This is an epoch-making record. Such strong pre-sales results almost directly guarantee that it will be ranked first on Monday's list.
"We can also set up a hotline to facilitate readers to contact us. Print and distribute samples of "Inception", photos of the author, and posters to large bookstores, as well as exquisite bookmarks or our authorized peripherals. It would be great to make that spinning top into peripherals. .”
As a result, this signing made Lin Han give up the idea completely. He signed for an entire afternoon and was in pain for the next two or three days.
"The other thing is to try to ensure that readers who participate in the pre-sale can get the novel on the first day of its official release. It would be better if we can give away something. If you can't get the book in advance or at the first time, then you might as well go to the bookstore and queue up to buy it. .”
"To be honest? It doesn't seem to be good. People in those bookstores are definitely not willing to buy the ordinary version. After Lin Han's signed commemorative album is released, the ordinary version will not be sold at all, right?"
If a new author can sell a million copies, it must be a real bestseller. But if Lin Han's new book only sells a million copies, can it still be called a bestseller
Comparing the other books horizontally, even the leading "Meet You Next" has only less than 200,000 pre-sales, so "Inception", which has pre-sales of one million copies, suddenly became A hot character, now three books are working together to suppress it!
That's right, it's a rush, so bestsellers actually vary from person to person, and writers at different levels have different judgment standards!
"How about contacting radio and television stations and asking them to interview and follow up on the sales of Inception? With such a strong advertising campaign, it will be difficult for readers not to know that such a book exists!"
After seeing the real bad times, Lin Han certainly feels that the current situation is nothing. There is no invasion of piracy, and the people also like reading books very much. The reading atmosphere is good. Can you be more picky
Time passed unknowingly, and the publicity finalized at the meeting of the National People's Congress Publishing House officially kicked off. In order to break the pre-sale record, they used various means, not only giving away free posters, but also randomly giving out bookmarks.
"If I can let Lin Han attend the book signing, do you still need to ask me?" Zhao Han shook his head. He couldn't force a writer of Lin Han's level to do so. "I tried hard to persuade him to sign it on the title page of the novel for printing. As a special customized edition, all pre-sale editions have Lin Han’s signature printed on them, but the books bought in physical stores do not. What do you think of this?”
"It would be great if Mr. Zhao could persuade Teacher Lin to start a book signing event."
Another person was inspired and said: "Perhaps we can invite some psychologists and experts in dream research to do some analysis on this ending, and let professionals evaluate this book."
The second step is to sell to sales representatives scattered across the country at the publisher's annual sales meeting. Then these sales representatives sell to wholesalers and trees across the country, and finally the bookstore sells to readers!
"When I traveled to Japan and Europe before, I saw video advertisements for new books played in some bookstores. They used this to attract the attention of many readers. Otherwise, we would also shoot one for "Inception" Short film?”
Ranked second is Lin Han's novel "Three-Body 2: Dark Forest". The total sales of this book are 3.9 million copies. However, due to Lin Han's high exposure in the past two months, its sales The momentum is recovering, with sales rising to 800,000 copies last month. If it maintains this pace in the future, it may be possible to kill "Meet You Next" at the last minute!
"It would be great if Mr. Zhao could persuade Teacher Lin to start a book signing event."
As for the pre-sale list, "Inception" is the clear leader. On the eve of the nationwide release of the novel, this number was fixed at 1.18 million copies!
Before he finished speaking, a voice secretly came from below: "Why not? Didn't Lin Han's first book sell well with zero publicity?"
One million copies is the best-selling standard pursued by others, but when it comes to Lin Han, it is just a pre-sale number. When this number was exposed, people in the industry were stunned. It was too scary!
"When I traveled to Japan and Europe before, I saw video advertisements for new books played in some bookstores. They used this to attract the attention of many readers. Otherwise, we would also shoot one for "Inception" Short film?”
Because in the current book market, all books listed as bestsellers have their own precise reader positioning, and most of them are very small. For example, readers aged 16-18 prefer youth literature books. They are more idealistic, afraid of preaching, afraid of clichés, like new things, and like to find their own status in reading.
A book generally has to be sold three times from the publisher to the readers. The first step is to publish the main story chapters of the book in important magazines before publication, so as to give readers a sneak peek and stimulate their desire to buy the book.
"The idea is very good, but our publisher only has the publishing rights for Simplified Chinese. The rest of the copyrights are in the hands of Lin Han, so we may not agree."
"I think the first thing is to be controversial. If there is controversy, there will be attention. Of course, if there is attention, there will be a market. You don't have to worry about the sales of this book! There is a natural and pure controversy in "Inception", that is, who is the protagonist at the end? It’s a question of whether to return to reality or a dream. This controversy is still being discussed heatedly. We can’t let the heat subside and can arrange for some people to make a fuss about it.”
…
However, Zhao Han was very disappointed with these employees. He said: "The book market has passed the era when the smell of wine is not afraid of the depth of the alley. In this era, best-selling books almost all rely on publicity to sell well. So far, I have not found a book that is not popular. The new book that was promoted quietly became a bestseller..."
"Our publishing house's business has recovered because of Lin Han's relationship. We want to build Lin Han into an iconic brand. This time's pre-sales are promising. If we personally create a book that breaks the pre-sales record What will be the result of the book conference? Now I want each of you to come up with your own ideas on how to increase pre-sales and make "Inception" the best-selling book this year!"
Before he finished speaking, a voice secretly came from below: "Why not? Didn't Lin Han's first book sell well with zero publicity?"
Because in the current book market, all books listed as bestsellers have their own precise reader positioning, and most of them are very small. For example, readers aged 16-18 prefer youth literature books. They are more idealistic, afraid of preaching, afraid of clichés, like new things, and like to find their own status in reading.
Ranked second is Lin Han's novel "Three-Body 2: Dark Forest". The total sales of this book are 3.9 million copies. However, due to Lin Han's high exposure in the past two months, its sales The momentum is recovering, with sales rising to 800,000 copies last month. If it maintains this pace in the future, it may be possible to kill "Meet You Next" at the last minute!
The book leading the annual sales list at this time is the youth literature "Meet You Next". At this time, its sales volume is 4.8 million copies. Although it has been on sale for almost half a year, it still has sales of more than 500,000 copies every month, so By the end of the year it should have sold close to eight million copies.
Today's meeting note-taker was so busy that she almost collapsed while typing. There was too much content in the meeting, and she had to quickly sort it out and hand it over to Zhao Han and the others.
"Flowers for Algernon" came in at fifth place by a narrow margin, and the gap from third to fifth place wasn't that big.
After seeing the real bad times, Lin Han certainly feels that the current situation is nothing. There is no invasion of piracy, and the people also like reading books very much. The reading atmosphere is good. Can you be more picky
"To be honest? It doesn't seem to be good. People in those bookstores are definitely not willing to buy the ordinary version. After Lin Han's signed commemorative album is released, the ordinary version will not be sold at all, right?"
"If I can let Lin Han attend the book signing, do you still need to ask me?" Zhao Han shook his head. He couldn't force a writer of Lin Han's level to do so. "I tried hard to persuade him to sign it on the title page of the novel for printing. As a special customized edition, all pre-sale editions have Lin Han’s signature printed on them, but the books bought in physical stores do not. What do you think of this?”
If a new author can sell a million copies, it must be a real bestseller. But if Lin Han's new book only sells a million copies, can it still be called a bestseller
Lin Han had no idea that his novel had high hopes. When he knew that the pre-sale volume had reached 500,000 copies, he was basically sure that his contract renewal with Renmin University Publishing House was a certainty!
At this time, he was staying up late to discuss the script of "Flowers for Algernon" with the screenwriter of Leonardo's production company Appian-Way. It was polished repeatedly from the beginning.
At this time, in the conference room of the National People's Congress Publishing House, Zhao Han and other staff came back from the phone call and said: "The promotion of "Inception" is our top priority this year, and we must treat this as the number one task. The current pre-sale form is quite good, but what I need is not just good, but good, very good.”
Readers of different age groups read different types of works. All this becomes a joke in front of Lin Han's novels. From teenagers in their teens to retired employees in their 60s and 70s, they are all readers of Lin Han. This is very amazing!
"The pre-sale for 500,000 yuan is already over, and many people would rather wait until the day the book is released to buy it."
Once you create an annual sales champion, you will gain both fame and fortune. Even if you change jobs in the future, you will have the confidence to do so. The enthusiasm of employees will be mobilized and they will start to offer suggestions!
As for the pre-sale list, "Inception" is the clear leader. On the eve of the nationwide release of the novel, this number was fixed at 1.18 million copies!
At this time, he was staying up late to discuss the script of "Flowers for Algernon" with the screenwriter of Leonardo's production company Appian-Way. It was polished repeatedly from the beginning.
"The idea is very good, but our publisher only has the publishing rights for Simplified Chinese. The rest of the copyrights are in the hands of Lin Han, so we may not agree."
"Listen to me or listen to you?" Zhao Han couldn't help but patted the table with his hand, and then said: "The fragrance of wine is afraid of the alley. If a book decides to enter the market, even if it has a good The content cannot ignore the beautiful packaging. This kind of promotion has a basis, so that readers will have the desire to flip through or read the book when they first hear the title!"
Of course, Lin Han also wanted Leonardo to fulfill his long-cherished wish to pursue an Oscar statuette for many years with the role of Charlie in the movie, so he cooperated with the screenwriter and began to delete the content so that Leonardo could fully display his acting skills!
"To be honest? It doesn't seem to be good. People in those bookstores are definitely not willing to buy the ordinary version. After Lin Han's signed commemorative album is released, the ordinary version will not be sold at all, right?"
Zhao Han sighed after hearing this. He had known Lin Han for so long, but he could count the number of times that guy attended autograph signings with just one slap. Other writers travel around major cities across the country, even if they want to become a trapeze artist for the sake of promotion and sales!
At present, it is common practice to use a total sales volume of one million copies as the standard for bestsellers. In fact, this is not very appropriate. The bestsellers standard is different for each author.
One million copies is the best-selling standard pursued by others, but when it comes to Lin Han, it is just a pre-sale number. When this number was exposed, people in the industry were stunned. It was too scary!
…
…
Zhao Han's ambition is finally revealed. A soldier who doesn't want to be a general is not a good soldier. Only book companies that understand marketing can survive in this era!
At this time, in the conference room of the National People's Congress Publishing House, Zhao Han and other staff came back from the phone call and said: "The promotion of "Inception" is our top priority this year, and we must treat this as the number one task. The current pre-sale form is quite good, but what I need is not just good, but good, very good.”
Time passed unknowingly, and the publicity finalized at the meeting of the National People's Congress Publishing House officially kicked off. In order to break the pre-sale record, they used various means, not only giving away free posters, but also randomly giving out bookmarks.
On the readers' expectation list, the expectation index of "Inception", which has been published in its entirety online, is almost the sum of the indexes of the following nine books. The original heated discussion caused by the novel has not stopped, and more and more readers are flocking to it. I devoted myself to his Weibo like crazy and was successfully deceived!
"It would be great if Mr. Zhao could persuade Teacher Lin to start a book signing event."
Of course, under their persuasive pleading, Lin Han had to sign a thousand copies of "Inception" at home as a gimmick.
Zhao Han's ambition is finally revealed. A soldier who doesn't want to be a general is not a good soldier. Only book companies that understand marketing can survive in this era!
…
The second step is to sell to sales representatives scattered across the country at the publisher's annual sales meeting. Then these sales representatives sell to wholesalers and trees across the country, and finally the bookstore sells to readers!
"To be honest? It doesn't seem to be good. People in those bookstores are definitely not willing to buy the ordinary version. After Lin Han's signed commemorative album is released, the ordinary version will not be sold at all, right?"
On the readers' expectation list, the expectation index of "Inception", which has been published in its entirety online, is almost the sum of the indexes of the following nine books. The original heated discussion caused by the novel has not stopped, and more and more readers are flocking to it. I devoted myself to his Weibo like crazy and was successfully deceived!
Zhao Han sighed after hearing this. He had known Lin Han for so long, but he could count the number of times that guy attended autograph signings with just one slap. Other writers travel around major cities across the country, even if they want to become a trapeze artist for the sake of promotion and sales!
One million copies is the best-selling standard pursued by others, but when it comes to Lin Han, it is just a pre-sale number. When this number was exposed, people in the industry were stunned. It was too scary!
Never before has the pre-sales of any book reached this level. This is an epoch-making record. Such strong pre-sales results almost directly guarantee that it will be ranked first on Monday's list.
"The idea is very good, but our publisher only has the publishing rights for Simplified Chinese. The rest of the copyrights are in the hands of Lin Han, so we may not agree."
As for the pre-sale list, "Inception" is the clear leader. On the eve of the nationwide release of the novel, this number was fixed at 1.18 million copies!
"How about contacting radio and television stations and asking them to interview and follow up on the sales of Inception? With such a strong advertising campaign, it will be difficult for readers not to know that such a book exists!"
However, Zhao Han was very disappointed with these employees. He said: "The book market has passed the era when the smell of wine is not afraid of the depth of the alley. In this era, best-selling books almost all rely on publicity to sell well. So far, I have not found a book that is not popular. The new book that was promoted quietly became a bestseller..."
The second step is to sell to sales representatives scattered across the country at the publisher's annual sales meeting. Then these sales representatives sell to wholesalers and trees across the country, and finally the bookstore sells to readers!
Zhao Han sighed after hearing this. He had known Lin Han for so long, but he could count the number of times that guy attended autograph signings with just one slap. Other writers travel around major cities across the country, even if they want to become a trapeze artist for the sake of promotion and sales!
"We can also set up a hotline to facilitate readers to contact us. Print and distribute samples of "Inception", photos of the author, and posters to large bookstores, as well as exquisite bookmarks or our authorized peripherals. It would be great to make that spinning top into peripherals. .”
Never before has the pre-sales of any book reached this level. This is an epoch-making record. Such strong pre-sales results almost directly guarantee that it will be ranked first on Monday's list.
Selling well is the standard for best-selling books, but there is no strict standard for selling well. That is to say, there is no fixed number as a standard to measure whether it is a best-seller or not!
"Our publishing house's business has recovered because of Lin Han's relationship. We want to build Lin Han into an iconic brand. This time's pre-sales are promising. If we personally create a book that breaks the pre-sales record What will be the result of the book conference? Now I want each of you to come up with your own ideas on how to increase pre-sales and make "Inception" the best-selling book this year!"
"Mr. Zhao, this book is already so popular. Even if we invest in publicity, there is no need. The name Lin Han has sold millions of copies. There are more than a few hundred people who have read "Inception" online. Thousands of people, as long as this book appears on the bookshelf of the bookstore, it will definitely be sold." An employee was twirling a signature pen in his right hand, looking disapproving.
Ranked second is Lin Han's novel "Three-Body 2: Dark Forest". The total sales of this book are 3.9 million copies. However, due to Lin Han's high exposure in the past two months, its sales The momentum is recovering, with sales rising to 800,000 copies last month. If it maintains this pace in the future, it may be possible to kill "Meet You Next" at the last minute!
Just like the pre-sale of an album released by a singer, the pre-sale results will greatly increase the first-week performance, which means that Lin Han's book has already caught up with the top books on the monthly list before it is released!
"To be honest? It doesn't seem to be good. People in those bookstores are definitely not willing to buy the ordinary version. After Lin Han's signed commemorative album is released, the ordinary version will not be sold at all, right?"
"Listen to me or listen to you?" Zhao Han couldn't help but patted the table with his hand, and then said: "The fragrance of wine is afraid of the alley. If a book decides to enter the market, even if it has a good The content cannot ignore the beautiful packaging. This kind of promotion has a basis, so that readers will have the desire to flip through or read the book when they first hear the title!"
Comparing the other books horizontally, even the leading "Meet You Next" has only less than 200,000 pre-sales, so "Inception", which has pre-sales of one million copies, suddenly became A hot character, now three books are working together to suppress it!
If a new author can sell a million copies, it must be a real bestseller. But if Lin Han's new book only sells a million copies, can it still be called a bestseller
Back on Earth, a large number of bookstores were closing down, and the traditional book industry was suffering from a bug crisis. Some even pessimistic people believed that the book industry was declining and about to disappear.
"The pre-sale for 500,000 yuan is already over, and many people would rather wait until the day the book is released to buy it."
"To be honest? It doesn't seem to be good. People in those bookstores are definitely not willing to buy the ordinary version. After Lin Han's signed commemorative album is released, the ordinary version will not be sold at all, right?"
"The other thing is to try to ensure that readers who participate in the pre-sale can get the novel on the first day of its official release. It would be better if we can give away something. If you can't get the book in advance or at the first time, then you might as well go to the bookstore and queue up to buy it. .”
One million copies is the best-selling standard pursued by others, but when it comes to Lin Han, it is just a pre-sale number. When this number was exposed, people in the industry were stunned. It was too scary!
"When I traveled to Japan and Europe before, I saw video advertisements for new books played in some bookstores. They used this to attract the attention of many readers. Otherwise, we would also shoot one for "Inception" Short film?”
"Listen to me or listen to you?" Zhao Han couldn't help but patted the table with his hand, and then said: "The fragrance of wine is afraid of the alley. If a book decides to enter the market, even if it has a good The content cannot ignore the beautiful packaging. This kind of promotion has a basis, so that readers will have the desire to flip through or read the book when they first hear the title!"
Zhao Han sighed after hearing this. He had known Lin Han for so long, but he could count the number of times that guy attended autograph signings with just one slap. Other writers travel around major cities across the country, even if they want to become a trapeze artist for the sake of promotion and sales!
However, Zhao Han was very disappointed with these employees. He said: "The book market has passed the era when the smell of wine is not afraid of the depth of the alley. In this era, best-selling books almost all rely on publicity to sell well. So far, I have not found a book that is not popular. The new book that was promoted quietly became a bestseller..."
Today's meeting note-taker was so busy that she almost collapsed while typing. There was too much content in the meeting, and she had to quickly sort it out and hand it over to Zhao Han and the others.
If it weren't for the fact that the full text of "Inception" had been exposed in advance, sales forecasting agencies would have listed it as the annual sales champion. They all speculated that the book's stamina might not be very successful.
Because in the current book market, all books listed as bestsellers have their own precise reader positioning, and most of them are very small. For example, readers aged 16-18 prefer youth literature books. They are more idealistic, afraid of preaching, afraid of clichés, like new things, and like to find their own status in reading.
"I think the first thing is to be controversial. If there is controversy, there will be attention. Of course, if there is attention, there will be a market. You don't have to worry about the sales of this book! There is a natural and pure controversy in "Inception", that is, who is the protagonist at the end? It’s a question of whether to return to reality or a dream. This controversy is still being discussed heatedly. We can’t let the heat subside and can arrange for some people to make a fuss about it.”
The book leading the annual sales list at this time is the youth literature "Meet You Next". At this time, its sales volume is 4.8 million copies. Although it has been on sale for almost half a year, it still has sales of more than 500,000 copies every month, so By the end of the year it should have sold close to eight million copies.
Some people say that this is an era when traditional books are in decline. When paper media encounters the era of electronic paper books and mobile reading, although many best-selling books are still published every year, the total sales volume is undoubtedly gradually declining.
"If I can let Lin Han attend the book signing, do you still need to ask me?" Zhao Han shook his head. He couldn't force a writer of Lin Han's level to do so. "I tried hard to persuade him to sign it on the title page of the novel for printing. As a special customized edition, all pre-sale editions have Lin Han’s signature printed on them, but the books bought in physical stores do not. What do you think of this?”
If it weren't for the fact that the full text of "Inception" had been exposed in advance, sales forecasting agencies would have listed it as the annual sales champion. They all speculated that the book's stamina might not be very successful.
"I think the first thing is to be controversial. If there is controversy, there will be attention. Of course, if there is attention, there will be a market. You don't have to worry about the sales of this book! There is a natural and pure controversy in "Inception", that is, who is the protagonist at the end? It’s a question of whether to return to reality or a dream. This controversy is still being discussed heatedly. We can’t let the heat subside and can arrange for some people to make a fuss about it.”
After seeing the real bad times, Lin Han certainly feels that the current situation is nothing. There is no invasion of piracy, and the people also like reading books very much. The reading atmosphere is good. Can you be more picky
His words resonated with the rest of the staff, and they all agreed, "Yes, there is absolutely no need to publicize it. Publicity is a waste."
"The other thing is to focus on publicizing the achievements in various rankings, such as the total reading of all chapters of the series exceeding 2 billion times, or the number one on the pre-sale list and the reader expectation list. Internet promotion is essential, here It is the place where Lin Han has the most fans. Moderate publicity rather than hype. Humidity’s publicity is to bring the book into the eyes of more people for readers to choose. Only with contact can you have the possibility of choice.”
Ranked second is Lin Han's novel "Three-Body 2: Dark Forest". The total sales of this book are 3.9 million copies. However, due to Lin Han's high exposure in the past two months, its sales The momentum is recovering, with sales rising to 800,000 copies last month. If it maintains this pace in the future, it may be possible to kill "Meet You Next" at the last minute!
That's right, it's a rush, so bestsellers actually vary from person to person, and writers at different levels have different judgment standards!
Fortunately for Lin Han, half of this year has passed, and he only signed a book at the "Bouquet for Algernon" press conference in order to confront the Galaxy Award selection committee.
Zhao Han sighed after hearing this. He had known Lin Han for so long, but he could count the number of times that guy attended autograph signings with just one slap. Other writers travel around major cities across the country, even if they want to become a trapeze artist for the sake of promotion and sales!
Once you create an annual sales champion, you will gain both fame and fortune. Even if you change jobs in the future, you will have the confidence to do so. The enthusiasm of employees will be mobilized and they will start to offer suggestions!
Of course, Lin Han also wanted Leonardo to fulfill his long-cherished wish to pursue an Oscar statuette for many years with the role of Charlie in the movie, so he cooperated with the screenwriter and began to delete the content so that Leonardo could fully display his acting skills!
Selling well is the standard for best-selling books, but there is no strict standard for selling well. That is to say, there is no fixed number as a standard to measure whether it is a best-seller or not!
"Listen to me or listen to you?" Zhao Han couldn't help but patted the table with his hand, and then said: "The fragrance of wine is afraid of the alley. If a book decides to enter the market, even if it has a good The content cannot ignore the beautiful packaging. This kind of promotion has a basis, so that readers will have the desire to flip through or read the book when they first hear the title!"
"Flowers for Algernon" came in at fifth place by a narrow margin, and the gap from third to fifth place wasn't that big.
Ranked second is Lin Han's novel "Three-Body 2: Dark Forest". The total sales of this book are 3.9 million copies. However, due to Lin Han's high exposure in the past two months, its sales The momentum is recovering, with sales rising to 800,000 copies last month. If it maintains this pace in the future, it may be possible to kill "Meet You Next" at the last minute!
After seeing the real bad times, Lin Han certainly feels that the current situation is nothing. There is no invasion of piracy, and the people also like reading books very much. The reading atmosphere is good. Can you be more picky
Of course, Lin Han also wanted Leonardo to fulfill his long-cherished wish to pursue an Oscar statuette for many years with the role of Charlie in the movie, so he cooperated with the screenwriter and began to delete the content so that Leonardo could fully display his acting skills!
Ranked second is Lin Han's novel "Three-Body 2: Dark Forest". The total sales of this book are 3.9 million copies. However, due to Lin Han's high exposure in the past two months, its sales The momentum is recovering, with sales rising to 800,000 copies last month. If it maintains this pace in the future, it may be possible to kill "Meet You Next" at the last minute!
Comparing the other books horizontally, even the leading "Meet You Next" has only less than 200,000 pre-sales, so "Inception", which has pre-sales of one million copies, suddenly became A hot character, now three books are working together to suppress it!
Before he finished speaking, a voice secretly came from below: "Why not? Didn't Lin Han's first book sell well with zero publicity?"
Lin Han had no idea that his novel had high hopes. When he knew that the pre-sale volume had reached 500,000 copies, he was basically sure that his contract renewal with Renmin University Publishing House was a certainty!