In the following days, "The Matrix" has a tendency to become more and more courageous as it fights. The movie's box office sales are gratifying, and its peripheral products are also booming. The two complement each other and reach the peak together!
In fact, this kind of decline is normal. Originally, the quality and publicity of "The Matrix" were very good, not to mention that the number of theaters showing it has increased in the new week, from more than 2,000 to more than 3,000!
This is not the first time that a Chinese-language film has topped the global box office list. In the month of the Spring Festival, the global box office champions were basically Chinese films.
As long as the video is successful, one ad placement will far exceed the total cost of all the original placements!
Although Lin Han knew that the sales of these products were booming, he did not expect that the number was far beyond imagination. Retailers and manufacturers gave him too many surprises.
Lin Han's set of shooting actually has disadvantages, that is, the sponsors' product updates are not timely.
Brands that have not obtained sponsorship rights have begun to take action. Those brands that take advantage of the situation are naturally unlikely to relent. This obvious behavior of pulling out teeth from the tiger's mouth certainly cannot be allowed!
In the North American market, "The Matrix" still ranks in the 10 million level on Monday, with a result of 11 million US dollars. It looks very gratifying. Tuesday is the traditional discount day for North American theaters, and the box office has increased, reaching 14 million US dollars!
Unless it's a holiday, every Monday is when the movie box office drops sharply. Whether the decline can be controlled becomes the key to the movie's subsequent box office.
If you want to do it, you have to make big news, otherwise you will not be able to spend so much money, so Huawei is also hesitating whether to spend another 10 million.
Even if they are a large company with huge assets, such high publicity expenses cannot be given at will, and must be approved by the board of directors!
In order to attract attention, one must be the biggest and the first. There is a difference between tens of millions and hundreds of millions. Of course, the media and ordinary people will find figures of hundreds of millions more shocking!
However, Galaxy Pictures did not agree hastily. The business negotiation team is working hard to negotiate to see if they can increase the amount by another 10 million, striving to create the largest advertising placement fee for a domestic film.
It’s just that every day that passes, the box office figures of “The Matrix” will soar higher, and more brands will see the potential contained in it. If it drags on, more competitors will join.
They finally tasted the sweetness, how could they hand it over so easily, so the price increase is inevitable!
Even the Huawei P10 in the movie became the best-selling model of the month, firmly suppressing the other competitors' mobile phone models and ranking first!
When the movie was released less than a week ago, Galaxy Pictures had already received offers from quite a few brands. One mobile phone brand even offered an implant fee of 40 million yuan, but it has still not been confirmed.
Other films have the largest number when they are released, and then slowly start to decrease, and there is no time to expand the screening.
After all, these digital products are not as good as clothes, sunglasses, watches or beverage brands, car brands, etc., and they are updated very quickly!
The success of "The Matrix" in such a beautiful curve is all due to its reputation, which fully attracts audiences to enter the cinema!
Galaxy Pictures, which holds 35% of the peripheral product share, has made a lot of money without realizing it.
The dream of consecutive championships was shattered. Not only did it lose the weekend box office championship in North America, it also lost its home in the UK, let alone the world.
Therefore, Galaxy Pictures received a super sincere quotation from Huawei. This time Huawei’s sponsorship amount is 60 million yuan, plus a box office bonus policy.
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According to the normal progress, the models of mobile phones in each movie will change, upgrades and so on, so as to serve as an advertisement!
Therefore, those brands that did not win the sponsorship rights now look back and realize that they are so regretful that their intestines are green!
Even "Flowers for Algernon" starring Leonardo DiCaprio in North America beat it with a weekend box office of US$47 million, making these ugly and cute magical animals regret it!
For example, this time Huawei P10, if Huawei mobile phones decide to continue to participate in advertising sponsorship, it will still be P10 in the next two movies.
The peripheral products will not disappear with the release of the movie, but will continue to be sold until the second movie brings sales peak again!
At present, both parties only have this intention, and the contract cannot be reached in a day or two.
But at that time, Huawei's P11 and P12 may have been released, so it would be of no use to advertise the P10 in a movie.
The aura of a wealthy person who spends a lot of money is simply impressive!
The mainland market closed at 81 million yuan on Monday and also opened at 75 million yuan on Tuesday. The decline was controlled very well.
The sales of Ray-Ban glasses are also very strong, and even the sales of many sunglasses that look similar to them on Taobao have also been boosted. Many people just chase the appearance and do not consider the added value of the brand. After all, it is a bit expensive.
Therefore, Huawei is also very anxious and wants to finalize the sponsorship contract quickly to avoid long nights and dreams!
If the box office of "The Matrix 2" can exceed the first one, then another 50% will be directly given to Galaxy Pictures, which will be a total of 90 million yuan!
Seeing that the global box office of "The Matrix" is rushing towards US$500 million, Huawei is also getting anxious. Their sales have successfully suppressed the two major competitors of Apple and Samsung, and have also surpassed Oppo and Oppo in the domestic market. Vivo suppresses it, and the next movie is a must-win!
But this time the meaning is different. Sci-fi films from China have trampled on Hollywood's magical blockbusters!
Since you missed "The Matrix", you can't miss the subsequent "The Matrix" 2 and "The Matrix 3". Generally speaking, the first movie in a series does not have the highest box office, so they can still turn the situation around!
"What? The peripheral products sold for more than 70 million US dollars in less than a week?"
Countless people were staring at the Monday box office of "The Matrix", and this did not disappoint them. Neo delivered a satisfactory answer!
The price of advertising placement for these brands is no secret in the industry. Lin Han invited so many companies to participate in the auction!
The schedule of "Fantastic Beasts and Where to Find Them" was originally extremely wonderful, but it ended up being only one week of peace, and the next week it was cut off by the roadblock "The Matrix"!
Two major media outlets, Box Office Mojo and Entertainment Weekly, have raised their box office forecasts to US$300 million in North America.