But when he heard that he was going to make a phone with 8,000 gears, it was Changyou's turn to hesitate.
"Mr. Pei, 8,000 yuan is definitely a high-end machine, but even pineapples are not at this level..."
"There are only two ways to set the price to this level:"
"Or, forcibly raise the price through the high added value of the brand, but the premise of doing so is the high recognition of our brand by the market;"
"Or, through stacking materials, stacking supporting services, etc., the actual value and added value of mobile phones can roughly reach this level."
"The former is definitely impossible, and the latter... also has certain difficulties."
"I personally think that it is a choice with a higher success rate that we make high-end machines with 4,000 or 5,000 gears."
Changyou didn't expect these words to come out of his own mouth.
When he was in Hongcheng Technology, Chang You was honest with the boss and other management every day, saying that we must make high-end models, and don’t always get stuck on low-end models with a thousand yuan and mid-end models with two thousand yuan. Try to reach the four or five thousand yuan stall.
As a result, no one paid attention to him, and they were all addicted to making low-end machines to make quick money.
Now, it's all reversed.
The boss shouted that he wanted to work directly to the 8,000 yuan stall, but it seemed that Changyou, who had always been radical, had become conservative...
This kind of role change made Chang You a little uncomfortable for a while.
He never thought he would one day label himself "conservative"...
Pei Qian was prepared for this.
Do you think I want to make a high-end machine without thinking about these things in advance
Even if you want to collect IQ tax, the system will not agree!
If Pei Qian were to make a 3,000 yuan mobile phone and forcibly raise the price to 8,000 yuan, the system would not be able to pass it, because the price was significantly higher than the actual value of the mobile phone.
The system allows the selling price to fluctuate within a certain range, but no matter how it fluctuates, it cannot exceed a certain price range.
Some large international manufacturers with high brand premiums may have an overall profit margin of 30%, while domestic manufacturers may only have a profit margin of about 10%.
And Pei Qian wants to make a mobile phone, no matter how high the premium is, it will definitely not be higher than 30%.
Pei Qian even wanted to lower this number.
Because the high-end market is completely geared towards local tyrants, with Huo Qilin's lessons learned, Pei Qian already understands that for local tyrants, 8,000 yuan is spent, so he doesn't care about spending another 500 or 1,000 yuan.
That is:
If the phone can't be sold, no matter how much the price is set, President Pei will be refreshed;
If several units of this phone can be sold, the higher the price set by President Pei, the less he will lose money.
Therefore, the price is set a little lower, and the profit margin is set a little lower, so that even if you sell a few units, you will not make much money at all, and the overall loss will still be huge.
At that time, a large amount of money will be invested, and hundreds of mobile phones will be backlogged in the warehouse. If they can't be sold, they can only keep reducing the price...
Wouldn't this be a happy loss
Pei Qian showed a confident smile and said to Chang You: "Forcibly raising the price through high added value, that's IQ tax, how can we do that kind of thing? Despicable!"
"Pile up the materials directly, and put the cost on me!"
"As for the comprehensive net profit margin, I think 5% is almost the same. It's small profits but quick turnover."
Changyou fell into contemplation.
Many of his views on the mobile phone industry were overturned at this time.
Pile up hard? The comprehensive net profit margin is only 5%
It doesn't sound like it's completely out of the question.
But why does it sound so unreliable
Seeing Chang You's expression of embarrassment, Pei Qian asked with great concern, "Why, is there any difficulty in stacking materials at this price?"
Chang You hesitated for a moment, then said: "It's not impossible to pile up to this level."
"But there are two problems."
"First of all, it is definitely impossible for our mobile phone to mass-produce too much. If we take less goods from the supply chain, the price will naturally be high. This is one aspect."
"On the other hand, if you want to stack materials, some new technologies are immature, and various small problems are prone to occur, and the yield of mobile phones cannot be guaranteed."
"The former is alright, just spend more money. But the latter is a very fatal blow to a high-end mobile phone brand."
"The 8,000 yuan mobile phone breaks every three days. This makes consumers think."
"Of course, it's certainly not an exaggeration that eight out of ten units cannot be used, but if one of the 100 units fails, it will also be a huge blow to our reputation."
"The more new technology is used, the worse the problem is likely to be."
Low yield
Pei Qian smiled: "This is easy to solve. Make a data transfer function. When the customer's mobile phone is broken, he will directly replace it with a new one. Since it is a high-end mobile phone brand, it must only be replaced and not repaired."
Pei Qian pondered, anyway, few people will buy it by then, and there are so many mobile phones in stock. If someone is unlucky enough to encounter a mobile phone failure, they can just replace it unconditionally.
Speaking of this, Pei Qian thought of another problem, which happened to be solved together: "Also, find a way to make more unique additional services for mobile phones."
"It's like a free door-to-door. The customer's mobile phone is broken. If it is in Jingzhou, our little brother will directly bring a new mobile phone to the door, transfer the data on the spot, take back the old mobile phone, and bring some small gifts to apologize on the spot."
"If you are out of town, we will cooperate with other courier companies to provide free shipping. The courier will send the new plane to the door to transfer the data, and then the old mobile phone will be couriered back."
"Or with this mobile phone, you can go to Moyu Internet Cafe for a few hours of free Internet access every month or something."
"Anyway, add some extras to make it worthy of the price."
Pei Qian pondered, the system is already dead, and this phone has to be worthy of its price, so get more expensive technologies in the supply chain, and then add a bunch of useless additional services, at least in It's no problem for the system to muddle through.
Chang You looked at President Pei, and in addition to doubt and confusion, there was a trace of admiration in his eyes.
So many problems, all of them are solved
Of course, it's hard to say whether this solution will work or not, but it sounds like there is at least a corresponding solution.
Changyou thought for a while, suddenly startled in his heart, and thought to himself: "Changyou, Changyou, how did you become the kind of person you hate the most without knowing it?"
He recalled the scene at Hongcheng Technology.
At that time, he was always trying to convince the boss of Hongcheng Technology to adopt new technologies, push up the price of mobile phones, and not to indulge in the low-end market.
However, the boss of Hongcheng Technology and other high-level executives always use various questions to prevaricate.
He listens to remarks like "high-end brands can't do it", "customers don't recognize it", "yield rate cannot be guaranteed", and "it's not safe to do this" every day.
At that time, he was very angry. These problems do exist, but you can't stop doing these things because there are problems. You should work hard to solve them!
But now, facing President Pei, Chang You suddenly found that the roles had changed.
I keep asking questions myself.
But President Pei is constantly solving problems!
"Changyou, Changyou, you keep evading problems and shirking responsibilities like this. Is it still worthy of President Pei's trust in you??"
After asking himself like this, Chang You made up his mind: "Okay President Pei! I think this plan is feasible!"
"I'll do my best to get things done!"
"But... President Pei, I have an unkind request."
Pei Qian nodded: "But it doesn't matter."
Chang You said: "When I was at Hongcheng Technology, there were a bunch of brothers. Later, the company closed down. Some of them were unemployed at home, and some of them went to other companies. We still have contact occasionally."
"If you don't mind, can I dig them all? Don't worry, Mr. Pei, their wages are not very high!"
Um
Pei Qian's eyes lit up when he heard this.
Isn't this the dream group that brought down Hongcheng Technology
Exactly, save me the trouble of recruiting again!
Pei Qian is very clear that Chang You is currently quite unpopular in the circle.
But this newly established technology company is also a subsidiary of Tenda, and it bears the name of Tenda.
Changyou recruited people under the name of Tengda. Even if the big names in the industry disagreed with him, maybe they would still join in Tengda's face.
If there are really so many awesome people in it, what would you do if the business was brought up abruptly
Pei Qian was even more overjoyed to see that Changyou was planning to regroup the fantasy group that had destroyed Hongcheng Technology.
"no problem!"
"Whoever you want to recruit, I won't interfere with your words."
"However, I have to make it clear that these brothers of yours who come to work in Jingzhou must not be treated badly in any way. Each of them must be given enough moving expenses and housing subsidies!"
"In terms of salary, the brothers can't be chilled, at least 30% of the original salary premium is paid!"
"When the product is made, no matter what the sales volume is, the bonuses and benefits will all be on par with the parent company of Tenda, and not a penny can be lost!"
Chang You's hands trembled slightly, excited and moved.
what is this
This is the boss's absolute trust in himself!
With such a significant power as the right to appoint and remove personnel, the boss will give it as he says it is. If he doesn't fully appreciate his talent, can he be so relieved
Originally, Changyou felt that there was a lot of pressure on research and development, and so many immature new technologies, even if they were only assembled together, there were still many difficulties.
But now, with the brothers who worked together before, many programs that were half-developed and forced to abolish can be taken out and continued.
Moreover, Mr. Pei trusts so much, even if these difficulties are dreadful, they have to be overcome!
Pei Qian thought of another question and felt that he should explain it clearly in advance.
"Mr. Chang, there is one more thing."
"Although you are in charge of all the business in this new company, Tenda will have a director. In terms of actual structure, she is half a level higher than you."
"However, you must have your own opinion. If you disagree with her, you can report it to me, and I will mediate, understand?"
Pei Qian didn't forget the second most important goal of this mobile phone business.
That is to bring Lin Wan back to inherit the family business as much as possible.
If Lin Wan doesn't care about the mobile phone business at all, when the mobile phone business really fails, it will not hurt Lin Wan's confidence.
Therefore, Lin Wan had to be the nominal head of the mobile phone business.
The ultimate goal is to let Lin Wan take care of the mobile phone business a little, but not let her get involved too deeply. It is best to make Lin Wan feel that she should take the blame after the business fails. This is the most perfect situation.
Therefore, Pei Qian had to help Changyou secretly.
Chang You nodded: "Don't worry, President Pei, I will definitely get along with the director."
Changyou obviously did not realize the seriousness of this problem.
However, Pei Qian couldn't explain too much, and could only wait until there was a real problem.
At this time, Chang You remembered that there was still a most crucial question.
"Mr. Pei, the name of our company has not been decided yet."
After Changyou's reminder, Pei Qian also thought of this problem.
Yes, this development strategy has already been figured out, but the company's name has not yet been decided.
Pei Qian thought for a while, what should he name it
What should be the name of a high-end mobile phone
Should have a name that looks lo!
The name directly determines the user's first impression.
Many brands just because the first impression of the name is "low-end" and "turkey", so even if a high-end machine comes out, everyone does not agree with its brand value.
So, as far as possible.
However, you can't use names like "Goudan Mobile Phone" or "Cuihua Mobile Phone", otherwise, you will not be able to get along with Changyou.
Pei Qian thought for a while: "In order to enter the international market and become a big international brand in the future, let's make a name that is simple and easy to remember."
"Then, according to the transliteration, we can choose a Chinese name with better meaning."
Chang You deeply agreed: "Yes, that's the way of thinking."
Pei Qian thought for a while: "Then we call it Otto Technology, which translated into Chinese is Outu Technology."
"Gulls are gulls of seagulls. Seagulls spread all over the world and fly between the sea and the sky. This means that our business is flying all over the world like seagulls, and the company's future is as vast as the blue sky and as magnificent as the sea."
"The picture is the picture of the ambition of dominance, which symbolizes that our cause can show great ambitions!"
The actual meaning is to hope that this company will become a high-level paraplegic company, and will be able to blow the horn to send pleasure away as soon as possible.
Changyou fell into deep thought.
This name has a good meaning, and it is quite catchy when it is called.
Why does it feel vaguely, as if there is an indescribable sense of disobedience