October 23.
The English and Japanese versions of "Back to the Shore" are officially released!
On Link Live, an emerging live broadcast website abroad, Hao Shuai has downloaded the English version for the first time, and restarted the game for a week.
It's just that this time he is no longer playing the game according to the conventional route, but is pursuing speed pass.
After such a long live broadcast, the number of Hao Shuai's live broadcast subscribers has been growing, and has reached more than 100,000 subscriptions, which is quite impressive on Link Live, an emerging live broadcast website.
Every day on the live broadcast, you can see the audience asking: "When will this game be released in English?"
On Elli Island, Hao Shuai's video "Going Back to the Shore" has also gained a lot of popularity, and foreigners' speeches while watching the game's live broadcast have also become a topic of discussion among domestic players.
Now that the English version of "Back to the Shore" has finally come out, Hao Shuai will naturally take this opportunity to promote it to all audiences.
The audience in the live broadcast room was naturally cheering.
"I have been watching the live broadcast of this game. It seems that this is a very difficult action game. Thank you very much to the blogger for introducing such a fun game to us!"
"Awesome, finally there is an English version! Who knows what I went through when I played the Chinese version."
"I have to say that the English version of this game is quite well made. I checked it out, and some key translations were done just right, and the meaning of the original work was translated very well. It is a conscientious developer who strives for perfection in details. Great review!"
"A game that makes me, a person who is not interested in Chinese culture at all, addicted to it."
"I have watched bloggers clear the game several times, I believe this game will not be a problem for me!"
There are also many players who leave messages to support the official overseas platform, or spontaneously promote it on major forums and websites.
The overseas version of "Going Back to the Shore" is in great shape!
…
Tenda Network Technology Co., Ltd.
Li Yada has been paying attention to the data on the Internet. The more he pays attention, the more emotional he becomes.
"I really didn't expect that the data on the external network is even better than the domestic data?"
"President Pei is amazing!"
Li Yada was completely convinced.
This time, the multilingual version of "Back to the Shore" was produced with the help of the official platform, and the translation quality is very high, but even so, Li Yada is not 100% sure that the game will become popular abroad.
The reason is simple, the cultural differences are too great!
The domestic and foreign game markets are completely different things.
There are many domestically popular games, but when they go abroad, they are unaccustomed to the soil and conditions, and no matter how they push it, it will have no effect;
There are also some games that have no sound in China, but they live very nourishing overseas.
Therefore, there are even a group of publishers specializing in overseas markets. They will work hard to study the tastes of foreign users and be responsible for the overseasization of some local games. There are also huge profits.
The so-called "overseasization" is to comprehensively transform a local game in terms of painting style, gameplay, game details, publicity methods, etc., so that it can better cater to the tastes of overseas players.
Sometimes, in order to achieve better results, even the entire world view packaging must be replaced with a Western fantasy background that is more acceptable to foreign players.
Therefore, if a certain game becomes popular at home and abroad, it is a very low probability event in itself.
Games that have achieved this have undoubtedly become the pillar games and cash cows of game companies.
Therefore, Li Yada was very surprised that "Back to the Shore" can also achieve good results overseas.
"One thing to say, "Back to the Shore" doesn't look like a game that will be popular in overseas markets."
"The entire story background is based on the materials of traditional Chinese culture. Many elements that resonate strongly with domestic players, such as Naihe Bridge, Sanshengshi, Mengpo, etc., may not be felt by foreign players."
"But even so, foreign players still love this game so much, which is enough to see how successful this game is."
"This is all due to Mr. Pei's hard work!"
Thinking of Mr. Pei's efforts for "Back to the Shore", Li Yada felt admiration from the bottom of his heart.
"The first is the design of the game itself."
"Returning to the Shore" is a very hard-core action game, which is very suitable for the tastes of overseas players."
"President Pei took the risk of being unacceptable to domestic players and developed a difficult gameplay, perhaps from the very beginning for domestic and overseas take-all?"
"The second is the way of publicity."
"Many foreign bloggers on link live broadcasted "Back to the Shore" while looking up the dictionary, which made the game widely known overseas, and also formed a hot topic for discussion."
"It is a small probability event that foreign bloggers spontaneously recommend, but then again, this is also determined by the characteristics of the game itself."
"The game itself is so good, even without Hao Shuai, other foreign bloggers will discover this game and spread it spontaneously."
"Finally, President Pei told me not to rush out the overseas version."
"On the one hand, it is patiently waiting for the game's popularity overseas to accumulate, and on the other hand, it is also to leave more time for translation, so that the cultural connotation of this game can be accurately and elegantly translated."
"All kinds of factors are superimposed together, and only the success of the overseas version of "Back to the Shore" has been achieved!"
"Probably this is the so-called 'strategic strategy, decisive victory thousands of miles away'?"
"Mr. Pei is really thorough and considerate!"
"Looks like I still have a lot to learn!"
Li Yada said sincerely.
Just as he was sighing, Pei Qian came to work.
Li Yada hurriedly stood up: "President Pei, regarding the overseas version of "Back to the Shore", the current situation..."
Pei Qian's face darkened, and he hurriedly raised his hand to signal her to stop: "Don't say it."
Li Yada hurriedly nodded: "Ah, good President Pei."
Sure enough, President Pei had expected this for a long time, and it is a bit superfluous to announce the good news now.
Pei Qian was a little speechless.
I heard this kind of bad news early in the morning, bad luck!
"Mr. Pei, the project team has no other tasks at present, only some simple bugs to be fixed. Li Yada said, "I plan to arrange some version optimization work for them, or prepare to develop dlc, what do you think? ""
"dlo!" Pei Qian was startled, and hurriedly stopped this dangerous thought.
He looked at Li Yada and said sternly: "Everyone has worked hard for so long, why don't you hurry up and take a good rest?"
"Employees are Tengda's most valuable asset, don't be too tired!"
"Moreover, if there is no input all the time, no amount of inspiration will dry up."
"As a game maker, you must play more games and draw more materials, so that you can always make good games that are refreshing to players, understand?"
"Don't do anything this week, uh... let Bao Xu play games with everyone."
"Bao Xu, you will be the leader in the future, responsible for leading everyone to play games."
"Plan and arrange tasks for everyone. No matter what game it is, everyone's game time must reach 40 hours this week. If the game time is not enough, you are asking!"
Bao Xu's body, who was shrinking his neck and trying to reduce his presence, was shocked.
Dry! I was about to stick my head into the monitor, why was it still arranged by President Pei!
Bao Xu hurriedly stood up: "Okay, Mr. Pei."
Pei Qian went to his office angrily.
Everyone in the office area looked at each other in dismay, and then all turned their attention to Bao Xu's side.
Bao Xu spread out his hands speechlessly: "Look at what I'm doing? Everyone, hurry up and act... Don't make it difficult for me."
Everyone in the office area looked at each other, and then hurriedly put down their unimportant work and hurriedly opened the game.
…
In the office, Pei Qian used his English proficiency at the construction site to read the evaluation of the English version of "Back to the Shore" and sighed silently.
Alas, this outcome was foreseen before the English version was made, but... can't do anything about it!
Pei Qian originally thought that more than 90% of overseas players could be blocked by cultural barriers and cultural barriers, but now he realizes that he is too optimistic.
I really didn't expect these foreign players to be able to nibble on raw meat in order to suffer, and they also brought a group of Chinese-speaking bloggers on fire!
As a result, the official platform saw the enthusiastic response of the game at home and abroad, and decided to help find a translation team to publish the overseas version, and everything happened so naturally.
"Forget it, let's go."
Pei Qian was helpless about this.
Finally, I entered the state of grinding guns, and went through the activities of the 1024 Digital Festival all over again.
In the afternoon, Pei Qian watched the drama, took a nap in the office, and waited for the farewell dinner arranged for Editor-in-Chief Xia and others in the evening.
…
…
In the evening, a seven-seater commercial vehicle and an ordinary commercial vehicle of Tenda parked at the door of Mingyun Private Kitchen.
Xia Jiang got out of the car, his face was pale, and he didn't seem to be in good spirits.
The faces of the people who got out of the car behind her were not very good. There was a strong cameraman who walked a little unsteadily. He looked weak, and most of them had vomited.
Obviously, most people are not very comfortable with such extremely exciting entertainment activities.
Xia Jiang recalled the unforgettable experience in Jingzhou Xintiandi Amusement Park today, and the whole person was not well.
Roller coaster, jumping machine, big pendulum, haunted house...
Xia Jiang didn't know how he persevered, and his legs were still a little weak.
Pei Qian had been waiting at the door of Mingyun's private kitchen in advance. Seeing everyone's mental state was so sluggish, he couldn't help but raise the corners of his mouth slightly, revealing a sincere smile.
Hehe, finally regained a city!
See if you dare to backstab me again!
Pei Qian couldn't help but wondered happily, did he arrange a similar "death-stop" for all the reporters who came to Jingzhou, so that no one would dare to interview again in the future
"How about Editor Xia, are you having a good time today?" Pei Qian smiled warmly.
Xia Jiang forced a smile: "Happy..."
Pei Qian nodded with satisfaction: "Just be happy! Everyone has a good rest after dinner tonight. Tomorrow, I will arrange a skydiving project for everyone. It is very fun and must not be missed!"
Xia Jiang: "..."
…
…
The next morning.
The staff came to the hotel where Xia Jiang and others were staying, and only found the trophy, certificate and 100,000 yuan bonus for President Pei in the room.
Next to the trophy, a letter was left.
"Mr. Pei:"
"Thank you very much for your warm hospitality during this time, we had a very unforgettable time in Jingzhou!"
"Because of the heavy workload, the leader suddenly arranged a new interview task. We can only rush back. Mr. Pei is busy with work, and it is too late to say goodbye in person. I sincerely apologize."
"Please rest assured, President Pei, this exclusive interview will be successfully completed! I hope to have the next opportunity to cooperate!"