"Congratulations to Hunan Satellite TV for acquiring the first-round broadcast rights for 8.5 million yuan per episode!"
Due to the intensified competition among Internet video websites, the conductor of copyright protection has led these websites to spend high prices to acquire the exclusive online broadcast rights of TV series in order to be in a favorable position in the competition!
For example, Tengu Technology purchased 60 episodes of the TV series "Win the World" produced by Tangde Film and Television for a single episode of 8 million yuan, requiring a total expenditure of 480 million yuan!
Since 2010, major video websites have successively launched exclusive broadcast strategies, purchasing popular video content exclusively from traditional TV stations, hoping to stand out from many video websites. This is the so-called user grabbing stage.
5000000!
Han Feiguang's voice was trembling slightly. Sure enough, it was the right choice to call all their TV stations together. Only with competition can the prices be high.
7 million!
"8.5 million, this should be your Hunan Satellite TV's largest expenditure this year, right?"
At first, they wanted to buy the first-round broadcast rights of "Lost" for 800,000 or 1 million each. Now it seems that their thinking was too simple!
"I hope the ratings and topics won't hold me back."
After hearing Han Feiguang's words, Zhou Yuanliang finally calmed down. He was worried that someone would pay him an extra 100,000 yuan.
As if these figures were not money, the representatives of these video sites did not blink an eye.
At first, they wanted to buy the first-round broadcast rights of "Lost" for 800,000 or 1 million each. Now it seems that their thinking was too simple!
The price has increased tenfold!
In the past, Sohu Video did very well in American and British dramas, but now not only the hardware cannot keep up, but many video content copyrights have been taken away by Tencent and iQiyi.
Tencent Video even spent 810 million yuan to obtain the exclusive online broadcast rights for 90 episodes of "Ruyi's Royal Love in the Palace". The exclusive broadcast rights for "The Voice of China" are also from Tencent Video, with each season worth hundreds of millions.
Even Kuliu.com joined the melee, but was quickly eliminated!
"I hope the ratings and topics won't hold me back."
For a TV series, quality is indeed the most important, but sometimes the broadcast platform also has a crucial impact on ratings.
Han Feiguang's voice was trembling slightly. Sure enough, it was the right choice to call all their TV stations together. Only with competition can the prices be high.
After hearing Han Feiguang's words, Zhou Yuanliang finally calmed down. He was worried that someone would pay him an extra 100,000 yuan.
…
iQiyi, Youku Tudou, Tencent Video, Sohu Video, and LeTV Video occupy the top five, and behind each of them stands the three major domestic Internet giants.
Before the promotion meeting was over, the screenwriter became distracted while sitting in his seat, and his thoughts wandered to nowhere.
Not to mention that there are so many TV stations on the scene waiting for the second and third round broadcast rights, and they can earn at least 200 million yuan!
This is the exclusive broadcast war started by video websites.
The price has increased tenfold!
In the following time, video websites started a fierce fight over exclusive online broadcast rights. The price of these exclusive online broadcast rights was generally higher than that of TV stations.
Different from the previous starting price of 3 million yuan, the online exclusive broadcast price directly reached 5 million yuan. This price did not scare any website.
Now that he has spent more than 200 million yuan to purchase the first-round broadcast rights of "Lost", he can only say that it is worth it.
The price of a 60-second ad for a popular video is not comparable to that of a 60-second ad for an ordinary video. There are also pop-up ads around the web page, all of which are used to make money.
The price of a 60-second ad for a popular video is not comparable to that of a 60-second ad for an ordinary video. There are also pop-up ads around the web page, all of which are used to make money.
800w!
But now these websites need to purchase directly from the TV series producers, and a TV series can easily exceed 100 million!
Due to the intensified competition among Internet video websites, the conductor of copyright protection has led these websites to spend high prices to acquire the exclusive online broadcast rights of TV series in order to be in a favorable position in the competition!
"13.5 million!"
It's easy to get things done with the help of giants, and the representatives of every video website are destined to win!
As if these figures were not money, the representatives of these video sites did not blink an eye.
"I hope the ratings and topics won't hold me back."
At first, they wanted to buy the first-round broadcast rights of "Lost" for 800,000 or 1 million each. Now it seems that their thinking was too simple!
The price of a 60-second ad for a popular video is not comparable to that of a 60-second ad for an ordinary video. There are also pop-up ads around the web page, all of which are used to make money.
5000000!
While Zhou Yuanliang smiled and accepted the envious looks from his peers, he quickly took out his mobile phone and reported the situation to the station director. The two hundred million yuan did not fall from the sky, but was made from one advertisement after another.
After Lin Han calculated secretly, he couldn't help but sigh.
Since 2010, major video websites have successively launched exclusive broadcast strategies, purchasing popular video content exclusively from traditional TV stations, hoping to stand out from many video websites. This is the so-called user grabbing stage.
Now this competent director of the purchasing department has begun to help the TV station think about whether the Diamond Solo Theater should find a new title sponsor and whether the advertising price before, during and after the TV series should be raised. After all, this is Lin John’s TV series!
iQiyi, Youku Tudou, Tencent Video, Sohu Video, and LeTV Video occupy the top five, and behind each of them stands the three major domestic Internet giants.
Such domestic science fiction drama series matches their labels of youth, fashion, and high education very well. Behind them are tycoon-level Internet giants, and no one is willing to give in.
"Lao Zhou, your station director belongs to Pixiu. He spends 200 million at once and he won't cause trouble for you?"
…
The price has increased tenfold!
800w!
For a TV series, quality is indeed the most important, but sometimes the broadcast platform also has a crucial impact on ratings.
The price of a 60-second ad for a popular video is not comparable to that of a 60-second ad for an ordinary video. There are also pop-up ads around the web page, all of which are used to make money.
6000000!
"Okay, your weekend diamond solo theater is about to rise again. It seems that I have to go back and tell my colleagues on the stage to reschedule a program, so as not to get hung up."
At first, they wanted to buy the first-round broadcast rights of "Lost" for 800,000 or 1 million each. Now it seems that their thinking was too simple!
This is the exclusive broadcast war started by video websites.
"8.5 million, this should be your Hunan Satellite TV's largest expenditure this year, right?"
When the unit price reached 12 million yuan per episode, only iQiyi and Tencent Video were still fighting. Both of them are emerging video websites with mainly young users.
In the past, Sohu Video did very well in American and British dramas, but now not only the hardware cannot keep up, but many video content copyrights have been taken away by Tencent and iQiyi.
When the unit price reached 12 million yuan per episode, only iQiyi and Tencent Video were still fighting. Both of them are emerging video websites with mainly young users.
"I hope the ratings and topics won't hold me back."
"Lao Zhou, your station director belongs to Pixiu. He spends 200 million at once and he won't cause trouble for you?"
In the following time, video websites started a fierce fight over exclusive online broadcast rights. The price of these exclusive online broadcast rights was generally higher than that of TV stations.
Of course, this "Lost" may bring Lin Han a return of 200 to 300 million, but compared to the two "Matrix" series, it is still a little too little!
Such domestic science fiction drama series matches their labels of youth, fashion, and high education very well. Behind them are tycoon-level Internet giants, and no one is willing to give in.
"Congratulations, this TV series still belongs to you."
800w!
The audience for science fiction TV series is a mystery. Of course, a good platform is more useful at this time.
Channel-to-network offloading is a very common broadcasting model now. Generally, video websites will put it on their own websites two hours after the TV station broadcasts.
But now these websites need to purchase directly from the TV series producers, and a TV series can easily exceed 100 million!
Before the promotion meeting was over, the screenwriter became distracted while sitting in his seat, and his thoughts wandered to nowhere.
In Lin Han's view, this result is quite good. At least Hunan Satellite TV is a very good platform and has a good ratings base.
Even Kuliu.com joined the melee, but was quickly eliminated!
The representative of Tencent Video offered the highest price in the audience. At this time, iQiyi could only stop its activities. If it continues to fight, it will not be cost-effective!
Unlike channels like Beijing Satellite TV, even after buying "Lost", it is estimated that it will be difficult for the overall ratings to improve!
Due to the intensified competition among Internet video websites, the conductor of copyright protection has led these websites to spend high prices to acquire the exclusive online broadcast rights of TV series in order to be in a favorable position in the competition!
Before the promotion meeting was over, the screenwriter became distracted while sitting in his seat, and his thoughts wandered to nowhere.
Even Kuliu.com joined the melee, but was quickly eliminated!
7 million!
For a TV series, quality is indeed the most important, but sometimes the broadcast platform also has a crucial impact on ratings.
Even Kuliu.com joined the melee, but was quickly eliminated!
When the unit price reached 12 million yuan per episode, only iQiyi and Tencent Video were still fighting. Both of them are emerging video websites with mainly young users.
In the past, Sohu Video did very well in American and British dramas, but now not only the hardware cannot keep up, but many video content copyrights have been taken away by Tencent and iQiyi.
7 million!
Due to the intensified competition among Internet video websites, the conductor of copyright protection has led these websites to spend high prices to acquire the exclusive online broadcast rights of TV series in order to be in a favorable position in the competition!
The audience for science fiction TV series is a mystery. Of course, a good platform is more useful at this time.
Such domestic science fiction drama series matches their labels of youth, fashion, and high education very well. Behind them are tycoon-level Internet giants, and no one is willing to give in.
The audience for science fiction TV series is a mystery. Of course, a good platform is more useful at this time.
The price of a 60-second ad for a popular video is not comparable to that of a 60-second ad for an ordinary video. There are also pop-up ads around the web page, all of which are used to make money.
The representative of Tencent Video offered the highest price in the audience. At this time, iQiyi could only stop its activities. If it continues to fight, it will not be cost-effective!
And the price is also very pleasant. For 8.5 million per episode, if only the first-round broadcast rights are sold, the 50 million investment cost of Galaxy Pictures and Central Plains Film and Television can be recovered.
Now that he has spent more than 200 million yuan to purchase the first-round broadcast rights of "Lost", he can only say that it is worth it.
…
"8.5 million, this should be your Hunan Satellite TV's largest expenditure this year, right?"
Due to the intensified competition among Internet video websites, the conductor of copyright protection has led these websites to spend high prices to acquire the exclusive online broadcast rights of TV series in order to be in a favorable position in the competition!
For a TV series, quality is indeed the most important, but sometimes the broadcast platform also has a crucial impact on ratings.
It's easy to get things done with the help of giants, and the representatives of every video website are destined to win!
Of course, this "Lost" may bring Lin Han a return of 200 to 300 million, but compared to the two "Matrix" series, it is still a little too little!
Now this competent director of the purchasing department has begun to help the TV station think about whether the Diamond Solo Theater should find a new title sponsor and whether the advertising price before, during and after the TV series should be raised. After all, this is Lin John’s TV series!
After hearing Han Feiguang's words, Zhou Yuanliang finally calmed down. He was worried that someone would pay him an extra 100,000 yuan.
While Zhou Yuanliang smiled and accepted the envious looks from his peers, he quickly took out his mobile phone and reported the situation to the station director. The two hundred million yuan did not fall from the sky, but was made from one advertisement after another.
800w!
6000000!
Such domestic science fiction drama series matches their labels of youth, fashion, and high education very well. Behind them are tycoon-level Internet giants, and no one is willing to give in.
It is indeed easier to make money by making good movies than by making TV series, and the influence is also greater.
This is the exclusive broadcast war started by video websites.
Han Feiguang's voice was trembling slightly. Sure enough, it was the right choice to call all their TV stations together. Only with competition can the prices be high.
Since 2010, major video websites have successively launched exclusive broadcast strategies, purchasing popular video content exclusively from traditional TV stations, hoping to stand out from many video websites. This is the so-called user grabbing stage.
As if these figures were not money, the representatives of these video sites did not blink an eye.
Before the promotion meeting was over, the screenwriter became distracted while sitting in his seat, and his thoughts wandered to nowhere.
The price of a 60-second ad for a popular video is not comparable to that of a 60-second ad for an ordinary video. There are also pop-up ads around the web page, all of which are used to make money.
If viewers want to watch a certain variety show or TV series, they must download a specific video APP or log in to the relevant website. The number of views and registered users have soared, the influence continues to expand, and advertising sponsorships naturally come one after another!
5000000!
When the unit price reached 12 million yuan per episode, only iQiyi and Tencent Video were still fighting. Both of them are emerging video websites with mainly young users.
…
Although the price has not been announced, you can tell with your toes that it is a sky-high price!
This is the exclusive broadcast war started by video websites.
A single episode is 13.5 million yuan, and 25 episodes are 337.5 million yuan!
Tencent has Tencent Video, Qiandu has the merger of PPS and iQiyi, and Alibaba has completed the acquisition of Youku Tudou. At this time, Sohu Video has begun to decline!
7 million!
"Lao Zhou, your station director belongs to Pixiu. He spends 200 million at once and he won't cause trouble for you?"
"Congratulations to Hunan Satellite TV for acquiring the first-round broadcast rights for 8.5 million yuan per episode!"
In the following time, video websites started a fierce fight over exclusive online broadcast rights. The price of these exclusive online broadcast rights was generally higher than that of TV stations.
Before the promotion meeting was over, the screenwriter became distracted while sitting in his seat, and his thoughts wandered to nowhere.
"13.5 million!"
At first, they wanted to buy the first-round broadcast rights of "Lost" for 800,000 or 1 million each. Now it seems that their thinking was too simple!
Channel-to-network offloading is a very common broadcasting model now. Generally, video websites will put it on their own websites two hours after the TV station broadcasts.
Not to mention that there are so many TV stations on the scene waiting for the second and third round broadcast rights, and they can earn at least 200 million yuan!
Of course, this "Lost" may bring Lin Han a return of 200 to 300 million, but compared to the two "Matrix" series, it is still a little too little!
800w!
Due to the intensified competition among Internet video websites, the conductor of copyright protection has led these websites to spend high prices to acquire the exclusive online broadcast rights of TV series in order to be in a favorable position in the competition!
Of course, this "Lost" may bring Lin Han a return of 200 to 300 million, but compared to the two "Matrix" series, it is still a little too little!
They have even had a lot of dealings with them, selling TV station variety shows to these video websites at high prices, such as Hunan Satellite TV's "Where Are We Going, Dad?" ” and many other popular variety shows were packaged and sold to iQiyi.
Before the promotion meeting was over, the screenwriter became distracted while sitting in his seat, and his thoughts wandered to nowhere.
For example, Tengu Technology purchased 60 episodes of the TV series "Win the World" produced by Tangde Film and Television for a single episode of 8 million yuan, requiring a total expenditure of 480 million yuan!
Such domestic science fiction drama series matches their labels of youth, fashion, and high education very well. Behind them are tycoon-level Internet giants, and no one is willing to give in.
After hearing Han Feiguang's words, Zhou Yuanliang finally calmed down. He was worried that someone would pay him an extra 100,000 yuan.
For a TV series, quality is indeed the most important, but sometimes the broadcast platform also has a crucial impact on ratings.
If viewers want to watch a certain variety show or TV series, they must download a specific video APP or log in to the relevant website. The number of views and registered users have soared, the influence continues to expand, and advertising sponsorships naturally come one after another!
This is the exclusive broadcast war started by video websites.
When the unit price reached 12 million yuan per episode, only iQiyi and Tencent Video were still fighting. Both of them are emerging video websites with mainly young users.
It is indeed easier to make money by making good movies than by making TV series, and the influence is also greater.
The price has increased tenfold!
Of course, the effect of exclusive broadcasting is still very obvious. The daily views of popular TV series and variety shows can exceed tens of millions, and the total number of views is billions of times. Some video websites have already given tens of billions of views. statistics.
"8.5 million, this should be your Hunan Satellite TV's largest expenditure this year, right?"
"Congratulations to Hunan Satellite TV for acquiring the first-round broadcast rights for 8.5 million yuan per episode!"
Now this competent director of the purchasing department has begun to help the TV station think about whether the Diamond Solo Theater should find a new title sponsor and whether the advertising price before, during and after the TV series should be raised. After all, this is Lin John’s TV series!
If viewers want to watch a certain variety show or TV series, they must download a specific video APP or log in to the relevant website. The number of views and registered users have soared, the influence continues to expand, and advertising sponsorships naturally come one after another!
When the unit price reached 12 million yuan per episode, only iQiyi and Tencent Video were still fighting. Both of them are emerging video websites with mainly young users.
Of course, this "Lost" may bring Lin Han a return of 200 to 300 million, but compared to the two "Matrix" series, it is still a little too little!
"I hope the ratings and topics won't hold me back."
"Lao Zhou, your station director belongs to Pixiu. He spends 200 million at once and he won't cause trouble for you?"
iQiyi, Youku Tudou, Tencent Video, Sohu Video, and LeTV Video occupy the top five, and behind each of them stands the three major domestic Internet giants.
7 million!
The price of a 60-second ad for a popular video is not comparable to that of a 60-second ad for an ordinary video. There are also pop-up ads around the web page, all of which are used to make money.
"Lao Zhou, your station director belongs to Pixiu. He spends 200 million at once and he won't cause trouble for you?"
"13.5 million!"
At first, they wanted to buy the first-round broadcast rights of "Lost" for 800,000 or 1 million each. Now it seems that their thinking was too simple!
The price of a 60-second ad for a popular video is not comparable to that of a 60-second ad for an ordinary video. There are also pop-up ads around the web page, all of which are used to make money.
In the past, Sohu Video did very well in American and British dramas, but now not only the hardware cannot keep up, but many video content copyrights have been taken away by Tencent and iQiyi.
…
Of course, the effect of exclusive broadcasting is still very obvious. The daily views of popular TV series and variety shows can exceed tens of millions, and the total number of views is billions of times. Some video websites have already given tens of billions of views. statistics.
Since 2010, major video websites have successively launched exclusive broadcast strategies, purchasing popular video content exclusively from traditional TV stations, hoping to stand out from many video websites. This is the so-called user grabbing stage.
"Congratulations to Hunan Satellite TV for acquiring the first-round broadcast rights for 8.5 million yuan per episode!"
Tencent Video even spent 810 million yuan to obtain the exclusive online broadcast rights for 90 episodes of "Ruyi's Royal Love in the Palace". The exclusive broadcast rights for "The Voice of China" are also from Tencent Video, with each season worth hundreds of millions.
But now these websites need to purchase directly from the TV series producers, and a TV series can easily exceed 100 million!
Tencent Video even spent 810 million yuan to obtain the exclusive online broadcast rights for 90 episodes of "Ruyi's Royal Love in the Palace". The exclusive broadcast rights for "The Voice of China" are also from Tencent Video, with each season worth hundreds of millions.
The directors of the purchasing department of the TV station have long been accustomed to it. This kind of thing has happened countless times. Sometimes they are quite envious of these video websites for being able to spend so much money!
"Lao Zhou, your station director belongs to Pixiu. He spends 200 million at once and he won't cause trouble for you?"
"13.5 million!"
Before the promotion meeting was over, the screenwriter became distracted while sitting in his seat, and his thoughts wandered to nowhere.
The representative of Tencent Video offered the highest price in the audience. At this time, iQiyi could only stop its activities. If it continues to fight, it will not be cost-effective!
Of course, this "Lost" may bring Lin Han a return of 200 to 300 million, but compared to the two "Matrix" series, it is still a little too little!
After hearing Han Feiguang's words, Zhou Yuanliang finally calmed down. He was worried that someone would pay him an extra 100,000 yuan.
For example, Tengu Technology purchased 60 episodes of the TV series "Win the World" produced by Tangde Film and Television for a single episode of 8 million yuan, requiring a total expenditure of 480 million yuan!
Now this competent director of the purchasing department has begun to help the TV station think about whether the Diamond Solo Theater should find a new title sponsor and whether the advertising price before, during and after the TV series should be raised. After all, this is Lin John’s TV series!
6000000!
Tencent Video even spent 810 million yuan to obtain the exclusive online broadcast rights for 90 episodes of "Ruyi's Royal Love in the Palace". The exclusive broadcast rights for "The Voice of China" are also from Tencent Video, with each season worth hundreds of millions.
For a TV series, quality is indeed the most important, but sometimes the broadcast platform also has a crucial impact on ratings.
This is the exclusive broadcast war started by video websites.
Now this competent director of the purchasing department has begun to help the TV station think about whether the Diamond Solo Theater should find a new title sponsor and whether the advertising price before, during and after the TV series should be raised. After all, this is Lin John’s TV series!
Now this competent director of the purchasing department has begun to help the TV station think about whether the Diamond Solo Theater should find a new title sponsor and whether the advertising price before, during and after the TV series should be raised. After all, this is Lin John’s TV series!
For a TV series, quality is indeed the most important, but sometimes the broadcast platform also has a crucial impact on ratings.
"Congratulations to Hunan Satellite TV for acquiring the first-round broadcast rights for 8.5 million yuan per episode!"
Of course, the effect of exclusive broadcasting is still very obvious. The daily views of popular TV series and variety shows can exceed tens of millions, and the total number of views is billions of times. Some video websites have already given tens of billions of views. statistics.
Good guy, this is making money so fast. The first-round broadcast rights and the exclusive network broadcast rights alone total more than 500 million yuan. Even if this is before tax, even if the two companies share it equally, the profit will be Quite impressive!
They have even had a lot of dealings with them, selling TV station variety shows to these video websites at high prices, such as Hunan Satellite TV's "Where Are We Going, Dad?" ” and many other popular variety shows were packaged and sold to iQiyi.
In the following time, video websites started a fierce fight over exclusive online broadcast rights. The price of these exclusive online broadcast rights was generally higher than that of TV stations.
The price has increased tenfold!
This is the exclusive broadcast war started by video websites.
"8.5 million, this should be your Hunan Satellite TV's largest expenditure this year, right?"
Different from the previous starting price of 3 million yuan, the online exclusive broadcast price directly reached 5 million yuan. This price did not scare any website.
Tencent Video even spent 810 million yuan to obtain the exclusive online broadcast rights for 90 episodes of "Ruyi's Royal Love in the Palace". The exclusive broadcast rights for "The Voice of China" are also from Tencent Video, with each season worth hundreds of millions.
iQiyi, Youku Tudou, Tencent Video, Sohu Video, and LeTV Video occupy the top five, and behind each of them stands the three major domestic Internet giants.
In the past, Sohu Video did very well in American and British dramas, but now not only the hardware cannot keep up, but many video content copyrights have been taken away by Tencent and iQiyi.
iQiyi, Youku Tudou, Tencent Video, Sohu Video, and LeTV Video occupy the top five, and behind each of them stands the three major domestic Internet giants.
Tencent has Tencent Video, Qiandu has the merger of PPS and iQiyi, and Alibaba has completed the acquisition of Youku Tudou. At this time, Sohu Video has begun to decline!
And the price is also very pleasant. For 8.5 million per episode, if only the first-round broadcast rights are sold, the 50 million investment cost of Galaxy Pictures and Central Plains Film and Television can be recovered.
In Lin Han's view, this result is quite good. At least Hunan Satellite TV is a very good platform and has a good ratings base.
The audience for science fiction TV series is a mystery. Of course, a good platform is more useful at this time.
…
Tencent has Tencent Video, Qiandu has the merger of PPS and iQiyi, and Alibaba has completed the acquisition of Youku Tudou. At this time, Sohu Video has begun to decline!
In the past, Sohu Video did very well in American and British dramas, but now not only the hardware cannot keep up, but many video content copyrights have been taken away by Tencent and iQiyi.
Tencent has Tencent Video, Qiandu has the merger of PPS and iQiyi, and Alibaba has completed the acquisition of Youku Tudou. At this time, Sohu Video has begun to decline!
The audience for science fiction TV series is a mystery. Of course, a good platform is more useful at this time.
Such domestic science fiction drama series matches their labels of youth, fashion, and high education very well. Behind them are tycoon-level Internet giants, and no one is willing to give in.
In the past, Sohu Video did very well in American and British dramas, but now not only the hardware cannot keep up, but many video content copyrights have been taken away by Tencent and iQiyi.
When the unit price reached 12 million yuan per episode, only iQiyi and Tencent Video were still fighting. Both of them are emerging video websites with mainly young users.
After hearing Han Feiguang's words, Zhou Yuanliang finally calmed down. He was worried that someone would pay him an extra 100,000 yuan.
It's easy to get things done with the help of giants, and the representatives of every video website are destined to win!
Good guy, this is making money so fast. The first-round broadcast rights and the exclusive network broadcast rights alone total more than 500 million yuan. Even if this is before tax, even if the two companies share it equally, the profit will be Quite impressive!
If viewers want to watch a certain variety show or TV series, they must download a specific video APP or log in to the relevant website. The number of views and registered users have soared, the influence continues to expand, and advertising sponsorships naturally come one after another!
The directors of the purchasing department of the TV station have long been accustomed to it. This kind of thing has happened countless times. Sometimes they are quite envious of these video websites for being able to spend so much money!
Different from the previous starting price of 3 million yuan, the online exclusive broadcast price directly reached 5 million yuan. This price did not scare any website.
As if these figures were not money, the representatives of these video sites did not blink an eye.
But now these websites need to purchase directly from the TV series producers, and a TV series can easily exceed 100 million!
As if these figures were not money, the representatives of these video sites did not blink an eye.
Before the promotion meeting was over, the screenwriter became distracted while sitting in his seat, and his thoughts wandered to nowhere.
Even Kuliu.com joined the melee, but was quickly eliminated!
In Lin Han's view, this result is quite good. At least Hunan Satellite TV is a very good platform and has a good ratings base.
"13.5 million!"
When the unit price reached 12 million yuan per episode, only iQiyi and Tencent Video were still fighting. Both of them are emerging video websites with mainly young users.
Of course, the effect of exclusive broadcasting is still very obvious. The daily views of popular TV series and variety shows can exceed tens of millions, and the total number of views is billions of times. Some video websites have already given tens of billions of views. statistics.
7 million!
5000000!
Now this competent director of the purchasing department has begun to help the TV station think about whether the Diamond Solo Theater should find a new title sponsor and whether the advertising price before, during and after the TV series should be raised. After all, this is Lin John’s TV series!
800w!
At first, they wanted to buy the first-round broadcast rights of "Lost" for 800,000 or 1 million each. Now it seems that their thinking was too simple!
For a TV series, quality is indeed the most important, but sometimes the broadcast platform also has a crucial impact on ratings.
iQiyi, Youku Tudou, Tencent Video, Sohu Video, and LeTV Video occupy the top five, and behind each of them stands the three major domestic Internet giants.
Since 2010, major video websites have successively launched exclusive broadcast strategies, purchasing popular video content exclusively from traditional TV stations, hoping to stand out from many video websites. This is the so-called user grabbing stage.
6000000!
As if these figures were not money, the representatives of these video sites did not blink an eye.
Of course, the effect of exclusive broadcasting is still very obvious. The daily views of popular TV series and variety shows can exceed tens of millions, and the total number of views is billions of times. Some video websites have already given tens of billions of views. statistics.
As if these figures were not money, the representatives of these video sites did not blink an eye.
7 million!
Tencent has Tencent Video, Qiandu has the merger of PPS and iQiyi, and Alibaba has completed the acquisition of Youku Tudou. At this time, Sohu Video has begun to decline!
For example, Tengu Technology purchased 60 episodes of the TV series "Win the World" produced by Tangde Film and Television for a single episode of 8 million yuan, requiring a total expenditure of 480 million yuan!
Good guy, this is making money so fast. The first-round broadcast rights and the exclusive network broadcast rights alone total more than 500 million yuan. Even if this is before tax, even if the two companies share it equally, the profit will be Quite impressive!
7 million!
"Lao Zhou, your station director belongs to Pixiu. He spends 200 million at once and he won't cause trouble for you?"
"Lao Zhou, your station director belongs to Pixiu. He spends 200 million at once and he won't cause trouble for you?"
They have even had a lot of dealings with them, selling TV station variety shows to these video websites at high prices, such as Hunan Satellite TV's "Where Are We Going, Dad?" ” and many other popular variety shows were packaged and sold to iQiyi.
After Lin Han calculated secretly, he couldn't help but sigh.
800w!
Although the price has not been announced, you can tell with your toes that it is a sky-high price!
Different from the previous starting price of 3 million yuan, the online exclusive broadcast price directly reached 5 million yuan. This price did not scare any website.
In the past, Sohu Video did very well in American and British dramas, but now not only the hardware cannot keep up, but many video content copyrights have been taken away by Tencent and iQiyi.
As if these figures were not money, the representatives of these video sites did not blink an eye.
…
It's easy to get things done with the help of giants, and the representatives of every video website are destined to win!
…
The turnover of 8.5 million set by Hunan Satellite TV just now was immediately surpassed, and it is quickly sprinting towards the point where a single episode exceeds 10 million.
After hearing Han Feiguang's words, Zhou Yuanliang finally calmed down. He was worried that someone would pay him an extra 100,000 yuan.
When the unit price reached 12 million yuan per episode, only iQiyi and Tencent Video were still fighting. Both of them are emerging video websites with mainly young users.
The price of a 60-second ad for a popular video is not comparable to that of a 60-second ad for an ordinary video. There are also pop-up ads around the web page, all of which are used to make money.
While Zhou Yuanliang smiled and accepted the envious looks from his peers, he quickly took out his mobile phone and reported the situation to the station director. The two hundred million yuan did not fall from the sky, but was made from one advertisement after another.
And the price is also very pleasant. For 8.5 million per episode, if only the first-round broadcast rights are sold, the 50 million investment cost of Galaxy Pictures and Central Plains Film and Television can be recovered.
The directors of the purchasing department of the TV station have long been accustomed to it. This kind of thing has happened countless times. Sometimes they are quite envious of these video websites for being able to spend so much money!
If viewers want to watch a certain variety show or TV series, they must download a specific video APP or log in to the relevant website. The number of views and registered users have soared, the influence continues to expand, and advertising sponsorships naturally come one after another!
Unlike channels like Beijing Satellite TV, even after buying "Lost", it is estimated that it will be difficult for the overall ratings to improve!
Due to the intensified competition among Internet video websites, the conductor of copyright protection has led these websites to spend high prices to acquire the exclusive online broadcast rights of TV series in order to be in a favorable position in the competition!
7 million!
Tencent Video even spent 810 million yuan to obtain the exclusive online broadcast rights for 90 episodes of "Ruyi's Royal Love in the Palace". The exclusive broadcast rights for "The Voice of China" are also from Tencent Video, with each season worth hundreds of millions.
"8.5 million, this should be your Hunan Satellite TV's largest expenditure this year, right?"
800w!
At first, they wanted to buy the first-round broadcast rights of "Lost" for 800,000 or 1 million each. Now it seems that their thinking was too simple!
They have even had a lot of dealings with them, selling TV station variety shows to these video websites at high prices, such as Hunan Satellite TV's "Where Are We Going, Dad?" ” and many other popular variety shows were packaged and sold to iQiyi.
Since 2010, major video websites have successively launched exclusive broadcast strategies, purchasing popular video content exclusively from traditional TV stations, hoping to stand out from many video websites. This is the so-called user grabbing stage.
Now that he has spent more than 200 million yuan to purchase the first-round broadcast rights of "Lost", he can only say that it is worth it.
Of course, the effect of exclusive broadcasting is still very obvious. The daily views of popular TV series and variety shows can exceed tens of millions, and the total number of views is billions of times. Some video websites have already given tens of billions of views. statistics.
They have even had a lot of dealings with them, selling TV station variety shows to these video websites at high prices, such as Hunan Satellite TV's "Where Are We Going, Dad?" ” and many other popular variety shows were packaged and sold to iQiyi.
Now that he has spent more than 200 million yuan to purchase the first-round broadcast rights of "Lost", he can only say that it is worth it.
Although the price has not been announced, you can tell with your toes that it is a sky-high price!
"13.5 million!"
It's easy to get things done with the help of giants, and the representatives of every video website are destined to win!
This is the exclusive broadcast war started by video websites.
After hearing Han Feiguang's words, Zhou Yuanliang finally calmed down. He was worried that someone would pay him an extra 100,000 yuan.
When the unit price reached 12 million yuan per episode, only iQiyi and Tencent Video were still fighting. Both of them are emerging video websites with mainly young users.
The turnover of 8.5 million set by Hunan Satellite TV just now was immediately surpassed, and it is quickly sprinting towards the point where a single episode exceeds 10 million.
"Lao Zhou, your station director belongs to Pixiu. He spends 200 million at once and he won't cause trouble for you?"
Since 2010, major video websites have successively launched exclusive broadcast strategies, purchasing popular video content exclusively from traditional TV stations, hoping to stand out from many video websites. This is the so-called user grabbing stage.
Such domestic science fiction drama series matches their labels of youth, fashion, and high education very well. Behind them are tycoon-level Internet giants, and no one is willing to give in.
Not to mention that there are so many TV stations on the scene waiting for the second and third round broadcast rights, and they can earn at least 200 million yuan!
At first, they wanted to buy the first-round broadcast rights of "Lost" for 800,000 or 1 million each. Now it seems that their thinking was too simple!
For example, Tengu Technology purchased 60 episodes of the TV series "Win the World" produced by Tangde Film and Television for a single episode of 8 million yuan, requiring a total expenditure of 480 million yuan!
In the following time, video websites started a fierce fight over exclusive online broadcast rights. The price of these exclusive online broadcast rights was generally higher than that of TV stations.
Now that he has spent more than 200 million yuan to purchase the first-round broadcast rights of "Lost", he can only say that it is worth it.
"13.5 million!"
As if these figures were not money, the representatives of these video sites did not blink an eye.
Of course, this "Lost" may bring Lin Han a return of 200 to 300 million, but compared to the two "Matrix" series, it is still a little too little!
If viewers want to watch a certain variety show or TV series, they must download a specific video APP or log in to the relevant website. The number of views and registered users have soared, the influence continues to expand, and advertising sponsorships naturally come one after another!
Now this competent director of the purchasing department has begun to help the TV station think about whether the Diamond Solo Theater should find a new title sponsor and whether the advertising price before, during and after the TV series should be raised. After all, this is Lin John’s TV series!
iQiyi, Youku Tudou, Tencent Video, Sohu Video, and LeTV Video occupy the top five, and behind each of them stands the three major domestic Internet giants.
Han Feiguang's voice was trembling slightly. Sure enough, it was the right choice to call all their TV stations together. Only with competition can the prices be high.
The representative of Tencent Video offered the highest price in the audience. At this time, iQiyi could only stop its activities. If it continues to fight, it will not be cost-effective!
While Zhou Yuanliang smiled and accepted the envious looks from his peers, he quickly took out his mobile phone and reported the situation to the station director. The two hundred million yuan did not fall from the sky, but was made from one advertisement after another.
Unlike channels like Beijing Satellite TV, even after buying "Lost", it is estimated that it will be difficult for the overall ratings to improve!
Channel-to-network offloading is a very common broadcasting model now. Generally, video websites will put it on their own websites two hours after the TV station broadcasts.
It is indeed easier to make money by making good movies than by making TV series, and the influence is also greater.
Even Kuliu.com joined the melee, but was quickly eliminated!
In the past, Sohu Video did very well in American and British dramas, but now not only the hardware cannot keep up, but many video content copyrights have been taken away by Tencent and iQiyi.
A single episode is 13.5 million yuan, and 25 episodes are 337.5 million yuan!
A single episode is 13.5 million yuan, and 25 episodes are 337.5 million yuan!
800w!
Of course, the effect of exclusive broadcasting is still very obvious. The daily views of popular TV series and variety shows can exceed tens of millions, and the total number of views is billions of times. Some video websites have already given tens of billions of views. statistics.
For example, Tengu Technology purchased 60 episodes of the TV series "Win the World" produced by Tangde Film and Television for a single episode of 8 million yuan, requiring a total expenditure of 480 million yuan!
After Lin Han calculated secretly, he couldn't help but sigh.
In the following time, video websites started a fierce fight over exclusive online broadcast rights. The price of these exclusive online broadcast rights was generally higher than that of TV stations.
This is the exclusive broadcast war started by video websites.
"Congratulations, this TV series still belongs to you."
Good guy, this is making money so fast. The first-round broadcast rights and the exclusive network broadcast rights alone total more than 500 million yuan. Even if this is before tax, even if the two companies share it equally, the profit will be Quite impressive!
This is the exclusive broadcast war started by video websites.
At first, they wanted to buy the first-round broadcast rights of "Lost" for 800,000 or 1 million each. Now it seems that their thinking was too simple!
But now these websites need to purchase directly from the TV series producers, and a TV series can easily exceed 100 million!
Before the promotion meeting was over, the screenwriter became distracted while sitting in his seat, and his thoughts wandered to nowhere.
The audience for science fiction TV series is a mystery. Of course, a good platform is more useful at this time.
Although the price has not been announced, you can tell with your toes that it is a sky-high price!
Not to mention that there are so many TV stations on the scene waiting for the second and third round broadcast rights, and they can earn at least 200 million yuan!
Due to the intensified competition among Internet video websites, the conductor of copyright protection has led these websites to spend high prices to acquire the exclusive online broadcast rights of TV series in order to be in a favorable position in the competition!
"Congratulations, this TV series still belongs to you."
"Congratulations to Hunan Satellite TV for acquiring the first-round broadcast rights for 8.5 million yuan per episode!"