the next day.
Pei Qian sent a document to Lu Mingliang.
"Do it this way."
Pei Qian was very reassured about Lu Mingliang's obedience.
Since the development of "Game Producer", Lu Mingliang has always faithfully implemented Pei Qian's requirements, and even when Pei Qian asked him to dub, he did it.
Pei Qian was very satisfied with this trait of Lu Mingliang.
Employees who don't mess around are good employees!
Lu Mingliang opened the document sent by Pei Qian, which mainly covered three parts.
They are: which video authors to promote, the manuscript for promotion, and the cost of promotion.
It can be said to be quite detailed.
Lu Mingliang browsed it from beginning to end.
"It's over, why can't I understand President Pei's intentions at all!"
Lu Mingliang was a little flustered. Before, he could guess a little bit about President Pei's intentions, but now, he doesn't understand it at all!
Every sentence in this manuscript is very clear, but after being put together, why is it so difficult to understand
First of all, which video authors are you looking for to promote
Lu Mingliang glanced at it. There are all kinds of video authors, from all fields, even video authors in the beauty area!
However, the authors of these videos are all of the kind that are not sullen, very famous, and none of them!
The most famous video author here is "Qiao Laoshi" Qiao Liang, the one who complained about "Lonely Desert Highway" before.
But Mr. Pei specially pointed out that this video cannot be posted in "Trash Game Big Tucao", but must be posted in "Recommendation for New Tours of the Month".
On the face of it, this is a reasonable request.
Because "Trash Game Big Tucao" is full of trash games, using this series of videos to advertise will probably have the opposite effect.
So Qiao Liang specially opened a column called "Recommendation for New Travels this Month" for the sake of eating.
However, if you actually look at the popularity of these two series of videos, you will find the problem.
"Recommended for new tours of the month", a series of videos specially used for casual meals, has even less than one-tenth of the playback volume of "Trash Game Big Tucao"!
The popularity is so much worse, even if it is advertised, what effect can it have
Other video authors are even more outrageous, living area, beauty area, technology area... These messy video authors, even if they try their best to advertise, how many real players can they bring to the game "Game Producer"
Advertising, pay attention to a conversion rate.
Most of the viewers watching the video in the game area are gamers. When they see a good game introduction, they may search for it and play it. It is not bad if one person plays the game after 100 plays;
However, the audience in other areas, such as the beauty area, may be a group of girls who love makeup. Even if they think this game is good, they will not search for it. What if it is played a million times? Only one of the last 10,000 people will play the game, and it will be very rigid.
So, looking at the mess of video authors on the list, Lu Mingliang felt a little tired.
But what's more tiring is still behind.
Second, how to promote.
Generally speaking, these video authors have a very distinct personal style when creating videos.
For example, some like to complain, some like to play tricks, and some are good at adding plots, special effects, etc.
Therefore, when Chafan Video comes to you, it generally fully respects the creative will of the video author, and only provides the required materials and content, and allows the video author to play freely.
Of course, as Party B, it is inevitable that the video author wants to break his head and must satisfy the requirements of Party A's uncle.
But no matter what, you have to respect the creative autonomy of video authors, which is a win-win situation.
The document given by President Pei contains a general video commentary.
Whether it is the game area, the beauty area, the technology area, the digital area... All video authors must make videos according to the same commentary!
That's all, that's all.
The key commentary made Lu Mingliang’s brain hurt. He had never seen such a commentary that mixed Chinese and English, and required tone and even ventriloquism…
For example:
"Wow, this is my exclusive moment, right?"
"It's really cool!"
"Hissssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssss
"Aesome!"
"What a beautiful start screen! Just this start screen, I think it's worth... 3,000 yuan, right?"
"OK, I try to treat this as a normal running move, don't glorify it too much... don't exaggerate it."
"Wow Couple × 14 (Continuous Saying)"
and so on.
After reading this commentary, Lu Mingliang fell into deep self-doubt.
Is my IQ... regressing so badly
This video commentary, no matter how you look at it, is an extreme insult to the video producers?
This kind of mixed Chinese and English way of speaking is already very awkward. What is even more excessive is that there are even requirements for onomatopoeia, and even 14 "dig lotus roots" are required, and none of them can be missed? ?
Is this because the author of the video did not lose followers fast enough
Lastly is the quotation.
There are different offers depending on the number of followers, but overall they are very, very generous!
Even Pei Qian prepared an extra sum of money, which was specially used to increase the price!
Obviously, Pei Qian also expected that some video authors would reject this request for a meal that was higher than the average price for various reasons (mainly for dignity or face).
It doesn't matter if you refuse, I'll give you more money!
Of course, the additional money is not unlimited, and it can be added up to 2 times the original price.
At this price, it is difficult for these video authors to refuse, because Pei Qian is looking for some video authors who are not so popular. These people have difficulty eating and are relatively less cherished of feathers.
But for Tenda, this seems to be a lose-lose situation
The author of the video must have been scolded as a dog by the fans. At that time, he will lose his fans and lose his reputation; Tengda has spent a lot of money and has not achieved the desired recommendation effect, and lost money...
The consequences of this are despairing.
"calm."
"Mr. Pei must have a deep meaning in doing so."
"Don't make up your own mind if you don't understand, just do it honestly."
Lu Mingliang had to go to major video websites and contact the video authors on Pei Qian's list one by one.
…
…
In a rental house in the imperial capital.
Qiao Liang's expression was sluggish, and he was eating with a bowl of instant noodles.
It's a bowl, not a bucket.
Because barreled instant noodles can't be eaten, I can only afford bags.
Business has been sluggish lately!
It's not that he doesn't want to work hard, the key is that there are no good game materials recently, no fun games, and no outstanding sand sculpture games!
In short, you can't get the heat, and you can't create the heat yourself.
Moreover, there have been no Chafan advertisements coming to the door recently, which made Qiao Liang's life in trouble.
Even Qiao Liang plans to change careers.
See how popular "President Pei's Daily" has become!
Qiao Liang is so envious that the walls are separated. With so many broadcasts, Qiafan advertisements must be soft to the touch, right
While eating instant noodles, Qiao Liang browsed the web page boredly.
Suddenly, he found that someone sent a private message in the background of Fanshu.com.
"Hello Qiao Laoshi, I'm Lu Mingliang, the executive director of Tenda Games. I want to talk to you about business cooperation. Is it convenient?"
Qiao Liang didn't read the content in front of him carefully, but stared at the word "business cooperation" at a glance.
is it convenient
Of course, it's very convenient!
I'm starving to death, just waiting for your meal!
Now Qiao Liang is completely in a state of starvation and unwillingness to eat. As soon as he hears that there is food available, he will be refreshed in an instant.
They sent each other contact information and added friends at light speed.
"I don't know how much the other party will give."
"How much should I quote? 1500? Will it be a bit high..."
Qiao Liang fell into restraint.
Unexpectedly, this buddy named Lu Mingliang spoke first.
"Qiao Laoshi, a video is 3,000 yuan, okay?"