They don't dare to actually print the Jurassic Park trademark, and no one cares about it, but as long as there is infringement, it will be discovered immediately!
The cheapest notebooks and sticky notes cost more than 20 yuan, not to mention other things. He even saw the original novel of "Jurassic Park" here and brought the novels to the cinema to sell them. It was really too talented!
Almost all the boutiques are Jurassic Park derivatives, and there are very few derivatives of other products. Wei Yongyuan even saw the same sunglasses that were made in advance for "The Matrix".
Although he wanted to buy this and that, he just couldn't bear it. He looked here and there, and even held it in his hand to feel it for himself. In the end, he could only put it down silently, and said in his heart: "Only Only a fool would buy something so expensive!”
"Hey, when did toys start selling here?"
Whether it’s toys, games, daily necessities, or souvenirs, there’s a wide variety of them!
Fortunately, Denmark is one of the most developed countries. With good welfare benefits and high wages, residents can afford such a high life.
Paramount spent a lot of money on publicity and promotion, and Lin Han had to admire the staff's whimsical ideas to maximize the influence of this movie!
…
Mosquito amber from the movie, souvenir T-shirts and baseball caps, Q-version dolls of the main characters, water bottles from the movie, personalized post-it notes, personalized brooches, folders, and notebooks are all selling like hotcakes!
The prices of goods in franchise stores in movie theaters are high. Cinemas can obtain 85% of the profits of franchise stores. By the end of the year, this revenue can contribute 46% of the total profits of movie theaters.
In contrast, the domestic film derivatives market has just awakened. Compared with the popularity of China's film market, the potential of China's film derivatives industry has not yet been tapped. In fact, this is not because Chinese consumers are unwilling to buy movie derivatives, but because it is difficult to buy high-quality derivatives in the domestic market!
Therefore, their movie tickets are cheap and their non-operating income is very rich!
Search for "Jurassic Park same model" in the search bar, and you can see thousands of treasures in total, including the same off-road vehicle model, the same necklace, sunglasses, etc. as the protagonist.
Just like Lin Han, Disney chose to hold "Pirates of the Caribbean 5" at Shanghai Disneyland in the previous life, because there was an amusement project in Disneyland with this name, and the movie was even shot to promote this project. Who knew that it would be directly Fire!
"If one day my novel can have one tenth of this, no, one percent will be enough!"
On shopping websites such as Tengu, the sales of amber products have increased by 500%. Although you cannot buy the same mosquito amber necklace, smart merchants have taken the edge off and put other insects into artificial amber, and the price is very cheap, so Several stores were sold out immediately!
Wei Yongyuan picked up an amber pendant, a Tyrannosaurus rex and a Velociraptor doll. He sighed, "Buy it, buy it, one person will be fed and the whole family will not be hungry. Isn't it just over 800 yuan? You can always make it back after a month of outbreak!" "
However, the slap in the face came so quickly, like a tornado. When he walked out of the screening room at a little after one o'clock, he silently arrived at the boutique!
Paramount teamed up with Lin Han's Penguin Publishing Group and Renmin University Publishing House to conduct similar activities in different regions for different ticket prices, which can be regarded as greatly increasing sales and box office.
Now that June has passed and July has just arrived, he ranks fifth on the new book monthly ticket list. This is not easy for a person who has been busy all year round, so Wei Yongyuan decided to treat himself, go to the movies alone and have a big meal. .
Originally a domestic market where piracy was rampant, due to extremely strict copyright management and very few cases of infringement, and with the bulging national wallets, this market has become a hub for the production and sales of peripheral products!
Many of these products are produced by major manufacturers to Chinese businesses, then put their own labels on them and sold all over the world. After all, this is the world's factory.
Nowadays, the practice of giving movie coupons when you buy the novel "Jurassic Park" is actually happening all over the world at the same time. In a real sense, the novel and the movie are connected and promote each other!
For example, in domestic movie theaters, most of the time you can only see popcorn and drinks, and at most there are posters of different movies.
Denmark is a member of the European Union, but it does not use the euro as its currency. The currency they use is called Danish kroner. A coupon worth 10 kronor is very useful. After all, the ticket price of "Jurassic Park" is generally around 100 kroner. Buy two Sometimes it's cheaper, but it still costs 188 kronor!
Big companies like Hollywood have never only made money at the box office. Even if many movies lose money at the box office, they can always make it back in other places. It is impossible to really lose much.
If converted into RMB, this movie ticket looks very expensive. 1 crown is about 1 RMB, which means a movie ticket is 100 yuan, so being 10 crowns cheaper is quite good.
The cinema is sparsely populated on weekday mornings. Except for a few staff, there are not many people there!
Normally he would be reluctant to eat or wear clothes, but having such a luxury gave him a feeling of spending money. When he got home, he immediately opened the amber and dolls, took pictures and sent them to the author group to show off!
Fortunately, at this time, the domestic film market was also aware of this aspect. Not only did it improve its promotion, it also began to directly connect with consumers!
They both write novels, so why is there such a big gap
On Wednesday morning, Wei Yongyuan, a freelancer, got up early. He usually sleeps until 11:30 and then gets up for lunch.
Abroad, many film derivatives can create huge commercial value and even feed back the film industry. With its strong economic conditions and rich film experience, Hollywood has formed a complete film production and promotion system. In addition to traditional box office revenue, game licensing, music copyright digitization, physical derivatives, artist management, etc. have all been realized Maximize movie value.
The price of a single dinosaur toy is tens of dollars. This is just a relatively small and smaller version. Toy merchants even provide global customization services to create Tyrannosaurus Rex, Brontosaurus, Velociraptor, etc. in a 1:1 ratio!
The 10:55 movie is now only 10:30, and there are still more than 20 minutes left. Wei Yongyuan simply hangs out in the cinema. He doesn't feel there is anything embarrassing about being alone. After all, he has been trained in being a single for more than 20 years. Have a thick skin.
At present, only the prince of Dubai and the American technology tycoon have placed orders. One such dinosaur can buy a house, and it is impossible for rich people not to afford it!
The popularity offline has led to the popularity online, probably because the price of authentic products is relatively high, so many people want to find similar products that can be replaced, so online searches are quite powerful.
Only when people are quiet at night, his inspiration will burst out. Recently, the new book has just been released and he has stayed up all night to compete for monthly tickets, so he has never been able to take time to go to the cinema to watch a movie!
Although Paramount has suffered some losses, its movie box office continues to soar, and the creation of the Jurassic Park IP has been successful. The money earned from the sales of peripheral products is no less than the box office, and Paramount Park is almost completed. , tourists can then go to Paramount Park in Los Angeles to experience Jurassic World, which will also be a big help to ticket sales there.
Wei Yongyuan curiously looked at the boutique next to the popcorn shop. After he walked in and took a closer look, he found the prices and couldn't help but secretly exclaimed: "Oh my god, is this robbery or money grabbing?"
Only 30% to 40% of the profits of the overseas film industry come from movie box office, and the rest comes from income from movie derivatives and copyright sales. In the United States, the revenue from derivatives accounts for up to 70% of the total movie revenue, which is far more than twice the movie box office!
Among them, movie peripheral derivatives, which can account for two-thirds of the revenue of some movies, are increasingly valued by domestic film practitioners.
Produced in China and sold in China, Paramount and the manufacturers are making a lot of money, and Lin Han's 5% full copyright dividend is accumulating even more!
Of course, the best-selling ones are the dinosaur toy models. These dinosaur toys are not cheap. The complete set costs US$599, including all the dinosaurs that appear in the movie.
"Jurassic Park"'s ability to attract money can be said to be the strongest in history. In addition to selling like hotcakes in offline cinemas, you can even see temporary exclusive sales promotion spots in major shopping malls. Even with the popularity of the film and the popularity of the novel, For sale, these peripheral products have also become hot-sellers online.
Buy a book and get a movie coupon. Even if you don’t use it yourself, you can give it to a friend or relative, otherwise it’s not good to waste it.
With such emotions to comfort himself, Wei Yongyuan swiped his credit card to pay the bill with some heartache, his heart almost bleeding. He would have to write tens of thousands of words to earn back the eight hundred yuan, all because of his hobby.
Even in major online stores, store owners directly advertise a series of genuine derivatives for sale, ranging from limited-edition sports pockets to medals, T-shirts, and more.
Movie ticket prices do seem a bit high, and the cost of living is among the highest in the EU!
Today he deliberately got up before 10 o'clock in order to go to the cinema to watch "Jurassic Park". He is a writer. He usually makes money by writing online novels, and occasionally publishes small articles in magazines or newspapers.
In Europe and the United States, where peripheral derivatives are relatively developed, the proportion of sales revenue from theater movie derivatives is far greater than box office revenue!