Pei Qian thought for a moment and looked at Zhang Yuan: "At present, how are the income and expenditure of these Internet cafes?"
Zhang Yuan immediately answered proudly: "More optimistic!"
"At present, the monthly turnover of the flagship store is about 700,000 yuan. After deducting expenses, the net income fluctuates around 200,000 to 300,000 yuan."
"The other stores are a little bit worse, but they are generally able to break even."
"Mingyun Mountain Villa originally had a lot of losses, but the recent turnover has also increased, and it is estimated that it will soon be able to turn losses into profits."
Hearing these words, Pei Qian felt that his heart was bleeding.
However, this also gave his initial verification of the idea just now.
Pei Qian asked again: "At present, the main income of Internet cafes should still come from drinks, right?"
Zhang Yuan nodded: "Yes. The current income of Internet cafes is mainly from drinks, coffee, and rewards for singers, etc. Internet access fees are also a very important part of income, but the current attendance rate of our Internet cafes is compared to before. There has been a significant improvement, but it's still not very high."
Pei Qian has a bottom line.
"It's to expand."
"Open a new store and go to the place with the most expensive store rent!"
Just now, Ma Yang's sentence "continue to expand" reminded Pei Qian.
Pei Qian instinctively didn't want to spend any more money on the failed project of Moyu Internet Cafe.
Now the flagship store of Moyu Internet Cafe is on fire, and so is the Mingyun Villa. On the national comment, Moyu Internet Cafe has also received good ratings, and this word of mouth has been given out in Jingzhou.
Once the awareness of this high-end brand has settled in the minds of consumers, many people will most likely join in when they open a new store.
Therefore, opening a new store is a negative income behavior for President Pei.
Can't lose money, what's the use of you
But Pei Qian thought about it and discovered a new problem.
In terms of spending money alone, headwind logistics is definitely better.
However, Ma Yang is also the CEO of Moyu Internet Cafe. Now Moyu Internet Cafe is booming, turning losses into profits and making a good reputation, so why not do it like this
How did Pei Qian explain to Ma Yang
Of course, Boss Pei can't explain it to anyone, he can arbitrarily leave Moyu Internet Cafe aside, anyway, making hundreds of thousands a month is a small burden, and Boss Pei can still bear it.
But will others be suspicious of this
After all, something is wrong.
Therefore, Pei Qian thought of a better way.
It doesn't matter if you make a little money now, the settlement is still more than a month away. Spend this money and spend it on Headwind Logistics and Moyu Internet Cafe new store, right
Several Moyu Internet cafes are making money now, so what if the new store doesn't make money
These Moyu Internet Cafes are indeed about to turn a profit, but this is based on two preconditions:
First of all, a large part of the income comes from drinks and tips for singers. At present, most consumers prefer to regard Moyu Internet Cafe as a cafe or bar rather than a place to play games online.
For this, Pei Qian was also speechless.
His original intention was to make a hodgepodge, making the positioning of the entire Internet cafe very unclear, and reducing the probability of the Internet cafe becoming popular as much as possible.
But I never expected that, except for the Internet business, which was not popular, other coffee and bar businesses were all popular.
It can only be said that people are better than God.
Secondly, the locations of these Moyu Internet Cafes are very partial, so the rents are very cheap.
The site selection was deliberately chosen by Pei Qian, in order to be as low-key as possible and to keep the traffic as low as possible, so that the brand of Moyu Internet Cafe would not be able to sell out, and the high-end crowd was insufficient, so it would naturally not be able to support the expenses required for daily operations.
But now, things are different.
Now that the brand of Moyu Internet Cafe has been launched, it may not be easy to keep it hidden. It is better to rent some particularly popular shops and spend more rent!
Pei Qian pondered, as long as these two problems were solved, wouldn't Moyu Internet Cafe still have to continue to lose money
Therefore, people have to learn to think in reverse.
Didn't the resident singer help me make money? Kill it!
Isn't the current rent cheap? Find expensive places!
Pei Qian thought about it for a moment, and immediately thought of a solution that would have the best of both worlds.
"In this case, the layout of Moyu Internet Cafe can almost enter the second stage." Pei Qian said it seriously.
Ma Yang and Zhang Yuan were instantly refreshed and listened carefully.
The second stage!
It seems that our work in Moyu Internet Cafe is indeed fruitful and has been recognized by President Pei!
Pei Qian continued: "After entering the second stage, we will further build the brand of Moyu Internet Cafe, and at the same time, let the business return to the essence of Internet Cafe as much as possible."
Ma Yang was half-understood.
Zhang Yuan was dumbfounded.
What does it mean to "return the business to the essence of Internet cafes"
Isn't diversification the biggest advantage of Moyu Internet Cafe
The current coffee and beverage business is the most profitable business!
With doubts, Zhang Yuan continued to listen.
Pei Qian took out his mobile phone, opened the map, glanced at it a little, and locked in several big shopping malls in Jingzhou.
"In the second stage, we will open a new branch to test the waters. We will choose the location... in these big shopping malls."
"The venue is definitely not as spacious as it is now, so I no longer consider the beverage and coffee business, and all the places are used to place computers."
Pei Qian's thoughts are very clear.
At present, many branches are still in the stage of breaking even. Even the flagship store of Moyu Internet Cafe, which makes the most money, only earns 200,000 to 300,000 yuan a month.
What if the monthly rent is an additional 300,000 to 400,000 yuan
Doesn't that turn a profit into a loss all of a sudden
Moreover, the main income of Moyu Internet Cafe now comes from the bar business, including drinks, coffee and rewards for singers.
The new store directly kills the singer, which means you don't give any rewards, and I don't plan to take it.
Of course, there is no need to change the five old stores that have already opened.
It's just that this new Internet cafe opened in a shopping mall has become a pure Internet cafe model.
Zhang Yuan looked at the map and was a little confused: "Mr. Pei, is it really in this place?"
Opened in a big shopping mall, the flow of people is large enough, but the problem is that the rent is too expensive!
Now most of the Moyu Internet Cafes rent around three or four yuan. If you rent a flat of 3,000 square meters, it is only 300,000 yuan a month.
However, the rent of such a big shopping mall is not so cheap!
Almost all of them have to run for seven or eight dollars, or even more.
This time the price doubled.
The shops in these big shopping malls are basically some big international brands of clothes, jewelry, bags, cosmetics, etc. Otherwise, ordinary shops simply cannot afford such high rents.
Moyu Internet Cafe hasn't made a lot of money yet, and paying such a large amount of rent all at once, isn't this a sure loss
Moreover, the Moyu Internet Cafe branch this time is different from the previous ones.
It used to be a diversified business, and there are also cafes and bars in the Internet cafe.
If the new store is still in this mode, it can at least sell more drinks and beverages in the mall, and then there is still profit.
But now Mr. Pei wants to let Moyu Internet Cafe "enter the second stage" and "return the business to the essence of Internet cafes as much as possible", which means that this new store only engages in Internet business.
Isn't this more unreliable
Who would go all the way to the most high-end shopping mall in Jingzhou, only to play games online in an Internet cafe
Isn't that more money to burn
Of course, Zhang Yuan also knows that some men may be impatient when shopping in the mall and have the need to play games.
But this demand should not be the norm at present.
Even if your girlfriend does mercifully let you play games while she goes shopping, how long will it last
After playing for an hour in the morning, having lunch at noon, and watching a movie in the afternoon for another hour, it’s almost time to go home for dinner.
This man only surfed the Internet for more than two hours, and it was only on the premise that his girlfriend showed mercy.
For this kind of person, their gaming experience should be pretty bad, and Internet cafes basically can't make much money from them.
Considering this, the possibility of Internet cafes recovering costs is slim.
Unless...the price goes up!
Zhang Yuan hurriedly asked, "Mr. Pei, shouldn't the charging standard of this new store be increased accordingly? For example, 20 yuan per hour?"
Pei Qian immediately shook his head: "No, the official guide price of Moyu Internet Cafe is 10 yuan, and you must not raise the price without authorization."
Zhang Yuan: "…"
Ma Yang didn't speak for a while. At this time, he raised his thumb: "Okay! Brother Qian has a good idea."
"Moyu Internet Cafe is now a critical moment to make a reputation. You can't hold back in such a small remote place. If you want to make a brand, you have to go to such a big shopping mall!"
"At that time, we will be with those internationally renowned cosmetics, clothing, and jewelry brands. This brand effect will be leveraged!"
Pei Qian and Ma Yang gave a tacit high-five: "Have a good heart!"
Zhang Yuan: "…"
Seemingly seeing Zhang Yuan's doubts, Ma Yang smiled: "A temporary loss is not important at all!"
"Word of mouth is our long-term goal."
"Look at the Moyu Internet Cafe flagship store when it first started, didn't my mother even know it? Later, it turned losses into profits step by step, and is now prosperous?"
"Look at everyone's comments on Moyu Internet Cafe on Quanmin Dianping, all of which are highly praised. What is this called? The cause that was planted before is the fruit of the present. It is precisely because we have always insisted on word-of-mouth that we can achieve the current success!"
"do you understand?"
Pei Qian: "..."
This old horse, said all my lines!
But after thinking about it, I have said this at least four or five times in front of the old horse. After repeated brainwashing, the old horse should remember it even if he does not have a long memory.
Although his lines were robbed and his scars were uncovered, Pei Qian didn't feel uncomfortable, but was a little relieved.
The old horse really understands me more and more!
If all my employees have the same comprehension ability as Lao Ma, will I, the boss, still be so exhausted and sleepless
After instructing a few more words, Pei Qian left the new store to Ma Yang with confidence.
After thinking of the new idea of spending money, Pei Qian was not as sad as before.
Although Mingyun Private Kitchen had an accident, but thinking about it carefully, it seems that it can still be controlled. As long as the newly opened Moyu Internet Cafe can benefit a little, and finally open dozens of more headwind stations, then it should be impossible to make some losses in the end. questionable.