"It is possible, but the problem is easy to solve. Technology is advancing and the times are developing. Do the protagonists have to wear the same brand of clothes forever? We ordinary people's wardrobes are full of all kinds of brands!"
"Did we sign a contract with these brands for one film or three films?" Chen Jiaxuan only now realized that it would be too much to invest 10 to 20 million yuan in three films.
In Lin Han's original time and space, "The Matrix" was not able to achieve such a high opening weekend box office. In his current world, it has successfully completed the feat that the Wachowski brothers failed to accomplish!
The most powerful thing is that the fans in the Beijing area of the Hanlin Academy have reserved the theater. The entire screening hall is filled with "saviors", all wearing black windbreakers, training pants and sunglasses, as if they are watching a movie together like gangster bosses.
If Zheng Shuping were to film "The Matrix", it is estimated that the revenue from advertising placement would exceed 100 million!
If both parties contribute 20 million yuan, and the other party adds another 100,000 yuan, wouldn’t this be circumvented
Lin Han added: "Of course, it would be better if these brands are willing to renew their contracts, so as to avoid these troubles. But our prices at that time will probably be calculated in US dollars!"
This weekend's box office performance ranks among the top 50 in North American film history. It only opened in more than 2,000 theaters, which is incomparable with other movies that often open in more than 4,000 theaters.
Many viewers only learn about these brand placements in the plot after watching the movie. This impression is more profound and does not affect the audience's viewing experience.
This is an astronomical figure, and it has undoubtedly topped the global box office list!
Indeed, as time goes by, more and more people are shifting their attention from the actors acting cool and the dazzling visual effects of the movie to discussing the plot.
The box office and global influence of "The Matrix" are at the top level of Hollywood productions. Of course, advertising placement must be at the same or similar price.
But now, after the high-profile release of "The Matrix", the leaders of these brands can only watch their competitors' sales increase again and again, while their own sales can only remain the same. What a torturous thing it is. .
Fortunately, the highest opening weekend box office in history is still occupied by films related to him. The first weekend box office of "Jurassic Park" was as high as 247 million U.S. dollars, twice as much as "The Matrix"!
Since the Beijing sub-rudder can do this, then the sub-rudders in other regions should also follow suit and cannot fall behind!
…
All kinds of peripherals are selling like crazy, and advertising sponsors have also made a lot of money from their own products. Even some clothing companies want to cooperate with The Matrix to produce a set of T-shirts. Unfortunately, this is in winter, and the time is Not quite right, but hats with the words and icons of The Matrix printed on them are also a good choice!
Not only that, "The Matrix" has also left a series of rankings, such as the 7th place in the November opening record, the 4th place in the first weekend box office of science fiction adaptations, etc. Box Office Mojo has a series of related rankings, which is enough for Fans are slowly digging out!
Converted into U.S. dollars, this is also 103 million U.S. dollars. There is no doubt that it will become the mainland box office champion this weekend!
This huge crowd not only had photos but also posted videos, which made many fans envious.
Therefore, mobile phone brands such as Samsung, Apple, vivo, and Nokia did not compete with Huawei, and sunglasses lines such as Dior, Chanel, and Gucci did not increase their prices. In their eyes, "The Matrix" is not worth the price!
Lin Han took the statistical results in front of him. His frown that was originally frowned due to nervousness finally relaxed, because the box office figures for the first weekend far exceeded expectations!
Everywhere you go, you will definitely be aroused by crazy people watching and taking photos!
With the release of the movie, more and more people dressed up like Neo appeared in cinemas and on the streets. At first, only a few people did this, but later everyone thought this method was cool, so a craze spontaneously formed.
When "The Matrix" was still in the pre-production stage, Galaxy Pictures held an advertising placement bidding conference, and he only received RMB 51 million in advertising sponsorship fees.
As for the box office in North America, the total of midnight screenings and early screenings was US$16.7 million. On Friday, it received US$31 million. After an increase on Saturday, it reached US$34 million. On Sunday, it dropped to US$29 million. The first weekend Taken together, the box office is even higher than that of the mainland market!
Not every company has the courage to invest such a large amount of money in advertising in movies. After all, Lin Han has not yet been able to prove his ability in the directing world.
A total of US$95 million was earned from these markets, plus US$110 million from North America and US$103 million from mainland China, the film's global first-week box office reached US$308 million!
Global US$500 million is like a watershed. Most Hollywood movies cannot reach it, let alone Chinese-language movies!
Chen Jiaxuan probably understood that in fact, this priority right to renew the contract is useless. What do you mean by equal conditions
Since the release of the movie, no audience has felt that the advertising placement in "The Matrix" was very blunt. Lin Han made the product perfectly integrated into the plot without leaving any trace.
"It makes no sense to say this now. We agreed to it at the beginning. After this movie takes off at the box office, if we make another movie in the future, we won't need to hold any advertising bidding meetings. Brand owners will directly send money."
A full US$110 million!
However, the first-week record for the most R-rated film in film history is completely missed by "The Matrix", because when it was reviewed, it received a PG-13 rating, which has a higher audience than an R-rated film!
Lin Han shook his head. He had expected this situation a long time ago. Originally, the first movie was the one that made him famous, so he would not tie it to the next two movies!
"Nonsense, you obviously think I'm handsome. If you're so short, why would you wear a long windbreaker? You'll look chunky."
In the 63 markets where it has been launched overseas, all performed very well. Russia earned 9.8 million US dollars, the UK also had 15 million US dollars in the first weekend, Germany 9.9 million, France 9.1 million, Spain 4.5 million, Italy 5.3 million, plus Indonesia 6.40 million. With 6.4 million in Brazil, 5.8 million in Mexico, 7.3 million in Australia, etc.!
"The one we signed is the first one, and each movie is separate. However, these brands have priority renewal rights. If the conditions are the same, we have to consider them first."
"It's so cool, we've never had so many girls looking at us!"
Lin Han raised his eyebrows and said with a smile: "Of course we have thought about this kind of thing, so we made preparations when shooting. If it is a long shot, you will basically not be able to see these subtle differences. Close-ups are just It’s easier to do, just reshoot and it’s done!”
The same goes for Audi cars, Ray-Ban glasses, and Huawei mobile phones. When promoting these brands, they are all linked to "The Matrix", which greatly promotes the popularity of the movie!
"Guys, it's only been three days since the movie was released, and I've already watched it four times. Every time I have a different feeling. In addition to the amazing visual effects, the plot is actually also very good! Lin Han hasn't said anything about Neo becoming the savior yet. How to deal with the mother body, and the movie keeps talking about Zion Zion, but there is no explanation of where it is. There are a lot of holes dug, it just depends on how he fills them!"
One is to look at the initial explosive power, and the other is to look at the decline. If the box office decline can be controlled within 50% on Monday, then long-term sales will no longer be a problem!
Various interpretations have emerged, and the imaginative analysis will always be well received, not to mention the novel published by Lin Han more than half a year ago as a reference!
Lin Han was very open-minded. At that time, he and Galaxy Pictures were in urgent need of money, and it was quite good to be able to auction for 51 million yuan. What's more, judging from this situation now, the 50% additional reward should not be a problem.
There are relatively few people who can afford the same style of trench coat as Neo, but there are definitely a few people who have trench coats of the same color, so the Internet is flooded with these saviors.
A film that can reach this threshold is by no means an ordinary film, and it is worth spending no matter how much money you spend.
"The fights in the movie are so cool. The first ten minutes are the showtime of the goddess Trinity, and the last thirty minutes of the movie are the highlight of Neo. The final fight between him and Smith is simply awesome!"
In terms of mainland box office, including the midnight show on Friday, the total was 231 million yuan. On Saturday, it was also as high as 270 million yuan. On Sunday, it dropped slightly to 210 million yuan.
In fact, movies do not mainly rely on these advertising placements to win returns, but rather value the marketing value of joint brand promotion!
But Chen Jiaxuan had a doubt. She asked: "If these brands do not renew their contracts and we find other brands to sponsor, what will happen to the content that has been filmed?"
After consecutively winning the box office in North America and Mainland China, "The Matrix" is also very popular in Europe. The philosophical thinking in it is in line with the preferences of European audiences. They like to watch this kind of film with a core, and of course it is even more so if it has an exterior. Not bad.
For example, when Dell Computer advertises itself, the materials used are scenes and characters from "The Matrix", which is disguised as advertising for the movie.
This includes 12 million for Ray-Ban glasses, 10 million for Huawei mobile phones, 8 million for Dell computers, etc. At that time, many people still felt that it was very uneconomical to spend so much money to implant a science fiction movie.
After Chen Jiaxuan watched the nonsense about this advertisement placement on the CCTV-6 movie channel, she couldn't help but said: "Huawei has got a big deal. Our movie has the ability to win championships all over the world. 12 million yuan is enough to get such a good advertisement, they spent more than this just on advertising on TV stations!”
In other words, in these three days, "The Matrix" earned 711 million yuan, which is really amazing efficiency!
"That's okay. You directors are very thoughtful. In case readers ask, why did the clothes, sunglasses, and mobile phones change between the first and second parts? Will this cause a bug?"
"Trinity is also very powerful, but it's a pity that she can't beat Agent Smith. But she is really eye-catching in the movie. Her figure, face, and movements are so flexible."
According to the current momentum of "The Matrix", it is not a problem to break through 500 million US dollars globally. Maybe it can reach 600 million or 700 million US dollars!
A thousand-mile horse often exists, but a bole does not always exist!
The lively weekend has passed, and everyone has focused their attention on the first weekend box office of "The Matrix". This number is as important as the Monday box office.