The rest of the data is fine, but there are two big problems with the data.
From clicking on the advertisement to logging in to the game, there are too many players lost, basically six or seven times more than other web games!
In addition, the player's payment rate in the game is high, but the total income is very low.
The reason is also very simple.
The former is because the micro-end installation package is too large, and the installation package up to 370m does not meet the habits of most page game players, so they simply gave up without downloading the game or trying it out.
The high payment rate of players is because the payment model of this game is too conscientious, and only sells stamina potions.
But a high payment rate is useless, because the game's krypton gold ceiling is too low, and the local tyrants have money and nowhere to spend, so the total amount of recharge cannot be raised.
Pei Qian's estimate is completely correct. Although the advertisement of "Blood War Song Power Enhanced Edition" was well shot, the target group was completely wrong.
Most of the people attracted by the advertisements were players of traditional web games. The 370m micro-end downloads dissuaded most of them, and the krypton gold ceiling dissuaded a large number of local tyrants.
And those players who pursue fair games, most of them go to play end games.
They don't mind the 370m micro-end installation package, but these people have a deep prejudice against page games, and they were persuaded to quit by this advertisement at the beginning.
So, it is now the dead end.
After reading the data, Pei Qian leaned back on the chair, feeling more comfortable than ever.
That's right!
That's what the script should be like!
Finally something happened as I expected!
Pei Qian felt unprecedented satisfaction.
Some time ago, the sudden popularity of Mingyun's private kitchen caused Pei Qian to suffer heavy losses, and the whole person was a little anxious, but now seeing the state of "Blood War Song Power Enhanced Edition", I finally feel a little relieved.
Because according to the mode of the page game, the start collapsed like this, and it is almost impossible to turn around.
Most of the page games make quick money. At the beginning, they smashed advertisements and invited celebrities to endorse, and they became popular in an instant. In just a few days, they became popular all over the Internet, attracting a large number of players.
But this enthusiasm will soon subside, income will fall off a cliff, and the roll-to-server model will just suck money.
Therefore, a page game that started with a hot start may still die in the middle;
Not to mention the page games that are not popular at the beginning, it is definitely a dead end.
The data on the first day of "Blood War Song Power Enhanced Edition" is so sloppy, and the possibility of a comeback later is almost non-existent.
The key to most web game players being persuaded to quit is this 370m micro-end installation package. How to solve this problem
Can't cut off all the 370m micro-end, and then re-do the instant play mode? Isn't that white tossing
Therefore, from any point of view, Pei Qian's attitude towards "Blood War Song Power Enhanced Edition" is quite optimistic.
Of course, he also knew that he couldn't take it lightly.
There have been too many examples of good starts and overturns in the middle. Now it is only the first day of the launch of "Blood War Song Power Enhanced Edition", so we can't be too optimistic.
You still have to watch it carefully for a while to be completely relieved.
…
…
At the same time, Shangyang Games.
Everyone's mood is very low, it can be said that there is sorrow everywhere.
Ye Zhizhou, Wang Xiaobin and Lin Wan can see the data that Pei Qian can see, and Ye Zhizhou and Wang Xiaobin can naturally find the problems that Pei Qian can find.
But found no solution!
Ye Zhizhou and Wang Xiaobin both sat at their workstations without saying a word, their brows furrowed.
The 370m micro-end, this is the design plan proposed by everyone, and President Pei also nodded in approval.
But now, the tragic fact is slapped in the face, such a big micro-end will not work in the circle of page games, and players will not accept it!
The old players of "Blood War Song" are more accepting. After all, they already have feelings for "Blood War Song", and the 370m micro-end brings a big leap in terms of graphics and game fluency, and they really enjoy it more. .
But "Blood War Song" was originally a cool game that was almost out of operation. How many old players can there be
As far as their recharge is concerned, let alone recovering R&D costs, even the company's daily operating expenses are difficult to handle.
So, this is a deadlock.
Wang Xiaobin knows best how bad the current situation is.
If there is a problem in some less important link, it can still be remedied.
For example, if the player's next-day retention is too low, and they are not online the next day after playing the first day, they can create a function to log in and send items the next day, which can effectively improve the next-day retention.
But right now, there is no way to remedy this situation!
Most people didn't come in to play the game at all after clicking on the ad, but just ran away because the 370m micro-end was too big. How can I remedy this
Wang Xiaobin and Ye Zhizhou looked at each other silently, knowing each other's thoughts.
But it's not a problem to wait like this, you have to find a way.
President Pei is not thin to everyone, so at this time it is even more necessary to brainstorm and help President Pei to share his worries.
Ye Zhizhou thought for a moment and suggested, "Brother Wang, why don't we do this, let's subdivide the micro-end and make an initial micro-end of about 5m, so that players can play it first after clicking it for a while."
"Wait for players to play for about ten minutes, and then prompt them to download the resources after that, or download the remaining resources in the background while they are playing."
"Would it be better?"
This was the only way Ye Zhizhou could think of.
Wang Xiaobin shook his head: "It's a good idea, but it's not practical."
"Our initial design was to let players go around the King City soon after entering the game, experience the prosperity of the King City in advance, and improve their first impression of the game, so many important resources are placed at the beginning of the game process. already."
"To do the initial micro-end, there are a lot of resources that need to be loaded. Our characters, monsters, and the scene models of the king's city are all 3D, which takes up a lot of resources. Moreover, the game program also has to be the initial micro-end. in?"
"In this way, such an initial micro-end is ideally compressed to seventy or eighty meters, and it is impossible to compress it to 5 meters."
"Although there is a big difference between 70m and 370m in terms of value, for page game players, they can't play right away, and it takes a long time to download. The difference is not that big."
"If there's no better way, it's fine to try, but... I'm afraid it won't work well either."
Ye Zhizhou was speechless.
The root of this problem is that everyone did not consider that micro-end would bring such a strong persuasion effect to traditional page game players when they were developing!
At that time, everyone was thinking about changing from 2D to 3D, and from mosaic to high-definition, and the prospects of "Blood War Song Power Enhanced Edition" were estimated to be too optimistic.
Therefore, whether it is the early game process or scene setting, this possibility of splitting the client is not considered.
Now to forcibly divide the client into two parts, we can only make major changes to the game, which is time-consuming and labor-intensive, and the consequences are unpredictable.
Ye Zhizhou feels very melancholy, this seems to be an unsolved situation!
However, Pei always agreed to this plan.
Could it be that President Pei also miscalculated the situation
President Pei didn't expect to fail in micro-end
Ye Zhizhou, who has always admired President Pei's design concept, has a hard time accepting this fact.
Wang Xiaobin sighed and comforted himself: "On the bright side, the game won't affect our bonus too much."
"Since this month, our company's bonuses have been distributed according to the word of mouth of the game. Although "Blood War Song Power Enhanced Edition" can't make money, the word of mouth is still very good."
"According to the base for calculating the bonus based on the investment in this game, each of us should get a lot of bonuses."
Ye Zhizhou shook his head: "That's right, but the game doesn't make money, no matter how good the reputation is, it still feels dull."
"Besides, there are not only internal ratings and player ratings, but also netizen ratings on tpdb. It is very possible that many people who have never played the game will give low ratings because of our advertisement."
"If the netizen's score is too low, the total score of tpdb will also be pulled down."
"Maybe at the end of this game, neither money nor word of mouth was earned."
Wang Xiaobin was speechless for a while, and after a long time he said in a low voice, "Fuck... it seems like this is the case..."