Zhang Silan turned around and asked curiously: "What Easter egg?"
Because the movie was shown at 10:30, it was already past 12 o'clock after it ended, and he had to rush home for lunch, which was the first lunch of the New Year. So when he saw the names of the behind-the-scenes staff lighting up on the screen, Zhou Yu and his girlfriend rushed out of the theater, completely missing the Easter egg!
"Is this easter egg really that important?" Zhang Silan paused the TV. Although she didn't usually read science fiction novels, Lin Han's "The Time Traveler's Wife" moved her a lot, so she was willing to follow the man A friend went to the cinema to watch this science fiction film with no special effects.
Although the cost of "Immortal" is 30,000 more, the total box office is estimated to be much more than 16 million, so it should not be a problem to become the film with the highest return on investment among domestic films. At least it will not make the audience feel that they are wasting money!
Now "Immortality" has locked in the throne of the movie with the highest return rate of the year, and it will only be higher in the future!
This figure seems to be quite different compared to "The Ghost Story", but compared with other movies, it has great advantages. Who makes "The Ghost Story" too outrageous!
The power of Easter eggs attracts many people who have watched the movie to go to the theater, and makes many people who have not watched the movie want to try the water. Zhou Yu and Zhang Silan decided to go directly to Wanda Second Theater after visiting relatives at noon tomorrow. !
Although the score of "Kung Fu India" is low, it has a good reputation among the audience. Long Ge's decades of continuous kung fu comedy can be regarded as a classic in the hearts of the older and younger generations. Regardless of feelings or what, this It’s true that movie pre-sales are picking up.
"The theater staff also specially reminded us that there were very important easter eggs, so that we should not leave in a hurry. Those are really good Chinese employees!"
Now everyone knows that the return on investment of "Immortal" exceeds that of "No. 32 B" just by counting on their fingers. What they are confused about is how far this movie can go in the end.
Sitting on the sofa, Zhou Yu was browsing Weibo on his mobile phone, while his girlfriend Zhang Silan was staring at the TV screen watching British dramas. At this time, he suddenly saw a message from Lin Han's Weibo that he followed.
"Five million on the first day. Even if it rises sharply later, the predicted cumulative box office of 40 million is already very advanced. Will this be our China's "Ghost Story"?"
A unique science fiction film that can make people think. Lin Han, the master of science fiction, returns to science fiction after two years. Actor Xu Jiayan is a great supporter. Five Peking University professors perform passionately. There are so many reasons to watch this movie. !
"Immortal" is much simpler. The box office on the first day of the new year is almost the highest it can get based on the film schedule. The number of films on the second day of the new year has increased so much that many people who have never had the chance to watch the movie finally have it. Opportunity!
Although the more than 4,000 scenes scheduled are only a tiny fraction of "Journey to the West: Conquering the Demons" and "Kung Fu India", it is already very gratifying for Lin Han and others!
Another important reason is that word-of-mouth has finally spread on the Internet. Word-of-mouth is the weapon that knocks down other movies, and it is also the step that allows "Immortal" to increase its box office.
She was quite convinced by the plot of "Immortal". After watching it, she felt that the protagonist played by Xu Jiayan was very convincing. Anyway, she believed that there really was such an old immortal, and he was still quite charming!
For a movie with a production cost of only 100,000 yuan, the input-output ratio reached an astonishing and terrifying height of 1:53 on the first day of release!
There are two other movies that have maintained miraculous growth, one is "Kung Fu India" and the other is "Immortal".
Domestic box office forecasting agencies have once again been stumped by Lin Han. Every time they meet Lin Han, they estimate inaccurate figures. The sales of his novels have made the forecasting agency lose face several times, and now the movie is acting like a monster again.
This movie can be said to be a bad movie, with only a 2.3 score on Douban Movies. The audience just went to see this movie to try something new, but in the end they made themselves sick.
It's just that the two Hollywood movies mentioned earlier have good reputations. "B Area 32", released in 2011, is billed as the Asian version of "The Ghost Story". It does not simulate the feeling of handheld DV, but is better than that. What’s even scarier is that when the camera shakes, it looks like you’re riding a pirate ship or a Ferris wheel!
The film with the highest recognized return on investment in China is called "B Area No. 32". This is a horror film with an investment of only 70,000 yuan. The final box office revenue was 16 million yuan, and the investment-to-output ratio was as high as 228 times.
…
"After watching it, the easter egg was really interesting. The recognition between father and son was the highlight. It scared me so much that I thought the movie was real. My dad also said it must be a documentary!"
If it is screened seriously for a few days, 30 million may not be difficult, and 50 million is probably the limit!
Another film, "The Blair Witch Project", can be considered the predecessor of "The Haunting of Hill House". It is a representative of contemporary pseudo-documentary horror movies. Without its success, there would be no "The Haunting of Hill House".
Although the ratings of "Kung Fu India" are not high, the attendance rate of the family-friendly movie is very high, and the film schedule is steadily increasing!
Many netizens are looking forward to how far this box office miracle of "Immortality" can go. Ten million doesn't seem to be a difficult thing at all. Maybe it will be there tomorrow.
On the first day of the Lunar New Year, the national box office market contributed a total of 800 million yuan in box office, allowing countless filmmakers to see the light. If it can be maintained in the next few days, then the film market throughout this year may increase by a certain amount. .
As a half fan of Lin Han, Zhou Yu has read almost every science fiction novel written by Lin Han, and even browsed his least favorite "Red Rose and White Rose" once.
From "The Martian" to "Jurassic Park", from "The Three-Body Problem" to "The Hitchhiker's Guide to the Galaxy", from "Inception" to "Hyperion", Lin Han's novels have accompanied him through time and space. A lonely night.
"The Ghost Story" may not be familiar to many Chinese audiences, but it is well-known in the industry. The entire series is a typical example of small investment and big return. This horror film only cost 15,000 US dollars, but it has harvested nearly 22 million dollars worldwide. With a box office of 100 million US dollars, the return on investment is 6555 times according to a simple and rough calculation!
He has only been working for half a year. He graduated from college in July last year and started working in society. After his busy work every day, reading novels is his biggest pastime!
This day's box office is enough to make most domestic movies look up to them. Everyone is still struggling to break 100 million, but they took 350 million on the first day. The goal is directly set on the cumulative box office record of domestic movies!
The worst one is "Forgetful Village". Its poor performance on the first day of the Lunar New Year caused its 1.8% film schedule to drop sharply to 1.1%!
No one can ignore the importance of word-of-mouth. Today's audiences have been psychologically poisoned by bad movies. They have learned how to recognize a good movie, and fewer and fewer people follow it blindly!
"No spoilers, no spoilers. If you want to know the details, you'd better go to the cinema and watch it."
…
He immediately stood up from the sofa, feeling extremely annoyed!
Regret enveloped Zhou Yu's mind. He missed something so important. He hammered the pillow next to him in frustration.
"What! The movie actually has Easter eggs?"
After a day of screenings, it has been shown which movies have poor reputation and which movies have high attendance rates. "Havoc in Tianzhu", which was a dark horse on the first day, earned 190 million yuan with 25% of the film schedule, but its reputation is extremely poor, so The next day's film schedule dropped directly to 23%.
"Okay, thanks to your reminder, I will definitely sit at the back of the movie theater tomorrow!"
There are always some people who want to try some new movies, big fish and meat every day, and occasionally a meal of porridge and side dishes is also very good!
"Here, why didn't I know there was an easter egg? No one in our hall seemed to have left without even seeing the easter egg!"
"No, no, I actually missed this Easter egg. I just want to take this opportunity to see it again!"
"What the hell? Did the immortal man give birth to an immortal child?"
The attendance rate of movies during the Spring Festival is actually not bad. Under the leadership of children and parents, "Bear Bears" also reached a first-day box office of 50 million, and the entire movie market is booming.
"It's the Easter egg in "The Immortal". It is said that the Easter egg lasts for 6 minutes. It is the most turning point in the whole movie and also provides the answer to the open ending of the movie. We actually missed it, ah! "
Zhou Yu's Spring Festival holiday lasted for 10 days, but he had been looking forward to the arrival of the New Year's Day from the beginning. He went to see the first show of "Immortal" with his girlfriend. Personally, he felt very good, not only with his classmates, Friends also recommended this movie to their colleagues and relatives!
Zhou Yu looked at Lin Han's Weibo post specifically reminding the audience not to leave in a hurry after the movie is over and to remember to read the easter eggs. At this time, many people were already leaving messages.
The production cost of this 1999 film was not high, but the publicity costs raised the overall cost to US$600,000, and it earned US$248 million worldwide, because the cost was much higher than that of "The Ghost Story" , so the investment-output ratio is only 206 times!
It just so happens that there are no science fiction films in this year's Spring Festival. Most of them are domestic comedies. Even if this genre is a bestseller, it will actually make you a little bored after watching too much.
Except for "Immortal", the attendance rate of other movies is also not low. "Journey to the West: Conquering the Demons" has a box office of 350 million yuan with an attendance rate of 57%, becoming the first single-day box office and first-ever box office hit in the Chinese film market. The movie with the highest daily box office!
It can be seen from the pre-sales of movies that the pre-sales of almost every movie are lower than on the first day of the Lunar New Year, especially "Journey to the West: Conquering the Demons" and "Havoc in Tianzhu", which have been seriously dragged down by word-of-mouth. , the decline in pre-sales for both of them even exceeded 30%!
After a strong box office of 5.33 million yuan on the first day of the new year, "Immortal" also created a new myth. The attendance rate exceeded the 88% mark, becoming the movie with the highest attendance rate throughout the year. Compared with those that were screened on demand, The grades must be good.
In fact, it is impossible to maintain such high box office growth during the seven-day Spring Festival holiday, so everyone knows the market rules, and there will be a decline starting from the second day of the Lunar New Year.