Losing Money to Be a Tycoon

Chapter 277: An industry that will inevitably persuade Lin Wan to quit!

Views:

October 3.

Three days have passed, and Pei Qian is also paying close attention to the situation after the launch of "Back to the Shore".

After all, I have high hopes for this game, and it is definitely not to be missed.

The first is the comments of netizens, which are basically similar to what Pei Qian expected.

In short, it was scolded badly!

Especially under the official Weibo, the players are all kind of yin and yang.

On the game details page of the official platform, there are also a large number of players who are giving one-star bad reviews.

The bickering on the forum is also very intense, and the polarization trend is serious.

The tpdb website has collected a lot of comments on this game, including consumer and netizen comments on the Internet.

At present, the score of "Back to the Shore" on tpdb is 7.2 points, and the evaluation of consumers and netizens has obviously lowered this score.

As for the media ratings, because the time is still short, it is impossible for most game media to get through the game so quickly, so the ratings have not yet been released and cannot be aggregated.

In this regard, Pei Qian is not particularly confident. After all, the media rating will not focus so much on the difficulty of the game, but will consider all aspects, such as the quality and connotation of the game.

It is still possible for these game media to give a good score because of the high quality of "Return to the Shore", and the tpdb score may still rise by then.

But in any case, the reputation of this game among ordinary players seems to be a little broken at the beginning, which can be said to have achieved Pei Qian's expectations.

It doesn't matter whether the score of tpdb is high or not, as long as you can't make money.

Pei Qian looked at the players' refunds and found that it was less than 30%. He was still a little disappointed about this.

What do you mean, I have made it clear that you have refunded, but the refund rate is only less than 30%

The mobs in the mass graves, the elites with machetes, the epitaphs that will appear when you die, and the reminders in the last few minutes, you can actually hold them all

This is totally unreasonable!

And this 30% refund rate also needs to take into account the reasons for publicity.

Many people come to play "Back to the Shore" because of Tengda's golden brand, and many players who don't want to suffer at all also stray in.

After discovering that the game is actually a battered game, the first reaction of these stray players must be a refund.

But even so, the refund rate was less than 30%, which made Pei Qian very dissatisfied.

Of course, Pei Qian didn't have much choice.

He has already done so much. If the players don't refund them, they really don't want to refund them. Pei Qian can't point a gun at the players' heads and force them to refund them.

Can only continue to look back.

Although the refund rate of nearly 30% did not meet Pei Qian's expectations, it was already very high compared to other games. Coupled with the mixed reviews of this game, the situation is still relatively good.

Pei Qian also paid attention to the situation of Elli Island.

On the video website, some people have uploaded videos about "Back to the Shore", but there is no particularly complete and comprehensive guide video. Most of them are recorded on the fly, so the quality of the video is not high, and the popularity is also very general. .

This was also within Pei Qian's expectations.

Anyway, as long as Qiao Lao Shi doesn't show the strategy video, then everything is easy to say!

It will take at least a week for these new players to get to know the "Back to the Shore", and Qiao Laoshui will only post a video after a week.

By that time, the players who stayed were basically die-hard fans, so it wouldn't hurt to let them watch the strategy video; and most of the players who were persuaded to quit didn't come back.

"Well, it's a good start, I hope it can continue!"

Pei Qian turned off the computer and went out.

Today is Sunday, and we agreed to go to Mingyun Private Kitchen to invite Lin Chang to dinner.

Lin Yu is busy with work and has already left Jingzhou. Lin Chang seems to be much more idle, probably because the two people are in charge of different businesses and work intensities are also different.

Mingyun Private Kitchen.

Pei Qian nibbled on the crab legs happily and was in a good mood.

On the opposite side, Lin Chang also ate with relish and was full of praise.

It's just that the two of them were eating and eating, and the topic came to Lin Wan.

"Mr. Pei, how did you think about the matter you asked for last time?"

"You don't need to consider perfection. You can come up with any ideas and let's think about them together."

Lin Chang was quite concerned about this matter, obviously because the old man put a lot of pressure on him.

Hurry up and get Lin Wan back, so that you can be at ease.

Pei Qian thought for a while: "I think, in the name of business expansion, I can arrange for her to do some other business."

Lin Chang was stunned: "Don't let her continue playing games?"

Pei Qian nodded: "Well, don't let her continue playing games."

"Because it's too risky to continue making games!"

"She has just led the staff of Shangyang Games to make a very popular mobile game. Whether it is work enthusiasm, employee status or external reputation, they are all at their peak. If they continue to make games, the chance of success of the next game is still the same. Very high."

"If you let her make another successful game, the situation may be completely out of control."

Lin Changshen agreed: "Well, it makes sense!"

Lin Wan has only made a game so far, and he is already showing off his strength in the family group. If he makes another game, he will not have his tail lifted to the sky

Don't miss out this time!

"However, Mr. Pei, there is a problem." Lin Chang hesitated, "Making games is Ah Wan's dream. You can arrange her to another department based on business expansion. Will she be happy?"

Pei Qian was confident: "It's definitely not going to be too obvious."

"Moreover, Lin Wan is indeed not willing to completely let go of the work in the game department."

"In that case, let her be in charge of the game and the business of another department at the same time, won't it?"

"There is a lot of work on both sides, so that she has no skills, and the chance of failure will naturally increase greatly."

Lin Chang's eyes lit up: "Hey, great idea!"

"However, what business should I choose? What kind of reasons will I use? This should be carefully considered. Ah Wan is very smart, don't make her suspicious."

Pei Qian nodded: "Yes, I also have a few considerations, but I haven't decided yet."

Lin Chang was very interested: "Come and listen?"

Pei Qian took a piece of sushi: "My thinking is this."

"First of all, we must retain Lin Wan's director position in Shangyang Games, so that she is still in charge of making a game in name."

"If you don't let her be responsible for anything related to the game, it's too obvious, it's easy to be suspected, and it's easy to cause her resistance."

"On this basis, find her a new job."

"This new field must be related to games. In this way, I can justifiably tell her that for the needs of business expansion, we must enter the xx field, because this field is conducive to the development of games."

"At present, the areas I think of, one is to do live broadcasts, and the other is to do mobile phones."

Lin Chang couldn't help but admire: "Wonderful."

Pei Qian's operation is very clear, just to tell Lin Wan that in order to better promote the game, we are now going to develop the live broadcast or mobile phone business, and you will be the person in charge of this new business.

In this way, Lin Wan will have to have two roles, and her energy will definitely not be enough, and whether it is a live broadcast or a game, the probability of failure will be greatly increased.

And Lin Chang is also very clear that Lin Wan is actually a very proud person. Even if she thinks it is a little difficult for her to complete the task that President Pei entrusts to her, she will definitely follow it and will not shirk.

In this way, will it not be done

Lin Chang was very happy: "Then Mr. Pei, which business do you think is suitable? Live broadcast or mobile phone?"

Pei Qian thought for a while: "The mobile phone may be better."

In other fields, Pei Qian didn't think about it.

For example, sharing bicycles is a proper loss of money.

But this field cannot be handed over to Lin Wan, because the shared bicycle has nothing to do with the game, and the reason for handing it over to Lin Wan is not sufficient.

Making mobile phones and doing live broadcasts can be said to be expanding the moat for the game business.

The threshold for both industries is not low.

For live broadcast, it is only the bandwidth cost. To achieve about 2 million people online at the same time in the month, the monthly bandwidth overhead cost will reach 40 million.

After all, live broadcasts are not the same as games, and online games don’t cost much for bandwidth, because the amount of data transmitted is much smaller than that of live broadcasts, and bandwidth costs are naturally not the same.

Like the later large live broadcast platforms, the number of people online is basically at the level of six to seven million to ten million, and the bandwidth cost is easily hundreds of millions.

Of course, if you play according to a relatively poor method, it is nothing more than spending less money to buy bandwidth, but no matter how little, you must prepare at least 30 to 40 million in the initial investment.

There is less money to prepare, and if you can't make something and get stuck in the settlement, it will not be worth the loss.

As for making mobile phones, it is almost enough to invest 10 to 20 million yuan. After all, when the coarse grain mobile phone was first established, it was only 10 million yuan.

What's more, as far as the current market environment is concerned, live broadcasting has not yet emerged, which belongs to the blue ocean, and the development speed of the mobile phone industry is much faster than that of the previous life, which is already regarded as the red ocean.

Shenhua, Pineapple, msc and so many big manufacturers have already begun to fight, and the next few years will only become more and more difficult for such small mobile phone manufacturers, and failure is almost inevitable.

What's more, Lin Yu is in charge of Shenhua's mobile phone business.

At that time, Lin Wan will come out with a new mobile phone, and Shenhua will come out with a more fragrant...

Isn't it beautiful

Naturally, Lin Chang quickly understood this, and couldn't help applauding: "President Pei's plan is really perfect, it's seamless!"

"I owe President Pei another big favor."

"Mr. Pei, don't worry, if there is any difficulty in this process, we will do our best to cooperate!"

"By the way, Mr. Pei, I don't think your new game's reputation is very good. How about it, have you considered controlling a review or something? It seems that Weibo has also become a hot search. Would you like to remove it for you?"

"Don't worry, I'm very familiar with there. As long as you say a word, it will be done in minutes."

Lin Chang is in charge of Shenhua's entertainment department, and is naturally familiar with this aspect.

He probably felt that he had received too much help from Pei Qian and wanted to make up for it a little.

Pei Qian hurriedly raised his hand: "No, don't use it!"

"It's part of the plan."

Lin Chang suddenly said: "Oh, I understand. Then I won't interfere. In short, what is your request, Mr. Pei, but it doesn't matter, your business will be mine in the future, and it is absolutely incumbent on me!"