At the beginning of the millennium, people were still relatively unfamiliar with the Internet. When the pop-up windows in Internet cafes first appeared, many people were curious to open them. One of the ads just found novel and interesting.
Some people tried to make a phone call, and after inquiring, they found out that there really is such a factory, and those reinforced building materials are also real.
When the advertising effect really started, it was three days later.
After answering more than a dozen phone calls and busy repeating the car wheel and reel countless times, the boss of Xinfeng Rebar Factory realized that he had sold out all the stock.
This batch of rebar materials has been hoarding in the warehouse since last year. Because a new batch of steel plates has to be rolled, the warehouse can't hold it, and there is an urgent need to make room for an advertisement. They can't make much money from this batch of steel materials. The boss is not willing to advertise on TV. He only put two small tofu cubes for sale in the local newspaper. Hundred bucks.
In the city where they were located, there were too many small factories like this, and the newspapers didn't make much of a splash.
Until his nephew who was in college recommended some online media to him, he took a thousand yuan with the idea of a dead horse being a living horse doctor.
I didn't expect this thousand dollars to be made!
But within three days, all the steel bars in his warehouse were sold!
Not only were all of his items sold out, but there were also phone calls in the future to ask him if he had any stock. If he knew that an advertisement was so prosperous, he should have gone to find someone to advertise on the Internet a year ago!
The owner of Xinfeng Rebar Factory happily sat down and poured a cup of tea, and he slapped his thigh halfway through the drink. How could he forget that there was no more in his warehouse, but there were still so many small factories around, so many The inventory in people's hands is not less than he was before. As long as he buys it, it is enough to make a difference in the middle!
"Deceiving Kangxi"
The boss hurriedly called the people who came to inquire before. After contacting him, he called his nephew again and said earnestly, "Where did you find the online advertisement you bought for me earlier?"
"Uncle, what's the matter, isn't the effect of that one? I also saw on the Internet that they have a lot of discounts for new openings... "
Xinfeng's boss hurriedly said: "Okay, that one works very well, why is there an opening discount? Hurry up and buy it for me for another week, no, buy a two-month promotion!"
…
Online advertising is widely spread.
Some people close the pop-up window when they see the pop-up window in Internet cafes, and some people earnestly collect these inquiries that pop up from time to time. In the era when salespeople are still running for promotion, this first-hand consultation is really important.
Some people are not interested in doing business, but when a person is in society, there is always a relationship between people, and they will talk about it when they meet relatives and friends. After the E-Commerce Forum, it is the second most popular place for manufacturers.
E-commerce forums are all big deals. They have physical distribution and mature operation chains, but because of this, the advertisements for the cars and buildings they sell are even more prohibitive.
On the contrary, the Loulan Forum is different. Most of the people who come here are small and medium-sized businesses. The share of pop-up windows is limited every day, and the regions are also separated later. The auction prices in each region are different, and they are not based on the advertising time. Only the number of pop-ups is counted— Loulan’s staff explained that this is because they only automatically pop up an advertisement once when the computer of the Internet cafe is turned on. Unless the user is offline, they will not play it again. They want to ensure the user experience of the Internet cafe software. The number of pop-up windows that can be photographed in a day is about a hundred, and the price is not expensive. Everyone is willing to take one and try to promote it. Generally speaking, the effect is very good.
After receiving the money, the owner of Xinfeng Rebar Factory felt completely at ease. He even made a post in Loulan, which attracted a lot of people to see it, which added popularity to the forum.
He sighed at the end of the post: It turns out that business opportunities can really be found online!
Song Yi also started to get excited.
Because pop-up ads are really starting to make money!
Song Yi is a prudent person, and because of his prudence, he is more conservative than a person like Xia Ye who is expanding his territory.
Before seeing the benefits, he has always maintained a cautious attitude towards this new project, and after seeing its development prospects, he immediately took action!
Xia Ye had set up an advertisement auction on the forum before, but because of the small number of people, it has been idle. Now the pop-up window advertisement is very popular, Song Yi immediately assigned a special person to take charge of this business, and set 12 noon every day as the auction time. Let manufacturers in different places bid.
After a few days of trying, the business was on the right track.
The bidding button plays an important role. Unlike TV shows, the most popular time for Internet cafes is at night, so the pop-up time at night is often popular. Provinces and regions also affect the price to a certain extent. There are more small factories in the south of the Yangtze River, and the bidding is more intense. There are always more rounds.
In addition to the bidders, there are many people who think that the Loulan Forum is a place for recruiting work. Before the old ape, they posted a part-time network management board. Now they have been re-planned and made into a job-seeking board. Even if it is not as popular as the auction area, there are still a lot of people who come here.
"Lou Lan" is alive.
Song Yi took serious notes, wrote a report on the future development and outlook of the advertising business, and sent an email to Xia Ye.
After several rounds of email communication, Song Yi felt from the bottom of his heart that he was the right person with Xia Ye.
Xia Ye was unequivocal about decision-making, but he didn't like to master the rest of the power so much. While using Song Yi, he gave the other party a lot of authority to let him do things with his hands and feet.
Song Yi was very excited about this. He felt that this was the momentum for his next step to improve, and he worked harder.
Song Yi was busy day and night. When expanding the company's business, he was careful to ask Xia Ye whether he could approve 100,000 yuan as his working capital, and Xia Ye directly gave him 300,000 yuan.
Song Yi: "..."
Song Yi sighed in his heart, shook his head and laughed.
He once thought that he was the favored son of heaven, but compared with Xia Ye, he was still far behind.
At noon, it was the peak period of the forum, and the peak traffic of people rose sharply. Song Yi ordered a special person to maintain it. He now attaches great importance to the forum. He is in the office even when he eats. But the mental state is very good, in the excitement unique to entrepreneurs.
After listening to the reports of his subordinates briefly, Song Yi started to browse today's work emails. In his spare time, he also thought about Xia Ye and the others.
After Song Yi went through the advertising business, he was in awe of Xia Ye from the bottom of his heart. I just don't know what Xia Ye and Han Yichen are busy with these two top students from Qingbei at the moment
Hundreds of kilometers away, the Han family.
Han Yichen had a rare Sunday rest, and was sitting on the floor playing games. A little Bawang game console was connected to the TV screen, and the fight was very fierce.
A little girl wrapped in a scarf in the corridor ran over, "ha", and poked a finger on his back: "Brother, look at the trick, point acupuncture!"
Han Yichen squeezed the game remote control in his hand, closed his eyes, and said impatiently, "Han Yixing, are you bothered!"
The little girl ignored him.
Han Yichen couldn't help urging her again: "Quickly untie it for me, I want to play games!"
The author has something to say: Song Yi, a person who worked hard in the workplace in Yunyangwa's article.
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One more~
I can't help but watch Taobao, Double Eleven is terrible _(:3∠)_
The second update will be a little later, everyone, go to bed first, alright!