After listening to Bao Xu's words, Lu Mingliang's heart was excited and heavy.
Excited because he feels that he is participating in a great cause, making a great game with historical significance and leaving a deep impression on the development history of the domestic game industry!
And the heavy, it is because the prospect of this game is more worried.
Can such a game that is not kitsch and does not please players achieve commercial success
If you are a little careless, you may face the double failure of business and word of mouth. It is a too risky attempt!
"I didn't expect President Pei to make such a life-and-death decision while talking and laughing!"
"If this game loses, then millions of dollars will be lost, and it will be infamy!"
"If it were me, I might be so worried that I wouldn't even be able to sleep, right?"
"But President Pei is calm as usual, and he really is someone who does big things!"
With great reverence, Lu Mingliang was ready to return to his workstation to continue testing the game.
"By the way, how are you going to promote this game?" Bao Xu suddenly thought of this question.
It's not that I'm worried that "Game Producer" is cold, it's mainly curiosity!
This time, what ingenious way will President Pei use to promote his game
Really looking forward to it!
Lu Mingliang was stunned for a moment: "Uh... this, I haven't asked yet, I'll ask."
…
…
In Pei Qian's office.
Lu Mingliang secretly observed President Pei's expression.
I really didn't look nervous!
Is it to put life and death aside
Or are you confident and confident
Either way, it's admirable!
Pei Qian is thinking.
Lu Mingliang came to ask for instructions on how to promote "Game Producer".
Originally, Pei Qian didn't think too much about it, and felt that it would be better not to promote it at all.
But now I think about it carefully, but I think this idea is very wrong!
We must look at problems from the perspective of development, and we cannot seek swords from boats!
Before the production of the two games "Lonely Desert Highway" and "Ghost General", Tenda was still a little-known small company. If you want to lose money, it is a good way to not promote it.
But it's different now!
The two games "Ghost General" and "Fortress at Sea" are famous. Even if Pei Qian doesn't take the initiative to promote "Game Producer", players will definitely find out.
There's no way to hide this!
In this case...
So why not just advertise it
Spend more money!
But how to publicize it is something that needs to be carefully considered.
If according to the conventional way of publicity, what if the popularity of the game is hyped up, what should I do!
Therefore, the best choice should be to spend money without any publicity effect.
Even if it has a negative publicity effect, that is the best.
At present, there are only a few publicity options available.
Buy referrals, buy advertisements, find endorsements…
Pei Qian will definitely not do these.
These kinds of publicity methods, the possibility of making money is too high!
These are all very traditional methods of publicity. Although the conversion rate is high and low, considering the work of "Game Producer" with a particularly distinctive art style, it is still very easy to catch people's attention.
Just like a lot of cheating web games, buy a web page psoriasis advertisement, accompanied by completely stolen video material, such as "I keep taking a bath, where is the greasy senior sister"...
Or ask for an endorsement, and spend a lot of money to find a celebrity to say the line "I am a slag slag, if you are a brother, you will come to cut me." Although it costs a lot, the influence of this kind of sand sculpture advertisement is also wide.
Or even just raising kun? It's just a simple picture, simple cutout, and poor stitching. As long as the website's traffic is large enough, it can divert a large number of players!
In case this sand sculpture advertisement becomes popular, Pei Qian has nowhere to cry.
You can't take that risk.
Therefore, Pei Qian did not intend to adopt a similar method, and the possibility of making money was too high.
He thought for a moment and said, "Let's go to a video website and find a video author to promote it."
"Video author?"
Lu Mingliang was stunned for a moment.
He didn't expect this level.
Mainly, compared with other promotion methods, the promotion of video author Chafan is basically the promotion with the lowest price and the worst effect, which is not quite like the level considered by President Pei.
It is 2010, and many famous video authors, such as Qiao Liang, are still hungry and full.
Like Huang Sibo's "Mr. Pei's Daily Life", it has accumulated millions of views, but all they can receive are only some very rubbish Chafan advertisements, and "high-end customized videos" are completely ignored.
It can’t be said that everyone doesn’t know the goods. The key is that the current video advertising effect is really not up to the mark.
If you really have money, go directly to the video website to buy advertisements for accurate placement.
Players click on a game video and broadcast an advertisement at the beginning. Maybe a lot of people will click in to watch it. Isn’t this much better than finding a video author for a meal
Therefore, Lu Mingliang didn't react for a while.
But he immediately woke up: "I understand! President Pei, you mean to ask Huang Sibo and director Zhu Xiaoce to customize a special promotional video for our game, and use the popularity of "President Pei's Daily" to promote "Game Producer", yes ?"
Pei Qian: "???"
When did I say I was looking for Huang Sibo and Zhu Xiaoce!
Don't misunderstand what I mean!
I will never ask Zhu Xiaoce and the others to customize the video, absolutely not!
Because it's so cheap.
Feihuang Studio is a wholly-owned subsidiary of Tengda. If Pei Qian gives them 100,000 yuan to customize an advertising video for "Game Producer", then the 100,000 yuan will become Feihuang Studio's profit. Part of the funds still have to go back to Tenda!
Turning the left pocket into the right pocket is equivalent to a super discounted price. How can it be done
Moreover, Zhu Xiaoce is a genius director, and the themes of "Game Producer" and "Mr. Pei's Daily" are so close together, if a hit is made, wouldn't it be one corpse and two lives
At that time, "President Pei's Daily" is also popular, and "Game Producer" is also popular, and Pei Qian has to vomit blood on the spot!
Thinking of this, Pei Qian shook his head.
"Don't look for Huang Sibo and them. Now the short video of "Mr. Pei's Daily" is still in a critical period of accumulating word-of-mouth. We can't let the game's advertisements affect their word-of-mouth and disrupt their plans because of short-sightedness."
"Yes." Lu Mingliang nodded, secretly thinking that he still lacked the overall vision.
President Pei is right. At present, the most important thing for Feihuang Studio is to accumulate popularity, and it is not appropriate to eat too much.
In particular, the relationship between the two companies is too close to avoid suspicion.
"Then... why don't I contact the video creators who are more famous and have more fans on the market?" Lu Mingliang asked.
Pei Qian thought about it.
"Well, I'll give you a list tomorrow, as well as a draft and quotation. You can do it all according to this."
Lu Mingliang nodded: "Okay, President Pei."
Hey, sure enough, President Pei still doesn't believe in my ability. I do everything by myself. I have to keep working hard!
Lu Mingliang couldn't help feeling a little ashamed.