The status of Xinhua Bookstore is unshakable across the country. In fact, as long as its signboard is erected in places where Chinese people gather in the United States, there will probably be no need for any advertising.
Lin Han frowned slightly after hearing this. The endorsement fee is very small. Even if the negotiations are entangled, it will only be worth one million US dollars at most. Xinhua Bookstore, which has been converted from a public institution to a state-owned enterprise, is relatively stingy. This aspect of income can indeed be ignored.
Lin Han's current reputation and status were hard-won, and he didn't want to ruin it all by casually accepting advertisements. Anyway, the money he earned from writing novels would allow him to live comfortably for decades to come.
As for Lin Han's obligation, it is very simple, that is, to cooperate with Xinhua Bookstore's overseas promotion, and his portrait rights will be authorized to be used by Xinhua Bookstore. The first stop now is Xinhua Bookstore, which will open in Chinatown, Los Angeles in three days!
This bookstore has almost grown up with generations of Chinese people, especially those who grew up in China. Xinhua Bookstore is their complex and their spiritual station!
Of course, in recent years, it has become common for writers to endorse commercial brands.
He asked back and said that Chen Jiaxuan, Miao Hong and others were responsible for this type of matter. Before this, he had turned down advertising invitations from many companies, especially those related to high technology.
He walked quietly to the bedroom door, closed the door gently, and then went to the first floor with a smile. Little did he know that Chen Jiaxuan was smiling under the quilt at this time.
This means that only one product of the same type can be endorsed. It is impossible to endorse Apple mobile phones and then endorse Samsung or Huawei, right
There are even many forms of asking writers to be spokespersons, such as placing advertisements in the books they write, using cultural backgrounds as spokespersons for their hometowns or scenic spots, or using their own celebrity faces to play roles, or directly using the writer's name. to appeal to readers.
Lin Han touched his chin. He didn't know what exactly this promotion ambassador needed to do. It would be fine if it was just in name, but if he needed to go to Los Angeles in person, his laziness was already terminally ill.
It is not easy to find a suitable endorsement, especially one that can complement each other. Writers who endorse bookstores will obviously not be criticized. This is a matter of course!
"So what are their conditions?" Lin Han asked curiously, what kind of treatment will this bookstore, which has never found a spokesperson since its establishment, give itself.
Lin Han touched his chin. He didn't know what exactly this promotion ambassador needed to do. It would be fine if it was just in name, but if he needed to go to Los Angeles in person, his laziness was already terminally ill.
Although Lin Han can get popular promotion from Xinhua Bookstore, sales in other bookstores across the country cannot be ignored. If these channels are lost, the gain will outweigh the loss!
The most important thing is that Lin Han has a very positive image and is highly recognized by the audience. Unlike those celebrities who always have all kinds of troubles, people in society still admire the writer very much.
After Lin Han solemnly signed his name on the contract, his endorsement officially took office, although no one else knew about it yet!
Lin Han touched his chin. He didn't know what exactly this promotion ambassador needed to do. It would be fine if it was just in name, but if he needed to go to Los Angeles in person, his laziness was already terminally ill.
"What do you think? Do you want to agree?"
Lin Han touched his chin. He didn't know what exactly this promotion ambassador needed to do. It would be fine if it was just in name, but if he needed to go to Los Angeles in person, his laziness was already terminally ill.
"What do you think? Do you want to agree?"
If he really accepted all these ads, his advertising revenue might have exceeded 200 million yuan last year.
The most important thing is that Lin Han has a very positive image and is highly recognized by the audience. Unlike those celebrities who always have all kinds of troubles, people in society still admire the writer very much.
A little more recently, the famous racing driver writer has endorsed Nestle coffee, Vancl Eslite, and even laptops, watches, and foreign wines; the short writer has endorsed Zhenshi Ming eye drops and LG mobile phones; and the fantasy martial arts beauty writer has endorsed Online games, and she personally wrote the novel of the same name for the game; the romance queen has done promotional endorsements for M&G Stationery; she has also advertised for clothing brands, liquor, purified water, GAC Honda and other products!
The endorsement price offered by Philips Shaver to Lin Han is 10 million yuan a year, and one signing lasts for three years; Mercedes-Benz, BMW, Audi, Lexus, and Citroën have all contacted Chen Jiaxuan. Not only is the endorsement fee high, but even He also promised to send Lin Han the latest car every year.
He asked back and said that Chen Jiaxuan, Miao Hong and others were responsible for this type of matter. Before this, he had turned down advertising invitations from many companies, especially those related to high technology.
He walked quietly to the bedroom door, closed the door gently, and then went to the first floor with a smile. Little did he know that Chen Jiaxuan was smiling under the quilt at this time.
This is obviously impossible. What people value is Lin Han's overseas influence, which helps Xinhua Bookstore gain a foothold overseas. The domestic book market is basically close to saturation. If Xinhua Bookstore wants to open up new markets, it must Set your sights abroad, especially in big cities with a large Chinese population!
In fact, Lin Han also knows this. After all, many big brands in the world, including Xinhua Bookstore, are dispensable for spokespersons. They have already achieved the status and recognition they deserve in their respective fields, even if they add a few more spokespersons. It won’t make the performance suddenly improve much!
"What do you think? Do you want to agree?"
Lin Han was speechless. After quickly catching the flying pillow, he immediately shut his mouth. Last night, he had to take action. There are a few men who can endure it. After all, it's not Liu Xiahui!
It seems that because he writes science fiction, companies of this type are particularly fond of him, ranging from electric toothbrushes and electric shavers to sweeping robots and even cars, not to mention mobile phone and computer brands!
Two hours later, Miao Hong's negotiation results came out. Not only did he increase Lin Han's endorsement fee to US$1.2 million, he also asked Xinhua Bookstore to write Lin Han's endorsement fee in black and white in the contract. In the future, he will probably It is a product of Xinhua Bookstore, and you can enjoy all promotional resources!
"So what are their conditions?" Lin Han asked curiously, what kind of treatment will this bookstore, which has never found a spokesperson since its establishment, give itself.
Lin Han was speechless. After quickly catching the flying pillow, he immediately shut his mouth. Last night, he had to take action. There are a few men who can endure it. After all, it's not Liu Xiahui!
Lin Han is not the first, nor the last writer to be invited to endorse products, but he is probably the one with the most expensive advertising fees!
After Lin Han solemnly signed his name on the contract, his endorsement officially took office, although no one else knew about it yet!
"So what are their conditions?" Lin Han asked curiously, what kind of treatment will this bookstore, which has never found a spokesperson since its establishment, give itself.
Compared with other writers, Lin Han looks handsome and handsome, and because of his long-term exercise and fitness, he looks very sunny and healthy. Judging from the several cover pictures he has taken, he can attract a lot of beauty fans.
This means that only one product of the same type can be endorsed. It is impossible to endorse Apple mobile phones and then endorse Samsung or Huawei, right
A little more recently, the famous racing driver writer has endorsed Nestle coffee, Vancl Eslite, and even laptops, watches, and foreign wines; the short writer has endorsed Zhenshi Ming eye drops and LG mobile phones; and the fantasy martial arts beauty writer has endorsed Online games, and she personally wrote the novel of the same name for the game; the romance queen has done promotional endorsements for M&G Stationery; she has also advertised for clothing brands, liquor, purified water, GAC Honda and other products!
"What do you think? Do you want to agree?"
"What do you think? Do you want to agree?"
The status of Xinhua Bookstore is unshakable across the country. In fact, as long as its signboard is erected in places where Chinese people gather in the United States, there will probably be no need for any advertising.
He wins in terms of appearance, but he is also far ahead in terms of popularity and media attention. News about him can be seen almost every week, and he makes headlines without warning. His exposure rate is even higher than that of those celebrities!
"I didn't expect Xinhua Bookstore to think of such a trick. It's really rare." Lin Han patted the bed, "It's already ten o'clock, how long are you going to stay in bed?"
Chen Jiaxuan smiled and said, "Because we don't know yet whether you will agree, so there is no negotiation with Miao Hong yet. For now, the condition they have given is an endorsement fee of US$500,000 a year, and this part is ignored. Right. In addition, when your novel is on the market, all Xinhua Bookstore stores will help promote it. For example, posters will be posted in the most conspicuous places, or your books will be placed on the entire bookshelf to give you the best treatment for this endorsement. "
The most important thing is that Lin Han has a very positive image and is highly recognized by the audience. Unlike those celebrities who always have all kinds of troubles, people in society still admire the writer very much.
The most important thing is that Lin Han has a very positive image and is highly recognized by the audience. Unlike those celebrities who always have all kinds of troubles, people in society still admire the writer very much.
He wins in terms of appearance, but he is also far ahead in terms of popularity and media attention. News about him can be seen almost every week, and he makes headlines without warning. His exposure rate is even higher than that of those celebrities!
Those brands took a fancy to Lin Han's potential, and they waved their checks one by one to sign him. National writer Lin Han's first endorsement was sensational just thinking about it!
Those brands took a fancy to Lin Han's potential, and they waved their checks one by one to sign him. National writer Lin Han's first endorsement was sensational just thinking about it!
Chen Jiaxuan touched her mobile phone and said, "The situation you mentioned should not happen. Xinhua Bookstore does not need your help in promoting it in China. You mainly promote it abroad. This does not conflict with the interests of other bookstores. We just need to clarify the scope of endorsement with Xinhua Bookstore, and with their more than 30,000 branches to help you promote it, domestic sales should increase a lot."
He wins in terms of appearance, but he is also far ahead in terms of popularity and media attention. News about him can be seen almost every week, and he makes headlines without warning. His exposure rate is even higher than that of those celebrities!
Chen Jiaxuan smiled and said, "Because we don't know yet whether you will agree, so there is no negotiation with Miao Hong yet. For now, the condition they have given is an endorsement fee of US$500,000 a year, and this part is ignored. Right. In addition, when your novel is on the market, all Xinhua Bookstore stores will help promote it. For example, posters will be posted in the most conspicuous places, or your books will be placed on the entire bookshelf to give you the best treatment for this endorsement. "
If he really accepted all these ads, his advertising revenue might have exceeded 200 million yuan last year.
He asked back and said that Chen Jiaxuan, Miao Hong and others were responsible for this type of matter. Before this, he had turned down advertising invitations from many companies, especially those related to high technology.
The endorsement price offered by Philips Shaver to Lin Han is 10 million yuan a year, and one signing lasts for three years; Mercedes-Benz, BMW, Audi, Lexus, and Citroën have all contacted Chen Jiaxuan. Not only is the endorsement fee high, but even He also promised to send Lin Han the latest car every year.
Lin Han is not the first, nor the last writer to be invited to endorse products, but he is probably the one with the most expensive advertising fees!
This is obviously impossible. What people value is Lin Han's overseas influence, which helps Xinhua Bookstore gain a foothold overseas. The domestic book market is basically close to saturation. If Xinhua Bookstore wants to open up new markets, it must Set your sights abroad, especially in big cities with a large Chinese population!
Huawei, the leader in domestic mobile phones, also wanted to increase its influence in foreign markets, trying to let Lin Han and football champion Messi endorse Mate8; men's shampoo, skin care products, men's clothing brands, watches, and even kitchen and bathroom, floor, I have contacted Lin Han from home, but all of them have been rejected without exception!
Lin Han's current reputation and status were hard-won, and he didn't want to ruin it all by casually accepting advertisements. Anyway, the money he earned from writing novels would allow him to live comfortably for decades to come.
"Oh, you know it's ten o'clock. Yesterday I said it was already one o'clock. Why do you want to do it again? If you have the ability, don't say that next time!"
Lin Han's current reputation and status were hard-won, and he didn't want to ruin it all by casually accepting advertisements. Anyway, the money he earned from writing novels would allow him to live comfortably for decades to come.
"So what are their conditions?" Lin Han asked curiously, what kind of treatment will this bookstore, which has never found a spokesperson since its establishment, give itself.
"So what are their conditions?" Lin Han asked curiously, what kind of treatment will this bookstore, which has never found a spokesperson since its establishment, give itself.
Although Lin Han can get popular promotion from Xinhua Bookstore, sales in other bookstores across the country cannot be ignored. If these channels are lost, the gain will outweigh the loss!
Lin Han's current reputation and status were hard-won, and he didn't want to ruin it all by casually accepting advertisements. Anyway, the money he earned from writing novels would allow him to live comfortably for decades to come.
"Actually, the conditions for Xinhua Bookstore to open are quite generous. Of course, you can't expect them to give high endorsement fees." Chen Jiaxuan spread his hands and explained: "Actually, what companies like endorsements value is their influence. Power, not money. Just like many celebrities endorse world-famous brands or luxury goods, can they get a lot of money from those companies? No! The reason why they accept endorsements is that they can build their own fame with the help of the brand's fame. Influence."
Lin Han's current reputation and status were hard-won, and he didn't want to ruin it all by casually accepting advertisements. Anyway, the money he earned from writing novels would allow him to live comfortably for decades to come.
Chen Jiaxuan touched her mobile phone and said, "The situation you mentioned should not happen. Xinhua Bookstore does not need your help in promoting it in China. You mainly promote it abroad. This does not conflict with the interests of other bookstores. We just need to clarify the scope of endorsement with Xinhua Bookstore, and with their more than 30,000 branches to help you promote it, domestic sales should increase a lot."
Although Lin Han can get popular promotion from Xinhua Bookstore, sales in other bookstores across the country cannot be ignored. If these channels are lost, the gain will outweigh the loss!
For celebrities, advertising endorsements are the bulk of their income. Isn't it just to make more money after working hard to become popular
In fact, Lin Han also knows this. After all, many big brands in the world, including Xinhua Bookstore, are dispensable for spokespersons. They have already achieved the status and recognition they deserve in their respective fields, even if they add a few more spokespersons. It won’t make the performance suddenly improve much!
A little more recently, the famous racing driver writer has endorsed Nestle coffee, Vancl Eslite, and even laptops, watches, and foreign wines; the short writer has endorsed Zhenshi Ming eye drops and LG mobile phones; and the fantasy martial arts beauty writer has endorsed Online games, and she personally wrote the novel of the same name for the game; the romance queen has done promotional endorsements for M&G Stationery; she has also advertised for clothing brands, liquor, purified water, GAC Honda and other products!
In fact, Lin Han also knows this. After all, many big brands in the world, including Xinhua Bookstore, are dispensable for spokespersons. They have already achieved the status and recognition they deserve in their respective fields, even if they add a few more spokespersons. It won’t make the performance suddenly improve much!
But Lin Han makes money by writing novels, which is much better than those celebrities who make money by advertising endorsements.
He asked back and said that Chen Jiaxuan, Miao Hong and others were responsible for this type of matter. Before this, he had turned down advertising invitations from many companies, especially those related to high technology.
In fact, Lin Han also knows this. After all, many big brands in the world, including Xinhua Bookstore, are dispensable for spokespersons. They have already achieved the status and recognition they deserve in their respective fields, even if they add a few more spokespersons. It won’t make the performance suddenly improve much!
This is obviously impossible. What people value is Lin Han's overseas influence, which helps Xinhua Bookstore gain a foothold overseas. The domestic book market is basically close to saturation. If Xinhua Bookstore wants to open up new markets, it must Set your sights abroad, especially in big cities with a large Chinese population!
A little more recently, the famous racing driver writer has endorsed Nestle coffee, Vancl Eslite, and even laptops, watches, and foreign wines; the short writer has endorsed Zhenshi Ming eye drops and LG mobile phones; and the fantasy martial arts beauty writer has endorsed Online games, and she personally wrote the novel of the same name for the game; the romance queen has done promotional endorsements for M&G Stationery; she has also advertised for clothing brands, liquor, purified water, GAC Honda and other products!
But Lin Han makes money by writing novels, which is much better than those celebrities who make money by advertising endorsements.
It seems that because he writes science fiction, companies of this type are particularly fond of him, ranging from electric toothbrushes and electric shavers to sweeping robots and even cars, not to mention mobile phone and computer brands!
Chen Jiaxuan touched her mobile phone and said, "The situation you mentioned should not happen. Xinhua Bookstore does not need your help in promoting it in China. You mainly promote it abroad. This does not conflict with the interests of other bookstores. We just need to clarify the scope of endorsement with Xinhua Bookstore, and with their more than 30,000 branches to help you promote it, domestic sales should increase a lot."
If he really accepted all these ads, his advertising revenue might have exceeded 200 million yuan last year.
Although Lin Han can get popular promotion from Xinhua Bookstore, sales in other bookstores across the country cannot be ignored. If these channels are lost, the gain will outweigh the loss!
After Lin Han thought for a while, he nodded and agreed to become the spokesperson of Xinhua Bookstore. On the one hand, it has substantial benefits, but on the other hand, it is based on emotions. It is an honor to be the spokesperson for such a well-known bookstore.
"Oh, you know it's ten o'clock. Yesterday I said it was already one o'clock. Why do you want to do it again? If you have the ability, don't say that next time!"
Although Lin Han is a commercial writer in the eyes of book industry media and experts, he does not want to get involved in the field of commercial endorsements. It is necessary to retain a sense of mystery!
This is obviously impossible. What people value is Lin Han's overseas influence, which helps Xinhua Bookstore gain a foothold overseas. The domestic book market is basically close to saturation. If Xinhua Bookstore wants to open up new markets, it must Set your sights abroad, especially in big cities with a large Chinese population!
…
The most important thing is that Lin Han has a very positive image and is highly recognized by the audience. Unlike those celebrities who always have all kinds of troubles, people in society still admire the writer very much.
There are even many forms of asking writers to be spokespersons, such as placing advertisements in the books they write, using cultural backgrounds as spokespersons for their hometowns or scenic spots, or using their own celebrity faces to play roles, or directly using the writer's name. to appeal to readers.
Chen Jiaxuan touched her mobile phone and said, "The situation you mentioned should not happen. Xinhua Bookstore does not need your help in promoting it in China. You mainly promote it abroad. This does not conflict with the interests of other bookstores. We just need to clarify the scope of endorsement with Xinhua Bookstore, and with their more than 30,000 branches to help you promote it, domestic sales should increase a lot."
After rejecting so many brands, there was actually a brand looking for him to endorse. Lin Han couldn't help but become interested in what kind of medicine was sold in the gourd of Xinhua Bookstore!
If he really accepted all these ads, his advertising revenue might have exceeded 200 million yuan last year.
"Oh, you know it's ten o'clock. Yesterday I said it was already one o'clock. Why do you want to do it again? If you have the ability, don't say that next time!"
Of course, in recent years, it has become common for writers to endorse commercial brands.
Lin Han touched his chin. He didn't know what exactly this promotion ambassador needed to do. It would be fine if it was just in name, but if he needed to go to Los Angeles in person, his laziness was already terminally ill.
Lin Han was speechless. After quickly catching the flying pillow, he immediately shut his mouth. Last night, he had to take action. There are a few men who can endure it. After all, it's not Liu Xiahui!
In fact, Lin Han also knows this. After all, many big brands in the world, including Xinhua Bookstore, are dispensable for spokespersons. They have already achieved the status and recognition they deserve in their respective fields, even if they add a few more spokespersons. It won’t make the performance suddenly improve much!
Although Lin Han is a commercial writer in the eyes of book industry media and experts, he does not want to get involved in the field of commercial endorsements. It is necessary to retain a sense of mystery!
This bookstore has almost grown up with generations of Chinese people, especially those who grew up in China. Xinhua Bookstore is their complex and their spiritual station!
A little more recently, the famous racing driver writer has endorsed Nestle coffee, Vancl Eslite, and even laptops, watches, and foreign wines; the short writer has endorsed Zhenshi Ming eye drops and LG mobile phones; and the fantasy martial arts beauty writer has endorsed Online games, and she personally wrote the novel of the same name for the game; the romance queen has done promotional endorsements for M&G Stationery; she has also advertised for clothing brands, liquor, purified water, GAC Honda and other products!
Although Lin Han is a commercial writer in the eyes of book industry media and experts, he does not want to get involved in the field of commercial endorsements. It is necessary to retain a sense of mystery!
A little more recently, the famous racing driver writer has endorsed Nestle coffee, Vancl Eslite, and even laptops, watches, and foreign wines; the short writer has endorsed Zhenshi Ming eye drops and LG mobile phones; and the fantasy martial arts beauty writer has endorsed Online games, and she personally wrote the novel of the same name for the game; the romance queen has done promotional endorsements for M&G Stationery; she has also advertised for clothing brands, liquor, purified water, GAC Honda and other products!
But the subsequent promotion treatment is a bit useless, because now as long as he publishes a book, it can be promoted in major bookstores. These bookstores are also responsible for their own profits and losses. What books can be sold must be promoted. This is not the case. very worried.
Lin Han was speechless. After quickly catching the flying pillow, he immediately shut his mouth. Last night, he had to take action. There are a few men who can endure it. After all, it's not Liu Xiahui!
Lin Han is not the first, nor the last writer to be invited to endorse products, but he is probably the one with the most expensive advertising fees!
"What do you think? Do you want to agree?"
If he really accepted all these ads, his advertising revenue might have exceeded 200 million yuan last year.
An endorsement of 10 million yuan is already the top level in the Chinese entertainment industry. If Lin Han agrees, netizens will be able to witness a writer becoming the star with the highest endorsement fee in China.
"So what are their conditions?" Lin Han asked curiously, what kind of treatment will this bookstore, which has never found a spokesperson since its establishment, give itself.
For example, Xinhua Bookstore is now looking for Lin Han to be the spokesperson. Is it possible that after Lin Han becomes the spokesperson, Xinhua Bookstore stores across the country can sell millions or tens of millions of books
The endorsement price offered by Philips Shaver to Lin Han is 10 million yuan a year, and one signing lasts for three years; Mercedes-Benz, BMW, Audi, Lexus, and Citroën have all contacted Chen Jiaxuan. Not only is the endorsement fee high, but even He also promised to send Lin Han the latest car every year.
There are even many forms of asking writers to be spokespersons, such as placing advertisements in the books they write, using cultural backgrounds as spokespersons for their hometowns or scenic spots, or using their own celebrity faces to play roles, or directly using the writer's name. to appeal to readers.
But Lin Han makes money by writing novels, which is much better than those celebrities who make money by advertising endorsements.
After Lin Han thought for a while, he nodded and agreed to become the spokesperson of Xinhua Bookstore. On the one hand, it has substantial benefits, but on the other hand, it is based on emotions. It is an honor to be the spokesperson for such a well-known bookstore.
He asked back and said that Chen Jiaxuan, Miao Hong and others were responsible for this type of matter. Before this, he had turned down advertising invitations from many companies, especially those related to high technology.
Although Lin Han can get popular promotion from Xinhua Bookstore, sales in other bookstores across the country cannot be ignored. If these channels are lost, the gain will outweigh the loss!
"What do you think? Do you want to agree?"
After rejecting so many brands, there was actually a brand looking for him to endorse. Lin Han couldn't help but become interested in what kind of medicine was sold in the gourd of Xinhua Bookstore!
But the subsequent promotion treatment is a bit useless, because now as long as he publishes a book, it can be promoted in major bookstores. These bookstores are also responsible for their own profits and losses. What books can be sold must be promoted. This is not the case. very worried.
Huawei, the leader in domestic mobile phones, also wanted to increase its influence in foreign markets, trying to let Lin Han and football champion Messi endorse Mate8; men's shampoo, skin care products, men's clothing brands, watches, and even kitchen and bathroom, floor, I have contacted Lin Han from home, but all of them have been rejected without exception!
After rejecting so many brands, there was actually a brand looking for him to endorse. Lin Han couldn't help but become interested in what kind of medicine was sold in the gourd of Xinhua Bookstore!
After Chen Jiaxuan got the letter, he sent a text message to Miao Hong to let him know Lin Han's bottom line before starting negotiations.
A little more recently, the famous racing driver writer has endorsed Nestle coffee, Vancl Eslite, and even laptops, watches, and foreign wines; the short writer has endorsed Zhenshi Ming eye drops and LG mobile phones; and the fantasy martial arts beauty writer has endorsed Online games, and she personally wrote the novel of the same name for the game; the romance queen has done promotional endorsements for M&G Stationery; she has also advertised for clothing brands, liquor, purified water, GAC Honda and other products!
He wins in terms of appearance, but he is also far ahead in terms of popularity and media attention. News about him can be seen almost every week, and he makes headlines without warning. His exposure rate is even higher than that of those celebrities!
There are even many forms of asking writers to be spokespersons, such as placing advertisements in the books they write, using cultural backgrounds as spokespersons for their hometowns or scenic spots, or using their own celebrity faces to play roles, or directly using the writer's name. to appeal to readers.
This means that only one product of the same type can be endorsed. It is impossible to endorse Apple mobile phones and then endorse Samsung or Huawei, right
"Actually, the conditions for Xinhua Bookstore to open are quite generous. Of course, you can't expect them to give high endorsement fees." Chen Jiaxuan spread his hands and explained: "Actually, what companies like endorsements value is their influence. Power, not money. Just like many celebrities endorse world-famous brands or luxury goods, can they get a lot of money from those companies? No! The reason why they accept endorsements is that they can build their own fame with the help of the brand's fame. Influence."
Lin Han frowned slightly after hearing this. The endorsement fee is very small. Even if the negotiations are entangled, it will only be worth one million US dollars at most. Xinhua Bookstore, which has been converted from a public institution to a state-owned enterprise, is relatively stingy. This aspect of income can indeed be ignored.
In fact, Lin Han also knows this. After all, many big brands in the world, including Xinhua Bookstore, are dispensable for spokespersons. They have already achieved the status and recognition they deserve in their respective fields, even if they add a few more spokespersons. It won’t make the performance suddenly improve much!
In fact, Lin Han also knows this. After all, many big brands in the world, including Xinhua Bookstore, are dispensable for spokespersons. They have already achieved the status and recognition they deserve in their respective fields, even if they add a few more spokespersons. It won’t make the performance suddenly improve much!
This means that only one product of the same type can be endorsed. It is impossible to endorse Apple mobile phones and then endorse Samsung or Huawei, right
"Oh, you know it's ten o'clock. Yesterday I said it was already one o'clock. Why do you want to do it again? If you have the ability, don't say that next time!"
Two hours later, Miao Hong's negotiation results came out. Not only did he increase Lin Han's endorsement fee to US$1.2 million, he also asked Xinhua Bookstore to write Lin Han's endorsement fee in black and white in the contract. In the future, he will probably It is a product of Xinhua Bookstore, and you can enjoy all promotional resources!
In fact, Lin Han also knows this. After all, many big brands in the world, including Xinhua Bookstore, are dispensable for spokespersons. They have already achieved the status and recognition they deserve in their respective fields, even if they add a few more spokespersons. It won’t make the performance suddenly improve much!
Although Lin Han is a commercial writer in the eyes of book industry media and experts, he does not want to get involved in the field of commercial endorsements. It is necessary to retain a sense of mystery!
An endorsement of 10 million yuan is already the top level in the Chinese entertainment industry. If Lin Han agrees, netizens will be able to witness a writer becoming the star with the highest endorsement fee in China.
This is obviously impossible. What people value is Lin Han's overseas influence, which helps Xinhua Bookstore gain a foothold overseas. The domestic book market is basically close to saturation. If Xinhua Bookstore wants to open up new markets, it must Set your sights abroad, especially in big cities with a large Chinese population!
Huawei, the leader in domestic mobile phones, also wanted to increase its influence in foreign markets, trying to let Lin Han and football champion Messi endorse Mate8; men's shampoo, skin care products, men's clothing brands, watches, and even kitchen and bathroom, floor, I have contacted Lin Han from home, but all of them have been rejected without exception!
After Chen Jiaxuan got the letter, he sent a text message to Miao Hong to let him know Lin Han's bottom line before starting negotiations.
It seems that because he writes science fiction, companies of this type are particularly fond of him, ranging from electric toothbrushes and electric shavers to sweeping robots and even cars, not to mention mobile phone and computer brands!
Those brands took a fancy to Lin Han's potential, and they waved their checks one by one to sign him. National writer Lin Han's first endorsement was sensational just thinking about it!
An endorsement of 10 million yuan is already the top level in the Chinese entertainment industry. If Lin Han agrees, netizens will be able to witness a writer becoming the star with the highest endorsement fee in China.
For example, Xinhua Bookstore is now looking for Lin Han to be the spokesperson. Is it possible that after Lin Han becomes the spokesperson, Xinhua Bookstore stores across the country can sell millions or tens of millions of books
"I didn't expect Xinhua Bookstore to think of such a trick. It's really rare." Lin Han patted the bed, "It's already ten o'clock, how long are you going to stay in bed?"
He wins in terms of appearance, but he is also far ahead in terms of popularity and media attention. News about him can be seen almost every week, and he makes headlines without warning. His exposure rate is even higher than that of those celebrities!
"Oh, you know it's ten o'clock. Yesterday I said it was already one o'clock. Why do you want to do it again? If you have the ability, don't say that next time!"
As for Lin Han's obligation, it is very simple, that is, to cooperate with Xinhua Bookstore's overseas promotion, and his portrait rights will be authorized to be used by Xinhua Bookstore. The first stop now is Xinhua Bookstore, which will open in Chinatown, Los Angeles in three days!
…
Chen Jiaxuan smiled and said, "Because we don't know yet whether you will agree, so there is no negotiation with Miao Hong yet. For now, the condition they have given is an endorsement fee of US$500,000 a year, and this part is ignored. Right. In addition, when your novel is on the market, all Xinhua Bookstore stores will help promote it. For example, posters will be posted in the most conspicuous places, or your books will be placed on the entire bookshelf to give you the best treatment for this endorsement. "
But the subsequent promotion treatment is a bit useless, because now as long as he publishes a book, it can be promoted in major bookstores. These bookstores are also responsible for their own profits and losses. What books can be sold must be promoted. This is not the case. very worried.
This is obviously impossible. What people value is Lin Han's overseas influence, which helps Xinhua Bookstore gain a foothold overseas. The domestic book market is basically close to saturation. If Xinhua Bookstore wants to open up new markets, it must Set your sights abroad, especially in big cities with a large Chinese population!
Compared with other writers, Lin Han looks handsome and handsome, and because of his long-term exercise and fitness, he looks very sunny and healthy. Judging from the several cover pictures he has taken, he can attract a lot of beauty fans.
This means that only one product of the same type can be endorsed. It is impossible to endorse Apple mobile phones and then endorse Samsung or Huawei, right
"So what are their conditions?" Lin Han asked curiously, what kind of treatment will this bookstore, which has never found a spokesperson since its establishment, give itself.
But the subsequent promotion treatment is a bit useless, because now as long as he publishes a book, it can be promoted in major bookstores. These bookstores are also responsible for their own profits and losses. What books can be sold must be promoted. This is not the case. very worried.
But Lin Han makes money by writing novels, which is much better than those celebrities who make money by advertising endorsements.
Compared with other writers, Lin Han looks handsome and handsome, and because of his long-term exercise and fitness, he looks very sunny and healthy. Judging from the several cover pictures he has taken, he can attract a lot of beauty fans.
An endorsement of 10 million yuan is already the top level in the Chinese entertainment industry. If Lin Han agrees, netizens will be able to witness a writer becoming the star with the highest endorsement fee in China.
Chen Jiaxuan smiled and said, "Because we don't know yet whether you will agree, so there is no negotiation with Miao Hong yet. For now, the condition they have given is an endorsement fee of US$500,000 a year, and this part is ignored. Right. In addition, when your novel is on the market, all Xinhua Bookstore stores will help promote it. For example, posters will be posted in the most conspicuous places, or your books will be placed on the entire bookshelf to give you the best treatment for this endorsement. "
"What do you think? Do you want to agree?"
The status of Xinhua Bookstore is unshakable across the country. In fact, as long as its signboard is erected in places where Chinese people gather in the United States, there will probably be no need for any advertising.
…
He asked back and said that Chen Jiaxuan, Miao Hong and others were responsible for this type of matter. Before this, he had turned down advertising invitations from many companies, especially those related to high technology.
Lin Han frowned slightly after hearing this. The endorsement fee is very small. Even if the negotiations are entangled, it will only be worth one million US dollars at most. Xinhua Bookstore, which has been converted from a public institution to a state-owned enterprise, is relatively stingy. This aspect of income can indeed be ignored.
Huawei, the leader in domestic mobile phones, also wanted to increase its influence in foreign markets, trying to let Lin Han and football champion Messi endorse Mate8; men's shampoo, skin care products, men's clothing brands, watches, and even kitchen and bathroom, floor, I have contacted Lin Han from home, but all of them have been rejected without exception!
It is not easy to find a suitable endorsement, especially one that can complement each other. Writers who endorse bookstores will obviously not be criticized. This is a matter of course!
The endorsement price offered by Philips Shaver to Lin Han is 10 million yuan a year, and one signing lasts for three years; Mercedes-Benz, BMW, Audi, Lexus, and Citroën have all contacted Chen Jiaxuan. Not only is the endorsement fee high, but even He also promised to send Lin Han the latest car every year.
Although Lin Han is a commercial writer in the eyes of book industry media and experts, he does not want to get involved in the field of commercial endorsements. It is necessary to retain a sense of mystery!
There are even many forms of asking writers to be spokespersons, such as placing advertisements in the books they write, using cultural backgrounds as spokespersons for their hometowns or scenic spots, or using their own celebrity faces to play roles, or directly using the writer's name. to appeal to readers.
Lin Han is not the first, nor the last writer to be invited to endorse products, but he is probably the one with the most expensive advertising fees!
Huawei, the leader in domestic mobile phones, also wanted to increase its influence in foreign markets, trying to let Lin Han and football champion Messi endorse Mate8; men's shampoo, skin care products, men's clothing brands, watches, and even kitchen and bathroom, floor, I have contacted Lin Han from home, but all of them have been rejected without exception!
Although Lin Han is a commercial writer in the eyes of book industry media and experts, he does not want to get involved in the field of commercial endorsements. It is necessary to retain a sense of mystery!
But the subsequent promotion treatment is a bit useless, because now as long as he publishes a book, it can be promoted in major bookstores. These bookstores are also responsible for their own profits and losses. What books can be sold must be promoted. This is not the case. very worried.
He asked back and said that Chen Jiaxuan, Miao Hong and others were responsible for this type of matter. Before this, he had turned down advertising invitations from many companies, especially those related to high technology.
Chen Jiaxuan smiled and said, "Because we don't know yet whether you will agree, so there is no negotiation with Miao Hong yet. For now, the condition they have given is an endorsement fee of US$500,000 a year, and this part is ignored. Right. In addition, when your novel is on the market, all Xinhua Bookstore stores will help promote it. For example, posters will be posted in the most conspicuous places, or your books will be placed on the entire bookshelf to give you the best treatment for this endorsement. "
Lin Han is not the first, nor the last writer to be invited to endorse products, but he is probably the one with the most expensive advertising fees!
"I am mainly worried that after I endorse Xinhua Bookstore, I will be treated coldly by other chain bookstores."
Chen Jiaxuan smiled and said, "Because we don't know yet whether you will agree, so there is no negotiation with Miao Hong yet. For now, the condition they have given is an endorsement fee of US$500,000 a year, and this part is ignored. Right. In addition, when your novel is on the market, all Xinhua Bookstore stores will help promote it. For example, posters will be posted in the most conspicuous places, or your books will be placed on the entire bookshelf to give you the best treatment for this endorsement. "
Those brands took a fancy to Lin Han's potential, and they waved their checks one by one to sign him. National writer Lin Han's first endorsement was sensational just thinking about it!
The status of Xinhua Bookstore is unshakable across the country. In fact, as long as its signboard is erected in places where Chinese people gather in the United States, there will probably be no need for any advertising.
"Actually, the conditions for Xinhua Bookstore to open are quite generous. Of course, you can't expect them to give high endorsement fees." Chen Jiaxuan spread his hands and explained: "Actually, what companies like endorsements value is their influence. Power, not money. Just like many celebrities endorse world-famous brands or luxury goods, can they get a lot of money from those companies? No! The reason why they accept endorsements is that they can build their own fame with the help of the brand's fame. Influence."
For celebrities, advertising endorsements are the bulk of their income. Isn't it just to make more money after working hard to become popular
This means that only one product of the same type can be endorsed. It is impossible to endorse Apple mobile phones and then endorse Samsung or Huawei, right
But the subsequent promotion treatment is a bit useless, because now as long as he publishes a book, it can be promoted in major bookstores. These bookstores are also responsible for their own profits and losses. What books can be sold must be promoted. This is not the case. very worried.
"Oh, you know it's ten o'clock. Yesterday I said it was already one o'clock. Why do you want to do it again? If you have the ability, don't say that next time!"
Although Lin Han can get popular promotion from Xinhua Bookstore, sales in other bookstores across the country cannot be ignored. If these channels are lost, the gain will outweigh the loss!
After Chen Jiaxuan got the letter, he sent a text message to Miao Hong to let him know Lin Han's bottom line before starting negotiations.
He asked back and said that Chen Jiaxuan, Miao Hong and others were responsible for this type of matter. Before this, he had turned down advertising invitations from many companies, especially those related to high technology.
Compared with other writers, Lin Han looks handsome and handsome, and because of his long-term exercise and fitness, he looks very sunny and healthy. Judging from the several cover pictures he has taken, he can attract a lot of beauty fans.
He walked quietly to the bedroom door, closed the door gently, and then went to the first floor with a smile. Little did he know that Chen Jiaxuan was smiling under the quilt at this time.
Those brands took a fancy to Lin Han's potential, and they waved their checks one by one to sign him. National writer Lin Han's first endorsement was sensational just thinking about it!
Chen Jiaxuan touched her mobile phone and said, "The situation you mentioned should not happen. Xinhua Bookstore does not need your help in promoting it in China. You mainly promote it abroad. This does not conflict with the interests of other bookstores. We just need to clarify the scope of endorsement with Xinhua Bookstore, and with their more than 30,000 branches to help you promote it, domestic sales should increase a lot."
But Lin Han makes money by writing novels, which is much better than those celebrities who make money by advertising endorsements.
This bookstore has almost grown up with generations of Chinese people, especially those who grew up in China. Xinhua Bookstore is their complex and their spiritual station!
The most important thing is that Lin Han has a very positive image and is highly recognized by the audience. Unlike those celebrities who always have all kinds of troubles, people in society still admire the writer very much.
For example, Xinhua Bookstore is now looking for Lin Han to be the spokesperson. Is it possible that after Lin Han becomes the spokesperson, Xinhua Bookstore stores across the country can sell millions or tens of millions of books
"What do you think? Do you want to agree?"
It is not easy to find a suitable endorsement, especially one that can complement each other. Writers who endorse bookstores will obviously not be criticized. This is a matter of course!
"What do you think? Do you want to agree?"
Although Lin Han can get popular promotion from Xinhua Bookstore, sales in other bookstores across the country cannot be ignored. If these channels are lost, the gain will outweigh the loss!
Lin Han frowned slightly after hearing this. The endorsement fee is very small. Even if the negotiations are entangled, it will only be worth one million US dollars at most. Xinhua Bookstore, which has been converted from a public institution to a state-owned enterprise, is relatively stingy. This aspect of income can indeed be ignored.
After Chen Jiaxuan got the letter, he sent a text message to Miao Hong to let him know Lin Han's bottom line before starting negotiations.
Chen Jiaxuan smiled and said, "Because we don't know yet whether you will agree, so there is no negotiation with Miao Hong yet. For now, the condition they have given is an endorsement fee of US$500,000 a year, and this part is ignored. Right. In addition, when your novel is on the market, all Xinhua Bookstore stores will help promote it. For example, posters will be posted in the most conspicuous places, or your books will be placed on the entire bookshelf to give you the best treatment for this endorsement. "
After Lin Han thought for a while, he nodded and agreed to become the spokesperson of Xinhua Bookstore. On the one hand, it has substantial benefits, but on the other hand, it is based on emotions. It is an honor to be the spokesperson for such a well-known bookstore.
This means that only one product of the same type can be endorsed. It is impossible to endorse Apple mobile phones and then endorse Samsung or Huawei, right
Lin Han was speechless. After quickly catching the flying pillow, he immediately shut his mouth. Last night, he had to take action. There are a few men who can endure it. After all, it's not Liu Xiahui!
Because time was very tight, Lin Han could only eat a few hurried meals before heading towards the office building of his company. At the same time, the legal affairs of both companies had to be reviewed, and the contracts had to be reviewed.
He wins in terms of appearance, but he is also far ahead in terms of popularity and media attention. News about him can be seen almost every week, and he makes headlines without warning. His exposure rate is even higher than that of those celebrities!
It seems that because he writes science fiction, companies of this type are particularly fond of him, ranging from electric toothbrushes and electric shavers to sweeping robots and even cars, not to mention mobile phone and computer brands!
After Chen Jiaxuan got the letter, he sent a text message to Miao Hong to let him know Lin Han's bottom line before starting negotiations.
For celebrities, advertising endorsements are the bulk of their income. Isn't it just to make more money after working hard to become popular
Chen Jiaxuan smiled and said, "Because we don't know yet whether you will agree, so there is no negotiation with Miao Hong yet. For now, the condition they have given is an endorsement fee of US$500,000 a year, and this part is ignored. Right. In addition, when your novel is on the market, all Xinhua Bookstore stores will help promote it. For example, posters will be posted in the most conspicuous places, or your books will be placed on the entire bookshelf to give you the best treatment for this endorsement. "
Although Lin Han can get popular promotion from Xinhua Bookstore, sales in other bookstores across the country cannot be ignored. If these channels are lost, the gain will outweigh the loss!
Although Lin Han can get popular promotion from Xinhua Bookstore, sales in other bookstores across the country cannot be ignored. If these channels are lost, the gain will outweigh the loss!
This is obviously impossible. What people value is Lin Han's overseas influence, which helps Xinhua Bookstore gain a foothold overseas. The domestic book market is basically close to saturation. If Xinhua Bookstore wants to open up new markets, it must Set your sights abroad, especially in big cities with a large Chinese population!
It seems that because he writes science fiction, companies of this type are particularly fond of him, ranging from electric toothbrushes and electric shavers to sweeping robots and even cars, not to mention mobile phone and computer brands!
For celebrities, advertising endorsements are the bulk of their income. Isn't it just to make more money after working hard to become popular
"I didn't expect Xinhua Bookstore to think of such a trick. It's really rare." Lin Han patted the bed, "It's already ten o'clock, how long are you going to stay in bed?"
Although Lin Han can get popular promotion from Xinhua Bookstore, sales in other bookstores across the country cannot be ignored. If these channels are lost, the gain will outweigh the loss!
This is obviously impossible. What people value is Lin Han's overseas influence, which helps Xinhua Bookstore gain a foothold overseas. The domestic book market is basically close to saturation. If Xinhua Bookstore wants to open up new markets, it must Set your sights abroad, especially in big cities with a large Chinese population!
An endorsement of 10 million yuan is already the top level in the Chinese entertainment industry. If Lin Han agrees, netizens will be able to witness a writer becoming the star with the highest endorsement fee in China.
"Oh, you know it's ten o'clock. Yesterday I said it was already one o'clock. Why do you want to do it again? If you have the ability, don't say that next time!"
Although Lin Han is a commercial writer in the eyes of book industry media and experts, he does not want to get involved in the field of commercial endorsements. It is necessary to retain a sense of mystery!
He asked back and said that Chen Jiaxuan, Miao Hong and others were responsible for this type of matter. Before this, he had turned down advertising invitations from many companies, especially those related to high technology.
A little more recently, the famous racing driver writer has endorsed Nestle coffee, Vancl Eslite, and even laptops, watches, and foreign wines; the short writer has endorsed Zhenshi Ming eye drops and LG mobile phones; and the fantasy martial arts beauty writer has endorsed Online games, and she personally wrote the novel of the same name for the game; the romance queen has done promotional endorsements for M&G Stationery; she has also advertised for clothing brands, liquor, purified water, GAC Honda and other products!
If he really accepted all these ads, his advertising revenue might have exceeded 200 million yuan last year.
It seems that because he writes science fiction, companies of this type are particularly fond of him, ranging from electric toothbrushes and electric shavers to sweeping robots and even cars, not to mention mobile phone and computer brands!
"What do you think? Do you want to agree?"
For example, Xinhua Bookstore is now looking for Lin Han to be the spokesperson. Is it possible that after Lin Han becomes the spokesperson, Xinhua Bookstore stores across the country can sell millions or tens of millions of books
Chen Jiaxuan smiled and said, "Because we don't know yet whether you will agree, so there is no negotiation with Miao Hong yet. For now, the condition they have given is an endorsement fee of US$500,000 a year, and this part is ignored. Right. In addition, when your novel is on the market, all Xinhua Bookstore stores will help promote it. For example, posters will be posted in the most conspicuous places, or your books will be placed on the entire bookshelf to give you the best treatment for this endorsement. "
Chen Jiaxuan rolled her eyes at Lin Han. After struggling for half the night, she still couldn't sleep on the bed. She threw the pillow behind her directly to Lin Han. She pulled the quilt up, covered her head and lay down.
Lin Han's current reputation and status were hard-won, and he didn't want to ruin it all by casually accepting advertisements. Anyway, the money he earned from writing novels would allow him to live comfortably for decades to come.
"I didn't expect Xinhua Bookstore to think of such a trick. It's really rare." Lin Han patted the bed, "It's already ten o'clock, how long are you going to stay in bed?"
Lin Han was speechless. After quickly catching the flying pillow, he immediately shut his mouth. Last night, he had to take action. There are a few men who can endure it. After all, it's not Liu Xiahui!
Although Lin Han can get popular promotion from Xinhua Bookstore, sales in other bookstores across the country cannot be ignored. If these channels are lost, the gain will outweigh the loss!
"I didn't expect Xinhua Bookstore to think of such a trick. It's really rare." Lin Han patted the bed, "It's already ten o'clock, how long are you going to stay in bed?"
Lin Han was speechless. After quickly catching the flying pillow, he immediately shut his mouth. Last night, he had to take action. There are a few men who can endure it. After all, it's not Liu Xiahui!
In fact, Lin Han also knows this. After all, many big brands in the world, including Xinhua Bookstore, are dispensable for spokespersons. They have already achieved the status and recognition they deserve in their respective fields, even if they add a few more spokespersons. It won’t make the performance suddenly improve much!
After Lin Han thought for a while, he nodded and agreed to become the spokesperson of Xinhua Bookstore. On the one hand, it has substantial benefits, but on the other hand, it is based on emotions. It is an honor to be the spokesperson for such a well-known bookstore.
For example, Xinhua Bookstore is now looking for Lin Han to be the spokesperson. Is it possible that after Lin Han becomes the spokesperson, Xinhua Bookstore stores across the country can sell millions or tens of millions of books
The status of Xinhua Bookstore is unshakable across the country. In fact, as long as its signboard is erected in places where Chinese people gather in the United States, there will probably be no need for any advertising.
He walked quietly to the bedroom door, closed the door gently, and then went to the first floor with a smile. Little did he know that Chen Jiaxuan was smiling under the quilt at this time.
There are even many forms of asking writers to be spokespersons, such as placing advertisements in the books they write, using cultural backgrounds as spokespersons for their hometowns or scenic spots, or using their own celebrity faces to play roles, or directly using the writer's name. to appeal to readers.
This is obviously impossible. What people value is Lin Han's overseas influence, which helps Xinhua Bookstore gain a foothold overseas. The domestic book market is basically close to saturation. If Xinhua Bookstore wants to open up new markets, it must Set your sights abroad, especially in big cities with a large Chinese population!
After Lin Han solemnly signed his name on the contract, his endorsement officially took office, although no one else knew about it yet!
The endorsement price offered by Philips Shaver to Lin Han is 10 million yuan a year, and one signing lasts for three years; Mercedes-Benz, BMW, Audi, Lexus, and Citroën have all contacted Chen Jiaxuan. Not only is the endorsement fee high, but even He also promised to send Lin Han the latest car every year.
Those brands took a fancy to Lin Han's potential, and they waved their checks one by one to sign him. National writer Lin Han's first endorsement was sensational just thinking about it!
He wins in terms of appearance, but he is also far ahead in terms of popularity and media attention. News about him can be seen almost every week, and he makes headlines without warning. His exposure rate is even higher than that of those celebrities!
Lin Han frowned slightly after hearing this. The endorsement fee is very small. Even if the negotiations are entangled, it will only be worth one million US dollars at most. Xinhua Bookstore, which has been converted from a public institution to a state-owned enterprise, is relatively stingy. This aspect of income can indeed be ignored.
…
A little more recently, the famous racing driver writer has endorsed Nestle coffee, Vancl Eslite, and even laptops, watches, and foreign wines; the short writer has endorsed Zhenshi Ming eye drops and LG mobile phones; and the fantasy martial arts beauty writer has endorsed Online games, and she personally wrote the novel of the same name for the game; the romance queen has done promotional endorsements for M&G Stationery; she has also advertised for clothing brands, liquor, purified water, GAC Honda and other products!
"What do you think? Do you want to agree?"
Chen Jiaxuan touched her mobile phone and said, "The situation you mentioned should not happen. Xinhua Bookstore does not need your help in promoting it in China. You mainly promote it abroad. This does not conflict with the interests of other bookstores. We just need to clarify the scope of endorsement with Xinhua Bookstore, and with their more than 30,000 branches to help you promote it, domestic sales should increase a lot."
He wins in terms of appearance, but he is also far ahead in terms of popularity and media attention. News about him can be seen almost every week, and he makes headlines without warning. His exposure rate is even higher than that of those celebrities!
But the subsequent promotion treatment is a bit useless, because now as long as he publishes a book, it can be promoted in major bookstores. These bookstores are also responsible for their own profits and losses. What books can be sold must be promoted. This is not the case. very worried.
If he really accepted all these ads, his advertising revenue might have exceeded 200 million yuan last year.
It seems that because he writes science fiction, companies of this type are particularly fond of him, ranging from electric toothbrushes and electric shavers to sweeping robots and even cars, not to mention mobile phone and computer brands!
Two hours later, Miao Hong's negotiation results came out. Not only did he increase Lin Han's endorsement fee to US$1.2 million, he also asked Xinhua Bookstore to write Lin Han's endorsement fee in black and white in the contract. In the future, he will probably It is a product of Xinhua Bookstore, and you can enjoy all promotional resources!
He walked quietly to the bedroom door, closed the door gently, and then went to the first floor with a smile. Little did he know that Chen Jiaxuan was smiling under the quilt at this time.
"I didn't expect Xinhua Bookstore to think of such a trick. It's really rare." Lin Han patted the bed, "It's already ten o'clock, how long are you going to stay in bed?"
"So what are their conditions?" Lin Han asked curiously, what kind of treatment will this bookstore, which has never found a spokesperson since its establishment, give itself.
"I didn't expect Xinhua Bookstore to think of such a trick. It's really rare." Lin Han patted the bed, "It's already ten o'clock, how long are you going to stay in bed?"
As for Lin Han's obligation, it is very simple, that is, to cooperate with Xinhua Bookstore's overseas promotion, and his portrait rights will be authorized to be used by Xinhua Bookstore. The first stop now is Xinhua Bookstore, which will open in Chinatown, Los Angeles in three days!
But the subsequent promotion treatment is a bit useless, because now as long as he publishes a book, it can be promoted in major bookstores. These bookstores are also responsible for their own profits and losses. What books can be sold must be promoted. This is not the case. very worried.
This means that only one product of the same type can be endorsed. It is impossible to endorse Apple mobile phones and then endorse Samsung or Huawei, right
This means that only one product of the same type can be endorsed. It is impossible to endorse Apple mobile phones and then endorse Samsung or Huawei, right
Lin Han's current reputation and status were hard-won, and he didn't want to ruin it all by casually accepting advertisements. Anyway, the money he earned from writing novels would allow him to live comfortably for decades to come.
After rejecting so many brands, there was actually a brand looking for him to endorse. Lin Han couldn't help but become interested in what kind of medicine was sold in the gourd of Xinhua Bookstore!
The most important thing is that Lin Han has a very positive image and is highly recognized by the audience. Unlike those celebrities who always have all kinds of troubles, people in society still admire the writer very much.
…
Because time was very tight, Lin Han could only eat a few hurried meals before heading towards the office building of his company. At the same time, the legal affairs of both companies had to be reviewed, and the contracts had to be reviewed.
Lin Han is not the first, nor the last writer to be invited to endorse products, but he is probably the one with the most expensive advertising fees!
After rejecting so many brands, there was actually a brand looking for him to endorse. Lin Han couldn't help but become interested in what kind of medicine was sold in the gourd of Xinhua Bookstore!
There are even many forms of asking writers to be spokespersons, such as placing advertisements in the books they write, using cultural backgrounds as spokespersons for their hometowns or scenic spots, or using their own celebrity faces to play roles, or directly using the writer's name. to appeal to readers.
"I didn't expect Xinhua Bookstore to think of such a trick. It's really rare." Lin Han patted the bed, "It's already ten o'clock, how long are you going to stay in bed?"
Chen Jiaxuan smiled and said, "Because we don't know yet whether you will agree, so there is no negotiation with Miao Hong yet. For now, the condition they have given is an endorsement fee of US$500,000 a year, and this part is ignored. Right. In addition, when your novel is on the market, all Xinhua Bookstore stores will help promote it. For example, posters will be posted in the most conspicuous places, or your books will be placed on the entire bookshelf to give you the best treatment for this endorsement. "
After Lin Han solemnly signed his name on the contract, his endorsement officially took office, although no one else knew about it yet!
Those brands took a fancy to Lin Han's potential, and they waved their checks one by one to sign him. National writer Lin Han's first endorsement was sensational just thinking about it!
For example, Xinhua Bookstore is now looking for Lin Han to be the spokesperson. Is it possible that after Lin Han becomes the spokesperson, Xinhua Bookstore stores across the country can sell millions or tens of millions of books
"Actually, the conditions for Xinhua Bookstore to open are quite generous. Of course, you can't expect them to give high endorsement fees." Chen Jiaxuan spread his hands and explained: "Actually, what companies like endorsements value is their influence. Power, not money. Just like many celebrities endorse world-famous brands or luxury goods, can they get a lot of money from those companies? No! The reason why they accept endorsements is that they can build their own fame with the help of the brand's fame. Influence."
After Chen Jiaxuan got the letter, he sent a text message to Miao Hong to let him know Lin Han's bottom line before starting negotiations.
After rejecting so many brands, there was actually a brand looking for him to endorse. Lin Han couldn't help but become interested in what kind of medicine was sold in the gourd of Xinhua Bookstore!