There are many levels of dealers. The most powerful dealers can get the same discounts as Xinhua Bookstore and Dangdang.com, but ordinary dealers definitely don’t get this kind of treatment!
So Cheng Xinghua couldn't help but post a post on the Hanlin Academy forum and complained fiercely.
The first is the daily sales list announced by the General Administration of Press and Publication, then the Xinhua Bookstore’s official website’s own sales list, Amazon’s new book list, 24-hour sales list, etc.
Originally, I bought books on these shopping websites because the prices were relatively cheap. The prices were usually 20% off or lower than those in physical bookstores, and there were often various discounts.
After all, Dangdang and Jingdong Bookstore have big businesses, and the prices of books they get directly from publishing houses are definitely lower than those from ordinary dealers.
Even Jingdong Books, Dangdang Books, and China Book Network have all advertised, and sales are so good!
For this group of students, after the Spring Festival, their wallets are probably the biggest. After all, they took a lot of New Year's money and pocket money, but most of them were given to various games.
His words aroused widespread response. Many people were not short of the 80 yuan, but felt that they had been deceived.
As a list slayer, Lin Han's recently released "Fall of Hyperion" was released during the Spring Festival, but it has continuously conquered many rankings.
"I was just disgusted to death by a certain guy. I agreed to use the coupons for 199-80 yuan. I chose several books at once, and I just scraped here and there to get 200 yuan. It turned out that none of Teacher Lin's books were there. It’s within the range, but it wasn’t marked clearly in advance, and I thought it was universal! By the way, how did you buy cheap and genuine books?”
As a result, Cheng Xinghua felt deeply cheated by not participating in that promotion!
"Don't you know that Xinhua Bookstore has pickup cards and book pickup cards? The welfare provided by our unit is a 500-yuan card. Basically, every year, I and my girlfriend don't need to spend money separately to read books."
Anyway, the purchase cost has been fixed, so selling at the original price will definitely make more money than selling at a discount.
Discounts are a relatively direct means of promotion, but these books don’t need promotion at all, so the bookstore definitely wants to make more money!
There are also many great writers who have passed away, such as Hemingway. His best-selling "The Old Man and the Sea" is enduring and can be accepted by readers of all ages.
But Mary Clark's works have sold well over 100 million copies in the United States. It is conceivable that the whole world is full of crouching tigers, hidden dragons, and there are many strong people!
Another high school student next to him said: "If you buy one less skin, you can buy more books. Anyway, I don't like to read "Hyperion", and I don't want to read his sequel."
…
Cheng Xinghua was extremely angry while holding his mobile phone. He had heard that Jingdong Books was doing a New Year promotion, which was over 199-80. This promotion seemed very gratifying.
Nowadays, many small physical bookstores purchase goods through Dangdang.com or JD.com, because sometimes the prices on these websites are more favorable than those offered by dealers.
"It's so expensive. Why aren't Teacher Lin's books always on sale?"
Sales volume is not equal to the manuscript fee received. Many writers sign contracts with different share ratios. Sometimes one percentage point is a difference of millions or tens of millions!
The sales of some writers in a single country can exceed 100 million. For example, Mary Clark, the queen of American suspense novels, seems to have little reputation. We Chinese people definitely don’t know much about her.
Reading is important, and playing games is equally important. The high school student didn’t hesitate anymore and walked towards the checkout counter with two books in his hand.
I can’t give a specific number, I just know that together they will be higher than Mount Everest, and together they are estimated to be able to circle the earth several times.
Just like what they said, Lin Han's works are not worried about being sold, so these bookstores almost never have individual discounts, unless it is the annual World Reading Day or something like that, when the entire store is discounted, his works will be discounted. Go with the flow.
Set a small goal first, such as achieving a sales target of over 10 million per book per calendar year in the mainland book market.
In front of the bookshelf, a student wearing his peaked cap inside out was complaining. He was holding a copy of "Interstellar" and "The Fall of Hyperion" and was hesitant.
"I'll take another look, and I'm still a few books away from getting a complete set of Lin Han's works. If there's a discount, I'll just buy it. There are so many books nearby that have activities, but I haven't seen Teacher Lin's book cheaper. "
"I rarely buy books, I borrow them from the library. Every time Teacher Lin releases a new book, she will donate books to our school library and the Science Fiction Association. As long as you check the time, you can borrow them! Teacher Lin's works are the most popular ones in the library. hot."
"Okay, we agreed to do blackmail together this afternoon, Zhu Haoran and the others are urging them on QQ!"
Jumping to the top of the author sales list, this means that from 2005 to now, no author can surpass Lin Han in terms of book sales.
"Okay, okay, let's go pay."
What is the concept of 100 million books
Cheng Xinghua not only wants to curse people now, he also wants to hit them.
And this is just the tip of the iceberg. There are Chinese writers on the rankings, as well as foreign celebrities, such as JK Rowling.
…
A single work has sold more than 100 million yuan. There are also many writers and writers like Lin Han whose total number of works has exceeded 100 million yuan, but he is definitely the youngest among them!
However, the number of this kind of coupons is limited, so they will only be sold on the hour. After setting the alarm clock, he quickly grabbed this magical coupon!
But when I was using it, I suddenly discovered that only one of the books my mother wanted to buy could be used for coupons, and the other books were not included in this event.
Although the sales of other works are not good, this one alone is enough to put him on the list.
"It's still cheaper to buy books online, but you have to be wary of whether the price is raised first and then discounted. Just compare in several bookstores."
"Owner, you are definitely not a die-hard fan. Almost all of our readers who have followed us from the beginning know that there is almost no discount for any work involving Teacher Lin!"
Unknowingly, the total sales of Lin Han's simplified Chinese books have reached the edge of 50 million copies. If "The Fall of Hyperion" is sold smoothly, then this time will be advanced.
"I applied for a membership card at Xinhua Bookstore, and I got a 15% discount."
Therefore, Lin Han does not have any complacency. He still has a lot of room for improvement.
"Dingding, I thought the same thing during Double Eleven last year, but I ended up being cheated."
After working so hard to grab the coupons, only to find out that they can't be used, this feeling is quite sour.
You know, the overseas sales of Lin Han's works are no worse than in China, or even worse. This means that Lin Han's science fiction novels are about to exceed 100 million globally, or have already exceeded 100 million!
"Num, Jingdong is so stupid, it can do such a thing!"