As for books that cannot be sold even on promotions, they can only be returned. This is the store bullying the company, and the society bullying the store.
Others thought he was not doing his job properly and thought he would change his mind after he lost all his money.
There are tens of thousands of students in a school, and almost every school has various associations. For example, the Science Fiction Association we are currently contacting has sold 329 copies.
Sometimes small bookstores cannot get the goods because large distributors have contracted the supply of goods and give priority to bookstores that cooperate with them.
Lu Yangqiu had met Mo Jiaqiang a few times, but it was because of his family background. However, this old fox claimed to be an elder, but he did not let up at all on the discounts on books!
Now that "Fantasy Age" is about to publish Lin Han's new work, the sales volume of this issue of the magazine will definitely soar into the sky, so Lu Yangqiu simply regards this cooperation as a test of the waters!
Maybe selling books doesn’t make money, but the drinks that go with them make money. The prices of coffee, ice cream and juice are much more expensive than outside, and the sales at the sandwich counter are also very good!
The unique business model of Yiyun Bookstore is somewhat similar to the chain bookstores listed above. It not only displays books, but also has a beverage area, a coffee area, and a sales area for stationery and small handicrafts.
Therefore, the number of first printings of unknown books is getting smaller and smaller, and the first printing of 100,000 or 200,000 copies is like a great honor!
…
Mo Jiaqiang built a large book distribution network from scratch. It was impossible for any publishing house to bypass him when launching new books. This time, after seeing the abnormal data reported by his assistant, he called and asked.
Yiyun Bookstore almost monopolizes more than half of the magazine sales in the entire university town, and the remaining half is scattered among other bookstores, newsstands, and convenience stores.
The famous British bookstore Waterstones also announced that sales profits fell by nearly 70% during the same period.
He even started an agent business. When the "Interstellar" novel became popular, his bookstore didn't have much inventory. There were always customers asking about this book, especially students from several nearby schools. .
At present, the popularity of Yiyun Bookstore is very good, and the ratio of converting it into money is also very high. Profitability is not a problem at all!
Physical bookstores with unique themes such as Fangsuo, Yanjiyou, Sisyphus, and Eslite Bookstore have become the favorites of young people. They are full of literary and artistic sentiments and aesthetic spaces. They combine bookstores with other elements and become innovative profit points.
As a low-key rich second generation, Lu Yangqiu is not as arrogant and domineering as the rich second generations on the Internet, in film and television works or novels.
If you buy directly from the publishing house, the price will definitely be cheaper, but it will be very troublesome. There are thousands of domestic publishing houses and publishing companies, large and small. If each publishing house had to contact them directly, the workload would be very heavy and it would be inconvenient to receive the goods.
Books and non-books account for half each. The bookstore covers a large area, with each floor covering two to three hundred square meters. It is very coveted in a university town and bustling commercial area where land is at a premium.
It's very much like Starbucks. The waiter only appears when you need it, and there is no attitude like "Do you want to buy it or not? If not, just walk away and don't move."
"This must be easy to discuss. How about you find a time to come over for an interview?" Mo Jiaqiang was a little unsure about Yiyun Bookstore. As a supplier, he naturally knew how many books Yiyun Bookstore sold every month, because after returning There are very few books.
This is just the number for one of the schools. If you include the other five nearby universities, the number of pre-orders may exceed 1,000 copies!
If you buy from a large book dealer, how much discount you can get depends on your strength, because when many new books are released for the first time, publishing houses will contract out these first-printed books to some powerful booksellers and give them considerable discounts. Big discount!
Even publishers with very good profits cannot avoid returns.
In recent years, more and more traditional Chinese bookstores have closed down. Although the sales of works by writers such as Lin Han have increased, most of them come from sales in online bookstores!
For books that cannot be sold for a long time, bookstores first hope to carry out price reduction promotions, as long as they are not lower than the purchase price. After all, the cost of returning the books is not small, so it is okay to make a little profit.
He opened his mouth to answer and said: "That's right, we have ordered 1,200 volumes. Maybe I think it's not enough. I will add another batch of goods when the time comes. Uncle Mo, you must prepare enough supplies. Don't be out of stock by then." Goods."
Lin Han's works were reprinted repeatedly, but the works of others were not so wonderful.
Even Lu Yangqiu is still considering whether to open a branch like Sisyphus Bookstore and embark on a chain after his bookstore really gets on the right track.
There are not as many people reading in front of the bookshelf as expected. The most popular ones are beanbags and window seats. Beanbags in various colors look very unique. People holding books lie on the sofas and read. Lazy and unobtrusive.
For example, "The Matrix" is currently in theaters, and a small area in the store is dedicated to promoting the book "The Matrix" and "Philosophy in the Matrix" and other related books. The sales momentum is very good!
Some people simply treat this place as a library, holding a stack of books and reading slowly without being urged, and they don’t feel embarrassed!
Do ordinary people still need the lights of corner bookstores in their lives
The Borders bookstore chain, the second largest traditional book retailer in the United States with decades of history, has begun closing hundreds of its stores and is filing for bankruptcy.
The purchase price is low and the sales price remains unchanged, so the profit margin will naturally increase a lot!
However, Yiyun Bookstore hardly loses any money. It sells hundreds of books every day, and most of the profits are placed in the beverage and food areas!
However, there are more and more new bookstores, and a single spark can start a prairie fire!
Stationery is also very profitable. A pen or a notebook is worth a lot of money.
Therefore, both publishers and bookstores actually hope to reduce the number of returns!
"How can this be possible? Who doesn't know that Lin Han is going to publish new works on Fantasy Era? Almost every bookstore and newsstand below me has purchased several times more than usual. But the ones with the most are not as much as you. Let me tell you, Uncle Mo, what is going on?"
Even for Lin Han's works, Renmin University Publishing House is always cautious when printing them for the first time, so they often run out of stock!
On the contrary, he invested his own money in Yiyun Bookstore and planned and built the bookstore after graduating from college!
These bookstores not only sell books, but also culture!
If the publishing house is very powerful, they will add the books that the bookstore cannot sell to the scrapped works. The scrapped books cannot be returned to the publishing house, and the bookstore will have to bear the loss!
In fact, not only traditional bookstores in China are closing down, bookstores in the United States and other countries around the world are not doing much better either.
Trade secrets are not disclosed casually. Lu Yangqiu did not want to break up with Mo Jiaqiang. He replied: "Probably because we sell better here. In addition, Uncle Mo, I also plan to enter a Approval of works, do you think the price can be a little cheaper?"
Traditionally, there are generally three channels for purchasing books.
For a large and powerful bookstore like Xinhua Bookstore, the publisher has to admit the unsold books no matter whether they are new or old, even if there are various defects in them, because they rely on the bookstore to get money back!
Yiyun Bookstore is one of the most famous bookstores in Longxi University Town. It is a favorite place for literary young people and the most suitable place for reading. Many students come here every day to read or do homework.
Lu Yangqiu was very happy when he saw the numbers in front of him. This was only a preliminary plan and there was no massive expansion. If promoted, it would be a huge profit growth point!
What is the concept of a thousand magazines
Not only students from the surrounding university towns, but also nearby office workers will come here to hang out. Longxi is also a relatively developed commercial area, and Yiyun Bookstore has made itself the cultural business card of this business district!
The reading area is intertwined with the dining area, and the book areas are all matched with related themes. When you are tired of walking or standing and reading, you can rest in the chairs and sofa areas next to it.
In fact, he approached the student associations of these universities to cooperate. One was to make money, and the other was to enhance his competitiveness.
This is indeed a road to wealth. What Lu Yangqiu wants to do is to convert people who basically do not read into scholars, and let the scholars make deeper purchases in his own store!
At present, the data received by "Fantasy Age" magazine is very gratifying, so they simply made an extremely bold attempt and directly increased the printing volume to 3 million copies, with various additional printing plans planned in the future!
Maybe it doesn’t have the largest variety of books, but the environment and atmosphere are definitely the best, full of petty bourgeoisie atmosphere!
Therefore, Yiyun Bookstore uses this method to expand its purchase volume. After all, it cannot be compared with a behemoth like Xinhua Bookstore.
As a young man, Lu Yangqiu is also very flexible. He has reached cooperation agreements with the student unions of several universities and various associations in the university town.
This is not hunger marketing, but the publisher’s consideration of risks.
Just like Renmin University Publishing House, which signed a contract with Lin Han, their assets are even hundreds of millions, but many of them are occupied by these returned works. Books that cannot be sold are just waste paper!
"The only problem is that it is not easy to find a writer like Lin Han. If the appeal is not strong enough, there may not be so many people agreeing to it."
As publishing houses have more and more new book varieties every year, the turnover rate of bookstores is also getting higher and higher. If many works cannot be sold within a year or less, they will be returned to the publishing house. Unsaleable books will occupy a lot of the publishing house's assets. Huge proportion!
The larger the purchase quantity, the greater the discount on books!
That would be too risky. If you're not careful, hundreds of thousands of unsold copies could end up in the warehouse, with no other purpose than raising rats.
"Xiao Lu, I can barely be considered your elder. Are you sure you want to enter 1,200 volumes of "Fantasy Age"? Did you write an extra 0 when entering it?"
For publishing houses, they would rather have a smaller initial print quantity and then print more copies, rather than directly printing 500,000 or millions of copies for the first time!