But as long as the crew starts operating, the money will be spent like water. The dividends of "Immortal" will have to wait for a few months, and the first payment from the special effects company will begin.
However, before submitting the plan to the supervisor, Mo Zhixin must produce a feasibility report to analyze the feasibility and expected benefits of implanting in "The Matrix". These are all essential!
Compared with its overseas glory, Huawei's domestic marketing investment is not large. Mo Zhixin has always felt aggrieved. He also wanted to show off his skills and do something useful and practical.
Early the next morning, Mo Zhixin, who had only slept for more than four hours, handed over the feasibility report that he had driven out overnight to his supervisor. However, he was not sleepy at all, but was in high spirits.
On the one hand, this tests the planning and creative wisdom of the producer, and on the other hand, it also puts forward higher requirements for the brand!
…
"Now let's determine what type of brand implantation is needed. Boss, please tell everyone."
The crew's preliminary preparations are basically proceeding in an orderly manner. Now there is only one way in front of Lin Han, and that is to solicit sponsorship.
Any cases of successful implantation without making the audience feel disgusted are generally soft transplantations that go into the play. That is to say, it does not appear in an abrupt and rigid manner, but through creative settings, it conforms to the temperament and positioning of its own product, and can effectively interact with the plot, actors, and even the audience.
This is an opportunity for Mo Zhixin. He knows what the name Lin Han means. If he can really do advertising placement in Lin Han's new film, the attention it will bring will definitely be very high.
The scariest advertising placements Lin Han has ever seen are those of Yili and Mengniu. These two companies are extremely wealthy and each place advertisements in Hollywood blockbusters. They forcefully insert various scenes into them, making the audience almost sick with embarrassment.
Lin Han is not an old-fashioned person, and he does not need crazy implants. These brands also have their own worries.
The crew is actually very short of money, and there are currently no sponsors. According to Lin Han's plan, these advertising placements can solve many financial problems.
"I know Lin Han, but do you think advertising placement in his new movie "The Matrix" can really be effective?" Wei Hong said with some confusion, "You wrote above that he wants to shoot three movies in a row. This approach is too risky and I’m not very optimistic about it.”
Of course, it goes without saying that the things he wears above, especially the sunglasses and windbreaker, are used throughout the entire movie. The express company will appear at the beginning of the first part. Morpheus Express gave Neo a mobile phone, which directly Kill two birds with one stone!
Everyone is good at different things. Lin Han really has no talent in business negotiations, so he readily agreed. All he needed to do was to come up with some of the storyboards.
Mo Zhixin was anxious, and he quickly said: "Director, Lin Han's appeal among young people and even middle-aged people is amazing. He was the champion and runner-up in book sales last year, and he is also very famous around the world. If my guess is correct, this movie will definitely take the international distribution route, which is very suitable for Huawei. I think the feasibility is very high!"
Mo Zhixin muttered to himself. He naturally knew who Lin Han was, and he also knew that "The Matrix" was a hot topic on the Internet, but he had not read it carefully and did not know what the content of the novel was. What is it.
Product placement is an indispensable factor in commercial movies, and Lin Han will not refuse it stupidly. As long as the placement method fits the movie scene and is not awkward, then there is no big deal. question!
Everyone worked together and quickly finalized the specific plan. Then the business development department temporarily led by Chen Jiaxuan sent the invitation letters to the advertising investment fair to the companies involved in formal letters!
Miao Hong clapped his hands and said: "This is to cast a wide net and then focus on catching fish. The same is true for mobile phones. Apple, Samsung, Huawei and several domestic manufacturers have invited them to see which of their models is more suitable to appear in In the movie.”
The previous global box office dividends of "The Martian" have been received one after another. These tens of millions of yuan can be said to solve Lin Han's urgent need!
Lin Han looked at the script he had compiled and said, "The main contents of the product placement are windbreakers, suits, sunglasses, mobile phones, computers, TVs, cars, beverages and express delivery companies."
Since Galaxy Film Company was founded not long ago, there were not many people in the entire company who knew about advertising and investment, so Lin Han wanted to recruit a few business development teams. Team, a group of people crossing the river by feeling the stones!
After these brands received the invitation letters from Galaxy Film Company, all of them were very active. Lin Han's name alone was worthy of their visit to the investment fair. Anyway, if they want to increase the brand's popularity, instead of implanting those It's a bad movie, why not give Lin Han a try? After all, "The Matrix" has a tendency to become a hit!
"As long as this thing is appropriate, don't let it take over the main focus. Our implant plan is the essence. How about we contact the merchant first and then set a time for them to send representatives to discuss in detail?" Lin Han looked at Miao Hong and waited. The veteran's answer.
Naturally, Miao Hong would not object, "Then let's do a simple division of labor. Boss, you can rest assured now and prepare the content of the explanation in three days. At that time, you will personally show everyone the concept drawings of the movie and what this product will probably be. The more specific the method and scene in the movie, the better, so as to attract them to spend money. As for me and the others, we started to contact the merchants to determine which brands are willing to come to our advertising investment meeting."
Don’t marry a Huawei man, and don’t marry a China Merchants Bank woman. Huawei employees are even afraid of themselves when they work overtime!
How to achieve a win-win situation between brand and film quality to keep the audience entertained is a new knowledge.
Anyway, Neo and others also need to wear sunglasses. Instead of spending money to buy them themselves, they might as well find an advertising sponsor. They can get free sunglasses and earn a lot of advertising fees. What does it matter
However, many brands do not care whether the content of the movie is consistent with their own image, and whether the implantation is abrupt and affects the viewing experience. They just blindly willfully implant it and end up losing both people and money!
"Perhaps we can invite a few more brands at once, preferably competitors. For example, for sunglasses, we can invite more professional brands such as Ray-Ban and Tyrannosaurus, or luxury brands such as Gucci, Chanel or even Dior also produces and sells sunglasses. Once there are more of these brands, competition will probably become more intense, which will help increase prices.”
"Okay, thank you, supervisor!"
Because Huawei attaches more importance to overseas markets, he is very envious of his colleagues. They surrounded the cities with rural areas, made breakthroughs in developing countries, and then gradually moved towards developed countries, successfully entering the European market, Japanese market, and American market. !
World-class celebrities and models have become Huawei product spokespersons. The club's annual endorsement fee is as high as 6 million euros, as well as other Hollywood movie stars, popular models, etc.!
In the Huawei Building in Shenzhen, Mo Zhixin looked at the invitation letter in front of him in a daze. He was an ordinary employee in the marketing department, and was mainly responsible for marketing in the Greater China region.
People in marketing are not fools. They must have done various analyzes before confirming their attendance. In any case, Lin Han's movie is very popular, and the probability of success is quite high!
Wei Hong pondered for a moment, "You leave the report first, and we'll have a meeting to discuss it and see if we like it or not, and if so, how much it would cost."
There is a joking saying in the industry: Should we add movies to advertisements, or should we add advertisements to movies
Huawei's global advertising investment is billions of yuan a year, but most of it involves inviting spokespersons, shooting high-end ads, placing TV ads, video websites, and ground ads, and rarely does it include product placement in movies.
Chen Jiaxuan knocked on her head, and she quickly wrote down these things, "Actually, it's not much at a glance. I remember there was a movie that had ads almost everywhere, and it was ridiculed to death on the Internet."
Now that everything is waiting to be done, Lin Han himself has rolled up his sleeves and started to work. Naturally, he can't relax.
When he thought of this, he became very motivated. He collected Lin Han's data and consulted the "The Matrix" novel from all aspects, and used big data to calculate the popularity of this unfilmed science fiction film.
As the capital of China, Beijing is also the economic center of the north. Every brand manufacturer has a branch here.
"Galaxy Film Company Advertising Investment Promotion Conference, advertising placement for "The Matrix" directed by Lin Han?"
In the past few years, the film market has become booming, and advertising placement has become a topic worth talking about. When "If You Are the One 2" used 20 ads in exchange for 60 million yuan, when "Private Customization" became "Advertising Customization", when ppt movies like "Tiny Times" made hundreds of millions, this term became popular on the Internet.
Miao Hong used to be the president of Sony Pictures North America. At that time, he had a team responsible for advertising placement issues in films, so there was no need for him to personally intervene. At most, he only asked about the results.
…
As the No. 1 seller of domestic mobile phones, Huawei’s marketing department receives such invitations almost every day, including some well-known movies from established film companies.
Advertising placement sometimes makes the audience feel that they have spent money to go to the cinema but are watching poor advertisements. Sometimes, it makes the audience feel good. Therefore, advertising placement is not a completely bad thing. The most important thing is the director. Well done or not.