As soon as you enter the door, you will find two new books on sale. The bookstore did not make any trouble. Instead, it treated both books equally and placed them in the most conspicuous position. At the same time, it also gave a 10% discount!
The largest retail bookstore chain in the United States, Barnes & Noble, is located on the Upper West Side. In the glass display window, the physical books and posters of the two works "Interstellar" and "Fast Angel" are located on the left and right sides respectively, echoing each other!
This obviously helped Lin Han a lot, because his books have always been highly rated and sold well on Amazon, while James Patterson is very unpopular with critics!
Even Lin Han has cooperated with this media empire in the film field. His "The Matrix" signed a distribution agreement with 20th Century Fox.
In the Barnes and Noble bookstore, both books were sold out quickly, and the sales volume was amazing!
From the Internet to TV, newspapers, magazines and even on the streets, hard and soft advertisements for "Fast Angel" can be seen everywhere. Not even a fraction of the publicity funds are spent!
After all, there have always been physical bookstores, but there are still very few bookstores like Amazon that combine online and offline stores. There are only three in the world!
Penguin Publishing Group never expected that the other party would be so difficult to deal with. When James Patterson's last book "The Trapped Beast" was released, the other party did not have such a large-scale publicity!
In fact, he is only 16 years old, two years older than the protagonist in the novel, but teenagers like to pretend to be mature, so the staff did not expose him, but continued: ""Interstellar" continues the excellence of that author. , it tells the story of former pilot Cooper, who in order to save his children and mankind, took a spaceship to explore outer space and find a planet suitable for human habitation."
In offline sales, bookstores are a part that cannot be ignored. Many readers actually don’t know what books to buy when they walk into the bookstore.
Now faced with the sniper attack of "Interstellar", the best-selling king could not sit still. Not only did News Corporation start an explosive promotion, he himself also dragged his old body to prepare to launch a book signing tour in several major cities in the United States.
The black staff member could understand Jeffrey's struggle, and he said: "If you are looking for a true science fiction novel, then I recommend you to read "Interstellar". If you are looking for books suitable for your age works, then James Patterson's "Fast Angel" is your best choice."
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In order to assist Amazon's offline expansion, make Amazon's services more concrete, and help consumers get started with Amazon hardware devices such as Kindle, Echo, Fire TV, and Fire Tablet.
Moreover, the selection of books displayed in physical bookstores is based on Amazon website consumer ratings, pre-orders, sales, popularity on Goodreads, and management evaluations!
The Wall Street Journal, The Sun, The Times, the New York Post, the Boston Herald and many other newspapers, as well as Fox Broadcasting Company and 20th Century Fox Film Company, British Sky TV, Hong Kong Phoenix Satellite TV, Star Media and many Australian newspapers!
They buy whatever they see recommended by the bookstore. Works promoted in prominent places will obviously sell more than those placed in the corner!
Jeffrey frowned and thought for a moment, then looked at the sign on the staff's chest and said, "Thank you, Leonard, for giving me a copy of "Interstellar"!"
The famous American writer Stephen King once commented that James was a bad writer, and extremely bad!
"Good choice!" Leonard smiled and then turned and walked away. This was just a small episode in his work.
Many locals go to bookstores in their spare time. During the reading trip, they may meet a person who makes people smile, encounter perfect weather, encounter a book they like, or encounter a A relaxing bookstore.
So when it was displayed in Amazon's physical bookstore, Lin Han's "Interstellar" ended up with 4.8 stars out of 5, and all the reviews picked up were also positive!
The staff member spread his hands and said: "Well, it's not that simple. This story is very good, full of hard science fiction feel, and the emotions in it are particularly touching. A team of explorers use their new discovery of wormholes to transcend The story of human beings pushing the limits of space travel and embarking on interstellar voyages in the vast universe. If I were you, I would definitely not miss the ending of the story. Lin Han’s layout ability is great!"
In order to save space, many bookstores have the spine of the book facing outward. Readers have to take out the book to see the cover. These reviews help readers understand the content of the book and whether it is the type of book they like to read!
Compared to Barnes & Noble, another bookstore not far from Manhattan looks more eye-catching because it is a physical bookstore from Amazon!
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There are many kinds of books in the bookstore. Customers stop in front of the major bookshelves, and the special information desk is already overcrowded.
Will a new king ascend the throne, or will the old emperor put an end to the chaos
James Patterson's writing is basically based on assembly line factory writing. He is more like an editor than an author.
Amazon professionals in the store can also answer questions for consumers and provide operational guidance, attracting many people to watch.
Jeffrey pursed his lips and said, "This is a book for children, right? Everyone can become an angel. I'm past the age of fantasy."
The prices of books in physical stores are consistent with those on Amazon's website, but unlike other bookstores, Amazon's physical stores are keen to encourage consumers to browse in the store and then go to its website to purchase, which greatly reduces the inventory and replenishment pressure on physical bookstores.
This made passers-by unable to help but turn their heads and take a second look. Some of them curiously walked into the bookstore to browse through it.
"Which book is more exciting and exciting? Can you tell me what the stories of these two books are?" Jeffrey knew that the staff was busy, but he had to ask, otherwise he would have difficulty placing the book. Decide.
"Hi, how can I help you?" The bookstore staff who had a large pile of books put them away and asked about the troubled boy in front of him.
On the other hand, "Interstellar" only conducted topic guidance on major social media, and did not take any measures offline. At most, it offered discounts on wholesale book prices.
Most bookstores now have independent pricing power. Most of the time, new books will be discounted at 10% off. If you have a bookstore membership card, 20% off is possible!
Jeffrey stood hesitantly in front of these two books. As a high school student, he did not want to spend all his pocket money on books. Any of these books would not be cheap even after discounts!
There is a beautiful Amazon physical bookstore hidden in this shopping mall. Everyone knows that it is more convenient to buy physical books or e-books on the Amazon website, but they did not expect that this website actually has a physical bookstore, and it has been officially open to the public for a long time.
Jeffrey breathed a sigh of relief, grinned and said: "Huh, I don't know which book to buy. I mean, I know these two writers, they are both very good. I also like science fiction, but which book should I buy?" There’s a book that’s more worth reading, can you recommend it?”
Not just this "Fast Angel", every work of James Patterson has mostly negative reviews on the Internet, mainly because most of his books are collaborations with others.
This made the bookstore manager smile from ear to ear. Both "Interstellar" and "Fast Angel" left the sales volume of their previous works far behind, and their topicality gradually turned into purchasing power.
Once this kind of media group is put into operation, its influence will never be imagined by ordinary people.
"Is it that simple?" Jeffrey asked. The outline of this story seemed very ordinary, and it didn't look like a masterpiece at all.
The online sales volume can be easily reflected in Amazon's physical bookstore, where "Interstellar" beats "Fast Angel"!
New Yorkers are probably quite proud of the city’s strong cultural atmosphere. To create a cultural atmosphere, of course there is no room for a lack of bookstores!
Manhattan, New York, the most prosperous area in the United States, is full of people.
And "Fast Angel" only has a 3.6-star rating, and almost all the comments with the highest number of likes are one star. This is not news at all to James Patterson. This is the case with every one of his books, but every one Books are selling like hot cakes.
News Corporation is the world's largest media conglomerate, including cable and satellite television, movies, newspapers, magazines and printing industries. The most famous one is its major shareholder Rupert Murdoch!
The war is imminent and about to break out.
Of course, Amazon physical bookstores also sell paper books, but what is different from ordinary bookstores is that all books here are displayed with their covers facing out, and there is an evaluation card under each book that says Amazon Customer ratings for websites and book reviews.
Jeffrey doesn't want to read childish novels like those idiot classmates. In his opinion, "Fast Angel" is too childish and suitable for children under ten years old!
Three days later, the New York Times announced this week's book sales results, and this time the world's eyes were on this newspaper, and everyone wanted to see who was the final winner!
…
The staff member was very kind. He pointed to the poster of "Fast Angel" and said: "This book is about six children who were sent to the laboratory to undergo cruel genetic modification and became wings and superpowers. Bird children, just like angels. They escape, rebel, and discover in cruel trials that their power officially exists for this world. Everyone has the opportunity to grow angel wings, but to become a true hero , you must have the heart of an angel!”