One such person is Carol, who runs a bookstore in Falmouth, Massachusetts. She is a store owner and a member of the Book Advisory Board, which has a website where its members can communicate. My views on the novel.
The content of this book has given many people the idea of studying hard and making progress every day. If uneducated people go to space and have no choice but to wait for death, how can they save themselves like the protagonists in movies and novels
If the hundreds of thousands of copies of each novel are distributed around the world, only tens of thousands of copies may be sold in one country, except for major sales countries.
"It's an interesting game. It should be a shooting game. Teacher Lin's movements are quite professional. He can also shoot while lying on his stomach. He also shoots carp very neatly. He doesn't look like a weak scholar!"
Both teachers and librarians will ask them to find out about these books. If you win over these "big mouths", you can win some of the basic sales!
…
Teachers are a force that cannot be underestimated in book marketing. Anderson Bookstore in Illinois has noticed such signs. They gave away several free copies of "The Martian" to teachers and asked them to read the first few chapters in class. After listening to the students, the bookstore offered the ordering service to the children, and all the children in the class ordered it!
"Now Penguin Publishing Group is distributing photocopies to important booksellers and librarians, and is now further exploring the market potential. After all, if the movie "The Martian" is released, the sales of the novel will probably disappear soon."
In addition, because Lin Han has long donated books to major libraries around the world, these librarians also played a key role in the marketing of his novels!
Chen Jiaxuan pursed her lips, "That's it. "The Martian" has had several sales peaks, the first one, then the mobile game of the same name, and finally this one. By the way, because the movie is so popular, even the mobile phone Game sales have increased a lot."
"It looks like fun. Teacher Lin, what kind of game is this?"
"Teacher Lin's idol halo has been shattered..."
People called big mouths are recommenders found by Penguin Publishing Group. Alex is interested in the influence of this group of people on readers: they have professional judgment on novel publishing, and in turn can review books. Business purchases have a big impact, and some often participate in regional associations, while others organize book fairs and school events.
The plot of the science fiction novel "The Martian" originally had ups and downs. At the appropriate end of the story, Lin Han knew how to set up the plot. There was a suspense at every node, making it impossible for readers to abandon the book. One question after another obviously cannot Defeat the protagonist!
The story told in "The Martian" has easily become a topic of discussion, and rescues children from youth books that parents and teachers have always been dissatisfied with. Compared with "The Hardy Boys", "Goosebumps", Among readings like "Gossip Girl", "The Martian" is obviously much more positive, and has an obvious effect of encouraging students to learn!
Although the bookstore is located in a remote town, with decades of book sales history, nearby residents have regarded the store as a paradise for frequent visitors. After Carol got the novel recommendation from Penguin Bookstore, she quickly read it and recommended it to her friends around her!
In addition to the writing skills, the content of the novel itself is also very attractive. A protagonist who is not so tall, a novel who uses his own knowledge to save himself, a model of hard science fiction, and a manual for survival on Mars. Every aspect is worth reading.
Word of mouth influenced more salespeople to read the book in subsequent sales meetings.
In the past two years, Lin Han has actually written a lot of works. Even if each book only sells a few hundred thousand copies, the total is still a very impressive number.
"If Teacher Lin knew how he played games, how would he react?"
When the scope is large, a small number can accumulate into a terrifying number!
In a middle school in Pennsylvania, the school teacher asked his students to read "The Martian" and then write their own thoughts after reading it. This can obviously drive book sales.
Since the first weekend box office of "The Martian" was released, 20th Century Fox has stepped up its promotion of the film, including giving away slogans, doing cover reports in magazines, making placards, and placing posters at bus stations to promote the film.
"Teacher Lin's image is completely ruined. My sister-in-law did a great job. Please record more videos in the future!"
Especially school librarians, they know the students well and know which books to recommend to which students. This understanding makes them often invited to schools or bookstores to recommend their favorite books. They can make books Sales are even better, and parents and teachers take these librarians' words as a guide.
"I don't know when it will break 20 million. This is really a milestone." Lin Han said with emotion. The sales of other novels are also good, but they have not become popular like "The Martian", which can bring good results every time. With sales of millions of copies, it has become Lin Han's temporarily No. 1 best-selling novel.
"I started playing "The Martian" after playing "The Martian" for the second time, and raised money to buy the game for Teacher Lin~~"
When Lin Han gave "The Martian" to Penguin Publishing House, the entire publishing house staff were scrambling to spread the word about it. Many people in other departments of the publishing group wanted to see the proofreading version, and word of mouth naturally spread like wildfire!
After Lin Han acquired this game company, he didn't pay much attention to the number of paid downloads of the game. Who knew that after the movie was released, the game would be discovered again, and it would also be listed on the mobile application download software of Apple, Google, etc. The top ten will bring an unexpected income!
"Hahaha, you think you are cool in the VR world, but you are so funny in the real world. I feel sorry for Teacher Lin because he was betrayed by his sister-in-law!"
These 10 million copies may seem like a lot, but except for "The Martian", his other novels only sold more than 6 million copies. On average, each novel only sold a few hundred thousand copies!
Lin Han lowered his head and looked at the piece of paper in his hand. He sighed and said, "It's good to write more novels. A total of 10 million copies were sold in one week!"
In addition, there are activities held on teenagers’ favorite social networking sites, such as competitions on Facebook, finding items on Twitter, marketing on YouTube, Tumblr, etc.!
In fact, mobile games are updated very quickly. The mobile game "The Martian" was developed a year ago. Most of the players have completed it, and not many people are still playing.
Therefore, "The Martian" has sold dozens of copies in this small city, and the recommendation effect is obvious.
Lin Han hasn't posted on Weibo for a long time. If you want to see his updates, you can only go through Chen Jiaxuan. Whether it's a show of affection or something, it's better than nothing!
Chen Jiaxuan's identity has been exposed before. As Lin Han's girlfriend, she obviously spends more time posting on Weibo, so Lin Han's fans simply followed her, Aiwujiwu.
The release of the movie "The Martian" not only boosted the sales of the novel of the same name, but also Lin Han's other novels became popular.
These days, it is enough for people to look up to them if they can sell more than 10 million copies of novels in their career. However, Lin Han sold so many copies in one week. However, neither he nor Chen Jiaxuan had any intention of announcing it. Making a fortune silently is The hard truth is, he no longer needs these numbers as a gimmick.
Therefore, the copyright of a book can be said to be diverse, and the linkage effect is obvious. Now is the final madness of the "Mars" novel. Chen Jiaxuan made a rough estimate and said in surprise: "This week it sold in China 840,000 copies, 2.77 million copies sold overseas, it seems that 17 million copies have been sold worldwide in two years!"
Today, Chen Jiaxuan actually released a rare video. Netizens were very curious and clicked on the instant content, and then were amused by the more than 30 seconds of video.
Chen Jiaxuan pointed to Penguin Publishing's statistics and later predictions, "Your movie won't be released until at least February, so it will bring traffic to the novel before then, so 20 million is not a difficult task. Maybe it will be passed." We achieved it in just one week!”
The importance of knowledge, knowledge can change your destiny, this is what school teachers love most!
"Are VR games expensive? If they are cheap, I would also like to try them out."
On the screen, Lin Han was wearing a short-sleeved shirt and playing games with a VR helmet. The sound of gunfire and bombs could be barely heard in the room. The most interesting thing was that Lin Han sometimes squatted down and sometimes Lying on the ground, he was groping for something around his waist from time to time. He was holding the sensor in both hands and spinning around to shoot. People who didn't know better would have thought he was crazy!
Traditional marketing plus digital marketing makes movies the driving force for book marketing, ultimately achieving a win-win situation for movie box office and book sales. This is what 20th Century Fox and Penguin Publishing Group have joined forces to do in North America.
With this move, more and more readers and viewers are entering bookstores or movie theaters. This is already a classic marketing case in the industry!
Lin Han nodded and said, "I understand, this is the last craziness! After finally making some money, we can only take a long-term approach to selling!"
The email between Alex and Lin Han contains detailed promotion and recommendation strategies. They want to squeeze out the remaining value of "The Martian" at once, and now is the best time!
As an urban young man and a fashionable person, I would be out if I didn't talk about "The Martian". After all, the content that a movie can present in two hours is limited, so many people can't help but choose to read it after watching the movie. Read the original novel and see if it is as good as the movie.